Kokkola Region
Accommodation and Travel Stats

March 2021

Kokkola Region: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 5,400
54 %
icon: finland 5,300
76 %
icon: foreign 116
78 %
Visitors icon
Visitors
icon: star 3,400
57 %
icon: finland 3,300
66 %
icon: foreign 36
74 %
Accommodation Sales icon
Accommodation Sales
icon: star 321,000 €
24 %
Average prices:
Night
58.90 €
14.10 €
Room
92.70 €
8.80 €
RevPAR
26.50 €
2.20 €
Capacity icon
Capacity
icon: establishment 8.0
14 %
icon: room 390
11 %
icon: bed 770
11 %
utilization icon
Utilization
icon: room 29 %
19 %
icon: bed 22 %
30 %
Weather icon
Weather
icon: temperature -2.8 °C
1.4 °C
icon: rainfall 17 mm
10 mm

Registered bed nights increased 54 percent

In March 2021, 5,400 registered bed nights were recorded in Kokkola Region (+53.6 %), of which 5,300 nights were spent by domestic visitors and 116 nights by foreigners. Registered domestic bed nights increased 76 percent and registered foreign bed nights decreased 78 percent. In total, registered bed nights increased 54 percent from last year's March.

2,600 nights (+75.7 %) were spend by leisure visitors and 2,800 nights (+37.4 %) by business visitors.

Between January and March, 13,500 registered bed nights (-7.9 %) were recorded for domestic visitors and 430 (-81.9 %) for foreigners in Kokkola Region, in total 13,900 (-18.3 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.6 percent

Total of 863,000 registered bed nights (-13.4 %) were recorded in the whole country, of which 816,000 nights (+11.7 %) were spent by domestic visitors and 47,100 nights (-82.2 %) by foreigners.

The market share of Kokkola Region out of total registered bed nights was 0.6 % (+0.3 percentage points), out of domestic bed nights 0.7 % and foreign bed nights 0.2 %.

Comparison of registered bed nights between regions

3,400 tourists arrived to registered accommodation

Arrivals to registered accommodation increased 57 percent compared to earlier year. Of all registered arrivals, 98.9 percent were domestic, and 1.1 percent were from foreign countries.

During March, domestic visitors stayed in registered accommodation in Kokkola Region on average 1.6 nights (+0.09) and foreigners 3.2 nights (-0.53).

Visitor days

Visitor days by region

Visitor days by city

Visitor days by postal code

Visitor nights

Visitor nights by region

Ferry arrivals from different harbors

Accommodation sales 321,000 euro

Registered accommodation sales in March were 321,000 euro (+62,200).

Registered January-March sales were 856,000 euro and they decreased 398,000 euro from the previous year.

Average prices

= change at least 10 %
March 2021
Amount
Change jan-March 2021
Amount
Change
Adr (Registered) 93 € -8.7 % 92 € -7.7 %
Bed Night (Registered) 59 € -19.3 % 61 € -16.5 %
Revpar (Registered) 26 € 8.8 % 25 € -30.5 %

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

8.0 accommodation establishments (+1)
390 rooms (+39)
770 beds (+79)

Room utilization 28.6 % (+4.6)
Unsold rooms 280
Bed utilization 21.5 % (+5.0)

Registered room utilization for establishments

Accommodation customer satisfaction by nationalities

Accommodation customer satisfaction comparison between regions

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland

Oy Kokkolan Matkailu Ab
Kauppatori 5, PL 43 / Salutorget 5, PB 43
67100 Kokkola / Karleby
Puh/tel 040 8065 075
e-mail: tourism@visitkokkola.fi

More information available at the dashboard

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