Kouvola
Accommodation and Travel Stats

September 2022

Kouvola: Tourism in a nutshell

icon: star 18,500
41 %
icon: finland 16,600
33 %
icon: foreign 2,000
186 %
Top 3:
Germany
270
281 %
United Kingdom
250
561 %
Sweden
230
409 %
icon: star 10,600
21 %
icon: finland 9,800
17 %
icon: foreign 820
104 %
Top 3:
Germany
210
361 %
Russia
91
379 %
Estonia
88
9 %
Average prices:
Night
62.50 €
10.10 €
Room
104.10 €
8.50 €
RevPAR
62.20 €
21.90 €
icon: establishment 14
0 %
icon: room 570
2 %
icon: bed 1,400
3 %
Daily Visitors
117,000 €
Overnight Visitors
653,000 €
icon: temperature 9.0 °C
0.0 °C
icon: rainfall 36 mm
12 mm

Registered bed nights increased 41 percent (August)

In August 2022, 18,500 registered bed nights were recorded in Kouvola (+40.6 %), of which 16,600 nights were spent by domestic visitors and 2,000 nights by foreigners. Registered domestic bed nights increased 33 percent and registered foreign bed nights increased 186 percent. In total, registered bed nights increased 41 percent from last year's August.

Most foreign registered bed nights were recorded for travelers from Germany (270 nights).

11,500 nights (+18.6 %) were spend by leisure visitors and 7,100 nights (+101.2 %) by business visitors.

Between January and August, 91,000 registered bed nights (+8.6 %) were recorded for domestic visitors and 7,400 (+58.2 %) for foreigners in Kouvola, in total 98,300 (+11.2 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.8 percent (August)

Total of 2.3 million registered bed nights (+12.6 %) were recorded in the whole country, of which 1.8 million nights (-2.2 %) were spent by domestic visitors and 560,000 nights (+114.2 %) by foreigners.

The market share of Kouvola out of total registered bed nights was 0.8 % (+0.2 percentage points), out of domestic bed nights 0.9 % and foreign bed nights 0.4 %.

10,600 tourists arrived to registered accommodation (August)

Arrivals to registered accommodation increased 21 percent compared to earlier year. Of all registered arrivals, 92.2 percent were domestic, and 7.8 percent were from foreign countries.

During August, domestic visitors stayed in registered accommodation in Kouvola on average 1.7 nights (+0.2) and foreigners 2.4 nights (+0.69).

Visitor days

Visitor days by region

Visitor days by city

Visitor days by postal code

Visitor nights

Visitor nights by region

Ferry arrivals from different harbors

Trips by Russian travelers over the eastern border increased 250 percent (August)

A total of 129,000 Russians arrived in Finland over the eastern border crossings.

  • Vaalimaa: 59,700 (+405.7 %)
  • Nuijamaa: 36,900 (+210.0 %)
  • Imatra: 18,400 (+518.8 %)
  • Niirala: 9,900 (+36.3 %)
  • Vartius: 3,100 (+47.2 %)
  • Kuusamo: 68 (+36.0 %)
  • Salla: 720 (+234.6 %)
  • Raja-Jooseppi: 740 (+1,054.7 %)

Russian visa applications increased 330 percent (June)

There was a total of 12,000 visa applications to Finland made by the Russians. 81.5 percent were done at St. Petersburg's consulate.

Foreign visitors and their consumption (August)

The number of foreign visitors in August was 4,600 (+104.0 %). Out of them 1,900 were on a daytrip and 2,700 stayed at least for one night.

The cumulative number of foreign visitors between January and August was 18,100 (+69.4 %).

Total consumption of these visitors in Kouvola in August was 770,000 euro (167 per visitor). Overnight visitors spent 653,000 euro and day visitors 117,000 euro. Between January and August the consumption was 3.0 million euro.

Accommodation sales 1.4 million euro (August)

Total accommodation sales in August were 1.4 million euro (+480,000). The share of Airbnb and Vrbo was 16.5 percent. Therefore, registered accommodation sales were 1.2 million euro (+468,000) and non-registered sales 228,000 euro (+12,400).

Total January-August sales were 6.8 million euro and they increased 1.1 million euro from the previous year.

Average prices

= change at least 10 %
August 2022
Amount
Change jan-August 2022
Amount
Change
Adr (Non-Registered) 138 € -8.5 % 156 € -5.7 %
Adr (Registered) 104 € 8.9 % 100 € 8.4 %
Revpar (Non-Registered) 94 € 4.2 % 79 € -10.6 %
Bed Night (Registered) 62 € 19.3 % 56 € 17.7 %
Revpar (Registered) 62 € 54.5 % 43 € 26.5 %

Duty-free invoice vouchers stamped at the border stations

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization (August)

Registered Accommodation

14 accommodation establishments (+0)
570 rooms (+12)
1,400 beds (+44)

Room utilization 59.7 % (+18)
Unsold rooms 230

Airbnb and Vrbo

124 accommodation establishments (+8)
108 apartments (+5)
240 rooms (+9)

Apartment utilization 67.9 % (+8.3)
Unsold apartments 35

Registered room utilization for establishments

Visits to marketing website

There were a total of 3,600 user sessions at Kouvola marketing website in September. The share of visitors using a foreign language in their web browser was 12.1 percent out of all website visitors. The number of total user sessions decreased 77 percent from last year's September.

Website's user sessions by language

Accommodation customer satisfaction (June)

Average customer satisfaction score on Booking.com given by accommodation customers in June was 7.77/10 (0.0).

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Visitor count by attraction

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Sources: Airdna, Booking.Com, Business Finland, Finnish Border Guard, Finnish Meteorological Institute, Google Analytics, Ministry For Foreign Affairs Of Finland, Socialblade, Statistics Finland, Tak Border Research, Tak Research

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