Kuusamo
Accommodation and Travel Stats

July 2021

Kuusamo: Tourism in a nutshell

Bed Nights icon
Bed Nights (June)
icon: star 42,800
41 %
icon: finland 42,700
41 %
icon: foreign 161
40 %
Visitors icon
Visitors (June)
icon: star 16,000
39 %
icon: finland 15,900
40 %
icon: foreign 95
5 %
Accommodation Sales icon
Accommodation Sales (June)
icon: star 1.5 mill. €
77 %
Average prices:
Night
35.50 €
7.30 €
Room
85.00 €
11.10 €
RevPAR
31.30 €
8.70 €
Capacity icon
Capacity (June)
icon: establishment 40
5 %
icon: room 1,500
20 %
icon: bed 5,400
18 %
utilization icon
Utilization (June)
icon: room 37 %
21 %
icon: bed 26 %
21 %
Weather icon
Weather
icon: temperature 17.0 °C
2.5 °C
icon: rainfall 29 mm
86 mm

Registered bed nights increased 41 percent (June)

In June 2021, 42,800 registered bed nights were recorded in Kuusamo (+40.6 %), of which 42,700 nights were spent by domestic visitors and 161 nights by foreigners. Registered domestic bed nights increased 41 percent and registered foreign bed nights decreased 40 percent. In total, registered bed nights increased 41 percent from last year's June.

37,900 nights (+33.1 %) were spend by leisure visitors and 4,900 nights (+148.7 %) by business visitors.

Between January and June, 299,000 registered bed nights (+59.9 %) were recorded for domestic visitors and 2,700 (-96.0 %) for foreigners in Kuusamo, in total 302,000 (+18.3 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 2.5 percent (June)

Total of 1.7 million registered bed nights (+51.9 %) were recorded in the whole country, of which 1.6 million nights (+52.0 %) were spent by domestic visitors and 76,300 nights (+49.8 %) by foreigners.

The market share of Kuusamo out of total registered bed nights was 2.5 % (-0.2 percentage points), out of domestic bed nights 2.6 % and foreign bed nights 0.2 %.

Registered bed nights comparison between regions

16,000 tourists arrived to registered accommodation (June)

Arrivals to registered accommodation increased 39 percent compared to earlier year. Of all registered arrivals, 99.4 percent were domestic, and 0.6 percent were from foreign countries.

During June, domestic visitors stayed in registered accommodation in Kuusamo on average 2.7 nights (+0.03) and foreigners 1.7 nights (-0.98).

1,200 air travelers (June)

The airport received a total of 1,200 passengers.

Of local passengers, 0.0 % arrived from abroad, thus the share of domestic passengers was 100.0 %.

In addition, there were 1,000 passengers departing the airport, therefore the total number of trips via the airport was 2,200.

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Accommodation sales 3.3 million euro (June)

Total accommodation sales in June were 3.3 million euro (-160,000). The share of Airbnb and Vrbo was 54.2 percent. Therefore, registered accommodation sales were 1.5 million euro (+659,000) and non-registered sales 1.8 million euro (-819,000).

Total January-June sales were 24.6 million euro and they increased 1.5 million euro from the previous year.

Average prices

= change at least 10 %
June 2021
Amount
Change jan-June 2021
Amount
Change
Adr (Non-Registered) 160 € 1.9 % 158 € 8.5 %
Revpar (Non-Registered) 92 € -21.6 % 93 € -12.2 %
Adr (Registered) 85 € 15.0 % 118 € 0.1 %
Bed Night (Registered) 35 € 25.7 % 41 € -0.3 %
Revpar (Registered) 31 € 38.8 % 46 € 3.8 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization (June)

Registered Accommodation

40 accommodation establishments (+2)
1,500 rooms (+260)
5,400 beds (+840)

Room utilization 36.8 % (+6.3)
Unsold rooms 960
Bed utilization 25.6 % (+4.5)

Airbnb and Vrbo

840 accommodation establishments (-107)
820 apartments (-105)
1,700 rooms (-132)

Apartment utilization 57.6 % (-17)
Unsold apartments 350

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "kuusamo + keyword"

Google searches for "kuusamo" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction (June)

Average customer satisfaction score on Booking.com given by accommodation customers in June was 8.16/10 (-0.26).

Accommodation customer satisfaction by nationalities

Accommodation customer satisfaction comparison between regions

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Share this report

Sources: Airdna, Booking.Com, Business Finland, Finavia, Finnish Meteorological Institute, Statistics Finland, Tak Research

Raportin tarjoavat Ruka-Kuusamo Matkailu ry ja Naturpolis Oy

kuusamo logo

More information available at the dashboard

Navigate

previous