Kuopio
Accommodation and Travel Stats

October 2020

Kuopio: Tourism in a nutshell

Bed Nights icon
Bed Nights (September)
icon: star 33,400
16 %
icon: finland 32,800
10 %
icon: foreign 540
83 %
Top 3:
Sweden
139
51 %
Germany
101
72 %
Estonia
69
58 %
Visitors icon
Visitors (September)
icon: star 19,700
25 %
icon: finland 19,400
22 %
icon: foreign 230
84 %
Top 3:
Sweden
31
81 %
Germany
29
84 %
Estonia
27
55 %
Accommodation Sales icon
Accommodation Sales (September)
icon: star 2.0 mill. €
24 %
Average prices:
Night
59.40 €
5.80 €
Room
99.40 €
7.40 €
RevPAR
46.00 €
12.80 €
Weather icon
Weather
icon: temperature 6.7 °C
4.0 °C
icon: rainfall 81 mm
26 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

33,400 registered bed nights (September)

In September 2020, 33,400 bed nights were recorded in Kuopio (-16.2 %), of which 32,800 nights were spent by domestic visitors and 540 nights by foreigners. Domestic bed nights decreased 10 percent and foreign bed nights decreased 83 percent. In total, bed nights decreased 16 percent from last year's September.

Most foreign bed nights were recorded for travelers from Sweden (139 nights).

21,900 nights (-3.5 %) were spend by leisure visitors and 11,500 nights (-32.9 %) by business visitors.

Between January and September, 314,000 bed nights (-18.7 %) were recorded for domestic visitors and 19,800 (-61.0 %) for foreigners in Kuopio, in total 334,000 (-23.6 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 2.7 percent (September)

Total of 1.2 million bed nights (-32.3 %) were recorded in the whole country, of which 1.1 million nights (-12.3 %) were spent by domestic visitors and 87,000 nights (-83.1 %) by foreigners.

The market share of Kuopio out of total bed nights was 2.7 % (+0.5 percentage points), out of domestic bed nights 2.9 % and foreign bed nights 0.6 %.

Bed nights comparison between regions

19,700 tourists arrived to accommodation (September)

Arrivals to registered accommodation decreased 25 percent compared to earlier year. Of all arrivals, 98.8 percent were domestic, and 1.2 percent were from foreign countries.

During September, domestic visitors stayed in registered accommodation in Kuopio on average 1.7 nights (+0.22) and foreigners 2.4 nights (+0.21).

2,100 international congress guests in 2019

The number of international congress quests increased six percent from the previous year.

There was a total of 36 congresses organized (+3.0) in 2019.

940 air travelers

The airport received a total of 940 passengers, which means air passenger arrivals decreased 92 percent.

Of local passengers, 4.3 % arrived from abroad, thus the share of domestic passengers was 95.7 %.

In addition, there were 880 passengers departing the airport (-92.9 %), therefore the total number of trips via the airport was 1,800 (-92.7 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

25,600 Russian travelers via eastern border

A total of 25,600 Russians arrived in Finland over the eastern border crossings.

  • Vaalimaa: 7,200 (-90.3 %)
  • Nuijamaa: 6,600 (-94.3 %)
  • Imatra: 3,500 (-92.5 %)
  • Vainikkala (train): 0.0 (-100.0 %)
  • Niirala: 5,300 (-76.8 %)
  • Vartius: 2,000 (-77.9 %)
  • Kuusamo: 59 (-87.1 %)
  • Salla: 43 (-98.4 %)
  • Raja-Jooseppi: 36 (-98.6 %)

Russian visa applications decreased 99 percent

There was a total of 900 visa applications to Finland made by the Russians. 51.5 percent were done at St. Petersburg's consulate.

Average prices

= change at least 10 %
October 2020
Amount
Change jan-October 2020
Amount
Change
Adr (Non-Registered) 160 € 13.8 %  155 € 22.8 % 
Revpar (Non-Registered) 100 € 28.3 %  94 € 26.2 % 

Tax free sales +19.8 % (January)

Tax free sales increased 20 percent from the previous year.

(Russians +19.9 %, Chinese -90.7 %, Japanese -6.3 %)

Duty-free invoice vouchers stamped at the border stations

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Airbnb and Vrbo

360 accommodation establishments (+20)
330 apartments (+18)
700 rooms (+24)

Apartment utilization 62.8 % (+7.1)
Unsold apartments 123

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "kuopio + keyword"

Google searches for "kuopio" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in October was 8.36/10 (-0.06).

Hotel customer satisfaction by nationalities

Hotel customer satisfaction comparison between regions

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Sources: Airdna, Booking.Com, Business Finland, Finavia, Finnish Border Guard, Finnish Meteorological Institute, Global Blue, Ministry For Foreign Affairs Of Finland, Statistics Finland, Tak Research

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