Kuusamo
Accommodation and Travel Stats
July 2021
Kuusamo: Tourism in a nutshell
Registered accommodation. All changes are relative to the same period a year ago.
42,800
42,700
161
16,000
15,900
95
1.5 mill. €
40
1,500
5,400
37 %
26 %
17.0 °C
29 mm
96,400 bed nights in paid accommodation (June)
Total of 96,400 bed nights (-12.2 %) were recorded in paid accommodation in Kuusamo in June 2021. This figure includes bed nights at registered establishments as well as at AirBnB and Vrbo. The share of registered bed nights was 44 % and non-registered 56 %.
Between January and June, the number of paid bed nights was 668,000 (+0.3 %). Share of registered was 45 % and non-registered 55 %.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded. Non-registered bed nights statistics include bed nights from AirBnB and Vrbo.
Registered bed nights increased 41 percent (June)
In June 2021, 42,800 registered bed nights were recorded in Kuusamo (+40.6 %), of which 42,700 nights were spent by domestic visitors and 161 nights by foreigners. Registered domestic bed nights increased 41 percent and registered foreign bed nights decreased 40 percent. In total, registered bed nights increased 41 percent from last year's June.
37,900 nights (+33.1 %) were spend by leisure visitors and 4,900 nights (+148.7 %) by business visitors.
Between January and June, 299,000 registered bed nights (+59.9 %) were recorded for domestic visitors and 2,700 (-96.0 %) for foreigners in Kuusamo, in total 302,000 (+18.3 %) registered nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Registered bed nights by country of arrival
Registered bed nights comparison between regions
16,000 tourists arrived to registered accommodation (June)
Arrivals to registered accommodation increased 39 percent compared to earlier year. Of all registered arrivals, 99.4 percent were domestic, and 0.6 percent were from foreign countries.
During June, domestic visitors stayed in registered accommodation in Kuusamo on average 2.7 nights (+0.03) and foreigners 1.7 nights (-0.98).
1,200 air travelers (June)
The airport received a total of 1,200 passengers.
Of local passengers, 0.0 % arrived from abroad, thus the share of domestic passengers was 100.0 %.
In addition, there were 1,000 passengers departing the airport, therefore the total number of trips via the airport was 2,200.
Arriving passengers (excl. transfers)
Arriving passengers from
Passengers on transfers from
Departing passengers to
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 3.3 million euro (June)
Total accommodation sales in June were 3.3 million euro (-160,000). The share of Airbnb and Vrbo was 54.2 percent. Therefore, registered accommodation sales were 1.5 million euro (+659,000) and non-registered sales 1.8 million euro (-819,000).
Total January-June sales were 24.6 million euro and they increased 1.5 million euro from the previous year.
Average prices
|
June 2021
Amount |
Change |
jan-June 2021
Amount |
Change | |
|---|---|---|---|---|
| Adr (Non-Registered) | 160 € | 1.9 % | 158 € | 8.5 % |
| Revpar (Non-Registered) | 92 € | -21.6 % | 93 € | -12.2 % |
| Adr (Registered) | 85 € | 15.0 % | 118 € | 0.1 % |
| Bed Night (Registered) | 35 € | 25.7 % | 41 € | -0.3 % |
| Revpar (Registered) | 31 € | 38.8 % | 46 € | 3.8 % |
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization (June)
Registered Accommodation
40 accommodation establishments (+2)
1,500 rooms (+260)
5,400 beds (+840)
Room utilization 36.8 % (+6.3)
Unsold rooms 960
Bed utilization 25.6 % (+4.5)
Airbnb and Vrbo
840 accommodation establishments (-107)
820 apartments (-105)
1,700 rooms (-132)
Apartment utilization 57.6 % (-17)
Unsold apartments 350
Registered room utilization for establishments
Website's user sessions by language
Global Google searches for "kuusamo"
Global Google searches for "kuusamo + keyword"
Google searches for "kuusamo" by search region
The occurrence of hashtags on Instagram
The number of likes for posts with hashtags on Instagram
Accommodation customer satisfaction (June)
Average customer satisfaction score on Booking.com given by accommodation customers in June was 8.16/10 (-0.26).
Accommodation customer satisfaction by nationalities
Accommodation customer satisfaction comparison between regions
Key indicators
Bed nights
Arrivals
Sales
Travel key indicators: the darker the square the larger the value.
Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.
It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.
Temperature
Rainfall
Sources: Airdna, Booking.Com, Business Finland, Finavia, Finnish Meteorological Institute, Statistics Finland, Tak Research
Raportin tarjoavat Ruka-Kuusamo Matkailu ry ja Naturpolis Oy
More information available at the dashboard