Kokkola
Accommodation and Travel Stats

April 2019

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Kokkola: Tourism in a nutshell

Total
icon: new 7,500
1 %
Registered Accommodation
icon: star 6,500
6 %
icon: finland 5,800
7 %
icon: foreign 710
9 %
Non-registered Accommodation
icon: star 950
102 %
Total
icon: new 4,900
9 %
Registered Accommodation
icon: star 4,500
4 %
icon: finland 4,200
2 %
icon: foreign 300
38 %
Non-registered Accommodation
icon: star 450
102 %
Total
icon: new 481,000 €
4 %
Registered Accommodation
icon: star 461,000 €
4 %
Average prices:
Night
70.50 €
0.30 €
Room
98.00 €
0.40 €
RevPAR
40.90 €
0.90 €
Non-registered Accommodation
icon: star 19,400 €
4 %
Average prices:
Adr
72.80 €
3.60 €
RevPAR
40.20 €
2.40 €
Registered Accommodation
icon: establishment 7.0
0 %
icon: room 380
0 %
icon: bed 760
2 %
Non-registered Accommodation
icon: establishment 27
69 %
icon: room 55
73 %
Registered Accommodation
icon: room 42 %
3 %
Non-registered Accommodation
icon: entire place 55 %
12 %
Registered Accommodation
icon: star 1.5
10 %
icon: finland 1.4
10 %
icon: foreign 2.4
21 %

Paid bed nights

6,500 registered bed nights

In April 2019, 6,500 registered bed nights were recorded in Kokkola (-5.9 %), of which 5,800 nights were spent by domestic visitors and 710 nights by foreigners. Registered domestic bed nights decreased seven percent and registered foreign bed nights increased nine percent. In total, registered bed nights decreased six percent from last year's April.

2,600 nights (+11.0 %) were spend by leisure visitors and 3,900 nights (-14.6 %) by business visitors.

Between January and April, 24,000 registered bed nights (-3.6 %) were recorded for domestic visitors and 3,300 (+0.1 %) for foreigners in Kokkola, in total 27,300 (-3.2 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.4 percent

Total of 1.6 million registered bed nights (+2.5 %) were recorded in the whole country, of which 1.2 million nights (+4.3 %) were spent by domestic visitors and 356,000 nights (-3.4 %) by foreigners.

The market share of Kokkola out of total registered bed nights was 0.4 % (-0.0 percentage points), out of domestic bed nights 0.5 % and foreign bed nights 0.2 %.

Comparison of registered bed nights between regions

Length of stay was 1.5 nights in registered accommodation

Length of stay in registered accommodation decreased 10 percent compared to earlier year. In Kokkola, length of stay in April was on average 1.5 nights and in Finland 1.9 nights (-0.4 %).

During April, domestic visitors stayed in registered accommodation in Kokkola on average 1.4 nights (-0.3 %) and foreigners 2.4 nights (+2.5 %).

4,500 tourists arrived to registered accommodation

Arrivals to registered accommodation increased four percent compared to earlier year. Of all registered arrivals, 93.3 percent were domestic, and 6.7 percent were from foreign countries.

During April, domestic visitors stayed in registered accommodation in Kokkola on average 1.4 nights (-0.15) and foreigners 2.4 nights (-0.63).

Visitors

Visitors by region

Visitors by city

Visitors by postal code

Visitor nights

Visitor nights by region

35 international congress guests in 2019

There was a total of 2.0 congresses organized (+2.0) in 2019.

2,600 air travelers

The airport received a total of 2,600 passengers, which means air passenger arrivals decreased 24 percent.

Of local passengers, 14.4 % arrived from abroad, thus the share of domestic passengers was 85.6 %.

In addition, there were 2,900 passengers departing the airport (-18.9 %), therefore the total number of trips via the airport was 5,500 (-21.3 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Accommodation sales 481,000 euro

Total accommodation sales in April were 481,000 euro (-21,900). The share of Airbnb and Vrbo was 4.0 percent. Therefore, registered accommodation sales were 461,000 euro (-30,600) and non-registered sales 19,400 euro (+8,700).

Total January-April sales were 2.1 million euro and they increased 29,900 euro from the previous year.

Average prices

= change at least 10 %
April 2019
Amount
Change jan-April 2019
Amount
Change
Adr (Registered) 98 € 0.4 % 98 € 2.0 %
Adr (Non-Registered) 73 € -4.7 % 86 € -0.8 %
Bed Night (Registered) 70 € -0.4 % 72 € 2.4 %
Revpar (Registered) 41 € -2.2 % 43 € 1.2 %
Revpar (Non-Registered) 40 € 6.3 % 49 € 11.0 %

Total accommodation sales

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

7.0 accommodation establishments (+0)
380 rooms (-1)
760 beds (-13)

Room utilization 41.7 % (-1.1)
Unsold rooms 220

Airbnb and Vrbo

27 accommodation establishments (+11)
26 apartments (+11)
55 rooms (+23)

Apartment utilization 55.2 % (+5.7)
Unsold apartments 12

Registered room utilization for establishments

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Business Finland, Finavia, Statistics Finland, Visitory Research Team

More information available at the dashboard

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