Kungsbacka
Accommodation and Travel Stats

March 2020

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Kungsbacka: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 3,800
32 %
icon: sweden 3,700
30 %
icon: foreign 146
60 %
Visitors icon
Visitors
icon: star 2,300
35 %
icon: sweden 2,200
34 %
icon: foreign 94
56 %
Accommodation Sales icon
Accommodation Sales
icon: star 2.5 mill. SEK
33 %
Average prices:
Night
662.40 SEK
17.60 SEK
Room
1,111.50 SEK
57.00 SEK
RevPAR
261.10 SEK
117.70 SEK
Capacity icon
Capacity
icon: establishment 13
0 %
icon: room 310
0 %
icon: bed 740
2 %
utilization icon
Utilization
icon: room 0.23
28 %
icon: bed 0.17
30 %

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

3,800 registered bed nights

In March 2020, 3,800 bed nights were recorded in Kungsbacka (-31.6 %), of which 3,700 nights were spent by domestic visitors and 146 nights by foreigners. Domestic bed nights decreased 30 percent and foreign bed nights decreased 60 percent. In total, bed nights decreased 32 percent from last year's March.

1,300 rooms (-32.6 %) were booked by leisure visitors and 1,000 rooms (-26.4 %) by business visitors.

Between January and March, 13,100 bed nights (-6.7 %) were recorded for domestic visitors and 680 (-33.7 %) for foreigners in Kungsbacka, in total 13,800 (-8.5 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.1 percent

Total of 2.8 million bed nights (-37.8 %) were recorded in the whole country, of which 2.4 million nights (-33.7 %) were spent by domestic visitors and 405,000 nights (-54.3 %) by foreigners.

The market share of Kungsbacka out of total bed nights was 0.1 % (0.0 percentage points), out of domestic bed nights 0.2 % and foreign bed nights 0.0 %.

2,300 tourists arrived to accommodation

Arrivals to registered accommodation decreased 35 percent compared to earlier year. Of all arrivals, 95.9 percent were domestic, and 4.1 percent were from foreign countries.

During March, domestic visitors stayed in registered accommodation in Kungsbacka on average 1.7 nights (+0.1) and foreigners 1.6 nights (-0.15).

Ferry arrivals from different harbors

Accommodation sales 2.5 million SEK

Registered accommodation sales in March were 2.5 million SEK (-1.3 million).

Registered January-March sales were 9.7 million SEK and they decreased 1.3 million euro from the previous year.

Average prices

= change at least 10 %
March 2020
Amount
Change jan-March 2020
Amount
Change
Adr (Registered) 1,100 SEK -4.9 % 1,200 SEK 0.5 %
Bed Night (Registered) 660 SEK -2.6 % 700 SEK -3.8 %
Revpar (Registered) 260 SEK -31.1 % 360 SEK -8.6 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

13 accommodation establishments (+0)
310 rooms (+0)
740 beds (+17)

Room utilization 23.5 % (-8.9)
Unsold rooms 240
Bed utilization 17.1 % (-7.4)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "kungsbacka + keyword"

Google searches for "kungsbacka" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Statistics Sweden

More information available at the dashboard

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