Kuusamo
Accommodation and Travel Stats

September 2020

Kuusamo: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 51,900
27 %
icon: finland 51,600
32 %
icon: foreign 320
80 %
Visitors icon
Visitors
icon: star 18,700
19 %
icon: finland 18,500
24 %
icon: foreign 158
79 %
Accommodation Sales icon
Accommodation Sales
icon: star 1.9 mill. €
25 %
Average prices:
Night
37.40 €
0.80 €
Room
88.90 €
5.00 €
RevPAR
43.60 €
2.00 €
Capacity icon
Capacity
icon: establishment 40
14 %
icon: room 1,500
14 %
icon: bed 5,400
14 %
Weather icon
Weather
icon: temperature 8.4 °C
1.7 °C
icon: rainfall 67 mm
23 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased 27 percent

In September 2020, 51,900 bed nights were recorded in Kuusamo (+27.3 %), of which 51,600 nights were spent by domestic visitors and 320 nights by foreigners. Domestic bed nights increased 32 percent and foreign bed nights decreased 80 percent. In total, bed nights increased 27 percent from last year's September.

47,400 nights (+34.2 %) were spend by leisure visitors and 4,500 nights (-17.7 %) by business visitors.

Between January and September, 346,000 bed nights (-1.1 %) were recorded for domestic visitors and 71,400 (-23.7 %) for foreigners in Kuusamo, in total 417,000 (-5.9 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 4.2 percent

Total of 1.2 million bed nights (-32.3 %) were recorded in the whole country, of which 1.1 million nights (-12.3 %) were spent by domestic visitors and 87,000 nights (-83.1 %) by foreigners.

The market share of Kuusamo out of total bed nights was 4.2 % (+2.0 percentage points), out of domestic bed nights 4.5 % and foreign bed nights 0.4 %.

Bed nights comparison between regions

18,700 tourists arrived to accommodation

Arrivals to registered accommodation increased 19 percent compared to earlier year. Of all arrivals, 99.2 percent were domestic, and 0.8 percent were from foreign countries.

During September, domestic visitors stayed in registered accommodation in Kuusamo on average 2.8 nights (+0.17) and foreigners 2.0 nights (-0.11).

1,700 air travelers

The airport received a total of 1,700 passengers, which means air passenger arrivals decreased 16 percent.

Of local passengers, 0.0 % arrived from abroad, thus the share of domestic passengers was 100.0 %.

In addition, there were 1,600 passengers departing the airport (-19.9 %), therefore the total number of trips via the airport was 3,400 (-18.1 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Accommodation sales 1.9 million euro

Registered accommodation sales in September were 1.9 million euro (+383,000).

Registered January-September sales were 16.0 million euro and they decreased 653,000 euro from the previous year.

Average prices

= change at least 10 %
September 2020
Amount
Change jan-September 2020
Amount
Change
Adr (Registered) 89 € -5.4 % 104 € 0.8 %
Revpar (Registered) 44 € 4.9 % 42 € -11.6 % 
Bed Night (Registered) 37 € -2.1 % 38 € 2.1 %

Tax free sales +9.1 % (January)

Tax free sales increased nine percent from the previous year.

(Russians +11.0 %, Chinese +85.0 %, Japanese +516.4 %)

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

40 accommodation establishments (+5)
1,500 rooms (+184)
5,400 beds (+660)

Room utilization 49.1 % (+4.8)
Unsold rooms 770
Bed utilization 31.4 % (+3.3)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "kuusamo + keyword"

Google searches for "kuusamo" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in September was 8.55/10 (+0.0).

Hotel customer satisfaction by nationalities

Hotel customer satisfaction comparison between regions

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Sources: Booking.Com, Business Finland, Finavia, Finnish Meteorological Institute, Global Blue, Statistics Finland

Raportin tarjoavat Ruka-Kuusamo Matkailu ry ja Naturpolis Oy

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