Kokkola
Accommodation and Travel Stats

December 2019

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Kokkola: Tourism in a nutshell

Total
icon: new 6,300
3 %
Registered Accommodation
icon: star 4,800
11 %
icon: finland 4,100
12 %
icon: foreign 750
0 %
Non-registered Accommodation
icon: star 1,500
33 %
Top 3 (Reg.):
Italy
92
171 %
United States
82
1,071 %
Belgium
73
421 %
Total
icon: new 3,700
3 %
Registered Accommodation
icon: star 3,000
9 %
icon: finland 2,800
11 %
icon: foreign 210
34 %
Non-registered Accommodation
icon: star 710
33 %
Top 3 (Reg.):
Sweden
39
9 %
Belgium
23
229 %
United States
18
350 %
Total
icon: new 394,000
6 %
Registered Accommodation
icon: star 356,000 €
6 %
Average prices:
Night
73.90 €
10.40 €
Room
99.40 €
9.10 €
RevPAR
32.60 €
1.00 €
Non-registered Accommodation
icon: star 37,900
6 %
Average prices:
Adr
91.70 €
1.10 €
RevPAR
47.70 €
2.50 €
Registered Accommodation
icon: establishment 7.0
0 %
icon: room 400
7 %
icon: bed 810
8 %
Non-registered Accommodation
icon: establishment 38
23 %
icon: room 68
15 %
Registered Accommodation
icon: room 33 %
12 %
Non-registered Accommodation
icon: entire place 52 %
6 %
Registered Accommodation
icon: star 1.6
2 %
icon: finland 1.5
2 %
icon: foreign 3.5
26 %

Paid bed nights

4,800 registered bed nights

In December 2019, 4,800 registered bed nights were recorded in Kokkola (-10.7 %), of which 4,100 nights were spent by domestic visitors and 750 nights by foreigners. Registered domestic bed nights decreased 12 percent and registered foreign bed nights decreased less than one percent. In total, registered bed nights decreased 11 percent from last year's December.

Most foreign registered bed nights were recorded for travelers from Italy (92 nights).

1,800 nights (-24.9 %) were spend by leisure visitors and 3,000 nights (+1.1 %) by business visitors.

Between January and December, 97,800 registered bed nights (-6.7 %) were recorded for domestic visitors and 14,200 (+2.0 %) for foreigners in Kokkola, in total 112,000 (-5.7 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.3 percent

Total of 1.8 million registered bed nights (+1.2 %) were recorded in the whole country, of which 988,000 nights (+2.2 %) were spent by domestic visitors and 789,000 nights (-0.0 %) by foreigners.

The market share of Kokkola out of total registered bed nights was 0.3 % (-0.0 percentage points), out of domestic bed nights 0.4 % and foreign bed nights 0.1 %.

Comparison of registered bed nights between regions

Length of stay was 1.6 nights in registered accommodation

Length of stay in registered accommodation decreased two percent compared to earlier year. In Kokkola, length of stay in December was on average 1.6 nights and in Finland 2.0 nights (+1.9 %).

During December, domestic visitors stayed in registered accommodation in Kokkola on average 1.5 nights (-0.4 %) and foreigners 3.5 nights (-2.1 %).

3,000 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased nine percent compared to earlier year. Of all registered arrivals, 92.8 percent were domestic, and 7.2 percent were from foreign countries.

During December, domestic visitors stayed in registered accommodation in Kokkola on average 1.5 nights (-0.02) and foreigners 3.5 nights (-1.2).

Visitors

Visitors by region

Visitors by city

Visitors by postal code

Visitor nights

Visitor nights by region

35 international congress guests in 2019

There was a total of 2.0 congresses organized (+2.0) in 2019.

1,900 air travelers

The airport received a total of 1,900 passengers, which means air passenger arrivals decreased 11 percent.

Of local passengers, 0.0 % arrived from abroad, thus the share of domestic passengers was 100.0 %.

In addition, there were 1,700 passengers departing the airport (-13.3 %), therefore the total number of trips via the airport was 3,600 (-12.2 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Accommodation sales 394,000 euro

Total accommodation sales in December were 394,000 euro (+22,900). The share of Airbnb and Vrbo was 9.6 percent. Therefore, registered accommodation sales were 356,000 euro (+13,600) and non-registered sales 37,900 euro (+9,300).

Total January-December sales were 7.5 million euro and they decreased 44,500 euro from the previous year.

Average prices

= change at least 10 %
December 2019
Amount
Change jan-December 2019
Amount
Change
Adr (Registered) 99 € 10.0 % 98 € 1.5 %
Adr (Non-Registered) 92 € 1.2 % 87 € -8.4 %
Bed Night (Registered) 74 € 16.4 % 64 € 3.8 %
Revpar (Non-Registered) 48 € -5.0 % 46 € -15.0 %
Revpar (Registered) 33 € -3.0 % 47 € -1.3 %

Total accommodation sales

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

7.0 accommodation establishments (+0)
400 rooms (+25)
810 beds (+61)

Room utilization 32.8 % (-4.4)
Unsold rooms 270

Airbnb and Vrbo

38 accommodation establishments (+7)
35 apartments (+6)
68 rooms (+9)

Apartment utilization 51.9 % (-3.4)
Unsold apartments 17

Registered room utilization for establishments

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Business Finland, Finavia, Statistics Finland, Visitory Research Team

More information available at the dashboard

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