Kuusamo
Accommodation and Travel Stats
November 2021
Kuusamo: Tourism in a nutshell
Registered accommodation. All changes are relative to the same period a year ago.
51,700
51,100
620
16,600
16,300
280
1.7 mill. €
37
1,500
5,300
40 %
31 %
-5.8 °C
43 mm
96,800 bed nights in paid accommodation (October)
Total of 96,800 bed nights (-21.7 %) were recorded in paid accommodation in Kuusamo in October 2021. This figure includes bed nights at registered establishments as well as at AirBnB and Vrbo. The share of registered bed nights was 53 % and non-registered 47 %.
Between January and October, the number of paid bed nights was 1.1 million (-5.4 %). Share of registered was 48 % and non-registered 52 %.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded. Non-registered bed nights statistics include bed nights from AirBnB and Vrbo.
Registered bed nights increased 15 percent (October)
In October 2021, 51,700 registered bed nights were recorded in Kuusamo (+14.7 %), of which 51,100 nights were spent by domestic visitors and 620 nights by foreigners. Registered domestic bed nights increased 14 percent and registered foreign bed nights increased 260 percent. In total, registered bed nights increased 15 percent from last year's October.
Most foreign registered bed nights were recorded for travelers from Germany (270 nights).
46,000 nights (+7.6 %) were spend by leisure visitors and 5,700 nights (+140.1 %) by business visitors.
Between January and October, 531,000 registered bed nights (+35.9 %) were recorded for domestic visitors and 8,700 (-87.8 %) for foreigners in Kuusamo, in total 540,000 (+16.8 %) registered nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Registered bed nights by country of arrival
Registered bed nights comparison between regions
16,600 tourists arrived to registered accommodation (October)
Arrivals to registered accommodation increased 13 percent compared to earlier year. Of all registered arrivals, 98.3 percent were domestic, and 1.7 percent were from foreign countries.
During October, domestic visitors stayed in registered accommodation in Kuusamo on average 3.1 nights (+0.05) and foreigners 2.3 nights (+0.37).
1,800 air travelers (October)
The airport received a total of 1,800 passengers, which means air passenger arrivals increased 13 percent.
Of local passengers, 0.0 % arrived from abroad, thus the share of domestic passengers was 100.0 %.
In addition, there were 1,800 passengers departing the airport (+17.3 %), therefore the total number of trips via the airport was 3,600 (+15.3 %).
Arriving passengers (excl. transfers)
Arriving passengers from
Passengers on transfers from
Departing passengers to
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 3.3 million euro (October)
Total accommodation sales in October were 3.3 million euro (-730,000). The share of Airbnb and Vrbo was 48.4 percent. Therefore, registered accommodation sales were 1.7 million euro (+306,000) and non-registered sales 1.6 million euro (-1.0 million).
Total January-October sales were 40.2 million euro and they increased 185,000 euro from the previous year.
Average prices
|
October 2021
Amount |
Change |
jan-October 2021
Amount |
Change | |
|---|---|---|---|---|
| Adr (Non-Registered) | 171 € | 7.2 % | 160 € | 7.1 % |
| Adr (Registered) | 94 € | 7.6 % | 106 € | 2.7 % |
| Revpar (Non-Registered) | 92 € | -23.5 % | 93 € | -14.2 % |
| Revpar (Registered) | 37 € | 20.0 % | 45 € | 9.8 % |
| Bed Night (Registered) | 33 € | 6.1 % | 38 € | 1.9 % |
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization (October)
Registered Accommodation
37 accommodation establishments (+0)
1,500 rooms (+1)
5,300 beds (-45)
Room utilization 39.8 % (+4.1)
Unsold rooms 890
Bed utilization 31.4 % (+4.3)
Airbnb and Vrbo
680 accommodation establishments (-240)
660 apartments (-240)
1,400 rooms (-430)
Apartment utilization 53.7 % (-22)
Unsold apartments 310
Registered room utilization for establishments
Global Google searches for "kuusamo"
Global Google searches for "kuusamo + keyword"
Google searches for "kuusamo" by search region
The occurrence of hashtags on Instagram
The number of likes for posts with hashtags on Instagram
Accommodation customer satisfaction
Average customer satisfaction score on Booking.com given by accommodation customers in November was 8.32/10 (-0.21).
Accommodation customer satisfaction by nationalities
Accommodation customer satisfaction comparison between regions
Key indicators
Bed nights
Arrivals
Sales
Travel key indicators: the darker the square the larger the value.
Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.
It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.
Temperature
Rainfall
Sources: Airdna, Booking.Com, Business Finland, Finavia, Finnish Meteorological Institute, Statistics Finland, Tak Research
Raportin tarjoavat Ruka-Kuusamo Matkailu ry ja Naturpolis Oy
More information available at the dashboard