Kouvola
Accommodation and Travel Stats

May 2021

Kouvola: Tourism in a nutshell

Bed Nights icon
Bed Nights (April)
icon: star 4,600
129 %
icon: finland 4,400
125 %
icon: foreign 220
260 %
Accommodation Sales icon
Accommodation Sales (April)
icon: star 284,000 €
150 %
Average prices:
Night
61.50 €
5.00 €
Room
91.80 €
3.10 €
RevPAR
19.90 €
7.60 €
Capacity icon
Capacity (April)
icon: establishment 12
50 %
icon: room 500
218 %
icon: bed 1,100
186 %
Foreign Visitor Spending icon
Foreign Visitor Spending (April)
icon: foreign 6,500 €
4 %
Daily Visitors
2,900 €
Overnight Visitors
3,600 €
Weather icon
Weather
icon: temperature 10.4 °C
0.9 °C
icon: rainfall 82 mm
55 mm

Registered bed nights increased 129 percent (April)

In April 2021, 4,600 bed nights were recorded in Kouvola (+129.3 %), of which 4,400 nights were spent by domestic visitors and 220 nights by foreigners. Domestic bed nights increased 125 percent and foreign bed nights increased 260 percent. In total, bed nights increased 129 percent from last year's April.

2,600 nights (+259.1 %) were spend by leisure visitors and 2,000 nights (+57.3 %) by business visitors.

Between January and April, 16,300 bed nights (+0.9 %) were recorded for domestic visitors and 1,600 (-35.0 %) for foreigners in Kouvola, in total 18,000 (-3.9 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.6 percent (April)

Total of 779,000 bed nights (+309.9 %) were recorded in the whole country, of which 726,000 nights (+319.3 %) were spent by domestic visitors and 52,500 nights (+212.4 %) by foreigners.

The market share of Kouvola out of total bed nights was 0.6 % (-0.5 percentage points), out of domestic bed nights 0.6 % and foreign bed nights 0.4 %.

2,700 tourists arrived to accommodation (April)

Arrivals to registered accommodation increased 159 percent compared to earlier year. Of all arrivals, 99.0 percent were domestic, and 1.0 percent were from foreign countries.

During April, domestic visitors stayed in registered accommodation in Kouvola on average 1.7 nights (-0.28) and foreigners 8.3 nights (+6.1).

Ferry arrivals from different harbors

Trips by Russian travelers over the eastern border increased 31 percent (April)

A total of 26,200 Russians arrived in Finland over the eastern border crossings.

The share of southeastern border stations was 68.4 percent.

  • Vaalimaa: 6,900 (+59.4 %)
  • Nuijamaa: 7,500 (+28.3 %)
  • Imatra: 3,600 (+41.8 %)
  • Vainikkala (train): 6.0 (-25.0 %)
  • Niirala: 5,300 (+14.0 %)
  • Vartius: 1,700 (+3.1 %)
  • Kuusamo: 81 (+5.2 %)
  • Salla: 63 (+162.5 %)
  • Raja-Jooseppi: 34 (+100.0 %)

Russian visa applications increased 114 percent

There was a total of 1,000 visa applications to Finland made by the Russians. 36.4 percent were done at St. Petersburg's consulate.

Foreign visitors and their consumption (April)

The number of foreign visitors in April was 123 (-3.7 %). Out of them 47 were on a daytrip and 77 stayed at least for one night.

The cumulative number of foreign visitors between January and April was 3,500 (-73.6 %).

Total consumption of these visitors in Kouvola in April was 6,500 euro (52 per visitor). Overnight visitors spent 3,600 euro and day visitors 2,900 euro. Between January and April the consumption was 191,000 euro.

Accommodation sales 432,000 euro (April)

Total accommodation sales in April were 432,000 euro (+239,000). The share of Airbnb and Vrbo was 34.2 percent. Therefore, registered accommodation sales were 284,000 euro (+170,000) and non-registered sales 148,000 euro (+68,500).

Total January-April sales were 1.8 million euro and they increased 160,000 euro from the previous year.

Average prices

= change at least 10 %
April 2021
Amount
Change jan-April 2021
Amount
Change
Adr (Non-Registered) 157 € 1.9 % 178 € 24.1 %
Adr (Registered) 92 € 3.5 % 95 € -2.6 %
Revpar (Non-Registered) 80 € 33.3 % 81 € 39.2 %
Bed Night (Registered) 61 € 8.9 % 70 € 3.2 %
Revpar (Registered) 20 € -27.5 % 23 € -27.9 %

Duty-free invoice vouchers stamped at the border stations

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Airbnb and Vrbo

118 accommodation establishments (+11)
109 apartments (+17)
240 rooms (+50)

Registered room utilization for establishments

Visits to marketing website

There were a total of 18,800 user sessions at Kouvola marketing website in May. The share of visitors using a foreign language in their web browser was 15.2 percent out of all website visitors. The number of total user sessions increased 25 percent from last year's May.

Website's user sessions by language

Global Google searches for "kouvola + keyword"

Google searches for "kouvola" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in May was 8.37/10 (-0.49).

Hotel customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Booking.Com, Business Finland, Finnish Border Guard, Finnish Meteorological Institute, Google Analytics, Ministry For Foreign Affairs Of Finland, Statistics Finland, Tak Border Research, Tak Research

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