Kouvola
Accommodation and Travel Stats
November 2021
Kouvola: Tourism in a nutshell
Registered accommodation. All changes are relative to the same period a year ago.
10,200
9,600
620
6,300
6,200
165
504,000 €
12
510
1,100
4.5 mill. €
170,000 €
1.2 °C
45 mm
13,500 bed nights in paid accommodation (October)
Total of 13,500 bed nights (+11.0 %) were recorded in paid accommodation in Kouvola in October 2021. This figure includes bed nights at registered establishments as well as at AirBnB and Vrbo. The share of registered bed nights was 76 % and non-registered 24 %.
Between January and October, the number of paid bed nights was 151,000 (+22.0 %). Share of registered was 72 % and non-registered 28 %.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded. Non-registered bed nights statistics include bed nights from AirBnB and Vrbo.
Registered bed nights increased 34 percent (October)
In October 2021, 10,200 registered bed nights were recorded in Kouvola (+33.7 %), of which 9,600 nights were spent by domestic visitors and 620 nights by foreigners. Registered domestic bed nights increased 33 percent and registered foreign bed nights increased 39 percent. In total, registered bed nights increased 34 percent from last year's October.
Most foreign registered bed nights were recorded for travelers from Germany (230 nights).
6,000 nights (+46.8 %) were spend by leisure visitors and 4,300 nights (+18.8 %) by business visitors.
Between January and October, 102,000 registered bed nights (+33.0 %) were recorded for domestic visitors and 5,800 (-13.7 %) for foreigners in Kouvola, in total 108,000 (+29.3 %) registered nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Registered bed nights by country of arrival
6,300 tourists arrived to registered accommodation (October)
Arrivals to registered accommodation increased 34 percent compared to earlier year. Of all registered arrivals, 97.4 percent were domestic, and 2.6 percent were from foreign countries.
During October, domestic visitors stayed in registered accommodation in Kouvola on average 1.6 nights (-0.02) and foreigners 3.8 nights (+0.43).
Ferry arrivals from different harbors
International = International cruise ships
Trips by Russian travelers over the eastern border increased 53 percent (October)
A total of 39,300 Russians arrived in Finland over the eastern border crossings.
- Vaalimaa: 11,800 (+63.5 %)
- Nuijamaa: 12,400 (+88.1 %)
- Imatra: 3,000 (-12.5 %)
- Niirala: 8,100 (+53.9 %)
- Vartius: 2,700 (+36.6 %)
- Kuusamo: 52 (-11.9 %)
- Salla: 210 (+383.7 %)
- Raja-Jooseppi: 79 (+119.4 %)
Russian visa applications increased 1,000 percent (October)
There was a total of 10,100 visa applications to Finland made by the Russians. 77.3 percent were done at St. Petersburg's consulate.
Foreign visitors and their consumption (October)
The number of foreign visitors in October was 1,100 (+23.1 %). Out of them 510 were on a daytrip and 580 stayed at least for one night.
The cumulative number of foreign visitors between January and October was 13,200 (-37.4 %).
Total consumption of these visitors in Kouvola in October was 170,000 euro (156 per visitor). Overnight visitors spent 138,000 euro and day visitors 32,000 euro. Between January and October the consumption was 2.2 million euro.
The figures are estimates and based on TAK Border Research results.
Accommodation sales 650,000 euro (October)
Total accommodation sales in October were 650,000 euro (-49,900). The share of Airbnb and Vrbo was 22.4 percent. Therefore, registered accommodation sales were 504,000 euro (+36,800) and non-registered sales 146,000 euro (-86,700).
Total January-October sales were 6.9 million euro and they increased 755,000 euro from the previous year.
Average prices
|
October 2021
Amount |
Change |
jan-October 2021
Amount |
Change | |
|---|---|---|---|---|
| Adr (Non-Registered) | 177 € | -15.2 % | 164 € | -8.9 % |
| Adr (Registered) | 84 € | -8.0 % | 88 € | -6.3 % |
| Revpar (Non-Registered) | 74 € | -34.0 % | 86 € | -5.3 % |
| Bed Night (Registered) | 49 € | -19.3 % | 47 € | -10.0 % |
| Revpar (Registered) | 37 € | 9.4 % | 34 € | -10.1 % |
Duty-free invoice vouchers stamped at the border stations
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization (October)
Registered Accommodation
12 accommodation establishments (-2)
510 rooms (+34)
1,100 beds (-12)
Room utilization 44.1 % (+7.0)
Unsold rooms 290
Bed utilization 31.0 % (+8.5)
Airbnb and Vrbo
107 accommodation establishments (-7)
96 apartments (-6)
230 rooms (+0)
Apartment utilization 41.8 % (-12)
Unsold apartments 56
Registered room utilization for establishments
Visits to marketing website
There were a total of 8,600 user sessions at Kouvola marketing website in November. The share of visitors using a foreign language in their web browser was 15.0 percent out of all website visitors. The number of total user sessions decreased 22 percent from last year's November.
Website's user sessions by language
Global Google searches for "kouvola"
Global Google searches for "kouvola + keyword"
Google searches for "kouvola" by search region
The occurrence of hashtags on Instagram
The number of likes for posts with hashtags on Instagram
Accommodation customer satisfaction
Average customer satisfaction score on Booking.com given by accommodation customers in November was 7.96/10 (-0.04).
Accommodation customer satisfaction by nationalities
Key indicators
Bed nights
Arrivals
Sales
Travel key indicators: the darker the square the larger the value.
Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.
It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.
Temperature
Rainfall
Sources: Airdna, Booking.Com, Business Finland, Finnish Border Guard, Finnish Meteorological Institute, Google Analytics, Ministry For Foreign Affairs Of Finland, Statistics Finland, Tak Border Research, Tak Research
More information available at the dashboard