Kuopio
Accommodation and Travel Stats

November 2020

Kuopio: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 19,700
41 %
icon: finland 19,500
39 %
icon: foreign 194
85 %
Top 3:
Germany
55
42 %
Estonia
18
85 %
Poland
16
16 %
Visitors icon
Visitors
icon: star 12,600
48 %
icon: finland 12,500
47 %
icon: foreign 79
88 %
Top 3:
Germany
14
69 %
Estonia
11
82 %
Sweden
9.0
93 %
Accommodation Sales icon
Accommodation Sales
icon: star 1.3 mill. €
45 %
Average prices:
Night
66.30 €
6.00 €
Room
105.80 €
8.80 €
RevPAR
30.70 €
22.90 €
Capacity icon
Capacity
icon: establishment 21
5 %
icon: room 1,400
4 %
icon: bed 3,800
2 %
Weather icon
Weather
icon: temperature 2.6 °C
3.9 °C
icon: rainfall 57 mm
38 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

19,700 registered bed nights

In November 2020, 19,700 bed nights were recorded in Kuopio (-40.5 %), of which 19,500 nights were spent by domestic visitors and 194 nights by foreigners. Domestic bed nights decreased 39 percent and foreign bed nights decreased 85 percent. In total, bed nights decreased 41 percent from last year's November.

Most foreign bed nights were recorded for travelers from Germany (55 nights).

11,500 nights (-35.9 %) were spend by leisure visitors and 8,200 nights (-46.0 %) by business visitors.

Between January and November, 365,000 bed nights (-19.5 %) were recorded for domestic visitors and 20,700 (-61.8 %) for foreigners in Kuopio, in total 386,000 (-24.0 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 2.4 percent

Total of 815,000 bed nights (-47.9 %) were recorded in the whole country, of which 728,000 nights (-34.3 %) were spent by domestic visitors and 87,200 nights (-80.9 %) by foreigners.

The market share of Kuopio out of total bed nights was 2.4 % (+0.3 percentage points), out of domestic bed nights 2.7 % and foreign bed nights 0.2 %.

Bed nights comparison between regions

12,600 tourists arrived to accommodation

Arrivals to registered accommodation decreased 48 percent compared to earlier year. Of all arrivals, 99.4 percent were domestic, and 0.6 percent were from foreign countries.

During November, domestic visitors stayed in registered accommodation in Kuopio on average 1.6 nights (+0.21) and foreigners 2.5 nights (+0.55).

750 air travelers

The airport received a total of 750 passengers, which means air passenger arrivals decreased 92 percent.

Of local passengers, 0.8 % arrived from abroad, thus the share of domestic passengers was 99.2 %.

In addition, there were 700 passengers departing the airport (-93.5 %), therefore the total number of trips via the airport was 1,400 (-92.9 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

23,800 Russian travelers via eastern border

A total of 23,800 Russians arrived in Finland over the eastern border crossings.

  • Vaalimaa: 6,400 (-91.4 %)
  • Nuijamaa: 6,300 (-94.7 %)
  • Imatra: 3,500 (-93.6 %)
  • Vainikkala (train): 0.0 (-100.0 %)
  • Niirala: 4,900 (-79.3 %)
  • Vartius: 1,700 (-80.5 %)
  • Kuusamo: 26 (-95.1 %)
  • Salla: 33 (-99.1 %)
  • Raja-Jooseppi: 23 (-99.3 %)

Russian visa applications decreased 99 percent

There was a total of 670 visa applications to Finland made by the Russians. 45.1 percent were done at St. Petersburg's consulate.

Accommodation sales 1.9 million euro

Total accommodation sales in November were 1.9 million euro (-1.1 million). The share of Airbnb and Vrbo was 5.1 percent. Therefore, registered accommodation sales were 1.3 million euro (-1.1 million) and non-registered sales 95,800 euro (-31,400).

Total January-November sales were 28.1 million euro and they decreased 6.7 million euro from the previous year.

Average prices

= change at least 10 %
November 2020
Amount
Change jan-November 2020
Amount
Change
Adr (Registered) 106 € -7.7 % 108 € -0.7 %
Adr (Non-Registered) 87 € -6.1 % 96 € -3.6 %
Bed Night (Registered) 66 € -8.2 % 53 € -9.4 %
Revpar (Non-Registered) 40 € -10.2 % 47 € -12.0 %
Revpar (Registered) 31 € -42.7 % 44 € -27.9 %

Tax free sales +19.8 % (January)

Tax free sales increased 20 percent from the previous year.

(Russians +19.9 %, Chinese -90.7 %, Japanese -6.3 %)

Duty-free invoice vouchers stamped at the border stations

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

21 accommodation establishments (+1)
1,400 rooms (-56)
3,800 beds (-79)

Room utilization 29.0 % (-18)
Unsold rooms 1,000
Bed utilization 17.4 % (-11)

Airbnb and Vrbo

168 accommodation establishments (-2)
141 apartments (-6)
280 rooms (-7)

Apartment utilization 45.5 % (-2.1)
Unsold apartments 77

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "kuopio + keyword"

Google searches for "kuopio" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in November was 8.45/10 (-0.06).

Hotel customer satisfaction by nationalities

Hotel customer satisfaction comparison between regions

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Sources: Airdna, Booking.Com, Business Finland, Finavia, Finnish Border Guard, Finnish Meteorological Institute, Global Blue, Ministry For Foreign Affairs Of Finland, Statistics Finland, Tak Research

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