Kokkola
Accommodation and Travel Stats

November 2018

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Kokkola: Tourism in a nutshell

Total
icon: new 9,200
2 %
Registered Accommodation
icon: star 8,300
3 %
icon: finland 7,000
4 %
icon: foreign 1,300
5 %
Non-registered Accommodation
icon: star 890
77 %
Total
icon: new 5,900
6 %
Registered Accommodation
icon: star 5,500
2 %
icon: finland 5,100
3 %
icon: foreign 330
8 %
Non-registered Accommodation
icon: star 420
77 %
Total
icon: new 657,000 €
1 %
Registered Accommodation
icon: star 631,000 €
1 %
Average prices:
Night
75.90 €
1.40 €
Room
101.10 €
5.40 €
RevPAR
52.80 €
1.00 €
Non-registered Accommodation
icon: star 26,600 €
1 %
Average prices:
Adr
107.20 €
4.90 €
RevPAR
55.40 €
7.90 €
Registered Accommodation
icon: establishment 7.0
0 %
icon: room 390
1 %
icon: bed 770
1 %
Non-registered Accommodation
icon: establishment 29
61 %
icon: room 57
40 %
Registered Accommodation
icon: room 52 %
7 %
Non-registered Accommodation
icon: entire place 52 %
11 %
Registered Accommodation
icon: star 1.5
5 %
icon: finland 1.4
7 %
icon: foreign 3.8
13 %

Paid bed nights

8,300 registered bed nights

In November 2018, 8,300 registered bed nights were recorded in Kokkola (-2.8 %), of which 7,000 nights were spent by domestic visitors and 1,300 nights by foreigners. Registered domestic bed nights decreased four percent and registered foreign bed nights increased five percent. In total, registered bed nights decreased three percent from last year's November.

3,200 nights (-2.5 %) were spend by leisure visitors and 5,100 nights (-3.0 %) by business visitors.

Between January and November, 100,000 registered bed nights (-0.1 %) were recorded for domestic visitors and 13,200 (+0.8 %) for foreigners in Kokkola, in total 113,000 (-0.0 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.6 percent

Total of 1.5 million registered bed nights (+1.8 %) were recorded in the whole country, of which 1.0 million nights (+2.0 %) were spent by domestic visitors and 438,000 nights (+1.2 %) by foreigners.

The market share of Kokkola out of total registered bed nights was 0.6 % (-0.0 percentage points), out of domestic bed nights 0.7 % and foreign bed nights 0.3 %.

Comparison of registered bed nights between regions

Length of stay was 1.5 nights in registered accommodation

Length of stay in registered accommodation decreased five percent compared to earlier year. In Kokkola, length of stay in November was on average 1.5 nights and in Finland 1.8 nights (-0.9 %).

During November, domestic visitors stayed in registered accommodation in Kokkola on average 1.4 nights (-2.7 %) and foreigners 3.8 nights (+16.8 %).

5,500 tourists arrived to registered accommodation

Arrivals to registered accommodation increased two percent compared to earlier year. Of all registered arrivals, 93.9 percent were domestic, and 6.1 percent were from foreign countries.

During November, domestic visitors stayed in registered accommodation in Kokkola on average 1.4 nights (-0.1) and foreigners 3.8 nights (+0.45).

Visitors

Visitors by region

Visitors by city

Visitors by postal code

Visitor nights

Visitor nights by region

2,400 air travelers

The airport received a total of 2,400 passengers, which means air passenger arrivals decreased 28 percent.

Of local passengers, 2.0 % arrived from abroad, thus the share of domestic passengers was 98.0 %.

In addition, there were 2,500 passengers departing the airport (-27.1 %), therefore the total number of trips via the airport was 4,900 (-27.6 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Accommodation sales 657,000 euro

Total accommodation sales in November were 657,000 euro (+5,300). The share of Airbnb and Vrbo was 4.0 percent. Therefore, registered accommodation sales were 631,000 euro (-6,200) and non-registered sales 26,600 euro (+11,400).

Total January-November sales were 7.2 million euro and they increased 315,000 euro from the previous year.

Average prices

= change at least 10 %
November 2018
Amount
Change jan-November 2018
Amount
Change
Adr (Non-Registered) 107 € 4.7 % 96 € -15.2 %
Adr (Registered) 101 € 5.6 % 97 € 4.2 %
Bed Night (Registered) 76 € 1.9 % 61 € 3.2 %
Revpar (Non-Registered) 55 € 16.6 % 55 € -5.7 %
Revpar (Registered) 53 € -1.9 % 49 € 3.3 %

Total accommodation sales

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

7.0 accommodation establishments (+0)
390 rooms (+3)
770 beds (+5)

Room utilization 52.2 % (-4.0)
Unsold rooms 185

Airbnb and Vrbo

29 accommodation establishments (+11)
27 apartments (+10)
57 rooms (+16)

Apartment utilization 51.7 % (+5.3)
Unsold apartments 13

Registered room utilization for establishments

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Business Finland, Finavia, Statistics Finland, Visitory Research Team

More information available at the dashboard

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