Kotka
Accommodation and Travel Stats

October 2019

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Kotka: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 7,300
7 %
icon: finland 5,600
10 %
icon: foreign 1,800
3 %
Visitors icon
Visitors
icon: star 4,500
14 %
icon: finland 3,600
16 %
icon: foreign 900
9 %
Accommodation Sales icon
Accommodation Sales
icon: star 535,000 €
4 %
Average prices:
Night
72.90 €
8.20 €
Room
102.80 €
2.30 €
RevPAR
38.60 €
3.20 €
Capacity icon
Capacity
icon: establishment 6.0
0 %
icon: room 430
1 %
icon: bed 990
3 %
Weather icon
Weather
icon: temperature 7.1 °C
1.7 °C
icon: rainfall 99 mm
44 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased seven percent

In October 2019, 7,300 bed nights were recorded in Kotka (+6.8 %), of which 5,600 nights were spent by domestic visitors and 1,800 nights by foreigners. Domestic bed nights increased 10 percent and foreign bed nights decreased three percent. In total, bed nights increased seven percent from last year's October.

2,900 nights (-2.8 %) were spend by leisure visitors and 4,500 nights (+14.1 %) by business visitors.

Between January and October, 78,800 bed nights (+5.3 %) were recorded for domestic visitors and 24,100 (-11.0 %) for foreigners in Kotka, in total 103,000 (+0.9 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.4 percent

Total of 1.7 million bed nights (+7.1 %) were recorded in the whole country, of which 1.2 million nights (+5.3 %) were spent by domestic visitors and 436,000 nights (+12.5 %) by foreigners.

The market share of Kotka out of total bed nights was 0.4 % (-0.0 percentage points), out of domestic bed nights 0.5 % and foreign bed nights 0.4 %.

4,500 tourists arrived to accommodation

Arrivals to registered accommodation increased 14 percent compared to earlier year. Of all arrivals, 80.1 percent were domestic, and 19.9 percent were from foreign countries.

During October, domestic visitors stayed in registered accommodation in Kotka on average 1.5 nights (-0.08) and foreigners 2.0 nights (-0.23).

Ferry arrivals from different harbors

Trips by Russian travelers over the eastern border increased 14 percent

A total of 275,000 Russians arrived in Finland over the eastern border crossings.

The share of southeastern border stations was 91.4 percent.

  • Vaalimaa: 73,900 (+9.3 %)
  • Nuijamaa: 116,000 (+20.2 %)
  • Imatra: 46,200 (+12.6 %)
  • Vainikkala (train): 14,700 (+24.7 %)
  • Niirala: 22,700 (+13.2 %)
  • Vartius: 8,900 (+2.0 %)
  • Kuusamo: 460 (+32.6 %)
  • Salla: 2,700 (+6.4 %)
  • Raja-Jooseppi: 2,600 (+18.0 %)

Russian visa applications increased 41 percent

There was a total of 64,800 visa applications to Finland made by the Russians. 81.6 percent were done at St. Petersburg's consulate.

Accommodation sales 620,000 euro

Total accommodation sales in October were 620,000 euro (+7,300). The share of Airbnb and Vrbo was 13.3 percent. Therefore, registered accommodation sales were 535,000 euro (-22,400) and non-registered sales 82,100 euro (+31,600).

Total January-October sales were 7.3 million euro and they increased 417,000 euro from the previous year.

Average prices

= change at least 10 %
October 2019
Amount
Change jan-October 2019
Amount
Change
Adr (Non-Registered) 143 € 34.0 %  163 € 56.2 % 
Adr (Registered) 103 € 2.3 % 104 € 4.5 %
Bed Night (Registered) 73 € -10.1 %  61 € -3.9 %
Revpar (Non-Registered) 70 € 10.0 % 88 € 77.7 % 
Revpar (Registered) 39 € 9.0 % 44 € -0.4 %

Tax free sales -14.5 %

Tax free sales decreased 14 percent from the previous year.

(Russians -15.0 %)

Duty-free invoice vouchers stamped at the border stations

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

6.0 accommodation establishments (+0)
430 rooms (-6)
990 beds (+32)

Room utilization 37.6 % (+2.3)
Unsold rooms 270
Bed utilization 23.3 % (+2.0)

Airbnb and Vrbo

88 accommodation establishments (+14)
75 apartments (+17)
174 rooms (+49)

Apartment utilization 48.9 % (-11)
Unsold apartments 38

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "kotka + keyword"

Google searches for "kotka" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in October was 8.55/10.

Hotel customer satisfaction by nationalities

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Sources: Airdna, Booking.Com, Business Finland, Finnish Border Guard, Finnish Meteorological Institute, Global Blue, Ministry For Foreign Affairs Of Finland, Statistics Finland, Tak Research

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