Kouvola
Accommodation and Travel Stats

June 2020

Kouvola: Tourism in a nutshell

Bed Nights icon
Bed Nights (May)
icon: star 3,100
80 %
icon: finland 3,000
78 %
icon: foreign 108
94 %
Top 3:
Sweden
36
12 %
Germany
33
81 %
Estonia
21
92 %
Visitors icon
Visitors (May)
icon: star 1,600
78 %
icon: finland 1,600
77 %
icon: foreign 47
93 %
Top 3:
Sweden
14
39 %
Estonia
13
88 %
Russia
9.0
96 %
Accommodation Sales icon
Accommodation Sales (May)
icon: star 177,000
80 %
Average prices:
Night
57.70 €
0.40 €
Room
90.90 €
5.70 €
RevPAR
24.90 €
26.70 €
Capacity icon
Capacity (May)
icon: establishment 11
21 %
icon: room 250
56 %
icon: bed 650
48 %
Tax Free icon
Tax Free (January)
icon: star 4 %
Russia
6 %
China
49 %
Weather icon
Weather (May)
icon: temperature 18.5 °C
0.8 °C
icon: rainfall 27 mm
43 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel trends.

Temperature

Rainfall

3,100 registered bed nights (May)

In May 2020, 3,100 bed nights were recorded in Kouvola (-80.0 %), of which 3,000 nights were spent by domestic visitors and 108 nights by foreigners. Domestic bed nights decreased 78 percent and foreign bed nights decreased 94 percent. In total, bed nights decreased 80 percent from last year's May.

Most foreign bed nights were recorded for travelers from Sweden (36 nights).

1,200 nights (-82.4 %) were spend by leisure visitors and 1,900 nights (-78.0 %) by business visitors.

Between January and May, 19,100 bed nights (-53.5 %) were recorded for domestic visitors and 2,600 (-55.7 %) for foreigners in Kouvola, in total 21,800 (-53.8 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 1.0 percent (May)

Total of 305,000 bed nights (-80.7 %) were recorded in the whole country, of which 285,000 nights (-74.4 %) were spent by domestic visitors and 20,000 nights (-95.7 %) by foreigners.

The market share of Kouvola out of total bed nights was 1.0 % (0.0 percentage points), out of domestic bed nights 1.0 % and foreign bed nights 0.5 %.

1,600 tourists arrived to accommodation (May)

Arrivals to registered accommodation decreased 78 percent compared to earlier year. Of all arrivals, 97.1 percent were domestic, and 2.9 percent were from foreign countries.

During May, domestic visitors stayed in registered accommodation in Kouvola on average 1.9 nights (-0.12) and foreigners 2.3 nights (-0.29).

Ferry arrivals from different harbors

19,400 Russian travelers via eastern border (May)

A total of 19,400 Russians arrived in Finland over the eastern border crossings.

The share of southeastern border stations was 66.8 percent.

  • Vaalimaa: 4,600 (-94.7 %)
  • Nuijamaa: 6,000 (-94.8 %)
  • Imatra: 2,200 (-95.2 %)
  • Vainikkala (train): 2.0 (-100.0 %)
  • Niirala: 4,400 (-80.5 %)
  • Vartius: 1,400 (-81.8 %)
  • Kuusamo: 0.0 (-100.0 %)
  • Salla: 19 (-99.5 %)
  • Raja-Jooseppi: 23 (-99.3 %)

Russian visa applications increased 29 percent (February)

There was a total of 51,600 visa applications to Finland made by the Russians. 83.4 percent were done at St. Petersburg's consulate.

Accommodation sales 177,000 euro (May)

Registered accommodation sales in May were 177,000 euro (-702,000).

Registered January-May sales were 1.4 million euro and they decreased 1.3 million euro from the previous year.

Average prices

= change at least 10 %
May 2020
Amount
Change jan-May 2020
Amount
Change
Adr (Registered) 91 € -5.9 % 96 € 4.2 %
Bed Night (Registered) 58 € 0.8 % 66 € 11.5 % 
Revpar (Registered) 25 € -51.7 %  31 € -12.4 % 

Tax free sales -4.4 % (January)

Tax free sales decreased four percent from the previous year.

(Russians -6.2 %, Chinese +49.3 %)

Duty-free invoice vouchers stamped at the border stations

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization (May)

Registered Accommodation

11 accommodation establishments (-3)
250 rooms (-320)
650 beds (-610)

Room utilization 27.4 % (-26)
(for establishments in use)
Unsold rooms 182

Registered room utilization

Website's user sessions by language

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in June was 7.57/10 (-0.81).

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Sources: Booking.Com, Finnish Border Guard, Finnish Meteorological Institute, Global Blue, Ministry For Foreign Affairs Of Finland, Statistics Finland

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