Kouvola
Accommodation and Travel Stats

September 2020

Kouvola: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 9,800
14 %
icon: finland 9,200
9 %
icon: foreign 640
54 %
Visitors icon
Visitors
icon: star 6,100
17 %
icon: finland 5,900
12 %
icon: foreign 200
70 %
Accommodation Sales icon
Accommodation Sales
icon: star 564,000 €
12 %
Average prices:
Night
57.40 €
1.50 €
Room
92.00 €
3.60 €
RevPAR
40.00 €
0.40 €
Capacity icon
Capacity
icon: establishment 14
0 %
icon: room 490
11 %
icon: bed 1,200
7 %
Foreign Visitor Spending icon
Foreign Visitor Spending
icon: foreign 389,000 €
70 %
Daily Visitors
253,000 €
Overnight Visitors
136,000 €
Weather icon
Weather
icon: temperature 12.2 °C
1.7 °C
icon: rainfall 59 mm
5 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

9,800 registered bed nights

In September 2020, 9,800 bed nights were recorded in Kouvola (-14.5 %), of which 9,200 nights were spent by domestic visitors and 640 nights by foreigners. Domestic bed nights decreased nine percent and foreign bed nights decreased 54 percent. In total, bed nights decreased 14 percent from last year's September.

5,700 nights (-12.5 %) were spend by leisure visitors and 4,100 nights (-17.0 %) by business visitors.

Between January and September, 69,900 bed nights (-36.8 %) were recorded for domestic visitors and 6,300 (-59.3 %) for foreigners in Kouvola, in total 76,200 (-39.6 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.8 percent

Total of 1.2 million bed nights (-32.3 %) were recorded in the whole country, of which 1.1 million nights (-12.3 %) were spent by domestic visitors and 87,000 nights (-83.1 %) by foreigners.

The market share of Kouvola out of total bed nights was 0.8 % (+0.2 percentage points), out of domestic bed nights 0.8 % and foreign bed nights 0.7 %.

6,100 tourists arrived to accommodation

Arrivals to registered accommodation decreased 17 percent compared to earlier year. Of all arrivals, 96.7 percent were domestic, and 3.3 percent were from foreign countries.

During September, domestic visitors stayed in registered accommodation in Kouvola on average 1.6 nights (+0.05) and foreigners 3.1 nights (+1.1).

Ferry arrivals from different harbors

23,800 Russian travelers via eastern border

A total of 23,800 Russians arrived in Finland over the eastern border crossings.

  • Vaalimaa: 6,300 (-90.9 %)
  • Nuijamaa: 6,100 (-94.0 %)
  • Imatra: 3,300 (-92.6 %)
  • Vainikkala (train): 0.0 (-100.0 %)
  • Niirala: 4,900 (-76.1 %)
  • Vartius: 1,900 (-75.9 %)
  • Kuusamo: 44 (-89.8 %)
  • Salla: 66 (-97.3 %)
  • Raja-Jooseppi: 34 (-98.6 %)

Russian visa applications decreased 99 percent

There was a total of 610 visa applications to Finland made by the Russians. 60.7 percent were done at St. Petersburg's consulate.

Foreign visitors and their consumption

The number of foreign visitors in September was 2,800 (-70.5 %). Out of them 2,000 were on a daytrip and 810 stayed at least for one night.

The cumulative number of foreign visitors between January and September was 36,000 (-64.9 %).

Total consumption of these visitors in Kouvola in September was 389,000 euro (140 per visitor). Overnight visitors spent 136,000 euro and day visitors 253,000 euro. Between January and September the consumption was 5.0 million euro.

Accommodation sales 741,000 euro

Total accommodation sales in September were 741,000 euro (-45,300). The share of Airbnb and Vrbo was 23.9 percent. Therefore, registered accommodation sales were 564,000 euro (-78,200) and non-registered sales 177,000 euro (+32,800).

Total January-September sales were 5.3 million euro and they decreased 2.3 million euro from the previous year.

Average prices

= change at least 10 %
September 2020
Amount
Change jan-September 2020
Amount
Change
Adr (Non-Registered) 185 € 69.5 %  176 € 59.7 % 
Revpar (Non-Registered) 95 € 33.6 %  88 € 38.3 % 
Adr (Registered) 92 € 4.1 % 93 € -2.7 %
Bed Night (Registered) 57 € 2.7 % 50 € -1.9 %
Revpar (Registered) 40 € -0.9 % 38 € -11.8 % 

Tax free sales -4.4 % (January)

Tax free sales decreased four percent from the previous year.

(Russians -6.2 %, Chinese +49.3 %)

Duty-free invoice vouchers stamped at the border stations

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

14 accommodation establishments (+0)
490 rooms (-62)
1,200 beds (-86)

Room utilization 43.5 % (-2.2)
Unsold rooms 280
Bed utilization 28.1 % (-2.5)

Airbnb and Vrbo

104 accommodation establishments (-10)
92 apartments (-11)
190 rooms (-37)

Apartment utilization 51.3 % (-14)
Unsold apartments 45

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "kouvola + keyword"

Google searches for "kouvola" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in September was 7.9/10 (-0.53).

Hotel customer satisfaction by nationalities

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Sources: Airdna, Booking.Com, Business Finland, Finnish Border Guard, Finnish Meteorological Institute, Global Blue, Ministry For Foreign Affairs Of Finland, Statistics Finland, Tak Border Research, Tak Research

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