Kouvola
Accommodation and Travel Stats

August 2020

Kouvola: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 12,200
40 %
icon: finland 10,900
37 %
icon: foreign 1,400
60 %
Visitors icon
Visitors
icon: star 7,500
42 %
icon: finland 7,000
35 %
icon: foreign 420
77 %
Accommodation Sales icon
Accommodation Sales
icon: star 699,000 €
37 %
Average prices:
Night
57.10 €
3.40 €
Room
100.20 €
4.80 €
RevPAR
47.70 €
14.00 €
Capacity icon
Capacity
icon: establishment 14
0 %
icon: room 520
9 %
icon: bed 1,300
3 %
Foreign Visitor Spending icon
Foreign Visitor Spending
icon: foreign 124,000 €
77 %
Daily Visitors
59,800 €
Overnight Visitors
64,700 €
Weather icon
Weather
icon: temperature 16.1 °C
0.3 °C
icon: rainfall 80 mm
21 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

12,200 registered bed nights

In August 2020, 12,200 bed nights were recorded in Kouvola (-40.5 %), of which 10,900 nights were spent by domestic visitors and 1,400 nights by foreigners. Domestic bed nights decreased 37 percent and foreign bed nights decreased 60 percent. In total, bed nights decreased 40 percent from last year's August.

8,200 nights (-44.1 %) were spend by leisure visitors and 4,000 nights (-31.2 %) by business visitors.

Between January and August, 60,700 bed nights (-39.6 %) were recorded for domestic visitors and 5,700 (-59.8 %) for foreigners in Kouvola, in total 66,400 (-42.1 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.7 percent

Total of 1.7 million bed nights (-30.7 %) were recorded in the whole country, of which 1.5 million nights (-6.3 %) were spent by domestic visitors and 149,000 nights (-81.0 %) by foreigners.

The market share of Kouvola out of total bed nights was 0.7 % (-0.1 percentage points), out of domestic bed nights 0.7 % and foreign bed nights 0.9 %.

7,500 tourists arrived to accommodation

Arrivals to registered accommodation decreased 42 percent compared to earlier year. Of all arrivals, 94.4 percent were domestic, and 5.6 percent were from foreign countries.

During August, domestic visitors stayed in registered accommodation in Kouvola on average 1.5 nights (-0.03) and foreigners 3.3 nights (+1.5).

Ferry arrivals from different harbors

24,600 Russian travelers via eastern border

A total of 24,600 Russians arrived in Finland over the eastern border crossings.

  • Vaalimaa: 7,000 (-93.3 %)
  • Nuijamaa: 6,600 (-95.3 %)
  • Imatra: 2,900 (-95.1 %)
  • Vainikkala (train): 0.0 (-100.0 %)
  • Niirala: 5,300 (-80.8 %)
  • Vartius: 1,700 (-81.8 %)
  • Kuusamo: 61 (-89.1 %)
  • Salla: 88 (-96.9 %)
  • Raja-Jooseppi: 28 (-99.1 %)

Russian visa applications decreased 99 percent

There was a total of 640 visa applications to Finland made by the Russians. 49.4 percent were done at St. Petersburg's consulate.

Foreign visitors and their consumption

The number of foreign visitors in August was 2,400 (-77.5 %). Out of them 960 were on a daytrip and 1,400 stayed at least for one night.

The cumulative number of foreign visitors between January and August was 19,000 (-58.4 %).

Total consumption of these visitors in Kouvola in August was 124,000 euro (53 per visitor). Overnight visitors spent 64,700 euro and day visitors 59,800 euro. Between January and August the consumption was 1.0 million euro.

Accommodation sales 938,000 euro

Total accommodation sales in August were 938,000 euro (-378,000). The share of Airbnb and Vrbo was 25.5 percent. Therefore, registered accommodation sales were 699,000 euro (-405,000) and non-registered sales 239,000 euro (+27,400).

Total January-August sales were 4.7 million euro and they decreased 2.1 million euro from the previous year.

Average prices

= change at least 10 %
August 2020
Amount
Change jan-August 2020
Amount
Change
Adr (Non-Registered) 190 € 82.4 % 175 € 59.9 %
Revpar (Non-Registered) 103 € 31.1 % 87 € 41.3 %
Adr (Registered) 100 € -4.5 % 95 € -1.4 %
Bed Night (Registered) 57 € 6.4 % 51 € 0.6 %
Revpar (Registered) 48 € -22.7 % 38 € -11.8 %

Duty-free invoice vouchers stamped at the border stations

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

14 accommodation establishments (+0)
520 rooms (-51)
1,300 beds (-43)

Room utilization 47.6 % (-11)
Unsold rooms 270
Bed utilization 29.5 % (-15)

Airbnb and Vrbo

113 accommodation establishments (-16)
100 apartments (-17)
220 rooms (-14)

Apartment utilization 54.0 % (-21)
Unsold apartments 46

Registered room utilization for establishments

Visits to marketing website

There were a total of 36,400 user sessions at Kouvola marketing website in August. The share of visitors using a foreign language in their web browser was 14.2 percent out of all website visitors. The number of total user sessions increased 45 percent from last year's August.

Website's user sessions by language

Global Google searches for "kouvola + keyword"

Google searches for "kouvola" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in August was 7.58/10 (-0.47).

Hotel customer satisfaction by nationalities

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Sources: Airdna, Booking.Com, Business Finland, Finnish Border Guard, Finnish Meteorological Institute, Google Analytics, Ministry For Foreign Affairs Of Finland, Statistics Finland, Tak Border Research, Tak Research

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