Kolari
Accommodation and Travel Stats

March 2020

Kolari: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 38,500
45 %
icon: finland 27,600
38 %
icon: foreign 10,900
56 %
Visitors icon
Visitors
icon: star 6,600
50 %
icon: finland 4,900
46 %
icon: foreign 1,700
59 %
Accommodation Sales icon
Accommodation Sales
icon: star 2.2 mill. €
38 %
Average prices:
Night
57.30 €
6.20 €
Room
140.40 €
9.00 €
RevPAR
66.80 €
36.20 €
Capacity icon
Capacity
icon: establishment 22
0 %
icon: room 1,100
1 %
icon: bed 4,100
4 %
utilization icon
Utilization
icon: room 48 %
31 %
Weather icon
Weather
icon: rainfall 26 mm
28 mm

38,500 registered bed nights

In March 2020, 38,500 bed nights were recorded in Kolari (-44.7 %), of which 27,600 nights were spent by domestic visitors and 10,900 nights by foreigners. Domestic bed nights decreased 38 percent and foreign bed nights decreased 56 percent. In total, bed nights decreased 45 percent from last year's March.

37,400 nights (-44.4 %) were spend by leisure visitors and 1,200 nights (-52.6 %) by business visitors.

Between January and March, 59,100 bed nights (-16.7 %) were recorded for domestic visitors and 91,300 (-7.1 %) for foreigners in Kolari, in total 150,000 (-11.1 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 3.9 percent

Total of 996,000 bed nights (-46.6 %) were recorded in the whole country, of which 730,000 nights (-43.7 %) were spent by domestic visitors and 265,000 nights (-53.2 %) by foreigners.

The market share of Kolari out of total bed nights was 3.9 % (+0.1 percentage points), out of domestic bed nights 3.8 % and foreign bed nights 4.1 %.

6,600 tourists arrived to accommodation

Arrivals to registered accommodation decreased 50 percent compared to earlier year. Of all arrivals, 73.6 percent were domestic, and 26.4 percent were from foreign countries.

During March, domestic visitors stayed in registered accommodation in Kolari on average 5.7 nights (+0.75) and foreigners 6.3 nights (+0.34).

Ferry arrivals from different harbors

Accommodation sales 2.2 million euro

Registered accommodation sales in March were 2.2 million euro (-1.4 million).

Registered January-March sales were 7.0 million euro and they decreased 926,000 euro from the previous year.

Average prices

= change at least 10 %
March 2020
Amount
Change jan-March 2020
Amount
Change
Adr (Registered) 140 € -6.0 % 123 € -5.8 %
Revpar (Registered) 67 € -35.2 % 71 € -10.5 %
Bed Night (Registered) 57 € 12.2 % 47 € -0.6 %

Tax free sales +59.4 % (January)

Tax free sales increased 59 percent from the previous year.

(Russians +18.1 %, Japanese +506.5 %)

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

22 accommodation establishments (+0)
1,100 rooms (-10)
4,100 beds (-173)

Room utilization 47.6 % (-21)
Unsold rooms 590

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "kolari + keyword"

Google searches for "kolari" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Finnish Meteorological Institute, Global Blue, Statistics Finland

More information available at the dashboard

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