Kouvola
Accommodation and Travel Stats
March 2019
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Kouvola: Tourism in a nutshell
7,400
6,500
910
4,800
4,300
560
464,000
13
530
1,200
47 %
-1.6 °C
59 mm
Key indicators
Bed nights
Arrivals
Sales
Travel key indicators: the darker the square the larger the value.
Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.
It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel trends.
Temperature
Rainfall
Registered bed nights increased 13 percent
In March 2019, 7,400 bed nights were recorded in Kouvola (+13.5 %), of which 6,500 nights were spent by domestic visitors and 910 nights by foreigners. Domestic bed nights increased 12 percent and foreign bed nights increased 24 percent. In total, bed nights increased 13 percent from last year's March.
Most foreign bed nights were recorded for travelers from Russia (290 nights).
3,200 nights (+13.5 %) were spend by leisure visitors and 4,200 nights (+13.5 %) by business visitors.
Between January and March, 20,100 bed nights (+17.5 %) were recorded for domestic visitors and 2,900 (-7.0 %) for foreigners in Kouvola, in total 23,000 (+13.7 %) nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Bed nights by country of arrival
Market share 0.4 percent
Total of 1.9 million bed nights (-2.3 %) were recorded in the whole country, of which 1.3 million nights (-2.6 %) were spent by domestic visitors and 566,000 nights (-1.4 %) by foreigners.
The market share of Kouvola out of total bed nights was 0.4 % (+0.1 percentage points), out of domestic bed nights 0.5 % and foreign bed nights 0.2 %.
4,800 tourists arrived to accommodation
Arrivals to registered accommodation increased four percent compared to earlier year. Of all arrivals, 88.4 percent were domestic, and 11.6 percent were from foreign countries.
During March, domestic visitors stayed in registered accommodation in Kouvola on average 1.5 nights (+0.13) and foreigners 1.6 nights (+0.03).
Ferry arrivals from different harbors
International = International cruise ships
Trips by Russian travelers over the eastern border increased seven percent
A total of 292,000 Russians arrived in Finland over the eastern border crossings.
The share of southeastern border stations was 81.9 percent.
- Vaalimaa: 70,300 (+0.1 %)
- Nuijamaa: 106,000 (+17.0 %)
- Imatra: 48,000 (-0.2 %)
- Vainikkala (train): 14,700 (+22.5 %)
- Niirala: 22,700 (+1.6 %)
- Vartius: 9,000 (-1.8 %)
- Kuusamo: 510 (-8.5 %)
- Salla: 3,300 (-22.4 %)
- Raja-Jooseppi: 3,200 (+5.4 %)
Russian visa applications increased 32 percent
There was a total of 65,700 visa applications to Finland made by the Russians. 84.2 percent were done at St. Petersburg's consulate.
Accommodation sales 530,000 euro
Total accommodation sales in March were 530,000 euro (+74,900). The share of Airbnb and HomeAway was 14.3 percent. Therefore, registered accommodation sales were 464,000 euro (+94,200) and Airbnb and HomeAway sales 66,200 euro (-19,300).
Total January-March sales were 1.7 million euro and they increased 250,000 euro from the previous year.
Average prices
| March 2019 Amount |
Change |
jan-March 2019
Amount |
Change | |
|---|---|---|---|---|
| Adr (Airbnb & Homeaway) | 110 € | -1.6 % | 131 € | 19.0 % |
| Adr (Registered) | 92 € | 10.2 % | 91 € | 8.0 % |
| Bed Night (Registered) | 63 € | 10.6 % | 61 € | 4.8 % |
| Revpar (Airbnb & Homeaway) | 42 € | -32.3 % | 55 € | -7.5 % |
| Revpar (Registered) | 30 € | 16.6 % | 30 € | 6.5 % |
Tax free sales -46.7 %
Tax free sales decreased 47 percent from the previous year.
(Russians -46.8 %)
Duty-free invoice vouchers stamped at the border stations
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
Registered Accommodation
13 accommodation establishments (+3)
530 rooms (+42)
1,200 beds (+177)
Room utilization 33.0 % (+1.8)
Unsold rooms 360
Airbnb and HomeAway
96 apartments (+24)
7.0 private rooms (+1)
1.0 shared rooms (-1)
Apartment utilization 38.0 % (-17)
Unsold apartments 60
Registered room utilization
Website's user sessions by language
Sources: Airdna, Finnish Border Guard, Finnish Meteorological Institute, Global Blue, Ministry For Foreign Affairs Of Finland, Statistics Finland