Kuusamo
Accommodation and Travel Stats

July 2022

Kuusamo: Tourism in a nutshell

icon: star 34,100
21 %
icon: finland 31,700
26 %
icon: foreign 2,400
1,848 %
icon: star 12,600
22 %
icon: finland 11,500
29 %
icon: foreign 1,200
1,760 %
Average prices:
Night
34.20 €
0.20 €
Room
77.40 €
7.40 €
RevPAR
24.60 €
5.60 €
icon: establishment 40
3 %
icon: room 1,500
1 %
icon: bed 5,500
0 %
icon: room 32 %
11 %
icon: bed 20 %
20 %
icon: temperature 14.9 °C
2.1 °C
icon: rainfall 69 mm
39 mm

34,100 registered bed nights (June)

In June 2022, 34,100 registered bed nights were recorded in Kuusamo (-20.5 %), of which 31,700 nights were spent by domestic visitors and 2,400 nights by foreigners. Registered domestic bed nights decreased 26 percent and registered foreign bed nights increased 1,800 percent. In total, registered bed nights decreased 21 percent from last year's June.

28,200 nights (-27.3 %) were spend by leisure visitors and 5,900 nights (+43.2 %) by business visitors.

Between January and June, 314,000 registered bed nights (+4.8 %) were recorded for domestic visitors and 54,000 (+1,912.3 %) for foreigners in Kuusamo, in total 368,000 (+21.7 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 1.6 percent (June)

Total of 2.1 million registered bed nights (+24.5 %) were recorded in the whole country, of which 1.8 million nights (+8.2 %) were spent by domestic visitors and 367,000 nights (+357.2 %) by foreigners.

The market share of Kuusamo out of total registered bed nights was 1.6 % (-0.9 percentage points), out of domestic bed nights 1.8 % and foreign bed nights 0.7 %.

Comparison of registered bed nights between regions

12,600 tourists arrived to registered accommodation (June)

Arrivals to registered accommodation decreased 22 percent compared to earlier year. Of all registered arrivals, 90.9 percent were domestic, and 9.1 percent were from foreign countries.

During June, domestic visitors stayed in registered accommodation in Kuusamo on average 2.8 nights (+0.1) and foreigners 2.1 nights (+0.1).

Visitor days

Visitor days by region

Visitor days by city

Visitor days by postal code

Visitor nights

Visitor nights by region

1,800 air travelers

The airport received a total of 1,800 passengers, which means air passenger arrivals increased five percent.

Of local passengers, 0.0 % arrived from abroad, thus the share of domestic passengers was 100.0 %.

In addition, there were 1,600 passengers departing the airport (+0.6 %), therefore the total number of trips via the airport was 3,400 (+3.0 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Accommodation sales 2.8 million euro (June)

Total accommodation sales in June were 2.8 million euro (-451,000). The share of Airbnb and Vrbo was 58.4 percent. Therefore, registered accommodation sales were 1.2 million euro (-294,000) and non-registered sales 1.6 million euro (-157,000).

Total January-June sales were 28.1 million euro and they increased 3.5 million euro from the previous year.

Average prices

= change at least 10 %
June 2022
Amount
Change jan-June 2022
Amount
Change
Adr (Non-Registered) 144 € -10.2 % 159 € 0.6 %
Revpar (Non-Registered) 102 € 10.7 % 111 € 20.3 %
Adr (Registered) 77 € -8.8 % 127 € 7.3 %
Bed Night (Registered) 34 € 0.5 % 45 € 10.7 %
Revpar (Registered) 25 € -18.5 % 62 € 32.6 %

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization (June)

Registered Accommodation

40 accommodation establishments (+1)
1,500 rooms (+8)
5,500 beds (+20)

Room utilization 31.8 % (-3.8)
Unsold rooms 1,000
Bed utilization 20.2 % (-5.0)

Airbnb and Vrbo

680 accommodation establishments (-159)
660 apartments (-165)
1,400 rooms (-380)

Apartment utilization 70.9 % (+13)
Unsold apartments 191

Registered room utilization for establishments

Accommodation customer satisfaction (June)

Average customer satisfaction score on Booking.com given by accommodation customers in June was 7.97/10 (-0.19).

Accommodation customer satisfaction by nationalities

Accommodation customer satisfaction comparison between regions

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Booking.Com, Business Finland, Finavia, Finnish Meteorological Institute, Statistics Finland, Tak Research

Raportin tarjoavat Ruka-Kuusamo Matkailu ry ja Naturpolis Oy

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