Krokom
Accommodation and Travel Stats

December 2019

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Krokom: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 2,000
33 %
icon: sweden 1,800
38 %
icon: foreign 182
109 %
Visitors icon
Visitors
icon: star 600
14 %
icon: sweden 540
19 %
icon: foreign 61
135 %
Accommodation Sales icon
Accommodation Sales
icon: star 933,000 SEK
117 %
Average prices:
Night
469.20 SEK
324.60 SEK
Room
1,633.40 SEK
382.30 SEK
RevPAR
352.50 SEK
43.70 SEK
Capacity icon
Capacity
icon: establishment 18
6 %
icon: room 113
41 %
icon: bed 290
3 %

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

2,000 registered bed nights

In December 2019, 2,000 bed nights were recorded in Krokom (-33.2 %), of which 1,800 nights were spent by domestic visitors and 182 nights by foreigners. Domestic bed nights decreased 38 percent and foreign bed nights increased 109 percent. In total, bed nights decreased 33 percent from last year's December.

320 rooms (+10.8 %) were booked by leisure visitors and 260 rooms (+328.7 %) by business visitors.

Between January and December, 60,300 bed nights (+9.0 %) were recorded for domestic visitors and 22,000 (+62.8 %) for foreigners in Krokom, in total 82,300 (+19.5 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.1 percent

Total of 3.5 million bed nights (+0.3 %) were recorded in the whole country, of which 2.7 million nights (+1.3 %) were spent by domestic visitors and 764,000 nights (-2.9 %) by foreigners.

The market share of Krokom out of total bed nights was 0.1 % (-0.0 percentage points), out of domestic bed nights 0.1 % and foreign bed nights 0.0 %.

600 tourists arrived to accommodation

Arrivals to registered accommodation decreased 14 percent compared to earlier year. Of all arrivals, 89.9 percent were domestic, and 10.1 percent were from foreign countries.

During December, domestic visitors stayed in registered accommodation in Krokom on average 3.3 nights (-0.97) and foreigners 3.0 nights (-0.36).

Ferry arrivals from different harbors

Accommodation sales 933,000 SEK

Registered accommodation sales in December were 933,000 SEK (+502,000).

Registered January-December sales were 17.3 million SEK and they increased 10.7 million euro from the previous year.

Average prices

= change at least 10 %
December 2019
Amount
Change jan-December 2019
Amount
Change
Adr (Registered) 1,600 SEK 30.6 % 1,700 SEK 61.1 %
Bed Night (Registered) 470 SEK 224.6 % 210 SEK 119.8 %
Revpar (Registered) 350 SEK 14.2 % 470 SEK 53.6 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

18 accommodation establishments (+1)
113 rooms (+33)
290 beds (-8)

Room utilization 21.6 % (-3.1)
Unsold rooms 89
Bed utilization 26.9 % (-17)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "krokom + keyword"

Google searches for "krokom" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Statistics Sweden

More information available in the dashboard

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