Accommodation and Travel Stats
Kouvola: Tourism in a nutshell
Registered accommodation. All changes are relative to the same period a year ago.
Registered bed nights increased 42 percent (July)
In July 2021, 31,900 registered bed nights were recorded in Kouvola (+41.8 %), of which 30,700 nights were spent by domestic visitors and 1,200 nights by foreigners. Registered domestic bed nights increased 45 percent and registered foreign bed nights decreased nine percent. In total, registered bed nights increased 42 percent from last year's July.
26,800 nights (+44.8 %) were spend by leisure visitors and 5,100 nights (+28.3 %) by business visitors.
Between January and July, 71,300 registered bed nights (+43.1 %) were recorded for domestic visitors and 4,000 (-7.4 %) for foreigners in Kouvola, in total 75,300 (+39.1 %) registered nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Registered bed nights by country of arrival
21,200 tourists arrived to registered accommodation (July)
Arrivals to registered accommodation increased 40 percent compared to earlier year. Of all registered arrivals, 97.2 percent were domestic, and 2.8 percent were from foreign countries.
During July, domestic visitors stayed in registered accommodation in Kouvola on average 1.5 nights (+0.04) and foreigners 2.0 nights (-0.73).
Ferry arrivals from different harbors
International = International cruise ships
Trips by Russian travelers over the eastern border increased 51 percent
A total of 37,200 Russians arrived in Finland over the eastern border crossings.
- Vaalimaa: 11,800 (+69.8 %)
- Nuijamaa: 11,900 (+80.2 %)
- Imatra: 3,000 (+0.9 %)
- Niirala: 7,200 (+36.2 %)
- Vartius: 2,100 (+21.8 %)
- Kuusamo: 50 (-18.0 %)
- Salla: 210 (+143.2 %)
- Raja-Jooseppi: 64 (+128.6 %)
Russian visa applications increased 290 percent
There was a total of 2,500 visa applications to Finland made by the Russians. 56.7 percent were done at St. Petersburg's consulate.
Foreign visitors and their consumption (July)
The number of foreign visitors in July was 2,900 (+24.4 %). Out of them 980 were on a daytrip and 1,900 stayed at least for one night.
The cumulative number of foreign visitors between January and July was 8,400 (-49.5 %).
Total consumption of these visitors in Kouvola in July was 515,000 euro (179 per visitor). Overnight visitors spent 454,000 euro and day visitors 61,000 euro. Between January and July the consumption was 1.4 million euro.
The figures are estimates and based on TAK Border Research results.
Accommodation sales 1.2 million euro (July)
Total accommodation sales in July were 1.2 million euro (+76,000). The share of Airbnb and Vrbo was 24.2 percent. Therefore, registered accommodation sales were 905,000 euro (+90,700) and non-registered sales 288,000 euro (-14,700).
Total January-July sales were 4.6 million euro and they increased 838,000 euro from the previous year.
|Adr (Non-Registered)||154 €||-16.6 %||169 €||-2.2 %|
|Revpar (Non-Registered)||108 €||-8.9 %||88 €||4.9 %|
|Adr (Registered)||82 €||-11.2 %||88 €||-6.2 %|
|Revpar (Registered)||54 €||-7.2 %||32 €||-11.7 %|
|Bed Night (Registered)||28 €||-21.6 %||44 €||-9.7 %|
Duty-free invoice vouchers stamped at the border stations
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization (July)
14 accommodation establishments (+1)
560 rooms (+130)
1,300 beds (+280)
Room utilization 65.6 % (+2.8)
Unsold rooms 194
Bed utilization 58.8 % (+5.2)
Airbnb and Vrbo
132 accommodation establishments (-1)
117 apartments (-1)
250 rooms (+0)
Apartment utilization 70.1 % (+6.0)
Unsold apartments 35
Registered room utilization for establishments
Visits to marketing website
There were a total of 23,900 user sessions at Kouvola marketing website in August. The share of visitors using a foreign language in their web browser was 14.9 percent out of all website visitors. The number of total user sessions decreased 34 percent from last year's August.
Website's user sessions by language
Global Google searches for "kouvola"
Global Google searches for "kouvola + keyword"
Google searches for "kouvola" by search region
The occurrence of hashtags on Instagram
The number of likes for posts with hashtags on Instagram
Accommodation customer satisfaction (June)
Average customer satisfaction score on Booking.com given by accommodation customers in June was 7.77/10 (-0.14).
Accommodation customer satisfaction by nationalities
Sources: Airdna, Booking.Com, Business Finland, Finnish Border Guard, Finnish Meteorological Institute, Google Analytics, Ministry For Foreign Affairs Of Finland, Statistics Finland, Tak Border Research, Tak Research