Kouvola
Accommodation and Travel Stats

December 2020

Kouvola: Tourism in a nutshell

Bed Nights icon
Bed Nights (November)
icon: star 4,900
45 %
icon: finland 4,500
44 %
icon: foreign 430
57 %
Visitors icon
Visitors (November)
icon: star 3,200
49 %
icon: finland 3,000
48 %
icon: foreign 198
61 %
Accommodation Sales icon
Accommodation Sales (November)
icon: star 375,000 €
43 %
Average prices:
Night
76.20 €
3.60 €
Room
98.80 €
1.00 €
RevPAR
28.20 €
14.50 €
Foreign Visitor Spending icon
Foreign Visitor Spending (November)
icon: foreign 479,000 €
61 %
Daily Visitors
344,000 €
Overnight Visitors
135,000 €
Weather icon
Weather
icon: temperature -0.6 °C
1.4 °C
icon: rainfall 58 mm
25 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

4,900 registered bed nights (November)

In November 2020, 4,900 bed nights were recorded in Kouvola (-45.4 %), of which 4,500 nights were spent by domestic visitors and 430 nights by foreigners. Domestic bed nights decreased 44 percent and foreign bed nights decreased 57 percent. In total, bed nights decreased 45 percent from last year's November.

1,700 nights (-54.4 %) were spend by leisure visitors and 3,200 nights (-39.1 %) by business visitors.

Between January and November, 81,400 bed nights (-36.0 %) were recorded for domestic visitors and 7,200 (-59.5 %) for foreigners in Kouvola, in total 88,600 (-38.9 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.6 percent (November)

Total of 815,000 bed nights (-47.9 %) were recorded in the whole country, of which 728,000 nights (-34.3 %) were spent by domestic visitors and 87,200 nights (-80.9 %) by foreigners.

The market share of Kouvola out of total bed nights was 0.6 % (0.0 percentage points), out of domestic bed nights 0.6 % and foreign bed nights 0.5 %.

3,200 tourists arrived to accommodation (November)

Arrivals to registered accommodation decreased 49 percent compared to earlier year. Of all arrivals, 93.8 percent were domestic, and 6.2 percent were from foreign countries.

During November, domestic visitors stayed in registered accommodation in Kouvola on average 1.5 nights (+0.1) and foreigners 2.2 nights (+0.19).

Ferry arrivals from different harbors

25,000 Russian travelers via eastern border

A total of 25,000 Russians arrived in Finland over the eastern border crossings.

  • Vaalimaa: 6,400 (-92.3 %)
  • Nuijamaa: 6,800 (-94.5 %)
  • Imatra: 3,500 (-94.3 %)
  • Niirala: 5,300 (-79.2 %)
  • Vartius: 1,900 (-81.5 %)
  • Kuusamo: 111 (-85.0 %)
  • Salla: 54 (-98.4 %)
  • Raja-Jooseppi: 35 (-98.9 %)

Russian visa applications decreased 99 percent

There was a total of 670 visa applications to Finland made by the Russians. 48.7 percent were done at St. Petersburg's consulate.

Foreign visitors and their consumption (November)

The number of foreign visitors in November was 3,500 (-61.2 %). Out of them 2,700 were on a daytrip and 810 stayed at least for one night.

The cumulative number of foreign visitors between January and November was 41,900 (-65.7 %).

Total consumption of these visitors in Kouvola in November was 479,000 euro (138 per visitor). Overnight visitors spent 135,000 euro and day visitors 344,000 euro. Between January and November the consumption was 5.8 million euro.

Average prices

= change at least 10 %
December 2020
Amount
Change jan-December 2020
Amount
Change
Adr (Non-Registered) 129 € 54.5 %  99 € 11.7 % 
Revpar (Non-Registered) 43 € 11.1 %  37 € -14.7 % 

Tax free sales -4.4 % (January)

Tax free sales decreased four percent from the previous year.

(Russians -6.2 %, Chinese +49.3 %)

Duty-free invoice vouchers stamped at the border stations

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Airbnb and Vrbo

77 accommodation establishments (-10)
65 apartments (-8)
140 rooms (-23)

Apartment utilization 33.2 % (-13)
Unsold apartments 43

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "kouvola + keyword"

Google searches for "kouvola" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in November was 8.0/10 (+0.67).

Hotel customer satisfaction by nationalities

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Sources: Airdna, Booking.Com, Business Finland, Finnish Border Guard, Finnish Meteorological Institute, Global Blue, Ministry For Foreign Affairs Of Finland, Statistics Finland, Tak Border Research, Tak Research

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