Kuopio
Accommodation and Travel Stats

December 2020

Kuopio: Tourism in a nutshell

Bed Nights icon
Bed Nights (November)
icon: star 19,700
41 %
icon: finland 19,500
39 %
icon: foreign 194
85 %
Top 3:
Germany
55
42 %
Estonia
18
85 %
Poland
16
16 %
Visitors icon
Visitors (November)
icon: star 12,600
48 %
icon: finland 12,500
47 %
icon: foreign 79
88 %
Top 3:
Germany
14
69 %
Estonia
11
82 %
Sweden
9.0
93 %
Accommodation Sales icon
Accommodation Sales (November)
icon: star 1.3 mill. €
45 %
Average prices:
Night
66.30 €
6.00 €
Room
105.80 €
8.80 €
RevPAR
30.70 €
22.90 €
Weather icon
Weather
icon: temperature -1.2 °C
0.3 °C
icon: rainfall 52 mm
16 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

19,700 registered bed nights (November)

In November 2020, 19,700 bed nights were recorded in Kuopio (-40.5 %), of which 19,500 nights were spent by domestic visitors and 194 nights by foreigners. Domestic bed nights decreased 39 percent and foreign bed nights decreased 85 percent. In total, bed nights decreased 41 percent from last year's November.

Most foreign bed nights were recorded for travelers from Germany (55 nights).

11,500 nights (-35.9 %) were spend by leisure visitors and 8,200 nights (-46.0 %) by business visitors.

Between January and November, 365,000 bed nights (-19.5 %) were recorded for domestic visitors and 20,700 (-61.8 %) for foreigners in Kuopio, in total 386,000 (-24.0 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 2.4 percent (November)

Total of 815,000 bed nights (-47.9 %) were recorded in the whole country, of which 728,000 nights (-34.3 %) were spent by domestic visitors and 87,200 nights (-80.9 %) by foreigners.

The market share of Kuopio out of total bed nights was 2.4 % (+0.3 percentage points), out of domestic bed nights 2.7 % and foreign bed nights 0.2 %.

Bed nights comparison between regions

12,600 tourists arrived to accommodation (November)

Arrivals to registered accommodation decreased 48 percent compared to earlier year. Of all arrivals, 99.4 percent were domestic, and 0.6 percent were from foreign countries.

During November, domestic visitors stayed in registered accommodation in Kuopio on average 1.6 nights (+0.21) and foreigners 2.5 nights (+0.55).

780 air travelers

The airport received a total of 780 passengers, which means air passenger arrivals decreased 91 percent.

Of local passengers, 0.3 % arrived from abroad, thus the share of domestic passengers was 99.7 %.

In addition, there were 530 passengers departing the airport (-93.6 %), therefore the total number of trips via the airport was 1,300 (-92.4 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

25,000 Russian travelers via eastern border

A total of 25,000 Russians arrived in Finland over the eastern border crossings.

  • Vaalimaa: 6,400 (-92.3 %)
  • Nuijamaa: 6,800 (-94.5 %)
  • Imatra: 3,500 (-94.3 %)
  • Niirala: 5,300 (-79.2 %)
  • Vartius: 1,900 (-81.5 %)
  • Kuusamo: 111 (-85.0 %)
  • Salla: 54 (-98.4 %)
  • Raja-Jooseppi: 35 (-98.9 %)

Russian visa applications decreased 99 percent

There was a total of 670 visa applications to Finland made by the Russians. 48.7 percent were done at St. Petersburg's consulate.

Average prices

= change at least 10 %
December 2020
Amount
Change jan-December 2020
Amount
Change
Adr (Non-Registered) 125 € 10.2 % 98 € -2.7 %
Revpar (Non-Registered) 49 € 12.2 % 47 € -9.9 %

Tax free sales +19.8 % (January)

Tax free sales increased 20 percent from the previous year.

(Russians +19.9 %, Chinese -90.7 %, Japanese -6.3 %)

Duty-free invoice vouchers stamped at the border stations

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Airbnb and Vrbo

173 accommodation establishments (-26)
143 apartments (-27)
300 rooms (-51)

Apartment utilization 39.5 % (+0.68)
Unsold apartments 87

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "kuopio + keyword"

Google searches for "kuopio" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in December was 8.34/10 (-0.34).

Hotel customer satisfaction by nationalities

Hotel customer satisfaction comparison between regions

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Sources: Airdna, Booking.Com, Business Finland, Finavia, Finnish Border Guard, Finnish Meteorological Institute, Global Blue, Ministry For Foreign Affairs Of Finland, Statistics Finland, Tak Research

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