Kokkola
Accommodation and Travel Stats

August 2018

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Kokkola: Tourism in a nutshell

Total
icon: new 14,100
1 %
Registered Accommodation
icon: star 13,000
1 %
icon: finland 11,700
2 %
icon: foreign 1,300
22 %
Non-registered Accommodation
icon: star 1,100
28 %
Total
icon: new 8,800
5 %
Registered Accommodation
icon: star 8,200
3 %
icon: finland 7,700
6 %
icon: foreign 520
25 %
Non-registered Accommodation
icon: star 530
28 %
Total
icon: new 729,000 €
3 %
Registered Accommodation
icon: star 700,000 €
3 %
Average prices:
Night
54.00 €
2.10 €
Room
94.30 €
6.70 €
RevPAR
51.10 €
1.50 €
Non-registered Accommodation
icon: star 28,300 €
3 %
Average prices:
Adr
90.90 €
18.80 €
RevPAR
52.00 €
19.40 €
Registered Accommodation
icon: establishment 9.0
0 %
icon: room 430
0 %
icon: bed 920
1 %
Non-registered Accommodation
icon: establishment 23
28 %
icon: room 44
24 %
Registered Accommodation
icon: room 54 %
4 %
Non-registered Accommodation
icon: entire place 57 %
12 %
Registered Accommodation
icon: star 1.6
4 %
icon: finland 1.5
4 %
icon: foreign 2.5
5 %

Paid bed nights

13,000 registered bed nights

In August 2018, 13,000 registered bed nights were recorded in Kokkola (-1.0 %), of which 11,700 nights were spent by domestic visitors and 1,300 nights by foreigners. Registered domestic bed nights increased two percent and registered foreign bed nights decreased 22 percent. In total, registered bed nights decreased one percent from last year's August.

7,200 nights (+1.6 %) were spend by leisure visitors and 5,800 nights (-4.0 %) by business visitors.

Between January and August, 75,000 registered bed nights (-2.4 %) were recorded for domestic visitors and 9,500 (+5.1 %) for foreigners in Kokkola, in total 84,400 (-1.7 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.6 percent

Total of 2.3 million registered bed nights (+0.8 %) were recorded in the whole country, of which 1.6 million nights (+2.5 %) were spent by domestic visitors and 755,000 nights (-2.4 %) by foreigners.

The market share of Kokkola out of total registered bed nights was 0.6 % (-0.0 percentage points), out of domestic bed nights 0.7 % and foreign bed nights 0.2 %.

Comparison of registered bed nights between regions

Length of stay was 1.6 nights in registered accommodation

Length of stay in registered accommodation decreased four percent compared to earlier year. In Kokkola, length of stay in August was on average 1.6 nights and in Finland 1.8 nights (-0.8 %).

During August, domestic visitors stayed in registered accommodation in Kokkola on average 1.5 nights (-4.2 %) and foreigners 2.5 nights (+21.4 %).

8,200 tourists arrived to registered accommodation

Arrivals to registered accommodation increased three percent compared to earlier year. Of all registered arrivals, 93.7 percent were domestic, and 6.3 percent were from foreign countries.

During August, domestic visitors stayed in registered accommodation in Kokkola on average 1.5 nights (-0.06) and foreigners 2.5 nights (+0.11).

Visitors

Visitors by region

Visitors by city

Visitors by postal code

Visitor nights

Visitor nights by region

2,200 air travelers

The airport received a total of 2,200 passengers, which means air passenger arrivals decreased 15 percent.

Of local passengers, 1.4 % arrived from abroad, thus the share of domestic passengers was 98.6 %.

In addition, there were 2,400 passengers departing the airport (-21.1 %), therefore the total number of trips via the airport was 4,600 (-18.4 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Accommodation sales 729,000 euro

Total accommodation sales in August were 729,000 euro (+24,500). The share of Airbnb and Vrbo was 3.9 percent. Therefore, registered accommodation sales were 700,000 euro (+20,100) and non-registered sales 28,300 euro (+4,300).

Total January-August sales were 5.0 million euro and they increased 106,000 euro from the previous year.

Average prices

= change at least 10 %
August 2018
Amount
Change jan-August 2018
Amount
Change
Adr (Registered) 94 € 7.6 % 96 € 1.9 %
Adr (Non-Registered) 91 € -17.1 % 95 € -18.1 %
Bed Night (Registered) 54 € 4.0 % 58 € 2.2 %
Revpar (Non-Registered) 52 € -27.2 % 54 € -10.4 %
Revpar (Registered) 51 € 3.0 % 46 € 0.4 %

Total accommodation sales

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

9.0 accommodation establishments (+0)
430 rooms (-2)
920 beds (+5)

Room utilization 54.2 % (-2.4)
Unsold rooms 198

Airbnb and Vrbo

23 accommodation establishments (+5)
21 apartments (+6)
44 rooms (+8)

Apartment utilization 57.2 % (-7.9)
Unsold apartments 9.0

Registered room utilization for establishments

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Business Finland, Finavia, Statistics Finland, Visitory Research Team

More information available at the dashboard

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