Kuusamo
Accommodation and Travel Stats

December 2020

Kuusamo: Tourism in a nutshell

Bed Nights icon
Bed Nights (November)
icon: star 29,800
29 %
icon: finland 22,700
7 %
icon: foreign 7,100
60 %
Top 3:
Russia
1,300
81 %
United States
700
115 %
Canada
620
1 %
Visitors icon
Visitors (November)
icon: star 7,900
28 %
icon: finland 7,000
20 %
icon: foreign 920
61 %
Top 3:
Russia
152
83 %
Norway
80
8 %
Germany
80
59 %
Accommodation Sales icon
Accommodation Sales (November)
icon: star 1.2 mill. €
27 %
Average prices:
Night
41.50 €
1.10 €
Room
91.10 €
25.00 €
RevPAR
27.80 €
17.80 €
Weather icon
Weather
icon: temperature -5.3 °C
0.2 °C
icon: rainfall 30 mm
31 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

29,800 registered bed nights (November)

In November 2020, 29,800 bed nights were recorded in Kuusamo (-29.4 %), of which 22,700 nights were spent by domestic visitors and 7,100 nights by foreigners. Domestic bed nights decreased seven percent and foreign bed nights decreased 60 percent. In total, bed nights decreased 29 percent from last year's November.

Most foreign bed nights were recorded for travelers from Russia (1,300 nights).

25,600 nights (-28.9 %) were spend by leisure visitors and 4,200 nights (-32.2 %) by business visitors.

Between January and November, 413,000 bed nights (+2.6 %) were recorded for domestic visitors and 78,600 (-31.5 %) for foreigners in Kuusamo, in total 492,000 (-4.9 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 3.7 percent (November)

Total of 815,000 bed nights (-47.9 %) were recorded in the whole country, of which 728,000 nights (-34.3 %) were spent by domestic visitors and 87,200 nights (-80.9 %) by foreigners.

The market share of Kuusamo out of total bed nights was 3.7 % (+1.0 percentage points), out of domestic bed nights 3.1 % and foreign bed nights 8.1 %.

Bed nights comparison between regions

7,900 tourists arrived to accommodation (November)

Arrivals to registered accommodation decreased 28 percent compared to earlier year. Of all arrivals, 88.3 percent were domestic, and 11.7 percent were from foreign countries.

During November, domestic visitors stayed in registered accommodation in Kuusamo on average 3.3 nights (+0.44) and foreigners 7.7 nights (+0.14).

3,000 air travelers

The airport received a total of 3,000 passengers, which means air passenger arrivals decreased 79 percent.

Of local passengers, 0.0 % arrived from abroad, thus the share of domestic passengers was 100.0 %.

In addition, there were 2,500 passengers departing the airport (-78.2 %), therefore the total number of trips via the airport was 5,600 (-78.4 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Average prices

= change at least 10 %
December 2019
Amount
Change jan-December 2019
Amount
Change
Adr (Registered) 143 € 107 €
Revpar (Registered) 88 € 49 €
Bed Night (Registered) 45 € 38 €

Tax free sales +9.1 % (January)

Tax free sales increased nine percent from the previous year.

(Russians +11.0 %, Chinese +85.0 %, Japanese +516.4 %)

Registered accommodation sales

Average registered room price (ADR)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "kuusamo + keyword"

Google searches for "kuusamo" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in November was 8.53/10 (-0.1).

Hotel customer satisfaction by nationalities

Hotel customer satisfaction comparison between regions

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Sources: Booking.Com, Business Finland, Finavia, Finnish Meteorological Institute, Global Blue, Statistics Finland

Raportin tarjoavat Ruka-Kuusamo Matkailu ry ja Naturpolis Oy

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