Kokkola
Accommodation and Travel Stats

April 2020

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Kokkola: Tourism in a nutshell

Total
icon: new 3,100
59 %
Registered Accommodation
icon: star 1,900
70 %
icon: finland 1,900
67 %
Non-registered Accommodation
icon: star 1,100
18 %
Total
icon: new 1,300
74 %
Registered Accommodation
icon: star 740
83 %
icon: finland 740
82 %
Non-registered Accommodation
icon: star 540
18 %
Total
icon: new 157,000
67 %
Registered Accommodation
icon: star 124,000 €
67 %
Average prices:
Night
63.90 €
6.60 €
Room
94.10 €
3.90 €
RevPAR
13.50 €
27.40 €
Non-registered Accommodation
icon: star 32,700
67 %
Average prices:
Adr
101.70 €
28.90 €
RevPAR
42.30 €
2.10 €
Registered Accommodation
icon: establishment 6.0
14 %
icon: room 320
18 %
icon: bed 630
17 %
Non-registered Accommodation
icon: establishment 42
56 %
icon: room 65
18 %
Registered Accommodation
icon: room 14 %
66 %
Non-registered Accommodation
icon: entire place 42 %
25 %
Registered Accommodation
icon: star 2.6
78 %
icon: finland 2.6
86 %

Paid bed nights

1,900 registered bed nights

In April 2020, 1,900 registered bed nights were recorded in Kokkola (-70.3 %).

490 nights (-81.2 %) were spend by leisure visitors and 1,400 nights (-63.1 %) by business visitors.

Registered bed nights

Registered bed nights by country of arrival

Market share 1.0 percent

Total of 190,000 registered bed nights (-88.0 %) were recorded in the whole country, of which 173,000 nights (-85.8 %) were spent by domestic visitors and 16,800 nights (-95.3 %) by foreigners.

The market share of Kokkola out of total registered bed nights was 1.0 % (+0.6 percentage points), out of domestic bed nights 1.1 % and foreign bed nights .

Comparison of registered bed nights between regions

Length of stay increased 78 percent in registered accommodation

Length of stay in registered accommodation increased 78 percent compared to earlier year. In Kokkola, length of stay in April was on average 2.6 nights and in Finland 2.9 nights (+52.5 %).

740 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 83 percent compared to earlier year.

Visitors

Visitors by region

Visitors by city

Visitors by postal code

Visitor nights

Visitor nights by region

35 international congress guests in 2019

There was a total of 2.0 congresses organized (+2.0) in 2019.

Ferry arrivals from different harbors

Accommodation sales 157,000 euro

Total accommodation sales in April were 157,000 euro (-324,000). The share of Airbnb and Vrbo was 20.8 percent. Therefore, registered accommodation sales were 124,000 euro (-337,000) and non-registered sales 32,700 euro (+13,300).

Total January-April sales were 1.5 million euro and they decreased 599,000 euro from the previous year.

Average prices

= change at least 10 %
April 2020
Amount
Change jan-April 2020
Amount
Change
Adr (Non-Registered) 102 € 39.8 % 72 € -15.9 %
Adr (Registered) 94 € -3.9 % 99 € 0.9 %
Bed Night (Registered) 64 € -9.3 % 73 € 0.8 %
Revpar (Non-Registered) 42 € 5.2 % 32 € -33.9 %
Revpar (Registered) 13 € -67.1 % 32 € -25.0 %

Total accommodation sales

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

6.0 accommodation establishments (-1)
320 rooms (-70)
630 beds (-128)

Room utilization 14.3 % (-27)
Unsold rooms 270

Airbnb and Vrbo

42 accommodation establishments (+15)
39 apartments (+13)
65 rooms (+10)

Apartment utilization 41.5 % (-14)
Unsold apartments 23

Registered room utilization for establishments

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Business Finland, Finavia, Statistics Finland, Visitory Research Team

More information available at the dashboard

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