Kuusamo
Accommodation and Travel Stats

March 2021

Kuusamo: Tourism in a nutshell

Bed Nights icon
Bed Nights (February)
icon: star 65,100
32 %
icon: finland 64,100
6 %
icon: foreign 1,000
96 %
Top 3:
United States
220
758 %
Japan
150
2,043 %
Estonia
122
65 %
Visitors icon
Visitors (February)
icon: star 16,200
28 %
icon: finland 15,800
7 %
icon: foreign 370
93 %
Top 3:
United States
184
1,433 %
Estonia
28
69 %
Japan
19
280 %
Accommodation Sales icon
Accommodation Sales (February)
icon: star 2.8 mill. €
31 %
Average prices:
Night
43.10 €
0.80 €
Room
129.30 €
2.10 €
RevPAR
66.60 €
23.50 €
Capacity icon
Capacity (February)
icon: establishment 38
0 %
icon: room 1,500
0 %
icon: bed 5,400
3 %
utilization icon
Utilization (February)
icon: room 0.52
27 %
icon: bed 0.43
30 %
Weather icon
Weather
icon: temperature -6.4 °C
1.3 °C
icon: rainfall 20 mm
10 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

65,100 registered bed nights (February)

In February 2021, 65,100 bed nights were recorded in Kuusamo (-32.1 %), of which 64,100 nights were spent by domestic visitors and 1,000 nights by foreigners. Domestic bed nights decreased six percent and foreign bed nights decreased 96 percent. In total, bed nights decreased 32 percent from last year's February.

Most foreign bed nights were recorded for travelers from United States (220 nights).

60,900 nights (-30.3 %) were spend by leisure visitors and 4,200 nights (-50.4 %) by business visitors.

Between January and February, 107,000 bed nights (+6.9 %) were recorded for domestic visitors and 2,400 (-96.0 %) for foreigners in Kuusamo, in total 109,000 (-31.9 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 7.2 percent (February)

Total of 902,000 bed nights (-51.3 %) were recorded in the whole country, of which 842,000 nights (-32.1 %) were spent by domestic visitors and 59,500 nights (-90.3 %) by foreigners.

The market share of Kuusamo out of total bed nights was 7.2 % (+2.0 percentage points), out of domestic bed nights 7.6 % and foreign bed nights 1.7 %.

Bed nights comparison between regions

16,200 tourists arrived to accommodation (February)

Arrivals to registered accommodation decreased 28 percent compared to earlier year. Of all arrivals, 97.7 percent were domestic, and 2.3 percent were from foreign countries.

During February, domestic visitors stayed in registered accommodation in Kuusamo on average 4.1 nights (+0.02) and foreigners 2.7 nights (-2.2).

2,700 air travelers

The airport received a total of 2,700 passengers, which means air passenger arrivals decreased 46 percent.

Of local passengers, 0.0 % arrived from abroad, thus the share of domestic passengers was 100.0 %.

In addition, there were 2,600 passengers departing the airport (-58.8 %), therefore the total number of trips via the airport was 5,300 (-53.1 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Average prices

= change at least 10 %
March 2021
Amount
Change jan-March 2021
Amount
Change
Adr (Non-Registered) 155 € 6.4 % 153 € 9.1 %
Revpar (Non-Registered) 118 € 3.7 % 106 € -3.9 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Airbnb and Vrbo

810 accommodation establishments (-59)
800 apartments (-62)
1,700 rooms (-78)

Apartment utilization 76.0 % (-2.0)
Unsold apartments 190

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "kuusamo + keyword"

Google searches for "kuusamo" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in March was 8.37/10 (-0.4).

Hotel customer satisfaction by nationalities

Hotel customer satisfaction comparison between regions

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Sources: Airdna, Booking.Com, Business Finland, Finavia, Finnish Meteorological Institute, Statistics Finland, Tak Research

Raportin tarjoavat Ruka-Kuusamo Matkailu ry ja Naturpolis Oy

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