Kokkola
Accommodation and Travel Stats

December 2018

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Kokkola: Tourism in a nutshell

Total
icon: new 6,500
12 %
Registered Accommodation
icon: star 5,400
1 %
icon: finland 4,600
1 %
icon: foreign 750
3 %
Non-registered Accommodation
icon: star 1,100
245 %
Total
icon: new 3,800
4 %
Registered Accommodation
icon: star 3,300
6 %
icon: finland 3,100
6 %
icon: foreign 159
6 %
Non-registered Accommodation
icon: star 530
245 %
Total
icon: new 371,000 €
6 %
Registered Accommodation
icon: star 342,000 €
6 %
Average prices:
Night
63.50 €
1.10 €
Room
90.30 €
2.30 €
RevPAR
33.60 €
1.20 €
Non-registered Accommodation
icon: star 28,500 €
6 %
Average prices:
Adr
90.60 €
8.20 €
RevPAR
50.20 €
16.10 €
Registered Accommodation
icon: establishment 7.0
0 %
icon: room 380
1 %
icon: bed 750
1 %
Non-registered Accommodation
icon: establishment 31
107 %
icon: room 59
63 %
Registered Accommodation
icon: room 37 %
1 %
Non-registered Accommodation
icon: entire place 55 %
61 %
Registered Accommodation
icon: star 1.7
5 %
icon: finland 1.5
6 %
icon: foreign 4.7
3 %

Paid bed nights

5,400 registered bed nights

In December 2018, 5,400 registered bed nights were recorded in Kokkola (-1.5 %), of which 4,600 nights were spent by domestic visitors and 750 nights by foreigners. Registered domestic bed nights decreased one percent and registered foreign bed nights decreased three percent. In total, registered bed nights decreased one percent from last year's December.

2,400 nights (-8.2 %) were spend by leisure visitors and 3,000 nights (+4.9 %) by business visitors.

Between January and December, 105,000 registered bed nights (-0.2 %) were recorded for domestic visitors and 14,000 (+0.6 %) for foreigners in Kokkola, in total 119,000 (-0.1 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.3 percent

Total of 1.8 million registered bed nights (+3.0 %) were recorded in the whole country, of which 967,000 nights (-0.2 %) were spent by domestic visitors and 789,000 nights (+7.1 %) by foreigners.

The market share of Kokkola out of total registered bed nights was 0.3 % (-0.0 percentage points), out of domestic bed nights 0.5 % and foreign bed nights 0.1 %.

Comparison of registered bed nights between regions

Length of stay increased five percent in registered accommodation

Length of stay in registered accommodation increased five percent compared to earlier year. In Kokkola, length of stay in December was on average 1.7 nights and in Finland 2.0 nights (+1.4 %).

During December, domestic visitors stayed in registered accommodation in Kokkola on average 1.5 nights (-2.3 %) and foreigners 4.7 nights (+16.2 %).

3,300 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased six percent compared to earlier year. Of all registered arrivals, 95.1 percent were domestic, and 4.9 percent were from foreign countries.

During December, domestic visitors stayed in registered accommodation in Kokkola on average 1.5 nights (+0.08) and foreigners 4.7 nights (+0.15).

Visitors

Visitors by region

Visitors by city

Visitors by postal code

Visitor nights

Visitor nights by region

2,100 air travelers

The airport received a total of 2,100 passengers, which means air passenger arrivals decreased 31 percent.

Of local passengers, 0.2 % arrived from abroad, thus the share of domestic passengers was 99.8 %.

In addition, there were 2,000 passengers departing the airport (-29.2 %), therefore the total number of trips via the airport was 4,100 (-30.2 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Accommodation sales 371,000 euro

Total accommodation sales in December were 371,000 euro (+21,100). The share of Airbnb and Vrbo was 7.7 percent. Therefore, registered accommodation sales were 342,000 euro (+960) and non-registered sales 28,500 euro (+20,100).

Total January-December sales were 7.5 million euro and they increased 336,000 euro from the previous year.

Average prices

= change at least 10 %
December 2018
Amount
Change jan-December 2018
Amount
Change
Adr (Non-Registered) 91 € -8.3 % 95 € -15.0 %
Adr (Registered) 90 € 2.6 % 96 € 4.1 %
Bed Night (Registered) 63 € 1.8 % 61 € 3.1 %
Revpar (Non-Registered) 50 € 47.5 % 54 € -2.8 %
Revpar (Registered) 34 € 3.7 % 48 € 3.4 %

Total accommodation sales

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

7.0 accommodation establishments (+0)
380 rooms (-5)
750 beds (-11)

Room utilization 37.2 % (+0.4)
Unsold rooms 240

Airbnb and Vrbo

31 accommodation establishments (+16)
29 apartments (+16)
59 rooms (+23)

Apartment utilization 55.4 % (+21)
Unsold apartments 13

Registered room utilization for establishments

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Business Finland, Finavia, Statistics Finland, Visitory Research Team

More information available at the dashboard

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