Kotka-Hamina-Loviisa Region
Accommodation and Travel Stats

January 2021

Kotka-Hamina And Lovisa Region: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 4,400
49 %
icon: finland 3,700
26 %
icon: foreign 640
81 %
Visitors icon
Visitors
icon: star 2,200
54 %
icon: finland 2,000
33 %
icon: foreign 142
91 %
Accommodation Sales icon
Accommodation Sales
icon: star 334,000 €
42 %
Average prices:
Night
76.50 €
9.10 €
Room
98.90 €
2.70 €
RevPAR
18.90 €
14.80 €
Capacity icon
Capacity
icon: establishment 14
0 %
icon: room 520
2 %
icon: bed 1,300
3 %
utilization icon
Utilization
icon: room 0.19
42 %

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

4,400 registered bed nights

In January 2021, 4,400 bed nights were recorded in Kotka-Hamina And Lovisa Region (-48.6 %), of which 3,700 nights were spent by domestic visitors and 640 nights by foreigners. Domestic bed nights decreased 26 percent and foreign bed nights decreased 81 percent. In total, bed nights decreased 49 percent from last year's January.

1,800 nights (-51.4 %) were spend by leisure visitors and 2,500 nights (-46.4 %) by business visitors.

Registered bed nights

Bed nights by country of arrival

Market share 0.6 percent

Total of 681,000 bed nights (-59.2 %) were recorded in the whole country, of which 629,000 nights (-34.3 %) were spent by domestic visitors and 52,000 nights (-92.7 %) by foreigners.

The market share of Kotka-Hamina And Lovisa Region out of total bed nights was 0.6 % (+0.1 percentage points), out of domestic bed nights 0.6 % and foreign bed nights 1.2 %.

Bed nights comparison between regions

2,200 tourists arrived to accommodation

Arrivals to registered accommodation decreased 54 percent compared to earlier year. Of all arrivals, 93.5 percent were domestic, and 6.5 percent were from foreign countries.

During January, domestic visitors stayed in registered accommodation in Kotka-Hamina And Lovisa Region on average 1.8 nights (+0.15) and foreigners 4.5 nights (+2.4).

Ferry arrivals from different harbors

23,500 Russian travelers via eastern border

A total of 23,500 Russians arrived in Finland over the eastern border crossings.

  • Vaalimaa: 6,800 (-92.0 %)
  • Nuijamaa: 6,100 (-94.3 %)
  • Imatra: 3,300 (-94.1 %)
  • Niirala: 4,700 (-81.6 %)
  • Vartius: 1,600 (-82.4 %)
  • Kuusamo: 88 (-87.7 %)
  • Salla: 82 (-98.0 %)
  • Raja-Jooseppi: 31 (-99.0 %)

Russian visa applications decreased 99 percent

There was a total of 420 visa applications to Finland made by the Russians. 51.9 percent were done at St. Petersburg's consulate.

Foreign visitors and their consumption (Kotka-Hamina Region)

The number of foreign visitors in January was 2,200 (-91.5 %). Out of them 1,700 were on a daytrip and 530 stayed at least for one night.

Total consumption of these visitors in Kotka-Hamina Region in January was 310,000 euro (138 per visitor). Overnight visitors spent 88,900 euro and day visitors 221,000 euro.

Foreign visitors and their consumption (Lovisa Region)

The number of foreign visitors in January was 19 (-93.1 %). Out of them 4.4 were on a daytrip and 14 stayed at least for one night.

Total consumption of these visitors in Lovisa Region in January was 4,300 euro (232 per visitor). Overnight visitors spent 4,100 euro and day visitors 280 euro.

Accommodation sales 512,000 euro

Total accommodation sales in January were 512,000 euro (-321,000). The share of Airbnb and Vrbo was 18.4 percent. Therefore, registered accommodation sales were 334,000 euro (-239,000) and non-registered sales 94,400 euro (-65,600).

Average prices

= change at least 10 %
January 2021
Amount
Change
Adr (Non-Registered) 132 € -0.4 %
Adr (Registered) 99 € -2.7 %
Bed Night (Registered) 77 € 13.4 %
Revpar (Non-Registered) 40 € -21.7 %
Revpar (Registered) 19 € -44.0 %

Average prices (Hamina)

= change at least 10 %
January 2021
Amount
Change
Adr (Non-Registered) 100 € 30.4 %
Revpar (Non-Registered) 18 € -47.1 %

Accommodation sales 312,000 euro (Kotka)

Total accommodation sales in January were 312,000 euro (-252,000). The share of Airbnb and Vrbo was 16.0 percent. Therefore, registered accommodation sales were 262,000 euro (-209,000) and non-registered sales 50,000 euro (-41,000).

Average prices

= change at least 10 %
January 2021
Amount
Change
Adr (Non-Registered) 148 € 2.6 %
Adr (Registered) 103 € 1.1 %
Bed Night (Registered) 79 € 17.2 %
Revpar (Non-Registered) 48 € -27.0 %
Revpar (Registered) 20 € -44.1 %

Accommodation sales 410,000 euro (Kotka-Hamina Region)

Total accommodation sales in January were 410,000 euro (-307,000). The share of Airbnb and Vrbo was 18.6 percent. Therefore, registered accommodation sales were 334,000 euro (-239,000) and non-registered sales 76,400 euro (-57,100).

