Kouvola
Accommodation and Travel Stats
April 2022
Kouvola: Tourism in a nutshell
Registered accommodation. All changes are relative to the same period a year ago.
7,500
7,000
540
5,400
5,100
290
444,000 €
12
510
1,100
34 %
24 %
2.8 °C
29 mm
Registered bed nights increased 61 percent (March)
In March 2022, 7,500 registered bed nights were recorded in Kouvola (+60.8 %), of which 7,000 nights were spent by domestic visitors and 540 nights by foreigners. Registered domestic bed nights increased 68 percent and registered foreign bed nights increased five percent. In total, registered bed nights increased 61 percent from last year's March.
Most foreign registered bed nights were recorded for travelers from Netherlands (113 nights).
4,000 nights (+97.7 %) were spend by leisure visitors and 3,500 nights (+32.8 %) by business visitors.
Between January and March, 16,000 registered bed nights (+34.6 %) were recorded for domestic visitors and 1,200 (-18.2 %) for foreigners in Kouvola, in total 17,200 (+29.0 %) registered nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Registered bed nights by country of arrival
5,400 tourists arrived to registered accommodation (March)
Arrivals to registered accommodation increased 112 percent compared to earlier year. Of all registered arrivals, 94.7 percent were domestic, and 5.3 percent were from foreign countries.
During March, domestic visitors stayed in registered accommodation in Kouvola on average 1.4 nights (-0.32) and foreigners 1.9 nights (-4.1).
Visitor days
Visitor days by region
Visitor days by city
Visitor days by postal code
Visitor nights
Visitor nights by region
Ferry arrivals from different harbors
International = International cruise ships
Trips by Russian travelers over the eastern border increased 19 percent
A total of 31,300 Russians arrived in Finland over the eastern border crossings.
The share of southeastern border stations was 75.5 percent.
- Vaalimaa: 14,100 (+105.0 %)
- Nuijamaa: 8,800 (+18.0 %)
- Imatra: 760 (-78.8 %)
- Vainikkala (train): 4.0 (-33.3 %)
- Niirala: 5,400 (+2.0 %)
- Vartius: 1,900 (+8.2 %)
- Kuusamo: 21 (-74.1 %)
- Salla: 173 (+174.6 %)
- Raja-Jooseppi: 83 (+144.1 %)
Russian visa applications increased 920 percent
There was a total of 11,200 visa applications to Finland made by the Russians. 84.0 percent were done at St. Petersburg's consulate.
Foreign visitors and their consumption (March)
The number of foreign visitors in March was 1,200 (+232.6 %). Out of them 570 were on a daytrip and 650 stayed at least for one night.
The cumulative number of foreign visitors between January and March was 3,700 (+10.9 %).
Total consumption of these visitors in Kouvola in March was 191,000 euro (157 per visitor). Overnight visitors spent 155,000 euro and day visitors 35,500 euro. Between January and March the consumption was 542,000 euro.
The figures are estimates and based on TAK Border Research results.
Average prices
|
April 2022
Amount |
Change |
jan-April 2022
Amount |
Change | |
|---|---|---|---|---|
| Adr (Non-Registered) | 173 € | 10.7 % | 175 € | -1.8 % |
| Revpar (Non-Registered) | 66 € | -16.6 % | 65 € | -19.9 % |
Duty-free invoice vouchers stamped at the border stations
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
Airbnb and Vrbo
95 accommodation establishments (-12)
85 apartments (-14)
189 rooms (-31)
Apartment utilization 38.3 % (-12)
Unsold apartments 52
Registered room utilization for establishments
Visits to marketing website
There were a total of 4,300 user sessions at Kouvola marketing website in April. The share of visitors using a foreign language in their web browser was 36.4 percent out of all website visitors. The number of total user sessions decreased 71 percent from last year's April.
Website's user sessions by language
Accommodation customer satisfaction (March)
Average customer satisfaction score on Booking.com given by accommodation customers in March was 8.11/10 (+0.48).
Accommodation customer satisfaction by nationalities
Key indicators
Bed nights
Arrivals
Sales
Travel key indicators: the darker the square the larger the value.
Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.
It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.
Temperature
Rainfall
Visitor count by attraction
Sources: Airdna, Booking.Com, Business Finland, Finnish Border Guard, Finnish Meteorological Institute, Google Analytics, Ministry For Foreign Affairs Of Finland, Statistics Finland, Tak Border Research, Tak Research
More information available at the dashboard