Kouvola
Accommodation and Travel Stats

August 2021

Kouvola: Tourism in a nutshell

Bed Nights icon
Bed Nights (July)
icon: star 31,900
42 %
icon: finland 30,700
45 %
icon: foreign 1,200
9 %
Visitors icon
Visitors (July)
icon: star 21,200
40 %
icon: finland 20,600
41 %
icon: foreign 600
24 %
Accommodation Sales icon
Accommodation Sales (July)
icon: star 905,000 €
11 %
Average prices:
Night
28.40 €
7.80 €
Room
81.70 €
10.30 €
RevPAR
53.60 €
4.20 €
Capacity icon
Capacity (July)
icon: establishment 14
8 %
icon: room 560
30 %
icon: bed 1,300
27 %
Foreign Visitor Spending icon
Foreign Visitor Spending (July)
icon: foreign 515,000 €
24 %
Daily Visitors
61,000 €
Overnight Visitors
454,000 €
Weather icon
Weather
icon: temperature 15.1 °C
1.0 °C
icon: rainfall 101 mm
21 mm

Registered bed nights increased 42 percent (July)

In July 2021, 31,900 registered bed nights were recorded in Kouvola (+41.8 %), of which 30,700 nights were spent by domestic visitors and 1,200 nights by foreigners. Registered domestic bed nights increased 45 percent and registered foreign bed nights decreased nine percent. In total, registered bed nights increased 42 percent from last year's July.

26,800 nights (+44.8 %) were spend by leisure visitors and 5,100 nights (+28.3 %) by business visitors.

Between January and July, 71,300 registered bed nights (+43.1 %) were recorded for domestic visitors and 4,000 (-7.4 %) for foreigners in Kouvola, in total 75,300 (+39.1 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 1.0 percent (July)

Total of 3.3 million registered bed nights (+29.6 %) were recorded in the whole country, of which 3.2 million nights (+29.5 %) were spent by domestic visitors and 186,000 nights (+30.8 %) by foreigners.

The market share of Kouvola out of total registered bed nights was 1.0 % (+0.1 percentage points), out of domestic bed nights 1.0 % and foreign bed nights 0.6 %.

21,200 tourists arrived to registered accommodation (July)

Arrivals to registered accommodation increased 40 percent compared to earlier year. Of all registered arrivals, 97.2 percent were domestic, and 2.8 percent were from foreign countries.

During July, domestic visitors stayed in registered accommodation in Kouvola on average 1.5 nights (+0.04) and foreigners 2.0 nights (-0.73).

Ferry arrivals from different harbors

Trips by Russian travelers over the eastern border increased 51 percent

A total of 37,200 Russians arrived in Finland over the eastern border crossings.

  • Vaalimaa: 11,800 (+69.8 %)
  • Nuijamaa: 11,900 (+80.2 %)
  • Imatra: 3,000 (+0.9 %)
  • Niirala: 7,200 (+36.2 %)
  • Vartius: 2,100 (+21.8 %)
  • Kuusamo: 50 (-18.0 %)
  • Salla: 210 (+143.2 %)
  • Raja-Jooseppi: 64 (+128.6 %)

Russian visa applications increased 290 percent

There was a total of 2,500 visa applications to Finland made by the Russians. 56.7 percent were done at St. Petersburg's consulate.

Foreign visitors and their consumption (July)

The number of foreign visitors in July was 2,900 (+24.4 %). Out of them 980 were on a daytrip and 1,900 stayed at least for one night.

The cumulative number of foreign visitors between January and July was 8,400 (-49.5 %).

Total consumption of these visitors in Kouvola in July was 515,000 euro (179 per visitor). Overnight visitors spent 454,000 euro and day visitors 61,000 euro. Between January and July the consumption was 1.4 million euro.

Accommodation sales 1.2 million euro (July)

Total accommodation sales in July were 1.2 million euro (+76,000). The share of Airbnb and Vrbo was 24.2 percent. Therefore, registered accommodation sales were 905,000 euro (+90,700) and non-registered sales 288,000 euro (-14,700).

Total January-July sales were 4.6 million euro and they increased 838,000 euro from the previous year.

Average prices

= change at least 10 %
July 2021
Amount
Change jan-July 2021
Amount
Change
Adr (Non-Registered) 154 € -16.6 % 169 € -2.2 %
Revpar (Non-Registered) 108 € -8.9 % 88 € 4.9 %
Adr (Registered) 82 € -11.2 % 88 € -6.2 %
Revpar (Registered) 54 € -7.2 % 32 € -11.7 %
Bed Night (Registered) 28 € -21.6 % 44 € -9.7 %

Duty-free invoice vouchers stamped at the border stations

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization (July)

Registered Accommodation

14 accommodation establishments (+1)
560 rooms (+130)
1,300 beds (+280)

Room utilization 65.6 % (+2.8)
Unsold rooms 194
Bed utilization 58.8 % (+5.2)

Airbnb and Vrbo

132 accommodation establishments (-1)
117 apartments (-1)
250 rooms (+0)

Apartment utilization 70.1 % (+6.0)
Unsold apartments 35

Registered room utilization for establishments

Visits to marketing website

There were a total of 23,900 user sessions at Kouvola marketing website in August. The share of visitors using a foreign language in their web browser was 14.9 percent out of all website visitors. The number of total user sessions decreased 34 percent from last year's August.

Website's user sessions by language

Global Google searches for "kouvola + keyword"

Google searches for "kouvola" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction (June)

Average customer satisfaction score on Booking.com given by accommodation customers in June was 7.77/10 (-0.14).

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Booking.Com, Business Finland, Finnish Border Guard, Finnish Meteorological Institute, Google Analytics, Ministry For Foreign Affairs Of Finland, Statistics Finland, Tak Border Research, Tak Research

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