Kuusamo
Accommodation and Travel Stats

June 2020

Kuusamo: Tourism in a nutshell

Bed Nights icon
Bed Nights (May)
icon: star 3,600
84 %
icon: finland 3,600
78 %
icon: foreign 13
100 %
Top 3:
France
7.0
84 %
Russia
6.0
100 %
Visitors icon
Visitors (May)
icon: star 840
90 %
icon: finland 840
88 %
icon: foreign 4.0
100 %
Top 3:
Russia
3.0
100 %
France
1.0
97 %
Accommodation Sales icon
Accommodation Sales (May)
icon: star 78,300
88 %
Average prices:
Night
21.50 €
6.50 €
Room
41.90 €
29.70 €
RevPAR
2.20 €
14.30 €
Capacity icon
Capacity (May)
icon: establishment 29
9 %
icon: room 1,200
11 %
icon: bed 4,800
2 %
Tax Free icon
Tax Free (January)
icon: star 9 %
Russia
11 %
China
85 %
Japan
516 %
Weather icon
Weather (May)
icon: temperature 15.5 °C
3.7 °C
icon: rainfall 19 mm
27 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel trends.

Temperature

Rainfall

3,600 registered bed nights (May)

In May 2020, 3,600 bed nights were recorded in Kuusamo (-84.2 %), of which 3,600 nights were spent by domestic visitors and 13 nights by foreigners. Domestic bed nights decreased 78 percent and foreign bed nights decreased 100 percent. In total, bed nights decreased 84 percent from last year's May.

Most foreign bed nights were recorded for travelers from France (7.0 nights).

3,200 nights (-83.2 %) were spend by leisure visitors and 440 nights (-89.0 %) by business visitors.

Between January and May, 156,000 bed nights (-26.1 %) were recorded for domestic visitors and 67,900 (-15.9 %) for foreigners in Kuusamo, in total 224,000 (-23.3 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 1.2 percent (May)

Total of 305,000 bed nights (-80.7 %) were recorded in the whole country, of which 285,000 nights (-74.4 %) were spent by domestic visitors and 20,000 nights (-95.7 %) by foreigners.

The market share of Kuusamo out of total bed nights was 1.2 % (-0.3 percentage points), out of domestic bed nights 1.3 % and foreign bed nights 0.1 %.

840 tourists arrived to accommodation (May)

Arrivals to registered accommodation decreased 90 percent compared to earlier year. Of all arrivals, 99.5 percent were domestic, and 0.5 percent were from foreign countries.

During May, domestic visitors stayed in registered accommodation in Kuusamo on average 4.4 nights (+1.9) and foreigners 3.2 nights (-1.4).

Ferry arrivals from different harbors

Accommodation sales 78,300 euro (May)

Registered accommodation sales in May were 78,300 euro (-569,000).

Registered January-May sales were 9.2 million euro and they decreased 2.6 million euro from the previous year.

Average prices

= change at least 10 %
May 2020
Amount
Change jan-May 2020
Amount
Change
Adr (Registered) 42 € -41.5 %  117 € -0.8 %
Bed Night (Registered) 21 € -23.3 %  41 € 1.9 %
Revpar (Registered) 2.2 € -86.5 %  45 € -25.4 % 

Tax free sales +9.1 % (January)

Tax free sales increased nine percent from the previous year.

(Russians +11.0 %, Chinese +85.0 %, Japanese +516.4 %)

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization (May)

Registered Accommodation

29 accommodation establishments (-3)
1,200 rooms (-147)
4,800 beds (+97)

Room utilization 5.3 % (-18)
(for establishments in use)
Unsold rooms 1,100
Bed utilization 2.5 % (-13)

Registered room utilization

Website's user sessions by language

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in June was 8.5/10 (-0.07).

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Sources: Booking.Com, Business Finland, Finavia, Finnish Meteorological Institute, Global Blue, Statistics Finland


Raportin tarjoavat Ruka-Kuusamo Matkailu ry ja Naturpolis Oy
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