Average prices

= change at least 10 %
January 2021
Amount
Change
Adr (Non-Registered) 138 € -0.1 %
Adr (Registered) 99 € -2.7 %
Bed Night (Registered) 77 € 13.4 %
Revpar (Non-Registered) 43 € -23.2 %
Revpar (Registered) 19 € -44.0 %

Average prices (Loviisa)

= change at least 10 %
January 2021
Amount
Change
Adr (Non-Registered) 109 € -2.4 %
Revpar (Non-Registered) 35 € -1.0 %

Accommodation sales 102,000 euro (Lovisa Region)

Total accommodation sales in January were 102,000 euro (-25,700). The share of Airbnb and Vrbo was 17.7 percent. Therefore, registered accommodation sales were 83,600 euro (-17,200) and non-registered sales 18,000 euro (-8,500).

Average prices

= change at least 10 %
January 2021
Amount
Change
Adr (Non-Registered) 112 € 1.5 %
Adr (Registered) 88 € 12.8 %
Bed Night (Registered) 58 € 0.8 %
Revpar (Non-Registered) 31 € -13.0 %
Revpar (Registered) 6.5 € -33.6 %

Duty-free invoice vouchers stamped at the border stations

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

14 accommodation establishments (+0)
520 rooms (-10)
1,300 beds (-36)

Room utilization 19.1 % (-14)
Unsold rooms 420

Airbnb and Vrbo

192 accommodation establishments (+1)
162 apartments (+0)
370 rooms (-15)

Apartment utilization 31.0 % (-7.2)
Unsold apartments 112

Capacity & Utilization (Hamina)

Airbnb and Vrbo

28 accommodation establishments (+3)
24 apartments (+1)
52 rooms (+7)

Apartment utilization 18.4 % (-27)
Unsold apartments 20

Capacity & Utilization (Kotka)

Registered Accommodation

5.0 accommodation establishments (-1)
420 rooms (-15)
960 beds (-33)

Room utilization 19.3 % (-16)
Unsold rooms 340
Bed utilization 11.0 % (-12)

Airbnb and Vrbo

81 accommodation establishments (-1)
72 apartments (+1)
154 rooms (-7)

Apartment utilization 32.7 % (-13)
Unsold apartments 48

Capacity & Utilization (Kotka-Hamina Region)

Registered Accommodation

14 accommodation establishments (+0)
520 rooms (-10)
1,300 beds (-36)

Room utilization 19.1 % (-14)
Unsold rooms 420

Airbnb and Vrbo

137 accommodation establishments (-2)
123 apartments (+0)
270 rooms (-19)

Apartment utilization 31.5 % (-8.6)
Unsold apartments 84

Capacity & Utilization (Loviisa)

Airbnb and Vrbo

47 accommodation establishments (-1)
32 apartments (-4)
82 rooms (-6)

Apartment utilization 32.1 % (+0.43)
Unsold apartments 22

Capacity & Utilization (Lovisa Region)

Registered Accommodation

7.0 accommodation establishments (+0)
460 rooms (+330)
860 beds (+350)

Room utilization 7.3 % (-5.1)
Unsold rooms 430

Airbnb and Vrbo

55 accommodation establishments (+3)
39 apartments (+0)
99 rooms (+4)

Apartment utilization 29.4 % (-2.8)
Unsold apartments 28

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "kotka-hamina and lovisa region + keyword"

Google searches for "kotka-hamina and lovisa region" by search region

Global Google searches for "hamina + keyword" (Hamina)

Google searches for "hamina" by search region (Hamina)

Global Google searches for "kotka + keyword" (Kotka)

Google searches for "kotka" by search region (Kotka)

Global Google searches for "kotka-hamina region + keyword" (Kotka-Hamina Region)

Google searches for "kotka-hamina region" by search region (Kotka-Hamina Region)

Global Google searches for "loviisa + keyword" (Loviisa)

Google searches for "loviisa" by search region (Loviisa)

Global Google searches for "lovisa region + keyword" (Lovisa Region)

Google searches for "lovisa region" by search region (Lovisa Region)

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

The occurrence of hashtags on Instagram (Hamina)

The number of likes for posts with hashtags on Instagram (Hamina)

The occurrence of hashtags on Instagram (Kotka)

The number of likes for posts with hashtags on Instagram (Kotka)

The occurrence of hashtags on Instagram (Kotka-Hamina Region)

The number of likes for posts with hashtags on Instagram (Kotka-Hamina Region)

The occurrence of hashtags on Instagram (Loviisa)

The number of likes for posts with hashtags on Instagram (Loviisa)

The occurrence of hashtags on Instagram (Lovisa Region)

The number of likes for posts with hashtags on Instagram (Lovisa Region)

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in October was 8.32/10 (-0.32).

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in January was 8.08/10 (-0.75).

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in September was 8.81/10 (+0.77).

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in November was 8.29/10 (-0.05).

Hotel customer satisfaction by nationalities

Hotel customer satisfaction comparison between regions

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Sources: Airdna, Booking.Com, Business Finland, Finnish Border Guard, Ministry For Foreign Affairs Of Finland, Statistics Finland, Tak Border Research, Tak Research

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Kyminlinnantie 6, 48600 Kotka
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