Kouvola
Accommodation and Travel Stats

July 2019

Kouvola: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 29,500
17 %
icon: finland 26,500
14 %
icon: foreign 3,000
67 %
Top 3:
Russia
740
1 %
Germany
290
142 %
Sweden
240
166 %
Visitors icon
Visitors
icon: star 19,600
24 %
icon: finland 17,800
21 %
icon: foreign 1,800
64 %
Top 3:
Russia
510
4 %
Estonia
170
136 %
Germany
138
92 %
Accommodation Sales icon
Accommodation Sales
icon: star 1.1 mill. €
34 %
Average prices:
Night
38.80 €
4.70 €
Room
103.40 €
17.00 €
RevPAR
63.40 €
17.20 €
Capacity icon
Capacity
icon: establishment 14
0 %
icon: room 570
0 %
icon: bed 1,300
3 %
Foreign Visitor Spending icon
Foreign Visitor Spending
icon: foreign 2.7 mill. €
Daily Visitors
1.7 mill. €
Overnight Visitors
1.0 mill. €
Weather icon
Weather
icon: temperature 16.4 °C
3.9 °C
icon: rainfall 66 mm
56 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased 17 percent

In July 2019, 29,500 bed nights were recorded in Kouvola (+17.5 %), of which 26,500 nights were spent by domestic visitors and 3,000 nights by foreigners. Domestic bed nights increased 14 percent and foreign bed nights increased 67 percent. In total, bed nights increased 17 percent from last year's July.

Most foreign bed nights were recorded for travelers from Russia (740 nights).

24,500 nights (+20.7 %) were spend by leisure visitors and 5,100 nights (+4.1 %) by business visitors.

Between January and July, 83,400 bed nights (+17.1 %) were recorded for domestic visitors and 10,700 (+17.2 %) for foreigners in Kouvola, in total 94,100 (+17.1 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.9 percent

Total of 3.3 million bed nights (+5.6 %) were recorded in the whole country, of which 2.5 million nights (+7.9 %) were spent by domestic visitors and 794,000 nights (-0.7 %) by foreigners.

The market share of Kouvola out of total bed nights was 0.9 % (+0.1 percentage points), out of domestic bed nights 1.1 % and foreign bed nights 0.4 %.

19,600 tourists arrived to accommodation

Arrivals to registered accommodation increased 24 percent compared to earlier year. Of all arrivals, 91.0 percent were domestic, and 9.0 percent were from foreign countries.

During July, domestic visitors stayed in registered accommodation in Kouvola on average 1.5 nights (-0.1) and foreigners 1.7 nights (+0.03).

Ferry arrivals from different harbors

Trips by Russian travelers over the eastern border increased 13 percent

A total of 325,000 Russians arrived in Finland over the eastern border crossings.

The share of southeastern border stations was 91.5 percent.

  • Vaalimaa: 94,500 (+9.2 %)
  • Nuijamaa: 133,000 (+26.3 %)
  • Imatra: 52,900 (-4.0 %)
  • Vainikkala (train): 17,100 (+26.5 %)
  • Niirala: 28,500 (+7.7 %)
  • Vartius: 9,100 (+2.6 %)
  • Kuusamo: 510 (+30.3 %)
  • Salla: 2,800 (-0.4 %)
  • Raja-Jooseppi: 2,600 (+32.0 %)

Russian visa applications increased 26 percent

There was a total of 93,000 visa applications to Finland made by the Russians. 81.0 percent were done at St. Petersburg's consulate.

Foreign visitors and their consumption

The number of foreign visitors in July was 19,400. Out of them 13,300 were on a daytrip and 6,100 stayed at least for one night.

The cumulative number of foreign visitors between January and July was 72,400.

Total consumption of these visitors in Kouvola in July was 2.7 million euro (141 per visitor). Overnight visitors spent 1.0 million euro and day visitors 1.7 million euro. Between January and July the consumption was 10.1 million euro.

Accommodation sales 1.4 million euro

Total accommodation sales in July were 1.4 million euro (+383,000). The share of Airbnb and Vrbo was 15.5 percent. Therefore, registered accommodation sales were 1.1 million euro (+288,000) and non-registered sales 211,000 euro (+94,800).

Total January-July sales were 5.5 million euro and they increased 1.2 million euro from the previous year.

Average prices

= change at least 10 %
July 2019
Amount
Change jan-July 2019
Amount
Change
Adr (Non-Registered) 106 € -4.8 % 112 € 16.6 % 
Adr (Registered) 103 € 19.6 %  95 € 11.3 % 
Revpar (Non-Registered) 77 € 24.3 %  59 € 19.1 % 
Revpar (Registered) 63 € 37.3 %  41 € 16.0 % 
Bed Night (Registered) 39 € 13.7 %  50 € 5.9 %

Tax free sales -3.1 %

Tax free sales decreased three percent from the previous year.

(Russians -1.4 %)

Duty-free invoice vouchers stamped at the border stations

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

14 accommodation establishments (+0)
570 rooms (-2)
1,300 beds (+32)

Room utilization 61.3 % (+7.9)
Unsold rooms 220
Bed utilization 55.0 % (+6.3)

Airbnb and Vrbo

129 accommodation establishments (+14)
115 apartments (+14)
230 rooms (+20)

Apartment utilization 72.7 % (+17)
Unsold apartments 31

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "kouvola + keyword"

Google searches for "kouvola" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in July was 8.01/10.

Hotel customer satisfaction by nationalities

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Sources: Airdna, Booking.Com, Business Finland, Finnish Border Guard, Finnish Meteorological Institute, Global Blue, Ministry For Foreign Affairs Of Finland, Statistics Finland, Tak Border Research, Tak Research

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