Kungsbacka
Accommodation and Travel Stats

September 2020

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Kungsbacka: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 7,900
11 %
icon: sweden 7,500
5 %
icon: foreign 360
62 %
Visitors icon
Visitors
icon: star 5,000
13 %
icon: sweden 4,800
6 %
icon: foreign 134
77 %
Accommodation Sales icon
Accommodation Sales
icon: star 5.2 mill. SEK
19 %
Average prices:
Night
667.00 SEK
66.90 SEK
Room
1,335.30 SEK
75.10 SEK
RevPAR
532.60 SEK
124.10 SEK
Capacity icon
Capacity
icon: establishment 17
6 %
icon: room 340
0 %
icon: bed 810
2 %
utilization icon
Utilization
icon: room 40 %
23 %
icon: bed 33 %
14 %

7,900 registered bed nights

In September 2020, 7,900 registered bed nights were recorded in Kungsbacka (-11.2 %), of which 7,500 nights were spent by domestic visitors and 360 nights by foreigners. Registered domestic bed nights decreased five percent and registered foreign bed nights decreased 62 percent. In total, registered bed nights decreased 11 percent from last year's September.

2,400 rooms (-17.8 %) were booked by leisure visitors and 1,600 rooms (-31.5 %) by business visitors.

Between January and September, 115,000 registered bed nights (-24.0 %) were recorded for domestic visitors and 3,800 (-81.8 %) for foreigners in Kungsbacka, in total 119,000 (-30.9 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.3 percent

Total of 3.1 million registered bed nights (-30.6 %) were recorded in the whole country, of which 2.7 million nights (-19.9 %) were spent by domestic visitors and 441,000 nights (-61.9 %) by foreigners.

The market share of Kungsbacka out of total registered bed nights was 0.3 % (+0.1 percentage points), out of domestic bed nights 0.3 % and foreign bed nights 0.1 %.

5,000 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 13 percent compared to earlier year. Of all registered arrivals, 97.3 percent were domestic, and 2.7 percent were from foreign countries.

During September, domestic visitors stayed in registered accommodation in Kungsbacka on average 1.6 nights (+0.02) and foreigners 2.6 nights (+1.0).

Ferry arrivals from different harbors

Accommodation sales 5.2 million SEK

Registered accommodation sales in September were 5.2 million SEK (-1.3 million).

Registered January-September sales were 43.9 million SEK and they decreased 18.6 million euro from the previous year.

Average prices

= change at least 10 %
September 2020
Amount
Change jan-September 2020
Amount
Change
Adr (Registered) 1,300 SEK 6.0 % 1,500 SEK 0.7 %
Bed Night (Registered) 670 SEK -9.1 % 370 SEK 1.8 %
Revpar (Registered) 530 SEK -18.9 % 500 SEK -28.3 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

17 accommodation establishments (-1)
340 rooms (+0)
810 beds (+17)

Room utilization 39.9 % (-12)
Unsold rooms 200
Bed utilization 33.3 % (-5.3)

Registered room utilization for establishments

Global Google searches for "kungsbacka + keyword"

Google searches for "kungsbacka" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction

Average customer satisfaction score on Booking.com given by accommodation customers in September was 8.12/10.

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Booking.Com, Statistics Sweden

More information available at the dashboard

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