Kuusamo
Accommodation and Travel Stats

November 2021

Kuusamo: Tourism in a nutshell

Bed Nights icon
Bed Nights (October)
icon: star 51,700
15 %
icon: finland 51,100
14 %
icon: foreign 620
263 %
Top 3:
Germany
270
1,070 %
Sweden
65
59 %
United Kingdom
39
255 %
Visitors icon
Visitors (October)
icon: star 16,600
13 %
icon: finland 16,300
12 %
icon: foreign 280
203 %
Top 3:
Germany
135
1,127 %
Netherlands
29
2,800 %
Sweden
26
53 %
Accommodation Sales icon
Accommodation Sales (October)
icon: star 1.7 mill. €
22 %
Average prices:
Night
33.20 €
1.90 €
Room
94.20 €
6.70 €
RevPAR
37.50 €
6.20 €
Capacity icon
Capacity (October)
icon: establishment 37
0 %
icon: room 1,500
0 %
icon: bed 5,300
1 %
utilization icon
Utilization (October)
icon: room 40 %
11 %
icon: bed 31 %
16 %
Weather icon
Weather
icon: temperature -5.8 °C
4.7 °C
icon: rainfall 43 mm
16 mm

Registered bed nights increased 15 percent (October)

In October 2021, 51,700 registered bed nights were recorded in Kuusamo (+14.7 %), of which 51,100 nights were spent by domestic visitors and 620 nights by foreigners. Registered domestic bed nights increased 14 percent and registered foreign bed nights increased 260 percent. In total, registered bed nights increased 15 percent from last year's October.

Most foreign registered bed nights were recorded for travelers from Germany (270 nights).

46,000 nights (+7.6 %) were spend by leisure visitors and 5,700 nights (+140.1 %) by business visitors.

Between January and October, 531,000 registered bed nights (+35.9 %) were recorded for domestic visitors and 8,700 (-87.8 %) for foreigners in Kuusamo, in total 540,000 (+16.8 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 3.1 percent (October)

Total of 1.7 million registered bed nights (+47.2 %) were recorded in the whole country, of which 1.5 million nights (+39.3 %) were spent by domestic visitors and 200,000 nights (+149.5 %) by foreigners.

The market share of Kuusamo out of total registered bed nights was 3.1 % (-0.9 percentage points), out of domestic bed nights 3.5 % and foreign bed nights 0.3 %.

Registered bed nights comparison between regions

16,600 tourists arrived to registered accommodation (October)

Arrivals to registered accommodation increased 13 percent compared to earlier year. Of all registered arrivals, 98.3 percent were domestic, and 1.7 percent were from foreign countries.

During October, domestic visitors stayed in registered accommodation in Kuusamo on average 3.1 nights (+0.05) and foreigners 2.3 nights (+0.37).

1,800 air travelers (October)

The airport received a total of 1,800 passengers, which means air passenger arrivals increased 13 percent.

Of local passengers, 0.0 % arrived from abroad, thus the share of domestic passengers was 100.0 %.

In addition, there were 1,800 passengers departing the airport (+17.3 %), therefore the total number of trips via the airport was 3,600 (+15.3 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Accommodation sales 3.3 million euro (October)

Total accommodation sales in October were 3.3 million euro (-730,000). The share of Airbnb and Vrbo was 48.4 percent. Therefore, registered accommodation sales were 1.7 million euro (+306,000) and non-registered sales 1.6 million euro (-1.0 million).

Total January-October sales were 40.2 million euro and they increased 185,000 euro from the previous year.

Average prices

= change at least 10 %
October 2021
Amount
Change jan-October 2021
Amount
Change
Adr (Non-Registered) 171 € 7.2 % 160 € 7.1 %
Adr (Registered) 94 € 7.6 % 106 € 2.7 %
Revpar (Non-Registered) 92 € -23.5 % 93 € -14.2 %
Revpar (Registered) 37 € 20.0 % 45 € 9.8 %
Bed Night (Registered) 33 € 6.1 % 38 € 1.9 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization (October)

Registered Accommodation

37 accommodation establishments (+0)
1,500 rooms (+1)
5,300 beds (-45)

Room utilization 39.8 % (+4.1)
Unsold rooms 890
Bed utilization 31.4 % (+4.3)

Airbnb and Vrbo

680 accommodation establishments (-240)
660 apartments (-240)
1,400 rooms (-430)

Apartment utilization 53.7 % (-22)
Unsold apartments 310

Registered room utilization for establishments

Global Google searches for "kuusamo + keyword"

Google searches for "kuusamo" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction

Average customer satisfaction score on Booking.com given by accommodation customers in November was 8.32/10 (-0.21).

Accommodation customer satisfaction by nationalities

Accommodation customer satisfaction comparison between regions

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Booking.Com, Business Finland, Finavia, Finnish Meteorological Institute, Statistics Finland, Tak Research

Raportin tarjoavat Ruka-Kuusamo Matkailu ry ja Naturpolis Oy

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