Kouvola
Accommodation and Travel Stats

August 2020

Kouvola: Tourism in a nutshell

Bed Nights icon
Bed Nights (July)
icon: star 23,200
22 %
icon: finland 21,800
18 %
icon: foreign 1,400
55 %
Top 3:
Estonia
320
49 %
Poland
127
606 %
Portugal
118
Visitors icon
Visitors (July)
icon: star 15,700
20 %
icon: finland 15,200
15 %
icon: foreign 490
72 %
Top 3:
Estonia
93
45 %
Germany
34
75 %
Norway
14
36 %
Accommodation Sales icon
Accommodation Sales (July)
icon: star 549,000
52 %
Average prices:
Night
23.70 €
15.10 €
Room
58.40 €
45.00 €
RevPAR
37.00 €
26.40 €
Tax Free icon
Tax Free (January)
icon: star 4 %
Russia
6 %
China
49 %
Weather icon
Weather
icon: temperature 16.1 °C
0.3 °C
icon: rainfall 80 mm
21 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

23,200 registered bed nights (July)

In July 2020, 23,200 bed nights were recorded in Kouvola (-21.6 %), of which 21,800 nights were spent by domestic visitors and 1,400 nights by foreigners. Domestic bed nights decreased 18 percent and foreign bed nights decreased 55 percent. In total, bed nights decreased 22 percent from last year's July.

Most foreign bed nights were recorded for travelers from Estonia (320 nights).

19,100 nights (-22.2 %) were spend by leisure visitors and 4,100 nights (-18.8 %) by business visitors.

Between January and July, 50,400 bed nights (-39.5 %) were recorded for domestic visitors and 4,400 (-59.1 %) for foreigners in Kouvola, in total 54,800 (-41.7 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.9 percent (July)

Total of 2.6 million bed nights (-21.7 %) were recorded in the whole country, of which 2.4 million nights (-2.2 %) were spent by domestic visitors and 141,000 nights (-82.3 %) by foreigners.

The market share of Kouvola out of total bed nights was 0.9 % (0.0 percentage points), out of domestic bed nights 0.9 % and foreign bed nights 1.0 %.

15,700 tourists arrived to accommodation (July)

Arrivals to registered accommodation decreased 20 percent compared to earlier year. Of all arrivals, 96.8 percent were domestic, and 3.2 percent were from foreign countries.

During July, domestic visitors stayed in registered accommodation in Kouvola on average 1.4 nights (-0.05) and foreigners 2.8 nights (+1.1).

Ferry arrivals from different harbors

24,600 Russian travelers via eastern border

A total of 24,600 Russians arrived in Finland over the eastern border crossings.

  • Vaalimaa: 7,000 (-93.3 %)
  • Nuijamaa: 6,600 (-95.3 %)
  • Imatra: 2,900 (-95.1 %)
  • Vainikkala (train): 0.0 (-100.0 %)
  • Niirala: 5,300 (-80.8 %)
  • Vartius: 1,700 (-81.8 %)
  • Kuusamo: 61 (-89.1 %)
  • Salla: 88 (-96.9 %)
  • Raja-Jooseppi: 28 (-99.1 %)

Russian visa applications increased 29 percent (February)

There was a total of 51,600 visa applications to Finland made by the Russians. 83.4 percent were done at St. Petersburg's consulate.

Average prices

= change at least 10 %
August 2020
Amount
Change jan-August 2020
Amount
Change
Adr (Non-Registered) 190 € 80.0 %  175 € 58.5 % 
Revpar (Non-Registered) 102 € 29.0 %  87 € 39.0 % 

Tax free sales -4.4 % (January)

Tax free sales decreased four percent from the previous year.

(Russians -6.2 %, Chinese +49.3 %)

Duty-free invoice vouchers stamped at the border stations

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Airbnb and HomeAway

115 accommodation establishments (-15)
102 apartments (-15)
220 rooms (-13)

Apartment utilization 53.9 % (-21)
Unsold apartments 47

Registered room utilization for establishments

Website's user sessions by language

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in August was 7.58/10 (-0.66).

Hotel customer satisfaction by nationalities

Share this report

Sources: Airdna, Booking.Com, Business Finland, Finnish Border Guard, Finnish Meteorological Institute, Global Blue, Ministry For Foreign Affairs Of Finland, Statistics Finland, Tak Research

kouvola logo

Navigate

previous