Kouvola
Accommodation and Travel Stats

March 2019

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Kouvola: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 7,400
13 %
icon: finland 6,500
12 %
icon: foreign 910
24 %
Top 3:
Russia
290
13 %
Germany
124
14 %
Sweden
116
142 %
Visitors icon
Visitors
icon: star 4,800
4 %
icon: finland 4,300
2 %
icon: foreign 560
21 %
Top 3:
Russia
240
19 %
Germany
101
12 %
Sweden
62
114 %
Accommodation Sales icon
Accommodation Sales
icon: star 464,000
25 %
Average prices:
Night
62.80 €
6.00 €
Room
92.20 €
8.50 €
RevPAR
30.40 €
4.30 €
Capacity icon
Capacity
icon: establishment 13
30 %
icon: room 530
9 %
icon: bed 1,200
18 %
Tax Free icon
Tax Free
icon: star 47 %
Russia
47 %
Weather icon
Weather
icon: temperature -1.6 °C
4.4 °C
icon: rain 59 mm
17 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel trends.

Temperature

Rainfall

Registered bed nights increased 13 percent

In March 2019, 7,400 bed nights were recorded in Kouvola (+13.5 %), of which 6,500 nights were spent by domestic visitors and 910 nights by foreigners. Domestic bed nights increased 12 percent and foreign bed nights increased 24 percent. In total, bed nights increased 13 percent from last year's March.

Most foreign bed nights were recorded for travelers from Russia (290 nights).

3,200 nights (+13.5 %) were spend by leisure visitors and 4,200 nights (+13.5 %) by business visitors.

Between January and March, 20,100 bed nights (+17.5 %) were recorded for domestic visitors and 2,900 (-7.0 %) for foreigners in Kouvola, in total 23,000 (+13.7 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.4 percent

Total of 1.9 million bed nights (-2.3 %) were recorded in the whole country, of which 1.3 million nights (-2.6 %) were spent by domestic visitors and 566,000 nights (-1.4 %) by foreigners.

The market share of Kouvola out of total bed nights was 0.4 % (+0.1 percentage points), out of domestic bed nights 0.5 % and foreign bed nights 0.2 %.

4,800 tourists arrived to accommodation

Arrivals to registered accommodation increased four percent compared to earlier year. Of all arrivals, 88.4 percent were domestic, and 11.6 percent were from foreign countries.

During March, domestic visitors stayed in registered accommodation in Kouvola on average 1.5 nights (+0.13) and foreigners 1.6 nights (+0.03).

Ferry arrivals from different harbors

Trips by Russian travelers over the eastern border increased seven percent

A total of 292,000 Russians arrived in Finland over the eastern border crossings.

The share of southeastern border stations was 81.9 percent.

  • Vaalimaa: 70,300 (+0.1 %)
  • Nuijamaa: 106,000 (+17.0 %)
  • Imatra: 48,000 (-0.2 %)
  • Vainikkala (train): 14,700 (+22.5 %)
  • Niirala: 22,700 (+1.6 %)
  • Vartius: 9,000 (-1.8 %)
  • Kuusamo: 510 (-8.5 %)
  • Salla: 3,300 (-22.4 %)
  • Raja-Jooseppi: 3,200 (+5.4 %)

Russian visa applications increased 32 percent

There was a total of 65,700 visa applications to Finland made by the Russians. 84.2 percent were done at St. Petersburg's consulate.

Accommodation sales 530,000 euro

Total accommodation sales in March were 530,000 euro (+74,900). The share of Airbnb and HomeAway was 14.3 percent. Therefore, registered accommodation sales were 464,000 euro (+94,200) and Airbnb and HomeAway sales 66,200 euro (-19,300).

Total January-March sales were 1.7 million euro and they increased 250,000 euro from the previous year.

Average prices

= change at least 10 %
March 2019
Amount
Change jan-March 2019
Amount
Change
Adr (Airbnb & Homeaway) 110 € -1.6 % 131 € 19.0 % 
Adr (Registered) 92 € 10.2 %  91 € 8.0 %
Bed Night (Registered) 63 € 10.6 %  61 € 4.8 %
Revpar (Airbnb & Homeaway) 42 € -32.3 %  55 € -7.5 %
Revpar (Registered) 30 € 16.6 %  30 € 6.5 %

Tax free sales -46.7 %

Tax free sales decreased 47 percent from the previous year.

(Russians -46.8 %)

Duty-free invoice vouchers stamped at the border stations

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

13 accommodation establishments (+3)
530 rooms (+42)
1,200 beds (+177)

Room utilization 33.0 % (+1.8)
Unsold rooms 360

Airbnb and HomeAway

96 apartments (+24)
7.0 private rooms (+1)
1.0 shared rooms (-1)

Apartment utilization 38.0 % (-17)
Unsold apartments 60

Registered room utilization

Website's user sessions by language

Sources: Airdna, Finnish Border Guard, Finnish Meteorological Institute, Global Blue, Ministry For Foreign Affairs Of Finland, Statistics Finland

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