Kouvola
Accommodation and Travel Stats

September 2019

Kouvola: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 11,500
3 %
icon: finland 10,100
2 %
icon: foreign 1,400
11 %
Visitors icon
Visitors
icon: star 7,300
6 %
icon: finland 6,600
7 %
icon: foreign 680
8 %
Accommodation Sales icon
Accommodation Sales
icon: star 642,000 €
12 %
Average prices:
Night
55.90 €
4.40 €
Room
88.30 €
7.80 €
RevPAR
40.40 €
7.60 €
Capacity icon
Capacity
icon: establishment 14
0 %
icon: room 550
7 %
icon: bed 1,200
5 %
Foreign Visitor Spending icon
Foreign Visitor Spending
icon: foreign 210,000 €
Daily Visitors
90,600 €
Overnight Visitors
119,000 €
Weather icon
Weather
icon: temperature 10.5 °C
1.9 °C
icon: rainfall 65 mm
1 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased three percent

In September 2019, 11,500 bed nights were recorded in Kouvola (+3.2 %), of which 10,100 nights were spent by domestic visitors and 1,400 nights by foreigners. Domestic bed nights increased two percent and foreign bed nights increased 11 percent. In total, bed nights increased three percent from last year's September.

6,500 nights (+3.0 %) were spend by leisure visitors and 5,000 nights (+3.4 %) by business visitors.

Between January and September, 111,000 bed nights (+14.2 %) were recorded for domestic visitors and 15,500 (+22.9 %) for foreigners in Kouvola, in total 126,000 (+15.2 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.6 percent

Total of 1.8 million bed nights (+5.2 %) were recorded in the whole country, of which 1.3 million nights (+3.0 %) were spent by domestic visitors and 516,000 nights (+11.2 %) by foreigners.

The market share of Kouvola out of total bed nights was 0.6 % (-0.0 percentage points), out of domestic bed nights 0.8 % and foreign bed nights 0.3 %.

7,300 tourists arrived to accommodation

Arrivals to registered accommodation increased six percent compared to earlier year. Of all arrivals, 90.7 percent were domestic, and 9.3 percent were from foreign countries.

During September, domestic visitors stayed in registered accommodation in Kouvola on average 1.5 nights (-0.08) and foreigners 2.0 nights (+0.35).

Ferry arrivals from different harbors

Trips by Russian travelers over the eastern border increased six percent

A total of 251,000 Russians arrived in Finland over the eastern border crossings.

The share of southeastern border stations was 91.4 percent.

  • Vaalimaa: 69,900 (+1.0 %)
  • Nuijamaa: 102,000 (+7.5 %)
  • Imatra: 44,100 (+9.7 %)
  • Vainikkala (train): 13,200 (+17.4 %)
  • Niirala: 20,600 (+6.0 %)
  • Vartius: 8,000 (+1.0 %)
  • Kuusamo: 430 (+51.9 %)
  • Salla: 2,400 (+13.2 %)
  • Raja-Jooseppi: 2,400 (+12.1 %)

Russian visa applications increased 82 percent

There was a total of 69,800 visa applications to Finland made by the Russians. 87.9 percent were done at St. Petersburg's consulate.

Foreign visitors and their consumption

The number of foreign visitors in September was 4,000. Out of them 1,500 were on a daytrip and 2,600 stayed at least for one night.

The cumulative number of foreign visitors between January and September was 49,700.

Total consumption of these visitors in Kouvola in September was 210,000 euro (52 per visitor). Overnight visitors spent 119,000 euro and day visitors 90,600 euro. Between January and September the consumption was 2.6 million euro.

Accommodation sales 785,000 euro

Total accommodation sales in September were 785,000 euro (+155,000). The share of Airbnb and Vrbo was 18.2 percent. Therefore, registered accommodation sales were 642,000 euro (+68,400) and non-registered sales 143,000 euro (+86,600).

Total January-September sales were 7.6 million euro and they increased 1.7 million euro from the previous year.

Average prices

= change at least 10 %
September 2019
Amount
Change jan-September 2019
Amount
Change
Adr (Non-Registered) 108 € 14.8 % 109 € 14.0 %
Adr (Registered) 88 € 9.7 % 96 € 12.1 %
Revpar (Non-Registered) 70 € 97.2 % 63 € 27.5 %
Bed Night (Registered) 56 € 8.5 % 51 € 7.2 %
Revpar (Registered) 40 € 23.2 % 43 € 19.0 %

Tax free sales -3.9 %

Tax free sales decreased four percent from the previous year.

(Russians +3.5 %, Chinese -81.8 %)

Duty-free invoice vouchers stamped at the border stations

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

14 accommodation establishments (+0)
550 rooms (-43)
1,200 beds (-63)

Room utilization 45.7 % (+5.0)
Unsold rooms 300
Bed utilization 30.6 % (+2.9)

Airbnb and Vrbo

113 accommodation establishments (+26)
103 apartments (+25)
220 rooms (+62)

Apartment utilization 64.7 % (+27)
Unsold apartments 36

Registered room utilization for establishments

Visits to marketing website

There were a total of 12,800 user sessions at Kouvola marketing website in September. The share of visitors using a foreign language in their web browser was 28.4 percent out of all website visitors. The number of total user sessions increased 13 percent from last year's September.

Website's user sessions by language

Global Google searches for "kouvola + keyword"

Google searches for "kouvola" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in September was 8.43/10.

Hotel customer satisfaction by nationalities

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Sources: Airdna, Booking.Com, Business Finland, Finnish Border Guard, Finnish Meteorological Institute, Global Blue, Google Analytics, Ministry For Foreign Affairs Of Finland, Statistics Finland, Tak Border Research, Tak Research

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