Kouvola
Accommodation and Travel Stats

August 2020

Kouvola: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 12,200
40 %
icon: finland 10,900
37 %
icon: foreign 1,400
60 %
Top 3:
United Kingdom
360
344 %
Germany
180
24 %
France
161
133 %
Visitors icon
Visitors
icon: star 7,500
42 %
icon: finland 7,000
35 %
icon: foreign 420
77 %
Top 3:
Germany
66
51 %
United Kingdom
58
41 %
Estonia
48
77 %
Accommodation Sales icon
Accommodation Sales
icon: star 699,000 €
37 %
Average prices:
Night
57.10 €
3.40 €
Room
100.20 €
4.80 €
RevPAR
47.70 €
14.00 €
Capacity icon
Capacity
icon: establishment 14
0 %
icon: room 520
9 %
icon: bed 1,300
3 %
Foreign Visitor Spending icon
Foreign Visitor Spending
icon: foreign 656,000 €
77 %
Daily Visitors
424,000 €
Overnight Visitors
232,000 €
Weather icon
Weather
icon: temperature 16.1 °C
0.3 °C
icon: rainfall 80 mm
21 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

12,200 registered bed nights

In August 2020, 12,200 bed nights were recorded in Kouvola (-40.5 %), of which 10,900 nights were spent by domestic visitors and 1,400 nights by foreigners. Domestic bed nights decreased 37 percent and foreign bed nights decreased 60 percent. In total, bed nights decreased 40 percent from last year's August.

Most foreign bed nights were recorded for travelers from United Kingdom (360 nights).

8,200 nights (-44.1 %) were spend by leisure visitors and 4,000 nights (-31.2 %) by business visitors.

Between January and August, 60,700 bed nights (-39.6 %) were recorded for domestic visitors and 5,700 (-59.8 %) for foreigners in Kouvola, in total 66,400 (-42.1 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.7 percent

Total of 1.7 million bed nights (-31.2 %) were recorded in the whole country, of which 1.5 million nights (-6.8 %) were spent by domestic visitors and 145,000 nights (-81.5 %) by foreigners.

The market share of Kouvola out of total bed nights was 0.7 % (-0.1 percentage points), out of domestic bed nights 0.7 % and foreign bed nights 1.0 %.

7,500 tourists arrived to accommodation

Arrivals to registered accommodation decreased 42 percent compared to earlier year. Of all arrivals, 94.4 percent were domestic, and 5.6 percent were from foreign countries.

During August, domestic visitors stayed in registered accommodation in Kouvola on average 1.5 nights (-0.03) and foreigners 3.3 nights (+1.5).

Ferry arrivals from different harbors

24,600 Russian travelers via eastern border

A total of 24,600 Russians arrived in Finland over the eastern border crossings.

  • Vaalimaa: 7,000 (-93.3 %)
  • Nuijamaa: 6,600 (-95.3 %)
  • Imatra: 2,900 (-95.1 %)
  • Vainikkala (train): 0.0 (-100.0 %)
  • Niirala: 5,300 (-80.8 %)
  • Vartius: 1,700 (-81.8 %)
  • Kuusamo: 61 (-89.1 %)
  • Salla: 88 (-96.9 %)
  • Raja-Jooseppi: 28 (-99.1 %)

Russian visa applications decreased 99 percent

There was a total of 640 visa applications to Finland made by the Russians. 49.4 percent were done at St. Petersburg's consulate.

Foreign visitors and their consumption

The number of foreign visitors in August was 4,700 (-77.5 %). Out of them 3,300 were on a daytrip and 1,400 stayed at least for one night.

The cumulative number of foreign visitors between January and August was 33,200 (-64.3 %).

Total consumption of these visitors in Kouvola in August was 656,000 euro (140 per visitor). Overnight visitors spent 232,000 euro and day visitors 424,000 euro. Between January and August the consumption was 4.6 million euro.

Accommodation sales 940,000 euro

Total accommodation sales in August were 940,000 euro (-378,000). The share of Airbnb and Vrbo was 25.6 percent. Therefore, registered accommodation sales were 699,000 euro (-405,000) and non-registered sales 241,000 euro (+27,100).

Total January-August sales were 4.5 million euro and they decreased 2.3 million euro from the previous year.

Average prices

= change at least 10 %
August 2020
Amount
Change jan-August 2020
Amount
Change
Adr (Non-Registered) 190 € 80.0 %  175 € 58.5 % 
Revpar (Non-Registered) 102 € 29.0 %  87 € 39.0 % 
Adr (Registered) 100 € -4.5 % 93 € -3.4 %
Bed Night (Registered) 57 € 6.4 % 49 € -3.1 %
Revpar (Registered) 48 € -22.7 %  38 € -13.2 % 

Tax free sales -4.4 % (January)

Tax free sales decreased four percent from the previous year.

(Russians -6.2 %, Chinese +49.3 %)

Duty-free invoice vouchers stamped at the border stations

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

14 accommodation establishments (+0)
520 rooms (-51)
1,300 beds (-43)

Room utilization 47.6 % (-11)
Unsold rooms 270
Bed utilization 29.5 % (-15)

Airbnb and Vrbo

115 accommodation establishments (-15)
102 apartments (-15)
220 rooms (-13)

Apartment utilization 53.9 % (-21)
Unsold apartments 47

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "kouvola + keyword"

Google searches for "kouvola" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in August was 7.58/10 (-0.47).

Hotel customer satisfaction by nationalities

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Sources: Airdna, Booking.Com, Business Finland, Finnish Border Guard, Finnish Meteorological Institute, Global Blue, Ministry For Foreign Affairs Of Finland, Statistics Finland, Tak Border Research, Tak Research

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