Kokkola
Accommodation and Travel Stats

January 2020

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Kokkola: Tourism in a nutshell

Total
icon: new 7,400
5 %
Registered Accommodation
icon: star 6,100
1 %
icon: finland 5,400
2 %
icon: foreign 730
6 %
Non-registered Accommodation
icon: star 1,200
52 %
Top 3 (Reg.):
Italy
113
414 %
Belgium
71
788 %
Sweden
69
23 %
Total
icon: new 4,500
4 %
Registered Accommodation
icon: star 3,900
1 %
icon: finland 3,600
1 %
icon: foreign 260
4 %
Non-registered Accommodation
icon: star 590
52 %
Top 3 (Reg.):
Sweden
39
35 %
Estonia
29
93 %
Germany
28
47 %
Total
icon: new 503,000
3 %
Registered Accommodation
icon: star 479,000 €
3 %
Average prices:
Night
78.10 €
3.90 €
Room
99.90 €
2.00 €
RevPAR
41.20 €
2.20 €
Non-registered Accommodation
icon: star 23,900
3 %
Average prices:
Adr
70.30 €
55.20 €
RevPAR
32.00 €
34.70 €
Registered Accommodation
icon: establishment 7.0
0 %
icon: room 380
3 %
icon: bed 750
3 %
Non-registered Accommodation
icon: establishment 40
43 %
icon: room 73
20 %
Registered Accommodation
icon: room 41 %
4 %
Non-registered Accommodation
icon: entire place 46 %
14 %
Registered Accommodation
icon: star 1.6
0 %
icon: finland 1.5
1 %
icon: foreign 2.9
10 %

Paid bed nights

6,100 registered bed nights

In January 2020, 6,100 registered bed nights were recorded in Kokkola (-1.1 %), of which 5,400 nights were spent by domestic visitors and 730 nights by foreigners. Registered domestic bed nights decreased two percent and registered foreign bed nights increased six percent. In total, registered bed nights decreased one percent from last year's January.

Most foreign registered bed nights were recorded for travelers from Italy (113 nights).

2,200 nights (+0.3 %) were spend by leisure visitors and 3,900 nights (-1.8 %) by business visitors.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.4 percent

Total of 1.7 million registered bed nights (+8.0 %) were recorded in the whole country, of which 957,000 nights (+10.1 %) were spent by domestic visitors and 714,000 nights (+5.3 %) by foreigners.

The market share of Kokkola out of total registered bed nights was 0.4 % (-0.0 percentage points), out of domestic bed nights 0.6 % and foreign bed nights 0.1 %.

Comparison of registered bed nights between regions

Length of stay was 1.6 nights in registered accommodation

Length of stay in registered accommodation decreased less than one percent compared to earlier year. In Kokkola, length of stay in January was on average 1.6 nights and in Finland 2.0 nights (-1.9 %).

During January, domestic visitors stayed in registered accommodation in Kokkola on average 1.5 nights and foreigners 2.9 nights .

3,900 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased one percent compared to earlier year. Of all registered arrivals, 93.4 percent were domestic, and 6.6 percent were from foreign countries.

During January, domestic visitors stayed in registered accommodation in Kokkola on average 1.5 nights (-0.02) and foreigners 2.9 nights (+0.25).

Visitors

Visitors by region

Visitors by city

Visitors by postal code

Visitor nights

Visitor nights by region

35 international congress guests in 2019

There was a total of 2.0 congresses organized (+2.0) in 2019.

1,700 air travelers

The airport received a total of 1,700 passengers, which means air passenger arrivals decreased 10 percent.

Of local passengers, 0.5 % arrived from abroad, thus the share of domestic passengers was 99.5 %.

In addition, there were 1,900 passengers departing the airport (-12.2 %), therefore the total number of trips via the airport was 3,600 (-11.3 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Accommodation sales 503,000 euro

Total accommodation sales in January were 503,000 euro (+14,400). The share of Airbnb and Vrbo was 4.8 percent. Therefore, registered accommodation sales were 479,000 euro (+19,000) and non-registered sales 23,900 euro (-4,600).

Average prices

= change at least 10 %
January 2020
Amount
Change
Adr (Registered) 100 € 2.1 %
Bed Night (Registered) 78 € 5.3 %
Adr (Non-Registered) 70 € -44.0 %
Revpar (Registered) 41 € 5.6 %
Revpar (Non-Registered) 32 € -52.0 %

Total accommodation sales

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

7.0 accommodation establishments (+0)
380 rooms (-11)
750 beds (-21)

Room utilization 41.3 % (+1.4)
Unsold rooms 220

Airbnb and Vrbo

40 accommodation establishments (+12)
37 apartments (+11)
73 rooms (+12)

Apartment utilization 45.5 % (-7.6)
Unsold apartments 20

Registered room utilization for establishments

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Business Finland, Finavia, Statistics Finland, Visitory Research Team

More information available at the dashboard

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