Accommodation and Travel Stats
Kouvola: Tourism in a nutshell
12,200 registered bed nights
In August 2020, 12,200 bed nights were recorded in Kouvola (-40.5 %), of which 10,900 nights were spent by domestic visitors and 1,400 nights by foreigners. Domestic bed nights decreased 37 percent and foreign bed nights decreased 60 percent. In total, bed nights decreased 40 percent from last year's August.
8,200 nights (-44.1 %) were spend by leisure visitors and 4,000 nights (-31.2 %) by business visitors.
Between January and August, 60,700 bed nights (-39.6 %) were recorded for domestic visitors and 5,700 (-59.8 %) for foreigners in Kouvola, in total 66,400 (-42.1 %) nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Bed nights by country of arrival
7,500 tourists arrived to accommodation
Arrivals to registered accommodation decreased 42 percent compared to earlier year. Of all arrivals, 94.4 percent were domestic, and 5.6 percent were from foreign countries.
During August, domestic visitors stayed in registered accommodation in Kouvola on average 1.5 nights (-0.03) and foreigners 3.3 nights (+1.5).
Ferry arrivals from different harbors
International = International cruise ships
24,600 Russian travelers via eastern border
A total of 24,600 Russians arrived in Finland over the eastern border crossings.
- Vaalimaa: 7,000 (-93.3 %)
- Nuijamaa: 6,600 (-95.3 %)
- Imatra: 2,900 (-95.1 %)
- Vainikkala (train): 0.0 (-100.0 %)
- Niirala: 5,300 (-80.8 %)
- Vartius: 1,700 (-81.8 %)
- Kuusamo: 61 (-89.1 %)
- Salla: 88 (-96.9 %)
- Raja-Jooseppi: 28 (-99.1 %)
Russian visa applications decreased 99 percent
There was a total of 640 visa applications to Finland made by the Russians. 49.4 percent were done at St. Petersburg's consulate.
Foreign visitors and their consumption
The number of foreign visitors in August was 2,400 (-77.5 %). Out of them 960 were on a daytrip and 1,400 stayed at least for one night.
The cumulative number of foreign visitors between January and August was 19,000 (-58.4 %).
Total consumption of these visitors in Kouvola in August was 124,000 euro (53 per visitor). Overnight visitors spent 64,700 euro and day visitors 59,800 euro. Between January and August the consumption was 1.0 million euro.
The figures are estimates and based on TAK Border Research results.
Accommodation sales 938,000 euro
Total accommodation sales in August were 938,000 euro (-378,000). The share of Airbnb and Vrbo was 25.5 percent. Therefore, registered accommodation sales were 699,000 euro (-405,000) and non-registered sales 239,000 euro (+27,400).
Total January-August sales were 4.7 million euro and they decreased 2.1 million euro from the previous year.
|Adr (Non-Registered)||190 €||82.4 %||175 €||59.9 %|
|Revpar (Non-Registered)||103 €||31.1 %||87 €||41.3 %|
|Adr (Registered)||100 €||-4.5 %||95 €||-1.4 %|
|Bed Night (Registered)||57 €||6.4 %||51 €||0.6 %|
|Revpar (Registered)||48 €||-22.7 %||38 €||-11.8 %|
Duty-free invoice vouchers stamped at the border stations
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
14 accommodation establishments (+0)
520 rooms (-51)
1,300 beds (-43)
Room utilization 47.6 % (-11)
Unsold rooms 270
Bed utilization 29.5 % (-15)
Airbnb and Vrbo
113 accommodation establishments (-16)
100 apartments (-17)
220 rooms (-14)
Apartment utilization 54.0 % (-21)
Unsold apartments 46
Registered room utilization for establishments
Visits to marketing website
There were a total of 36,400 user sessions at Kouvola marketing website in August. The share of visitors using a foreign language in their web browser was 14.2 percent out of all website visitors. The number of total user sessions increased 45 percent from last year's August.
Website's user sessions by language
Global Google searches for "kouvola"
Global Google searches for "kouvola + keyword"
Google searches for "kouvola" by search region
The occurrence of hashtags on Instagram
The number of likes for posts with hashtags on Instagram
Hotel customer satisfaction
Average customer satisfaction score on Booking.com given by hotel customers in August was 7.58/10 (-0.47).
Hotel customer satisfaction by nationalities
Sources: Airdna, Booking.Com, Business Finland, Finnish Border Guard, Finnish Meteorological Institute, Google Analytics, Ministry For Foreign Affairs Of Finland, Statistics Finland, Tak Border Research, Tak Research