Kouvola
Accommodation and Travel Stats

December 2021

text/custom_text_green.html

Kouvola: Tourism in a nutshell

Total
icon: new 7,200
4 %
Registered Accommodation
icon: star 5,100
34 %
icon: finland 4,800
43 %
icon: foreign 310
31 %
Non-registered Accommodation
icon: star 2,100
32 %
Top 3 (Reg.):
Germany
72
1,340 %
Estonia
60
50 %
Sweden
32
967 %
Total
icon: new 4,300
17 %
Registered Accommodation
icon: star 3,300
48 %
icon: finland 3,200
59 %
icon: foreign 129
45 %
Non-registered Accommodation
icon: star 970
32 %
Top 3 (Reg.):
Estonia
34
32 %
Germany
16
1,500 %
Sweden
15
650 %
Total
icon: new 459,000
17 %
Registered Accommodation
icon: star 353,000 €
17 %
Average prices:
Night
69.80 €
4.30 €
Room
96.60 €
16.70 €
RevPAR
25.50 €
1.60 €
Non-registered Accommodation
icon: star 106,000
17 %
Average prices:
Adr
198.30 €
11.60 €
RevPAR
60.00 €
25.90 €
Registered Accommodation
icon: establishment 12
0 %
icon: room 510
9 %
icon: bed 1,100
3 %
Non-registered Accommodation
icon: establishment 93
15 %
icon: room 210
5 %
Registered Accommodation
icon: room 26 %
25 %
icon: bed 17 %
16 %
Non-registered Accommodation
icon: entire place 30 %
34 %
Registered Accommodation
icon: star 1.5
9 %
icon: finland 1.5
10 %
icon: foreign 2.4
25 %

Paid bed nights

Registered bed nights increased 34 percent

In December 2021, 5,100 registered bed nights were recorded in Kouvola (+34.2 %), of which 4,800 nights were spent by domestic visitors and 310 nights by foreigners. Registered domestic bed nights increased 43 percent and registered foreign bed nights decreased 31 percent. In total, registered bed nights increased 34 percent from last year's December.

Most foreign registered bed nights were recorded for travelers from Germany (72 nights).

2,600 nights (+55.4 %) were spend by leisure visitors and 2,500 nights (+17.3 %) by business visitors.

Between January and December, 118,000 registered bed nights (+39.3 %) were recorded for domestic visitors and 6,600 (-13.1 %) for foreigners in Kouvola, in total 125,000 (+35.0 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.3 percent

Total of 1.6 million registered bed nights (+109.8 %) were recorded in the whole country, of which 1.0 million nights (+44.5 %) were spent by domestic visitors and 593,000 nights (+823.7 %) by foreigners.

The market share of Kouvola out of total registered bed nights was 0.3 % (-0.2 percentage points), out of domestic bed nights 0.5 % and foreign bed nights 0.1 %.

Length of stay was 1.5 nights in registered accommodation

Length of stay in registered accommodation decreased nine percent compared to earlier year. In Kouvola, length of stay in December was on average 1.5 nights and in Finland 2.2 nights (-5.9 %).

During December, domestic visitors stayed in registered accommodation in Kouvola on average 1.5 nights (+4.6 %) and foreigners 2.4 nights (+7.9 %).

3,300 tourists arrived to registered accommodation

Arrivals to registered accommodation increased 48 percent compared to earlier year. Of all registered arrivals, 96.1 percent were domestic, and 3.9 percent were from foreign countries.

During December, domestic visitors stayed in registered accommodation in Kouvola on average 1.5 nights (-0.17) and foreigners 2.4 nights (+0.47).

Visitors

Visitors by region

Visitors by city

Visitors by postal code

Visitor nights

Visitor nights by region

Ferry arrivals from different harbors

Accommodation sales 459,000 euro

Total accommodation sales in December were 459,000 euro (+66,100). The share of Airbnb and Vrbo was 23.0 percent. Therefore, registered accommodation sales were 353,000 euro (+106,000) and non-registered sales 106,000 euro (-40,300).

Total January-December sales were 8.6 million euro and they increased 1.5 million euro from the previous year.

Average prices

= change at least 10 %
December 2021
Amount
Change jan-December 2021
Amount
Change
Adr (Non-Registered) 198 € 6.2 % 166 € -10.3 %
Adr (Registered) 97 € -14.7 % 94 € -1.1 %
Bed Night (Registered) 70 € 6.6 % 54 € -1.2 %
Revpar (Non-Registered) 60 € -30.1 % 79 € -13.9 %
Revpar (Registered) 26 € 6.7 % 37 € 4.0 %

Total accommodation sales

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

12 accommodation establishments (+0)
510 rooms (+43)
1,100 beds (+30)

Room utilization 26.4 % (+5.3)
Unsold rooms 380
Bed utilization 16.8 % (+2.3)

Airbnb and Vrbo

93 accommodation establishments (-16)
82 apartments (-15)
210 rooms (-11)

Apartment utilization 30.3 % (-16)
Unsold apartments 57

Registered room utilization for establishments

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Share this report

Sources: Airdna, Statistics Finland, Visitory Research Team

Visit Kouvola
Torikatu 10
45100 KOUVOLA
Puhelin: 020 615 5295
kouvola logo

More information available at the dashboard

Navigate

previous
next