Kotka
Accommodation and Travel Stats

January 2021

Kotka: Tourism in a nutshell

Bed Nights

3,300

52 %

2,800

32 %

510

82 %

Visitors

1,700

56 %

1,600

36 %

115

92 %

Accommodation Sales

262,000 €

44 %

Average prices:

Night

79.20 €

11.60 €

Room

102.60 €

1.10 €

RevPAR

19.80 €

15.60 €

Capacity

5.0

17 %

420

3 %

960

3 %

Utilization

0.19

45 %

0.11

52 %

Weather

-5.6 °C

8.4 °C

49 mm

12 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

3,300 registered bed nights

In January 2021, 3,300 bed nights were recorded in Kotka (-52.5 %), of which 2,800 nights were spent by domestic visitors and 510 nights by foreigners. Domestic bed nights decreased 32 percent and foreign bed nights decreased 82 percent. In total, bed nights decreased 52 percent from last year's January.

1,200 nights (-59.7 %) were spend by leisure visitors and 2,100 nights (-46.8 %) by business visitors.

Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.

Registered bed nights

Bed nights by country of arrival

Market share 0.5 percent

Total of 681,000 bed nights (-59.2 %) were recorded in the whole country, of which 629,000 nights (-34.3 %) were spent by domestic visitors and 52,000 nights (-92.7 %) by foreigners.

The market share of Kotka out of total bed nights was 0.5 % (+0.1 percentage points), out of domestic bed nights 0.4 % and foreign bed nights 1.0 %.

Bed nights comparison between regions

1,700 tourists arrived to accommodation

Arrivals to registered accommodation decreased 56 percent compared to earlier year. Of all arrivals, 93.3 percent were domestic, and 6.7 percent were from foreign countries.

During January, domestic visitors stayed in registered accommodation in Kotka on average 1.8 nights (+0.09) and foreigners 4.4 nights (+2.4).

Ferry arrivals from different harbors

International = International cruise ships

23,500 Russian travelers via eastern border

A total of 23,500 Russians arrived in Finland over the eastern border crossings.

Vaalimaa: 6,800 (-92.0 %)
Nuijamaa: 6,100 (-94.3 %)
Imatra: 3,300 (-94.1 %)

Niirala: 4,700 (-81.6 %)
Vartius: 1,600 (-82.4 %)
Kuusamo: 88 (-87.7 %)
Salla: 82 (-98.0 %)
Raja-Jooseppi: 31 (-99.0 %)

Russian visa applications decreased 99 percent

There was a total of 420 visa applications to Finland made by the Russians. 51.9 percent were done at St. Petersburg's consulate.

Accommodation sales 312,000 euro

Total accommodation sales in January were 312,000 euro (-252,000). The share of Airbnb and Vrbo was 16.0 percent. Therefore, registered accommodation sales were 262,000 euro (-209,000) and non-registered sales 50,000 euro (-41,000).

Average prices

= change at least 10 %
	January 2021 Amount	Change
Adr (Non-Registered)	148 €	2.6 %
Adr (Registered)	103 €	1.1 %
Bed Night (Registered)	79 €	17.2 %
Revpar (Non-Registered)	48 €	-27.0 %
Revpar (Registered)	20 €	-44.1 %

adr=average daily rate, revpar=revenue per available room (adr * utilization), bed night=accommodation sales per bed nights

Duty-free invoice vouchers stamped at the border stations

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

5.0 accommodation establishments (-1)
420 rooms (-15)
960 beds (-33)

Room utilization 19.3 % (-16)
Unsold rooms 340
Bed utilization 11.0 % (-12)

Airbnb and Vrbo

81 accommodation establishments (-1)
72 apartments (+1)
154 rooms (-7)

Apartment utilization 32.7 % (-13)
Unsold apartments 48

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "kotka"

Global Google searches for "kotka + keyword"

Google searches for "kotka" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in January was 8.08/10 (-0.75).

Hotel customer satisfaction by nationalities

Hotel customer satisfaction comparison between regions

Sources: Airdna, Booking.Com, Business Finland, Finnish Border Guard, Finnish Meteorological Institute, Ministry For Foreign Affairs Of Finland, Statistics Finland, Tak Research

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Kyminlinnantie 6, 48600 Kotka
040 190 2500 , info@cursor.fi , cursor.fi

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Kotka Accommodation and Travel Stats