Kouvola
Accommodation and Travel Stats
May 2023
Kouvola: Tourism in a nutshell
Registered accommodation. All changes are relative to the same period a year ago.
8,400
7,800
610
5,400
5,100
300
685,000 €
12
510
1,200
40 %
26 %
12,200 bed nights in paid accommodation (April)
Total of 12,200 bed nights (+12.8 %) were recorded in paid accommodation in Kouvola in April 2023. This figure includes bed nights at registered establishments as well as at AirBnB and Vrbo. The share of registered bed nights was 69 % and non-registered 31 %.
Between January and April, the number of paid bed nights was 39,900 (+15.3 %). Share of registered was 70 % and non-registered 30 %.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded. Non-registered bed nights statistics include bed nights from AirBnB and Vrbo.
Registered bed nights increased one percent (April)
In April 2023, 8,400 registered bed nights were recorded in Kouvola (+0.5 %), of which 7,800 nights were spent by domestic visitors and 610 nights by foreigners. Registered domestic bed nights increased less than one percent and registered foreign bed nights increased eight percent. In total, registered bed nights increased one percent from last year's April.
3,900 nights (-19.8 %) were spend by leisure visitors and 4,500 nights (+29.0 %) by business visitors.
Between January and April, 25,100 registered bed nights (+5.2 %) were recorded for domestic visitors and 2,700 (+53.7 %) for foreigners in Kouvola, in total 27,700 (+8.5 %) registered nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Registered bed nights by country of arrival
5,400 tourists arrived to registered accommodation (April)
Arrivals to registered accommodation decreased six percent compared to earlier year. Of all registered arrivals, 94.5 percent were domestic, and 5.5 percent were from foreign countries.
During April, domestic visitors stayed in registered accommodation in Kouvola on average 1.5 nights (+0.07) and foreigners 2.1 nights (+0.54).
Visitor days
Visitor days by region
Visitor days by city
Visitor days by postal code
Visitor nights
Visitor nights by region
Ferry arrivals from different harbors
International = International cruise ships
Trips by Russian travelers over the eastern border increased 10 percent (April)
A total of 34,400 Russians arrived in Finland over the eastern border crossings.
The share of southeastern border stations was 82.1 percent.
- Vaalimaa: 18,900 (+34.5 %)
- Nuijamaa: 6,900 (-21.8 %)
- Imatra: 2,400 (+220.1 %)
- Vainikkala (train): 2.0 (-50.0 %)
- Niirala: 4,300 (-21.2 %)
- Vartius: 1,600 (-14.4 %)
- Kuusamo: 18 (-14.3 %)
- Salla: 169 (-2.3 %)
- Raja-Jooseppi: 69 (-16.9 %)
Accommodation sales 823,000 euro (April)
Total accommodation sales in April were 823,000 euro (+237,000). The share of Airbnb and Vrbo was 16.7 percent. Therefore, registered accommodation sales were 685,000 euro (+207,000) and non-registered sales 138,000 euro (+30,100).
Total January-April sales were 2.7 million euro and they increased 707,000 euro from the previous year.
Average prices
|
April 2023
Amount |
Change |
jan-April 2023
Amount |
Change | |
|---|---|---|---|---|
| Adr (Non-Registered) | 151 € | -12.8 % | 146 € | -16.2 % |
| Adr (Registered) | 117 € | 29.9 % | 113 € | 20.7 % |
| Bed Night (Registered) | 81 € | 42.6 % | 83 € | 31.4 % |
| Revpar (Non-Registered) | 80 € | 20.3 % | 64 € | -3.9 % |
| Revpar (Registered) | 47 € | 34.9 % | 40 € | 36.1 % |
Duty-free invoice vouchers stamped at the border stations
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization (April)
Registered Accommodation
12 accommodation establishments (+1)
510 rooms (+12)
1,200 beds (+42)
Room utilization 39.9 % (+1.5)
Unsold rooms 310
Bed utilization 25.8 % (-1.2)
Airbnb and Vrbo
135 accommodation establishments (+41)
111 apartments (+27)
250 rooms (+56)
Apartment utilization 52.8 % (+15)
Unsold apartments 52
Registered room utilization for establishments
Visits to marketing website
There were a total of 4,800 user sessions at Kouvola marketing website in May. The share of visitors using a foreign language in their web browser was 11.9 percent out of all website visitors. The number of total user sessions increased seven percent from last year's May.
Website's user sessions by language
Key indicators
Bed nights
Arrivals
Sales
Travel key indicators: the darker the square the larger the value.
Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.
It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.
Temperature
Rainfall
Visitor count by attraction
Sources: Airdna, Finnish Border Guard, Google Analytics, Statistics Finland, Tak Research
More information available at the dashboard