Kotka
Accommodation and Travel Stats

April 2021

Kotka: Tourism in a nutshell

Bed Nights icon
Bed Nights (March)
icon: star 3,300
14 %
icon: finland 3,000
4 %
icon: foreign 290
71 %
Top 3:
Germany
58
81 %
United States
46
360 %
Estonia
40
66 %
Visitors icon
Visitors (March)
icon: star 1,900
24 %
icon: finland 1,800
10 %
icon: foreign 70
85 %
Top 3:
Estonia
21
75 %
Russia
9.0
94 %
Ireland
9.0
53 %
Accommodation Sales icon
Accommodation Sales (March)
icon: star 251,000 €
14 %
Average prices:
Night
75.10 €
0.60 €
Room
96.40 €
4.10 €
RevPAR
18.10 €
3.70 €
Capacity icon
Capacity (March)
icon: establishment 6.0
0 %
icon: room 440
1 %
icon: bed 1,000
1 %
utilization icon
Utilization (March)
icon: room 0.19
13 %
icon: bed 0.1
18 %
Weather icon
Weather
icon: temperature 4.1 °C
0.4 °C
icon: rainfall 27 mm
1 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

3,300 registered bed nights (March)

In March 2021, 3,300 bed nights were recorded in Kotka (-14.5 %), of which 3,000 nights were spent by domestic visitors and 290 nights by foreigners. Domestic bed nights increased four percent and foreign bed nights decreased 71 percent. In total, bed nights decreased 14 percent from last year's March.

Most foreign bed nights were recorded for travelers from Germany (58 nights).

1,300 nights (-0.6 %) were spend by leisure visitors and 2,100 nights (-21.2 %) by business visitors.

Between January and March, 9,000 bed nights (-23.0 %) were recorded for domestic visitors and 1,200 (-77.7 %) for foreigners in Kotka, in total 10,200 (-40.5 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.4 percent (March)

Total of 863,000 bed nights (-13.3 %) were recorded in the whole country, of which 816,000 nights (+11.7 %) were spent by domestic visitors and 47,500 nights (-82.1 %) by foreigners.

The market share of Kotka out of total bed nights was 0.4 % (-0.0 percentage points), out of domestic bed nights 0.4 % and foreign bed nights 0.6 %.

Bed nights comparison between regions

1,900 tourists arrived to accommodation (March)

Arrivals to registered accommodation decreased 24 percent compared to earlier year. Of all arrivals, 96.3 percent were domestic, and 3.7 percent were from foreign countries.

During March, domestic visitors stayed in registered accommodation in Kotka on average 1.7 nights (+0.23) and foreigners 4.1 nights (+2.0).

Ferry arrivals from different harbors

26,800 Russian travelers via eastern border (March)

A total of 26,800 Russians arrived in Finland over the eastern border crossings.

  • Vaalimaa: 6,800 (-80.4 %)
  • Nuijamaa: 7,900 (-86.5 %)
  • Imatra: 3,600 (-87.1 %)
  • Niirala: 5,200 (-64.3 %)
  • Vartius: 1,800 (-64.3 %)
  • Kuusamo: 101 (-80.9 %)
  • Salla: 62 (-95.6 %)
  • Raja-Jooseppi: 28 (-97.4 %)

Russian visa applications decreased 88 percent

There was a total of 1,100 visa applications to Finland made by the Russians. 38.5 percent were done at St. Petersburg's consulate.

Accommodation sales 461,000 euro (March)

Total accommodation sales in March were 461,000 euro (+106,000). The share of Airbnb and Vrbo was 45.6 percent. Therefore, registered accommodation sales were 251,000 euro (-40,000) and non-registered sales 210,000 euro (+146,000).

Total January-March sales were 1.1 million euro and they decreased 290,000 euro from the previous year.

Average prices

= change at least 10 %
March 2021
Amount
Change jan-March 2021
Amount
Change
Adr (Non-Registered) 300 € 119.1 % 240 € 83.6 %
Revpar (Non-Registered) 165 € 219.5 % 112 € 104.4 %
Adr (Registered) 96 € -4.1 % 101 € 0.3 %
Bed Night (Registered) 75 € 0.8 % 76 € 7.6 %
Revpar (Registered) 18 € -16.9 % 20 € -35.1 %

Duty-free invoice vouchers stamped at the border stations

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization (March)

Registered Accommodation

6.0 accommodation establishments (+0)
440 rooms (+4)
1,000 beds (+6)

Room utilization 18.8 % (-2.9)
Unsold rooms 350
Bed utilization 10.0 % (-2.2)

Airbnb and Vrbo

94 accommodation establishments (+13)
83 apartments (+10)
177 rooms (+25)

Apartment utilization 55.7 % (+17)
Unsold apartments 37

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "kotka + keyword"

Google searches for "kotka" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction (March)

Average customer satisfaction score on Booking.com given by hotel customers in March was 8.68/10 (-0.4).

Hotel customer satisfaction by nationalities

Hotel customer satisfaction comparison between regions

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Sources: Airdna, Booking.Com, Business Finland, Finnish Border Guard, Finnish Meteorological Institute, Ministry For Foreign Affairs Of Finland, Statistics Finland, Tak Research

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Kyminlinnantie 6, 48600 Kotka
040 190 2500 , info@cursor.fi , cursor.fi

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