Kokkola
Accommodation and Travel Stats
November 2021
Kokkola: Tourism in a nutshell
Registered accommodation. All changes are relative to the same period a year ago.
7,800
7,100
740
4,900
4,600
260
551,000 €
7.0
380
750
46 %
-1.7 °C
17 mm
9,600 bed nights in paid accommodation (October)
Total of 9,600 bed nights (-16.2 %) were recorded in paid accommodation in Kokkola in October 2021. This figure includes bed nights at registered establishments as well as at AirBnB and Vrbo. The share of registered bed nights was 81 % and non-registered 19 %.
Between January and October, the number of paid bed nights was 107,000 (+14.1 %). Share of registered was 85 % and non-registered 15 %.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded. Non-registered bed nights statistics include bed nights from AirBnB and Vrbo.
7,800 registered bed nights (October)
In October 2021, 7,800 registered bed nights were recorded in Kokkola (-23.8 %), of which 7,100 nights were spent by domestic visitors and 740 nights by foreigners. Registered domestic bed nights decreased 25 percent and registered foreign bed nights decreased 12 percent. In total, registered bed nights decreased 24 percent from last year's October.
Most foreign registered bed nights were recorded for travelers from Sweden (110 nights).
3,800 nights (+16.3 %) were spend by leisure visitors and 4,000 nights (-42.8 %) by business visitors.
Between January and October, 87,800 registered bed nights (+16.7 %) were recorded for domestic visitors and 3,400 for foreigners in Kokkola, in total 91,200 (+13.9 %) registered nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Registered bed nights by country of arrival
4,900 tourists arrived to registered accommodation (October)
Arrivals to registered accommodation increased 31 percent compared to earlier year. Of all registered arrivals, 94.7 percent were domestic, and 5.3 percent were from foreign countries.
During October, domestic visitors stayed in registered accommodation in Kokkola on average 1.5 nights (-1.1) and foreigners 2.9 nights (-6.1).
370 air travelers (October)
The airport received a total of 370 passengers, which means air passenger arrivals increased 3,000 percent.
Of local passengers, 6.0 % arrived from abroad, thus the share of domestic passengers was 94.0 %.
In addition, there were 370 passengers departing the airport (+3,570.0 %), therefore the total number of trips via the airport was 740 (+3,240.9 %).
Arriving passengers (excl. transfers)
Arriving passengers from
Passengers on transfers from
Departing passengers to
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 580,000 euro (October)
Total accommodation sales in October were 580,000 euro (-188,000). The share of Airbnb and Vrbo was 5.0 percent. Therefore, registered accommodation sales were 551,000 euro (-198,000) and non-registered sales 28,800 euro (+9,300).
Total January-October sales were 5.2 million euro and they increased 330,000 euro from the previous year.
Average prices
|
October 2021
Amount |
Change |
jan-October 2021
Amount |
Change | |
|---|---|---|---|---|
| Adr (Registered) | 100 € | 0.2 % | 95 € | -0.1 % |
| Bed Night (Registered) | 70 € | -3.4 % | 53 € | -6.0 % |
| Adr (Non-Registered) | 60 € | -7.0 % | 67 € | -7.8 % |
| Revpar (Registered) | 46 € | -24.4 % | 39 € | 4.7 % |
| Revpar (Non-Registered) | 36 € | 5.5 % | 37 € | -0.8 % |
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization (October)
Registered Accommodation
7.0 accommodation establishments (+0)
380 rooms (-13)
750 beds (-35)
Room utilization 46.5 % (-15)
Unsold rooms 200
Airbnb and Vrbo
37 accommodation establishments (-2)
33 apartments (+0)
55 rooms (-3)
Apartment utilization 59.4 % (+7.0)
Unsold apartments 13
Registered room utilization for establishments
Global Google searches for "kokkola"
Global Google searches for "kokkola + keyword"
Google searches for "kokkola" by search region
The occurrence of hashtags on Instagram
The number of likes for posts with hashtags on Instagram
Accommodation customer satisfaction
Average customer satisfaction score on Booking.com given by accommodation customers in November was 8.15/10 (-0.06).
Accommodation customer satisfaction by nationalities
Key indicators
Bed nights
Arrivals
Sales
Travel key indicators: the darker the square the larger the value.
Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.
It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.
Temperature
Rainfall
Sources: Airdna, Booking.Com, Finavia, Finnish Meteorological Institute, Statistics Finland, Tak Research
More information available at the dashboard