Kouvola
Accommodation and Travel Stats

December 2018

Kouvola: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 6,000
6 %
icon: finland 5,200
10 %
icon: foreign 880
35 %
Visitors icon
Visitors
icon: star 4,000
12 %
icon: finland 3,500
17 %
icon: foreign 530
30 %
Accommodation Sales icon
Accommodation Sales
icon: star 325,000
5 %
Average prices:
Night
53.80 €
0.50 €
Room
83.90 €
0.80 €
RevPAR
21.20 €
4.40 €
Capacity icon
Capacity
icon: establishment 13
30 %
icon: room 570
11 %
icon: bed 1,200
15 %
Tax Free icon
Tax Free
icon: star 8 %
Russia
10 %
Weather icon
Weather
icon: temperature -2.7 °C
2.2 °C
icon: rainfall 50 mm
66 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

6,000 registered bed nights

In December 2018, 6,000 bed nights were recorded in Kouvola (-5.8 %), of which 5,200 nights were spent by domestic visitors and 880 nights by foreigners. Domestic bed nights decreased 10 percent and foreign bed nights increased 35 percent. In total, bed nights decreased six percent from last year's December.

3,600 nights (+14.7 %) were spend by leisure visitors and 2,500 nights (-24.9 %) by business visitors.

Between January and December, 120,000 bed nights (-0.2 %) were recorded for domestic visitors and 15,500 (-19.6 %) for foreigners in Kouvola, in total 135,000 (-2.8 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.3 percent

Total of 1.8 million bed nights (+3.0 %) were recorded in the whole country, of which 967,000 nights (-0.2 %) were spent by domestic visitors and 789,000 nights (+7.1 %) by foreigners.

The market share of Kouvola out of total bed nights was 0.3 % (-0.0 percentage points), out of domestic bed nights 0.5 % and foreign bed nights 0.1 %.

4,000 tourists arrived to accommodation

Arrivals to registered accommodation decreased 12 percent compared to earlier year. Of all arrivals, 86.6 percent were domestic, and 13.4 percent were from foreign countries.

During December, domestic visitors stayed in registered accommodation in Kouvola on average 1.5 nights (+0.11) and foreigners 1.6 nights (+0.05).

Ferry arrivals from different harbors

Trips by Russian travelers over the eastern border increased four percent

A total of 293,000 Russians arrived in Finland over the eastern border crossings.

The share of southeastern border stations was 90.8 percent.

  • Vaalimaa: 84,800 (-2.8 %)
  • Nuijamaa: 109,000 (+15.0 %)
  • Imatra: 55,700 (-4.4 %)
  • Vainikkala (train): 16,400 (-0.2 %)
  • Niirala: 25,100 (+10.3 %)
  • Vartius: 10,200 (-0.5 %)
  • Kuusamo: 630 (+15.3 %)
  • Salla: 3,700 (-17.1 %)
  • Raja-Jooseppi: 3,200 (+0.7 %)

Russian visa applications decreased seven percent

There was a total of 64,200 visa applications to Finland made by the Russians. 73.7 percent were done at St. Petersburg's consulate.

Accommodation sales 404,000 euro

Total accommodation sales in December were 404,000 euro (+27,700). The share of Airbnb and HomeAway was 19.5 percent. Therefore, registered accommodation sales were 325,000 euro (-16,700) and non-registered sales 78,700 euro (+44,400).

Total January-December sales were 7.7 million euro and they increased 418,000 euro from the previous year.

Average prices

= change at least 10 %
December 2018
Amount
Change jan-December 2018
Amount
Change
Adr (Non-Registered) 121 € 13.9 %  100 € 1.2 %
Adr (Registered) 84 € 0.9 % 86 € 3.2 %
Revpar (Non-Registered) 55 € 28.5 %  49 € 18.3 % 
Bed Night (Registered) 54 € 1.0 % 50 € -0.1 %
Revpar (Registered) 21 € -17.1 %  35 € -4.2 %

Tax free sales -8.3 %

Tax free sales decreased eight percent from the previous year.

(Russians -10.0 %, Japanese -100.0 %)

Duty-free invoice vouchers stamped at the border stations

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

13 accommodation establishments (+3)
570 rooms (+59)
1,200 beds (+157)

Room utilization 25.3 % (-5.5)
Unsold rooms 430
Bed utilization 16.6 % (-5.0)

Airbnb and HomeAway

101 accommodation establishments (+44)
91 apartments (+42)
198 rooms (+77)

Apartment utilization 45.6 % (+5.2)
Unsold apartments 50

Registered room utilization for establishments

Website's user sessions by language

Hotel customer satisfaction by nationalities

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Sources: Airdna, Business Finland, Finnish Border Guard, Finnish Meteorological Institute, Global Blue, Ministry For Foreign Affairs Of Finland, Statistics Finland, Tak Research

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