Krokom
Accommodation and Travel Stats

March 2020

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Krokom: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 3,100
49 %
icon: sweden 2,800
48 %
icon: foreign 230
51 %
Visitors icon
Visitors
icon: star 1,000
41 %
icon: sweden 960
39 %
icon: foreign 70
61 %
Accommodation Sales icon
Accommodation Sales
icon: star 1.1 mill. SEK
46 %
Average prices:
Night
372.10 SEK
19.60 SEK
Room
1,523.60 SEK
27.70 SEK
RevPAR
411.40 SEK
190.90 SEK
Capacity icon
Capacity
icon: establishment 17
11 %
icon: room 105
17 %
icon: bed 260
20 %
utilization icon
Utilization
icon: room 0.27
30 %
icon: bed 0.42
35 %

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

3,100 registered bed nights

In March 2020, 3,100 bed nights were recorded in Krokom (-48.6 %), of which 2,800 nights were spent by domestic visitors and 230 nights by foreigners. Domestic bed nights decreased 48 percent and foreign bed nights decreased 51 percent. In total, bed nights decreased 49 percent from last year's March.

530 rooms (-31.3 %) were booked by leisure visitors and 220 rooms (-62.5 %) by business visitors.

Between January and March, 7,700 bed nights (-49.1 %) were recorded for domestic visitors and 810 (-51.2 %) for foreigners in Krokom, in total 8,500 (-49.3 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.1 percent

Total of 2.8 million bed nights (-37.8 %) were recorded in the whole country, of which 2.4 million nights (-33.7 %) were spent by domestic visitors and 405,000 nights (-54.3 %) by foreigners.

The market share of Krokom out of total bed nights was 0.1 % (-0.0 percentage points), out of domestic bed nights 0.1 % and foreign bed nights 0.1 %.

1,000 tourists arrived to accommodation

Arrivals to registered accommodation decreased 41 percent compared to earlier year. Of all arrivals, 93.2 percent were domestic, and 6.8 percent were from foreign countries.

During March, domestic visitors stayed in registered accommodation in Krokom on average 2.9 nights (-0.53) and foreigners 3.3 nights (+0.65).

Ferry arrivals from different harbors

Accommodation sales 1.1 million SEK

Registered accommodation sales in March were 1.1 million SEK (-961,000).

Registered January-March sales were 3.6 million SEK and they decreased 1.9 million euro from the previous year.

Average prices

= change at least 10 %
March 2020
Amount
Change jan-March 2020
Amount
Change
Adr (Registered) 1,500 SEK -1.8 % 1,600 SEK -8.4 %
Revpar (Registered) 410 SEK -31.7 % 430 SEK -20.7 %
Bed Night (Registered) 370 SEK 5.6 % 420 SEK 29.5 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

17 accommodation establishments (-2)
105 rooms (-22)
260 beds (-65)

Room utilization 27.0 % (-12)
Unsold rooms 77
Bed utilization 42.3 % (-23)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "krokom + keyword"

Google searches for "krokom" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Statistics Sweden

More information available at the dashboard

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