Kokkola
Accommodation and Travel Stats

March 2018

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Kokkola: Tourism in a nutshell

Total
icon: new 7,600
6 %
Registered Accommodation
icon: star 7,300
7 %
icon: finland 6,400
2 %
icon: foreign 890
31 %
Non-registered Accommodation
icon: star 280
45 %
Top 3 (Reg.):
Sweden
126
37 %
United States
97
273 %
Spain
68
6,700 %
Total
icon: new 5,100
4 %
Registered Accommodation
icon: star 4,900
3 %
icon: finland 4,600
5 %
icon: foreign 340
18 %
Non-registered Accommodation
icon: star 131
45 %
Top 3 (Reg.):
Sweden
86
20 %
Netherlands
26
117 %
United States
25
178 %
Total
icon: new 515,000
6 %
Registered Accommodation
icon: star 509,000 €
6 %
Average prices:
Night
69.50 €
0.10 €
Room
95.90 €
0.50 €
RevPAR
42.10 €
2.40 €
Non-registered Accommodation
icon: star 6,000
6 %
Average prices:
Adr
74.60 €
20.40 €
RevPAR
30.00 €
4.50 €
Registered Accommodation
icon: establishment 7.0
0 %
icon: room 390
2 %
icon: bed 770
3 %
Non-registered Accommodation
icon: establishment 14
17 %
icon: room 24
33 %
Registered Accommodation
icon: room 44 %
6 %
Non-registered Accommodation
icon: entire place 40 %
11 %
Registered Accommodation
icon: star 1.5
10 %
icon: finland 1.4
7 %
icon: foreign 2.6
15 %

Paid bed nights

7,300 registered bed nights

In March 2018, 7,300 registered bed nights were recorded in Kokkola (-7.0 %), of which 6,400 nights were spent by domestic visitors and 890 nights by foreigners. Registered domestic bed nights decreased two percent and registered foreign bed nights decreased 31 percent. In total, registered bed nights decreased seven percent from last year's March.

Most foreign registered bed nights were recorded for travelers from Sweden (126 nights).

3,100 nights (+3.0 %) were spend by leisure visitors and 4,200 nights (-13.2 %) by business visitors.

Between January and March, 18,600 registered bed nights (-0.4 %) were recorded for domestic visitors and 2,700 (-4.3 %) for foreigners in Kokkola, in total 21,200 (-0.9 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.4 percent

Total of 1.9 million registered bed nights (+5.2 %) were recorded in the whole country, of which 1.3 million nights (+4.2 %) were spent by domestic visitors and 574,000 nights (+7.7 %) by foreigners.

The market share of Kokkola out of total registered bed nights was 0.4 % (-0.1 percentage points), out of domestic bed nights 0.5 % and foreign bed nights 0.2 %.

Comparison of registered bed nights between regions

Length of stay was 1.5 nights in registered accommodation

Length of stay in registered accommodation decreased 10 percent compared to earlier year. In Kokkola, length of stay in March was on average 1.5 nights and in Finland 2.0 nights (-0.6 %).

During March, domestic visitors stayed in registered accommodation in Kokkola on average 1.4 nights (-1.8 %) and foreigners 2.6 nights (+1.1 %).

4,900 tourists arrived to registered accommodation

Arrivals to registered accommodation increased three percent compared to earlier year. Of all registered arrivals, 93.0 percent were domestic, and 7.0 percent were from foreign countries.

During March, domestic visitors stayed in registered accommodation in Kokkola on average 1.4 nights (-0.1) and foreigners 2.6 nights (-0.47).

Visitors

Visitors by region

Visitors by city

Visitors by postal code

Visitor nights

Visitor nights by region

4,100 air travelers

The airport received a total of 4,100 passengers, which means air passenger arrivals increased 17 percent.

Of local passengers, 37.9 % arrived from abroad, thus the share of domestic passengers was 62.1 %.

In addition, there were 3,600 passengers departing the airport (+8.4 %), therefore the total number of trips via the airport was 7,700 (+12.9 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Accommodation sales 515,000 euro

Total accommodation sales in March were 515,000 euro (-33,800). The share of Airbnb and Vrbo was 1.2 percent. Therefore, registered accommodation sales were 509,000 euro (-37,500) and non-registered sales 6,000 euro (+3,800).

Total January-March sales were 1.5 million euro and they increased 42,000 euro from the previous year.

Average prices

= change at least 10 %
March 2018
Amount
Change jan-March 2018
Amount
Change
Adr (Registered) 96 € 0.6 % 96 € 1.3 %
Adr (Non-Registered) 75 € -21.5 % 91 € -32.1 %
Bed Night (Registered) 69 € 0.1 % 70 € 2.6 %
Revpar (Registered) 42 € -5.5 % 42 € 1.8 %
Revpar (Non-Registered) 30 € -13.0 % 46 € -38.7 %

Total accommodation sales

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

7.0 accommodation establishments (+0)
390 rooms (+7)
770 beds (+24)

Room utilization 43.9 % (-2.8)
Unsold rooms 220

Airbnb and Vrbo

14 accommodation establishments (+2)
13 apartments (+7)
24 rooms (+6)

Apartment utilization 40.3 % (+3.9)
Unsold apartments 7.8

Registered room utilization for establishments

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Business Finland, Finavia, Statistics Finland, Visitory Research Team

More information available at the dashboard

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