Kuopio
Accommodation and Travel Stats

May 2021

Kuopio: Tourism in a nutshell

Bed Nights icon
Bed Nights (April)
icon: star 19,600
454 %
icon: finland 19,100
501 %
icon: foreign 530
44 %
Visitors icon
Visitors (April)
icon: star 10,600
550 %
icon: finland 10,500
605 %
icon: foreign 132
10 %
Accommodation Sales icon
Accommodation Sales (April)
icon: star 1.2 mill. €
376 %
Average prices:
Night
59.40 €
9.60 €
Room
104.20 €
1.10 €
RevPAR
26.20 €
16.10 €
Capacity icon
Capacity (April)
icon: establishment 21
17 %
icon: room 1,400
27 %
icon: bed 3,800
28 %
utilization icon
Utilization (April)
icon: room 25 %
164 %
icon: bed 18 %
250 %
Weather icon
Weather
icon: temperature 9.8 °C
1.4 °C
icon: rainfall 56 mm
5 mm

Registered bed nights increased 450 percent (April)

In April 2021, 19,600 bed nights were recorded in Kuopio (+453.7 %), of which 19,100 nights were spent by domestic visitors and 530 nights by foreigners. Domestic bed nights increased 500 percent and foreign bed nights increased 44 percent. In total, bed nights increased 450 percent from last year's April.

13,500 nights (+722.2 %) were spend by leisure visitors and 6,100 nights (+221.3 %) by business visitors.

Between January and April, 104,000 bed nights (-0.8 %) were recorded for domestic visitors and 2,000 (-87.2 %) for foreigners in Kuopio, in total 106,000 (-11.8 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 2.5 percent (April)

Total of 779,000 bed nights (+309.9 %) were recorded in the whole country, of which 726,000 nights (+319.3 %) were spent by domestic visitors and 52,500 nights (+212.4 %) by foreigners.

The market share of Kuopio out of total bed nights was 2.5 % (+0.7 percentage points), out of domestic bed nights 2.6 % and foreign bed nights 1.0 %.

Bed nights comparison between regions

10,600 tourists arrived to accommodation (April)

Arrivals to registered accommodation increased 550 percent compared to earlier year. Of all arrivals, 98.8 percent were domestic, and 1.2 percent were from foreign countries.

During April, domestic visitors stayed in registered accommodation in Kuopio on average 1.8 nights (-0.32) and foreigners 4.0 nights (+1.5).

690 air travelers

The airport received a total of 690 passengers, which means air passenger arrivals increased 350 percent.

Of local passengers, 20.5 % arrived from abroad, thus the share of domestic passengers was 79.5 %.

In addition, there were 580 passengers departing the airport (+192.4 %), therefore the total number of trips via the airport was 1,300 (+262.0 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Trips by Russian travelers over the eastern border increased 31 percent (April)

A total of 26,200 Russians arrived in Finland over the eastern border crossings.

The share of southeastern border stations was 68.4 percent.

  • Vaalimaa: 6,900 (+59.4 %)
  • Nuijamaa: 7,500 (+28.3 %)
  • Imatra: 3,600 (+41.8 %)
  • Vainikkala (train): 6.0 (-25.0 %)
  • Niirala: 5,300 (+14.0 %)
  • Vartius: 1,700 (+3.1 %)
  • Kuusamo: 81 (+5.2 %)
  • Salla: 63 (+162.5 %)
  • Raja-Jooseppi: 34 (+100.0 %)

Russian visa applications increased 114 percent

There was a total of 1,000 visa applications to Finland made by the Russians. 36.4 percent were done at St. Petersburg's consulate.

Accommodation sales 1.7 million euro (April)

Total accommodation sales in April were 1.7 million euro (+879,000). The share of Airbnb and Vrbo was 31.2 percent. Therefore, registered accommodation sales were 1.2 million euro (+921,000) and non-registered sales 528,000 euro (-41,300).

Total January-April sales were 8.3 million euro and they decreased 1.5 million euro from the previous year.

Average prices

= change at least 10 %
April 2021
Amount
Change jan-April 2021
Amount
Change
Adr (Non-Registered) 147 € -13.0 % 148 € -3.7 %
Adr (Registered) 104 € -1.1 % 106 € -5.4 %
Revpar (Non-Registered) 68 € -19.4 % 81 € -6.6 %
Bed Night (Registered) 59 € -14.0 % 57 € -5.8 %
Revpar (Registered) 26 € 161.3 % 33 € -23.3 %

Duty-free invoice vouchers stamped at the border stations

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Airbnb and Vrbo

380 accommodation establishments (-3)
350 apartments (-6)
750 rooms (-27)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "kuopio + keyword"

Google searches for "kuopio" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in May was 8.35/10 (-0.57).

Hotel customer satisfaction by nationalities

Hotel customer satisfaction comparison between regions

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Booking.Com, Business Finland, Finavia, Finnish Border Guard, Finnish Meteorological Institute, Ministry For Foreign Affairs Of Finland, Statistics Finland, Tak Research

More information available at the dashboard

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