Accommodation and Travel Stats
Kouvola: Tourism in a nutshell
Registered bed nights increased 14 percent
In August 2019, 20,600 bed nights were recorded in Kouvola (+14.0 %), of which 17,100 nights were spent by domestic visitors and 3,400 nights by foreigners. Domestic bed nights increased nine percent and foreign bed nights increased 52 percent. In total, bed nights increased 14 percent from last year's August.
Most foreign bed nights were recorded for travelers from Russia (970 nights).
14,800 nights (+18.8 %) were spend by leisure visitors and 5,800 nights (+3.4 %) by business visitors.
Between January and August, 100,000 bed nights (+15.6 %) were recorded for domestic visitors and 14,100 (+24.1 %) for foreigners in Kouvola, in total 115,000 (+16.6 %) nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Bed nights by country of arrival
12,800 tourists arrived to accommodation
Arrivals to registered accommodation increased 11 percent compared to earlier year. Of all arrivals, 85.4 percent were domestic, and 14.6 percent were from foreign countries.
During August, domestic visitors stayed in registered accommodation in Kouvola on average 1.6 nights (+0.03) and foreigners 1.8 nights (+0.05).
Ferry arrivals from different harbors
International = International cruise ships
Trips by Russian travelers over the eastern border increased 13 percent
A total of 348,000 Russians arrived in Finland over the eastern border crossings.
The share of southeastern border stations was 92.3 percent.
- Vaalimaa: 104,000 (+9.0 %)
- Nuijamaa: 139,000 (+22.2 %)
- Imatra: 60,400 (+5.6 %)
- Vainikkala (train): 18,000 (+18.5 %)
- Niirala: 27,600 (+6.7 %)
- Vartius: 9,600 (+7.0 %)
- Kuusamo: 560 (+14.1 %)
- Salla: 2,800 (+0.6 %)
- Raja-Jooseppi: 3,100 (+32.3 %)
Russian visa applications increased 45 percent
There was a total of 90,700 visa applications to Finland made by the Russians. 84.3 percent were done at St. Petersburg's consulate.
Foreign visitors and their consumption
The number of foreign visitors in August was 20,800. Out of them 14,600 were on a daytrip and 6,200 stayed at least for one night.
The cumulative number of foreign visitors between January and August was 93,100.
Total consumption of these visitors in Kouvola in August was 2.9 million euro (140 per visitor). Overnight visitors spent 1.0 million euro and day visitors 1.9 million euro. Between January and August the consumption was 13.0 million euro.
The figures are estimates and based on TAK Border Research results.
Accommodation sales 1.3 million euro
Total accommodation sales in August were 1.3 million euro (+366,000). The share of Airbnb and Vrbo was 11.7 percent. Therefore, registered accommodation sales were 1.1 million euro (+250,000) and non-registered sales 154,000 euro (+76,200).
Total January-August sales were 6.8 million euro and they increased 1.5 million euro from the previous year.
|Adr (Registered)||105 €||16.8 %||96 €||12.3 %|
|Adr (Non-Registered)||96 €||1.5 %||87 €||-4.9 %|
|Revpar (Non-Registered)||69 €||28.1 %||44 €||8.2 %|
|Revpar (Registered)||62 €||33.4 %||43 €||18.4 %|
|Bed Night (Registered)||54 €||13.3 %||50 €||7.2 %|
Tax free sales -8.7 %
Tax free sales decreased nine percent from the previous year.
(Russians -10.7 %, Chinese +38.8 %, Japanese -19.5 %)
Duty-free invoice vouchers stamped at the border stations
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
14 accommodation establishments (+0)
570 rooms (-21)
1,300 beds (-6)
Room utilization 58.8 % (+7.3)
Unsold rooms 240
Bed utilization 44.1 % (+4.5)
Airbnb and Vrbo
106 accommodation establishments (+24)
94 apartments (+23)
182 rooms (+35)
Apartment utilization 72.4 % (+15)
Unsold apartments 26
Registered room utilization for establishments
Website's user sessions by language
Global Google searches for "kouvola"
Global Google searches for "kouvola + keyword"
Google searches for "kouvola" by search region
The occurrence of hashtags on Instagram
Hotel customer satisfaction
Average customer satisfaction score on Booking.com given by hotel customers in August was 8.05/10.
Hotel customer satisfaction by nationalities
Sources: Airdna, Booking.Com, Business Finland, Finnish Border Guard, Finnish Meteorological Institute, Global Blue, Ministry For Foreign Affairs Of Finland, Statistics Finland, Tak Border Research, Tak Research