Kokkola
Accommodation and Travel Stats

November 2021

Kokkola: Tourism in a nutshell

Bed Nights icon
Bed Nights (October)
icon: star 7,800
24 %
icon: finland 7,100
25 %
icon: foreign 740
12 %
Top 3:
Sweden
110
69 %
Estonia
110
65 %
Germany
96
465 %
Visitors icon
Visitors (October)
icon: star 4,900
31 %
icon: finland 4,600
27 %
icon: foreign 260
176 %
Top 3:
Sweden
51
46 %
Germany
23
360 %
France
20
400 %
Accommodation Sales icon
Accommodation Sales (October)
icon: star 551,000 €
26 %
Average prices:
Night
70.20 €
2.50 €
Room
99.50 €
0.20 €
RevPAR
46.30 €
14.90 €
Capacity icon
Capacity (October)
icon: establishment 7.0
0 %
icon: room 380
3 %
icon: bed 750
4 %
utilization icon
Utilization (October)
icon: room 46 %
25 %
Weather icon
Weather
icon: temperature -1.7 °C
4.0 °C
icon: rainfall 17 mm
52 mm

7,800 registered bed nights (October)

In October 2021, 7,800 registered bed nights were recorded in Kokkola (-23.8 %), of which 7,100 nights were spent by domestic visitors and 740 nights by foreigners. Registered domestic bed nights decreased 25 percent and registered foreign bed nights decreased 12 percent. In total, registered bed nights decreased 24 percent from last year's October.

Most foreign registered bed nights were recorded for travelers from Sweden (110 nights).

3,800 nights (+16.3 %) were spend by leisure visitors and 4,000 nights (-42.8 %) by business visitors.

Between January and October, 87,800 registered bed nights (+16.7 %) were recorded for domestic visitors and 3,400 for foreigners in Kokkola, in total 91,200 (+13.9 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.5 percent (October)

Total of 1.7 million registered bed nights (+47.2 %) were recorded in the whole country, of which 1.5 million nights (+39.3 %) were spent by domestic visitors and 200,000 nights (+149.5 %) by foreigners.

The market share of Kokkola out of total registered bed nights was 0.5 % (-0.4 percentage points), out of domestic bed nights 0.5 % and foreign bed nights 0.4 %.

4,900 tourists arrived to registered accommodation (October)

Arrivals to registered accommodation increased 31 percent compared to earlier year. Of all registered arrivals, 94.7 percent were domestic, and 5.3 percent were from foreign countries.

During October, domestic visitors stayed in registered accommodation in Kokkola on average 1.5 nights (-1.1) and foreigners 2.9 nights (-6.1).

370 air travelers (October)

The airport received a total of 370 passengers, which means air passenger arrivals increased 3,000 percent.

Of local passengers, 6.0 % arrived from abroad, thus the share of domestic passengers was 94.0 %.

In addition, there were 370 passengers departing the airport (+3,570.0 %), therefore the total number of trips via the airport was 740 (+3,240.9 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Accommodation sales 580,000 euro (October)

Total accommodation sales in October were 580,000 euro (-188,000). The share of Airbnb and Vrbo was 5.0 percent. Therefore, registered accommodation sales were 551,000 euro (-198,000) and non-registered sales 28,800 euro (+9,300).

Total January-October sales were 5.2 million euro and they increased 330,000 euro from the previous year.

Average prices

= change at least 10 %
October 2021
Amount
Change jan-October 2021
Amount
Change
Adr (Registered) 100 € 0.2 % 95 € -0.1 %
Bed Night (Registered) 70 € -3.4 % 53 € -6.0 %
Adr (Non-Registered) 60 € -7.0 % 67 € -7.8 %
Revpar (Registered) 46 € -24.4 % 39 € 4.7 %
Revpar (Non-Registered) 36 € 5.5 % 37 € -0.8 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization (October)

Registered Accommodation

7.0 accommodation establishments (+0)
380 rooms (-13)
750 beds (-35)

Room utilization 46.5 % (-15)
Unsold rooms 200

Airbnb and Vrbo

37 accommodation establishments (-2)
33 apartments (+0)
55 rooms (-3)

Apartment utilization 59.4 % (+7.0)
Unsold apartments 13

Registered room utilization for establishments

Global Google searches for "kokkola + keyword"

Google searches for "kokkola" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction

Average customer satisfaction score on Booking.com given by accommodation customers in November was 8.15/10 (-0.06).

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Share this report

Sources: Airdna, Booking.Com, Finavia, Finnish Meteorological Institute, Statistics Finland, Tak Research

More information available at the dashboard

Navigate

previous