Kuusamo
Accommodation and Travel Stats

October 2022

Kuusamo: Tourism in a nutshell

icon: star 34,400
33 %
icon: finland 33,400
34 %
icon: foreign 1,100
74 %
Top 3:
Germany
310
17 %
Estonia
230
858 %
Sweden
210
226 %
icon: star 11,000
33 %
icon: finland 10,500
35 %
icon: foreign 420
52 %
Top 3:
Germany
161
19 %
Sweden
72
177 %
Estonia
49
1,125 %
icon: star 1.2 mill. €
31 %
Average prices:
Night
34.00 €
0.90 €
Room
89.40 €
5.20 €
RevPAR
26.80 €
9.90 €
icon: establishment 37
0 %
icon: room 1,500
3 %
icon: bed 5,300
2 %
icon: room 30 %
23 %
icon: bed 21 %
32 %
icon: temperature 2.4 °C
0.3 °C
icon: rainfall 2 mm
73 mm

34,400 registered bed nights

In October 2022, 34,400 registered bed nights were recorded in Kuusamo (-33.1 %), of which 33,400 nights were spent by domestic visitors and 1,100 nights by foreigners. Registered domestic bed nights decreased 34 percent and registered foreign bed nights increased 74 percent. In total, registered bed nights decreased 33 percent from last year's October.

Most foreign registered bed nights were recorded for travelers from Germany (310 nights).

31,200 nights (-32.2 %) were spend by leisure visitors and 3,200 nights (-40.6 %) by business visitors.

Between January and October, 463,000 registered bed nights (-12.8 %) were recorded for domestic visitors and 61,400 (+603.6 %) for foreigners in Kuusamo, in total 525,000 (-2.8 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 2.1 percent

Total of 1.7 million registered bed nights (+0.7 %) were recorded in the whole country, of which 1.4 million nights (-6.4 %) were spent by domestic visitors and 305,000 nights (+52.6 %) by foreigners.

The market share of Kuusamo out of total registered bed nights was 2.1 % (-1.0 percentage points), out of domestic bed nights 2.4 % and foreign bed nights 0.4 %.

Comparison of registered bed nights between regions

11,000 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 33 percent compared to earlier year. Of all registered arrivals, 96.2 percent were domestic, and 3.8 percent were from foreign countries.

During October, domestic visitors stayed in registered accommodation in Kuusamo on average 3.2 nights (+0.03) and foreigners 2.6 nights (+0.33).

Visitor days

Visitor days by region

Visitor days by city

Visitor days by postal code

Visitor nights

Visitor nights by region

1,500 air travelers

The airport received a total of 1,500 passengers, which means air passenger arrivals decreased 13 percent.

Of local passengers, 0.0 % arrived from abroad, thus the share of domestic passengers was 100.0 %.

In addition, there were 1,600 passengers departing the airport (-13.4 %), therefore the total number of trips via the airport was 3,100 (-13.3 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Accommodation sales 3.2 million euro

Total accommodation sales in October were 3.2 million euro (-146,000). The share of Airbnb and Vrbo was 63.0 percent. Therefore, registered accommodation sales were 1.2 million euro (-531,000) and non-registered sales 2.0 million euro (+385,000).

Total January-October sales were 41.3 million euro and they increased 1.2 million euro from the previous year.

Average prices

= change at least 10 %
October 2022
Amount
Change jan-October 2022
Amount
Change
Adr (Non-Registered) 173 € 0.8 % 158 € -1.2 %
Revpar (Non-Registered) 118 € 28.1 % 112 € 20.3 %
Adr (Registered) 89 € -5.5 % 116 € 9.5 %
Bed Night (Registered) 34 € 2.9 % 43 € 12.6 %
Revpar (Registered) 27 € -27.0 % 50 € 10.3 %

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

37 accommodation establishments (+0)
1,500 rooms (-40)
5,300 beds (-85)

Room utilization 30.0 % (-8.8)
Unsold rooms 1,000
Bed utilization 20.9 % (-9.7)

Airbnb and Vrbo

660 accommodation establishments (-24)
640 apartments (-26)
1,400 rooms (-54)

Apartment utilization 68.2 % (+15)
Unsold apartments 200

Registered room utilization for establishments

Accommodation customer satisfaction (June)

Average customer satisfaction score on Booking.com given by accommodation customers in June was 7.97/10 (-0.19).

Accommodation customer satisfaction by nationalities

Accommodation customer satisfaction comparison between regions

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Booking.Com, Finavia, Finnish Meteorological Institute, Meteostat, Socialblade, Statistics Finland, Tak Research

Raportin tarjoavat Ruka-Kuusamo Matkailu ry ja Naturpolis Oy

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