Kouvola
Accommodation and Travel Stats

April 2022

Kouvola: Tourism in a nutshell

Bed Nights icon
Bed Nights (March)
icon: star 7,500
61 %
icon: finland 7,000
68 %
icon: foreign 540
5 %
Top 3:
Netherlands
113
5,550 %
Denmark
95
Germany
82
447 %
Visitors icon
Visitors (March)
icon: star 5,400
112 %
icon: finland 5,100
108 %
icon: foreign 290
233 %
Top 3:
Netherlands
93
4,550 %
Sweden
31
933 %
Denmark
27
Accommodation Sales icon
Accommodation Sales (March)
icon: star 444,000 €
41 %
Average prices:
Night
59.20 €
8.20 €
Room
87.80 €
5.70 €
RevPAR
29.60 €
9.10 €
Capacity icon
Capacity (March)
icon: establishment 12
0 %
icon: room 510
2 %
icon: bed 1,100
0 %
utilization icon
Utilization (March)
icon: room 34 %
54 %
icon: bed 24 %
69 %
Weather icon
Weather
icon: temperature 2.8 °C
1.3 °C
icon: rainfall 29 mm
2 mm

Registered bed nights increased 61 percent (March)

In March 2022, 7,500 registered bed nights were recorded in Kouvola (+60.8 %), of which 7,000 nights were spent by domestic visitors and 540 nights by foreigners. Registered domestic bed nights increased 68 percent and registered foreign bed nights increased five percent. In total, registered bed nights increased 61 percent from last year's March.

Most foreign registered bed nights were recorded for travelers from Netherlands (113 nights).

4,000 nights (+97.7 %) were spend by leisure visitors and 3,500 nights (+32.8 %) by business visitors.

Between January and March, 16,000 registered bed nights (+34.6 %) were recorded for domestic visitors and 1,200 (-18.2 %) for foreigners in Kouvola, in total 17,200 (+29.0 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.4 percent (March)

Total of 1.8 million registered bed nights (+105.0 %) were recorded in the whole country, of which 1.4 million nights (+70.7 %) were spent by domestic visitors and 377,000 nights (+699.7 %) by foreigners.

The market share of Kouvola out of total registered bed nights was 0.4 % (-0.1 percentage points), out of domestic bed nights 0.5 % and foreign bed nights 0.1 %.

5,400 tourists arrived to registered accommodation (March)

Arrivals to registered accommodation increased 112 percent compared to earlier year. Of all registered arrivals, 94.7 percent were domestic, and 5.3 percent were from foreign countries.

During March, domestic visitors stayed in registered accommodation in Kouvola on average 1.4 nights (-0.32) and foreigners 1.9 nights (-4.1).

Visitor days

Visitor days by region

Visitor days by city

Visitor days by postal code

Visitor nights

Visitor nights by region

Ferry arrivals from different harbors

Trips by Russian travelers over the eastern border increased 19 percent

A total of 31,300 Russians arrived in Finland over the eastern border crossings.

The share of southeastern border stations was 75.5 percent.

  • Vaalimaa: 14,100 (+105.0 %)
  • Nuijamaa: 8,800 (+18.0 %)
  • Imatra: 760 (-78.8 %)
  • Vainikkala (train): 4.0 (-33.3 %)
  • Niirala: 5,400 (+2.0 %)
  • Vartius: 1,900 (+8.2 %)
  • Kuusamo: 21 (-74.1 %)
  • Salla: 173 (+174.6 %)
  • Raja-Jooseppi: 83 (+144.1 %)

Russian visa applications increased 920 percent

There was a total of 11,200 visa applications to Finland made by the Russians. 84.0 percent were done at St. Petersburg's consulate.

Foreign visitors and their consumption (March)

The number of foreign visitors in March was 1,200 (+232.6 %). Out of them 570 were on a daytrip and 650 stayed at least for one night.

The cumulative number of foreign visitors between January and March was 3,700 (+10.9 %).

Total consumption of these visitors in Kouvola in March was 191,000 euro (157 per visitor). Overnight visitors spent 155,000 euro and day visitors 35,500 euro. Between January and March the consumption was 542,000 euro.

Average prices

= change at least 10 %
April 2022
Amount
Change jan-April 2022
Amount
Change
Adr (Non-Registered) 173 € 10.7 % 175 € -1.8 %
Revpar (Non-Registered) 66 € -16.6 % 65 € -19.9 %

Duty-free invoice vouchers stamped at the border stations

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Airbnb and Vrbo

95 accommodation establishments (-12)
85 apartments (-14)
189 rooms (-31)

Apartment utilization 38.3 % (-12)
Unsold apartments 52

Registered room utilization for establishments

Visits to marketing website

There were a total of 4,300 user sessions at Kouvola marketing website in April. The share of visitors using a foreign language in their web browser was 36.4 percent out of all website visitors. The number of total user sessions decreased 71 percent from last year's April.

Website's user sessions by language

Accommodation customer satisfaction (March)

Average customer satisfaction score on Booking.com given by accommodation customers in March was 8.11/10 (+0.48).

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Visitor count by attraction

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Sources: Airdna, Booking.Com, Business Finland, Finnish Border Guard, Finnish Meteorological Institute, Google Analytics, Ministry For Foreign Affairs Of Finland, Statistics Finland, Tak Border Research, Tak Research

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