Kouvola
Accommodation and Travel Stats

July 2020

Kouvola: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 22,500
24 %
icon: finland 21,200
20 %
icon: foreign 1,300
58 %
Top 3:
Estonia
240
11 %
Poland
127
606 %
Portugal
118
Visitors icon
Visitors
icon: star 15,100
23 %
icon: finland 14,700
18 %
icon: foreign 480
73 %
Top 3:
Estonia
84
51 %
Germany
36
74 %
Norway
14
36 %
Accommodation Sales icon
Accommodation Sales
icon: star 668,000 €
42 %
Average prices:
Night
29.70 €
9.10 €
Room
82.10 €
21.30 €
RevPAR
51.60 €
11.80 €
Capacity icon
Capacity
icon: establishment 13
7 %
icon: room 430
24 %
icon: bed 1,000
21 %
Foreign Visitor Spending icon
Foreign Visitor Spending
icon: foreign 742,000 €
73 %
Daily Visitors
466,000 €
Overnight Visitors
276,000 €
Weather icon
Weather
icon: temperature 16.1 °C
0.3 °C
icon: rainfall 90 mm
24 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

22,500 registered bed nights

In July 2020, 22,500 bed nights were recorded in Kouvola (-23.8 %), of which 21,200 nights were spent by domestic visitors and 1,300 nights by foreigners. Domestic bed nights decreased 20 percent and foreign bed nights decreased 58 percent. In total, bed nights decreased 24 percent from last year's July.

Most foreign bed nights were recorded for travelers from Estonia (240 nights).

18,500 nights (-24.5 %) were spend by leisure visitors and 4,000 nights (-20.7 %) by business visitors.

Between January and July, 49,800 bed nights (-40.2 %) were recorded for domestic visitors and 4,300 (-59.9 %) for foreigners in Kouvola, in total 54,100 (-42.4 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.9 percent

Total of 2.6 million bed nights (-21.3 %) were recorded in the whole country, of which 2.4 million nights (-1.8 %) were spent by domestic visitors and 141,000 nights (-82.2 %) by foreigners.

The market share of Kouvola out of total bed nights was 0.9 % (-0.0 percentage points), out of domestic bed nights 0.9 % and foreign bed nights 0.9 %.

15,100 tourists arrived to accommodation

Arrivals to registered accommodation decreased 23 percent compared to earlier year. Of all arrivals, 96.8 percent were domestic, and 3.2 percent were from foreign countries.

During July, domestic visitors stayed in registered accommodation in Kouvola on average 1.4 nights (-0.04) and foreigners 2.7 nights (+0.97).

Ferry arrivals from different harbors

21,900 Russian travelers via eastern border

A total of 21,900 Russians arrived in Finland over the eastern border crossings.

  • Vaalimaa: 5,500 (-94.1 %)
  • Nuijamaa: 6,400 (-95.2 %)
  • Imatra: 2,400 (-95.6 %)
  • Vainikkala (train): 0.0 (-100.0 %)
  • Niirala: 4,800 (-83.1 %)
  • Vartius: 1,600 (-82.4 %)
  • Kuusamo: 91 (-82.1 %)
  • Salla: 51 (-98.2 %)
  • Raja-Jooseppi: 31 (-98.8 %)

Russian visa applications decreased 99 percent

There was a total of 610 visa applications to Finland made by the Russians. 64.3 percent were done at St. Petersburg's consulate.

Foreign visitors and their consumption

The number of foreign visitors in July was 5,300 (-72.9 %). Out of them 3,600 were on a daytrip and 1,700 stayed at least for one night.

The cumulative number of foreign visitors between January and July was 28,600 (-60.5 %).

Total consumption of these visitors in Kouvola in July was 742,000 euro (141 per visitor). Overnight visitors spent 276,000 euro and day visitors 466,000 euro. Between January and July the consumption was 4.0 million euro.

Accommodation sales 853,000 euro

Total accommodation sales in July were 853,000 euro (-505,000). The share of Airbnb and Vrbo was 35.6 percent. Therefore, registered accommodation sales were 668,000 euro (-479,000) and non-registered sales 304,000 euro (+93,100).

Total January-July sales were 3.6 million euro and they decreased 1.9 million euro from the previous year.

Average prices

= change at least 10 %
July 2020
Amount
Change jan-July 2020
Amount
Change
Adr (Non-Registered) 185 € 73.9 %  172 € 53.8 % 
Revpar (Non-Registered) 119 € 53.4 %  84 € 41.9 % 
Adr (Registered) 82 € -20.6 %  91 € -3.6 %
Revpar (Registered) 52 € -18.7 %  36 € -12.7 % 
Bed Night (Registered) 30 € -23.5 %  47 € -5.5 %

Tax free sales -4.4 % (January)

Tax free sales decreased four percent from the previous year.

(Russians -6.2 %, Chinese +49.3 %)

Duty-free invoice vouchers stamped at the border stations

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

13 accommodation establishments (-1)
430 rooms (-140)
1,000 beds (-280)

Room utilization 62.8 % (+1.5)
Unsold rooms 161
Bed utilization 53.6 % (-1.4)

Airbnb and Vrbo

135 accommodation establishments (+6)
120 apartments (+5)
260 rooms (+29)

Apartment utilization 64.2 % (-8.6)
Unsold apartments 43

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "kouvola + keyword"

Google searches for "kouvola" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in July was 8.0/10 (-0.01).

Hotel customer satisfaction by nationalities

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Sources: Airdna, Booking.Com, Business Finland, Finnish Border Guard, Finnish Meteorological Institute, Global Blue, Ministry For Foreign Affairs Of Finland, Statistics Finland, Tak Border Research, Tak Research

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