Accommodation and Travel Stats
Kouvola: Tourism in a nutshell
22,500 registered bed nights
In July 2020, 22,500 bed nights were recorded in Kouvola (-23.8 %), of which 21,200 nights were spent by domestic visitors and 1,300 nights by foreigners. Domestic bed nights decreased 20 percent and foreign bed nights decreased 58 percent. In total, bed nights decreased 24 percent from last year's July.
Most foreign bed nights were recorded for travelers from Estonia (240 nights).
18,500 nights (-24.5 %) were spend by leisure visitors and 4,000 nights (-20.7 %) by business visitors.
Between January and July, 49,800 bed nights (-40.2 %) were recorded for domestic visitors and 4,300 (-59.9 %) for foreigners in Kouvola, in total 54,100 (-42.4 %) nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Bed nights by country of arrival
15,100 tourists arrived to accommodation
Arrivals to registered accommodation decreased 23 percent compared to earlier year. Of all arrivals, 96.8 percent were domestic, and 3.2 percent were from foreign countries.
During July, domestic visitors stayed in registered accommodation in Kouvola on average 1.4 nights (-0.04) and foreigners 2.7 nights (+0.97).
Ferry arrivals from different harbors
International = International cruise ships
21,900 Russian travelers via eastern border
A total of 21,900 Russians arrived in Finland over the eastern border crossings.
- Vaalimaa: 5,500 (-94.1 %)
- Nuijamaa: 6,400 (-95.2 %)
- Imatra: 2,400 (-95.6 %)
- Vainikkala (train): 0.0 (-100.0 %)
- Niirala: 4,800 (-83.1 %)
- Vartius: 1,600 (-82.4 %)
- Kuusamo: 91 (-82.1 %)
- Salla: 51 (-98.2 %)
- Raja-Jooseppi: 31 (-98.8 %)
Russian visa applications decreased 99 percent
There was a total of 610 visa applications to Finland made by the Russians. 64.3 percent were done at St. Petersburg's consulate.
Foreign visitors and their consumption
The number of foreign visitors in July was 5,300 (-72.9 %). Out of them 3,600 were on a daytrip and 1,700 stayed at least for one night.
The cumulative number of foreign visitors between January and July was 28,600 (-60.5 %).
Total consumption of these visitors in Kouvola in July was 742,000 euro (141 per visitor). Overnight visitors spent 276,000 euro and day visitors 466,000 euro. Between January and July the consumption was 4.0 million euro.
The figures are estimates and based on TAK Border Research results.
Accommodation sales 853,000 euro
Total accommodation sales in July were 853,000 euro (-505,000). The share of Airbnb and Vrbo was 35.6 percent. Therefore, registered accommodation sales were 668,000 euro (-479,000) and non-registered sales 304,000 euro (+93,100).
Total January-July sales were 3.6 million euro and they decreased 1.9 million euro from the previous year.
|Adr (Non-Registered)||185 €||73.9 %||172 €||53.8 %|
|Revpar (Non-Registered)||119 €||53.4 %||84 €||41.9 %|
|Adr (Registered)||82 €||-20.6 %||91 €||-3.6 %|
|Revpar (Registered)||52 €||-18.7 %||36 €||-12.7 %|
|Bed Night (Registered)||30 €||-23.5 %||47 €||-5.5 %|
Tax free sales -4.4 % (January)
Tax free sales decreased four percent from the previous year.
(Russians -6.2 %, Chinese +49.3 %)
Duty-free invoice vouchers stamped at the border stations
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
13 accommodation establishments (-1)
430 rooms (-140)
1,000 beds (-280)
Room utilization 62.8 % (+1.5)
Unsold rooms 161
Bed utilization 53.6 % (-1.4)
Airbnb and Vrbo
135 accommodation establishments (+6)
120 apartments (+5)
260 rooms (+29)
Apartment utilization 64.2 % (-8.6)
Unsold apartments 43
Registered room utilization for establishments
Website's user sessions by language
Global Google searches for "kouvola"
Global Google searches for "kouvola + keyword"
Google searches for "kouvola" by search region
The occurrence of hashtags on Instagram
Hotel customer satisfaction
Average customer satisfaction score on Booking.com given by hotel customers in July was 8.0/10 (-0.01).
Hotel customer satisfaction by nationalities
Sources: Airdna, Booking.Com, Business Finland, Finnish Border Guard, Finnish Meteorological Institute, Global Blue, Ministry For Foreign Affairs Of Finland, Statistics Finland, Tak Border Research, Tak Research