Kouvola
Accommodation and Travel Stats

January – December 2020

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Kouvola: Tourism in a nutshell

Total
icon: new 139,000
32 %
Registered Accommodation
icon: star 92,400
39 %
icon: finland 84,700
36 %
icon: foreign 7,600
59 %
Non-registered Accommodation
icon: star 46,700
14 %
Total
icon: new 79,700
33 %
Registered Accommodation
icon: star 58,400
38 %
icon: finland 55,200
34 %
icon: foreign 3,300
67 %
Non-registered Accommodation
icon: star 21,200
14 %
Total
icon: new 7.1 mill.
26 %
Registered Accommodation
icon: star 5.0 mill. €
26 %
Average prices:
Night
54.30 €
0.50 €
Room
95.60 €
0.30 €
RevPAR
35.60 €
5.90 €
Non-registered Accommodation
icon: star 2.1 mill.
26 %
Average prices:
Adr
185.40 €
72.00 €
RevPAR
92.00 €
30.40 €
Registered Accommodation
icon: establishment 12
8 %
icon: room 410
27 %
icon: bed 970
22 %
Non-registered Accommodation
icon: establishment 112
0 %
icon: room 210
3 %
Registered Accommodation
icon: room 37 %
14 %
icon: bed 24 %
21 %
Non-registered Accommodation
icon: entire place 49 %
8 %
Registered Accommodation
icon: star 1.6
1 %
icon: finland 1.5
3 %
icon: foreign 2.3
27 %

Paid bed nights

92,400 registered bed nights

In Jan–Dec 2020, 92,400 registered bed nights were recorded in Kouvola (-38.7 %), of which 84,700 nights were spent by domestic visitors and 7,600 nights by foreigners. Registered domestic bed nights decreased 36 percent and registered foreign bed nights decreased 59 percent. In total, registered bed nights decreased 39 percent from last year's Jan–Dec.

56,000 nights (-37.7 %) were spend by leisure visitors and 36,400 nights (-40.1 %) by business visitors.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.6 percent

Total of 14.3 million registered bed nights (-38.0 %) were recorded in the whole country, of which 12.0 million nights (-25.0 %) were spent by domestic visitors and 2.3 million nights (-67.5 %) by foreigners.

The market share of Kouvola out of total registered bed nights was 0.6 % (-0.0 percentage points), out of domestic bed nights 0.7 % and foreign bed nights 0.3 %.

Length of stay was 1.6 nights in registered accommodation

Length of stay in registered accommodation decreased one percent compared to earlier year. In Kouvola, length of stay in Jan–Dec was on average 1.6 nights and in Finland 2.0 nights (+5.0 %).

During Jan–Dec, domestic visitors stayed in registered accommodation in Kouvola on average 1.5 nights and foreigners 2.3 nights .

58,400 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 38 percent compared to earlier year. Of all registered arrivals, 94.4 percent were domestic, and 5.6 percent were from foreign countries.

During Jan–Dec, domestic visitors stayed in registered accommodation in Kouvola on average 1.5 nights (-0.04) and foreigners 2.3 nights (+0.5).

Visitors

Visitors by region

Visitors by city

Visitors by postal code

Visitor nights

Visitor nights by region

Ferry arrivals from different harbors

Accommodation sales 7.1 million euro

Total accommodation sales in Jan–Dec were 7.1 million euro (-2.5 million). The share of Airbnb and Vrbo was 29.3 percent. Therefore, registered accommodation sales were 5.0 million euro (-3.1 million) and non-registered sales 2.1 million euro (+583,000).

Average prices

= change at least 10 %
Jan-December 2020
Amount
Change
Adr (Non-Registered) 185 € 63.5 %
Adr (Registered) 96 € -0.3 %
Revpar (Non-Registered) 92 € 49.4 %
Bed Night (Registered) 54 € 0.9 %
Revpar (Registered) 36 € -14.1 %

Total accommodation sales

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

12 accommodation establishments (-1)
410 rooms (-148)
970 beds (-280)

Room utilization 37.3 % (-6.0)
Unsold rooms 260
Bed utilization 24.1 % (-6.3)

Airbnb and Vrbo

112 accommodation establishments (+0)
98 apartments (-3)
210 rooms (+6)

Apartment utilization 48.8 % (-4.5)
Unsold apartments 50

Registered room utilization for establishments

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Statistics Finland, Visitory Research Team

Visit Kouvola
Torikatu 10
45100 KOUVOLA
Puhelin: 020 615 5295
kouvola logo

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