Kokkola
Accommodation and Travel Stats

September 2022

Kokkola: Tourism in a nutshell

icon: star 13,200
8 %
icon: finland 11,700
15 %
icon: foreign 1,500
132 %
Top 3:
Sweden
280
234 %
Germany
250
267 %
Poland
125
205 %
icon: star 8,100
12 %
icon: finland 7,500
15 %
icon: foreign 590
110 %
Top 3:
Sweden
125
172 %
Germany
119
170 %
Estonia
38
100 %
Average prices:
Night
61.80 €
12.10 €
Room
102.30 €
4.70 €
RevPAR
56.40 €
4.90 €
icon: establishment 10
11 %
icon: room 440
2 %
icon: bed 940
5 %
icon: temperature 7.6 °C
0.2 °C
icon: rainfall 41 mm
2 mm

13,200 registered bed nights (August)

In August 2022, 13,200 registered bed nights were recorded in Kokkola (-8.5 %), of which 11,700 nights were spent by domestic visitors and 1,500 nights by foreigners. Registered domestic bed nights decreased 15 percent and registered foreign bed nights increased 132 percent. In total, registered bed nights decreased eight percent from last year's August.

Most foreign registered bed nights were recorded for travelers from Sweden (280 nights).

8,200 nights (-23.5 %) were spend by leisure visitors and 5,100 nights (+33.8 %) by business visitors.

Between January and August, 77,200 registered bed nights (+7.2 %) were recorded for domestic visitors and 6,100 (+224.1 %) for foreigners in Kokkola, in total 83,300 (+12.7 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.6 percent (August)

Total of 2.3 million registered bed nights (+12.6 %) were recorded in the whole country, of which 1.8 million nights (-2.2 %) were spent by domestic visitors and 560,000 nights (+114.2 %) by foreigners.

The market share of Kokkola out of total registered bed nights was 0.6 % (-0.1 percentage points), out of domestic bed nights 0.7 % and foreign bed nights 0.3 %.

8,100 tourists arrived to registered accommodation (August)

Arrivals to registered accommodation decreased 12 percent compared to earlier year. Of all registered arrivals, 92.8 percent were domestic, and 7.2 percent were from foreign countries.

During August, domestic visitors stayed in registered accommodation in Kokkola on average 1.6 nights (+0.0) and foreigners 2.6 nights (+0.25).

Visitor days

Visitor days by region

Visitor days by city

Visitor days by postal code

Visitor nights

Visitor nights by region

410 air travelers (August)

The airport received a total of 410 passengers, which means air passenger arrivals increased 15 percent.

Of local passengers, 66.1 % arrived from abroad, thus the share of domestic passengers was 33.9 %.

In addition, there were 460 passengers departing the airport (+18.3 %), therefore the total number of trips via the airport was 880 (+16.7 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Accommodation sales 897,000 euro (August)

Total accommodation sales in August were 897,000 euro (+131,000). The share of Airbnb and Vrbo was 9.0 percent. Therefore, registered accommodation sales were 817,000 euro (+99,000) and non-registered sales 80,700 euro (+31,700).

Total January-August sales were 5.7 million euro and they increased 1.8 million euro from the previous year.

Average prices

= change at least 10 %
August 2022
Amount
Change jan-August 2022
Amount
Change
Adr (Registered) 102 € 4.8 % 106 € 12.6 %
Adr (Non-Registered) 90 € 19.5 % 83 € 20.3 %
Bed Night (Registered) 62 € 24.3 % 63 € 26.0 %
Revpar (Registered) 56 € 9.5 % 51 € 39.3 %
Revpar (Non-Registered) 54 € 14.8 % 47 € 23.4 %

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization (August)

Registered Accommodation

10 accommodation establishments (+1)
440 rooms (+10)
940 beds (+47)

Room utilization 55.1 % (+2.4)
Unsold rooms 198

Airbnb and Vrbo

83 accommodation establishments (+34)
67 apartments (+25)
123 rooms (+46)

Apartment utilization 60.5 % (-2.5)
Unsold apartments 26

Registered room utilization for establishments

Accommodation customer satisfaction (June)

Average customer satisfaction score on Booking.com given by accommodation customers in June was 7.66/10 (-0.5).

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Booking.Com, Finavia, Finnish Meteorological Institute, Socialblade, Statistics Finland, Tak Research

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