Kuopio
Accommodation and Travel Stats

March 2021

Kuopio: Tourism in a nutshell

Bed Nights icon
Bed Nights (February)
icon: star 32,300
38 %
icon: finland 31,900
33 %
icon: foreign 470
89 %
Top 3:
Latvia
139
286 %
Estonia
70
92 %
Poland
46
59 %
Visitors icon
Visitors (February)
icon: star 16,400
37 %
icon: finland 16,200
33 %
icon: foreign 175
89 %
Top 3:
Estonia
29
87 %
Germany
26
90 %
Italy
18
5 %
Accommodation Sales icon
Accommodation Sales (February)
icon: star 1.8 mill. €
40 %
Average prices:
Night
55.70 €
2.20 €
Room
105.70 €
8.60 €
RevPAR
40.80 €
27.30 €
Capacity icon
Capacity (February)
icon: establishment 22
5 %
icon: room 1,500
0 %
icon: bed 3,900
1 %
utilization icon
Utilization (February)
icon: room 0.39
35 %
icon: bed 0.3
36 %
Weather icon
Weather
icon: temperature -3.1 °C
2.1 °C
icon: rainfall 26 mm
11 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

32,300 registered bed nights (February)

In February 2021, 32,300 bed nights were recorded in Kuopio (-37.8 %), of which 31,900 nights were spent by domestic visitors and 470 nights by foreigners. Domestic bed nights decreased 33 percent and foreign bed nights decreased 89 percent. In total, bed nights decreased 38 percent from last year's February.

Most foreign bed nights were recorded for travelers from Latvia (139 nights).

24,600 nights (-31.4 %) were spend by leisure visitors and 7,700 nights (-52.3 %) by business visitors.

Between January and February, 52,800 bed nights (-33.1 %) were recorded for domestic visitors and 860 (-93.5 %) for foreigners in Kuopio, in total 53,600 (-41.7 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 3.6 percent (February)

Total of 902,000 bed nights (-51.3 %) were recorded in the whole country, of which 842,000 nights (-32.1 %) were spent by domestic visitors and 59,500 nights (-90.3 %) by foreigners.

The market share of Kuopio out of total bed nights was 3.6 % (+0.8 percentage points), out of domestic bed nights 3.8 % and foreign bed nights 0.8 %.

Bed nights comparison between regions

16,400 tourists arrived to accommodation (February)

Arrivals to registered accommodation decreased 37 percent compared to earlier year. Of all arrivals, 98.9 percent were domestic, and 1.1 percent were from foreign countries.

During February, domestic visitors stayed in registered accommodation in Kuopio on average 2.0 nights (0.0) and foreigners 2.7 nights (-0.06).

540 air travelers

The airport received a total of 540 passengers, which means air passenger arrivals decreased 88 percent.

Of local passengers, 0.0 % arrived from abroad, thus the share of domestic passengers was 100.0 %.

In addition, there were 450 passengers departing the airport (-87.9 %), therefore the total number of trips via the airport was 990 (-88.1 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

22,700 Russian travelers via eastern border (February)

A total of 22,700 Russians arrived in Finland over the eastern border crossings.

  • Vaalimaa: 5,900 (-90.3 %)
  • Nuijamaa: 6,500 (-94.0 %)
  • Imatra: 3,100 (-93.7 %)
  • Niirala: 4,400 (-79.3 %)
  • Vartius: 1,600 (-79.8 %)
  • Kuusamo: 103 (-83.1 %)
  • Salla: 33 (-98.9 %)
  • Raja-Jooseppi: 17 (-99.3 %)

Russian visa applications decreased 97 percent

There was a total of 940 visa applications to Finland made by the Russians. 38.0 percent were done at St. Petersburg's consulate.

Accommodation sales 2.4 million euro (February)

Total accommodation sales in February were 2.4 million euro (-1.2 million). The share of Airbnb and Vrbo was 24.2 percent. Therefore, registered accommodation sales were 1.8 million euro (-1.2 million) and non-registered sales 576,000 euro (-27,400).

Total January-February sales were 4.1 million euro and they decreased 2.6 million euro from the previous year.

Average prices

= change at least 10 %
February 2021
Amount
Change jan-February 2021
Amount
Change
Adr (Non-Registered) 148 € 9.3 % 149 € 3.3 %
Adr (Registered) 106 € -7.5 % 105 € -5.8 %
Revpar (Non-Registered) 91 € 3.7 % 80 € -5.8 %
Bed Night (Registered) 56 € -3.8 % 56 € -4.9 %
Revpar (Registered) 41 € -40.1 % 34 € -42.5 %

Duty-free invoice vouchers stamped at the border stations

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization (February)

Registered Accommodation

22 accommodation establishments (+1)
1,500 rooms (+7)
3,900 beds (+30)

Room utilization 38.6 % (-21)
Unsold rooms 910
Bed utilization 29.7 % (-17)

Airbnb and Vrbo

320 accommodation establishments (-15)
290 apartments (-14)
610 rooms (-1)

Apartment utilization 61.5 % (-3.3)
Unsold apartments 112

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "kuopio + keyword"

Google searches for "kuopio" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in March was 8.46/10 (-0.09).

Hotel customer satisfaction by nationalities

Hotel customer satisfaction comparison between regions

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Sources: Airdna, Booking.Com, Business Finland, Finavia, Finnish Border Guard, Finnish Meteorological Institute, Ministry For Foreign Affairs Of Finland, Statistics Finland, Tak Research

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