Kouvola
Accommodation and Travel Stats
December 2022
Kouvola: Tourism in a nutshell
Registered accommodation. All changes are relative to the same period a year ago.
5,500
5,200
280
4,100
3,900
152
404,000 €
12
510
1,200
26 %
18 %
-3.6 °C
2 mm
4.0
20
-1.0
8,700 bed nights in paid accommodation
Total of 8,700 bed nights (+15.5 %) were recorded in paid accommodation in Kouvola in December 2022. This figure includes bed nights at registered establishments as well as at AirBnB and Vrbo. The share of registered bed nights was 64 % and non-registered 36 %.
Between January and December, the number of paid bed nights was 183,000 (+6.0 %). Share of registered was 74 % and non-registered 26 %.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded. Non-registered bed nights statistics include bed nights from AirBnB and Vrbo.
Registered bed nights increased nine percent
In December 2022, 5,500 registered bed nights were recorded in Kouvola (+9.2 %), of which 5,200 nights were spent by domestic visitors and 280 nights by foreigners. Registered domestic bed nights increased 10 percent and registered foreign bed nights decreased nine percent. In total, registered bed nights increased nine percent from last year's December.
3,200 nights (+23.0 %) were spend by leisure visitors and 2,300 nights (-5.4 %) by business visitors.
Between January and December, 125,000 registered bed nights (+6.2 %) were recorded for domestic visitors and 9,600 (+45.3 %) for foreigners in Kouvola, in total 135,000 (+8.3 %) registered nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Registered bed nights by country of arrival
4,100 tourists arrived to registered accommodation
Arrivals to registered accommodation increased 23 percent compared to earlier year. Of all registered arrivals, 96.3 percent were domestic, and 3.7 percent were from foreign countries.
During December, domestic visitors stayed in registered accommodation in Kouvola on average 1.3 nights (-0.16) and foreigners 1.8 nights (-0.55).
Visitor days
Visitor days by region
Visitor days by city
Visitor days by postal code
Visitor nights
Visitor nights by region
Ferry arrivals from different harbors
International = International cruise ships
33,300 Russian travelers via eastern border
A total of 33,300 Russians arrived in Finland over the eastern border crossings.
- Vaalimaa: 17,100 (+65.6 %)
- Nuijamaa: 6,900 (-46.0 %)
- Imatra: 2,700 (+3.0 %)
- Niirala: 4,600 (-47.3 %)
- Vartius: 1,700 (-32.0 %)
- Kuusamo: 25 (-71.9 %)
- Salla: 191 (-3.0 %)
- Raja-Jooseppi: 55 (-32.1 %)
Accommodation sales 519,000 euro
Total accommodation sales in December were 519,000 euro (+45,400). The share of Airbnb and Vrbo was 22.2 percent. Therefore, registered accommodation sales were 404,000 euro (+50,200) and non-registered sales 115,000 euro (-4,800).
Total January-December sales were 10.1 million euro and they increased 1.5 million euro from the previous year.
Average prices
|
December 2022
Amount |
Change |
jan-December 2022
Amount |
Change | |
|---|---|---|---|---|
| Adr (Non-Registered) | 150 € | -23.2 % | 155 € | -6.2 % |
| Adr (Registered) | 108 € | 11.9 % | 103 € | 8.8 % |
| Bed Night (Registered) | 73 € | 4.6 % | 62 € | 15.0 % |
| Revpar (Non-Registered) | 59 € | -14.1 % | 75 € | -10.7 % |
| Revpar (Registered) | 28 € | 11.1 % | 44 € | 18.7 % |
Duty-free invoice vouchers stamped at the border stations
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
Registered Accommodation
12 accommodation establishments (+0)
510 rooms (+3)
1,200 beds (+43)
Room utilization 26.2 % (-0.2)
Unsold rooms 380
Bed utilization 18.1 % (+1.3)
Airbnb and Vrbo
116 accommodation establishments (+23)
97 apartments (+15)
240 rooms (+31)
Apartment utilization 38.9 % (+4.1)
Unsold apartments 59
Registered room utilization for establishments
Visits to marketing website
There were a total of 2,900 user sessions at Kouvola marketing website in December. The share of visitors using a foreign language in their web browser was 11.1 percent out of all website visitors. The number of total user sessions increased 69 percent from last year's December.
Website's user sessions by language
Key indicators
Bed nights
Arrivals
Sales
Travel key indicators: the darker the square the larger the value.
Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.
It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.
Temperature
Rainfall
Visitor count by attraction
Sources: Airdna, Finnish Border Guard, Finnish Meteorological Institute, Google Analytics, Meteostat, Socialblade, Statistics Finland, Tak Research
More information available at the dashboard