Kuusamo
Accommodation and Travel Stats

June 2021

Kuusamo: Tourism in a nutshell

Bed Nights icon
Bed Nights (May)
icon: star 15,700
325 %
icon: finland 15,600
325 %
icon: foreign 64
392 %
Visitors icon
Visitors (May)
icon: star 5,400
526 %
icon: finland 5,400
526 %
icon: foreign 24
500 %
Accommodation Sales icon
Accommodation Sales (May)
icon: star 538,000 €
355 %
Average prices:
Night
34.20 €
2.30 €
Room
77.90 €
12.00 €
RevPAR
12.20 €
8.70 €
Capacity icon
Capacity (May)
icon: establishment 35
21 %
icon: room 1,400
24 %
icon: bed 5,300
22 %
utilization icon
Utilization (May)
icon: room 16 %
196 %
icon: bed 10 %
239 %
Weather icon
Weather
icon: temperature 15.3 °C
0.2 °C
icon: rainfall 68 mm
11 mm

Registered bed nights increased 320 percent (May)

In May 2021, 15,700 registered bed nights were recorded in Kuusamo (+324.9 %), of which 15,600 nights were spent by domestic visitors and 64 nights by foreigners. Registered domestic bed nights increased 320 percent and registered foreign bed nights increased 390 percent. In total, registered bed nights increased 320 percent from last year's May.

14,200 nights (+336.0 %) were spend by leisure visitors and 1,600 nights (+244.8 %) by business visitors.

Between January and May, 256,000 registered bed nights (+63.1 %) were recorded for domestic visitors and 2,600 (-96.2 %) for foreigners in Kuusamo, in total 259,000 (+15.0 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 1.8 percent (May)

Total of 850,000 registered bed nights (+183.7 %) were recorded in the whole country, of which 779,000 nights (+177.9 %) were spent by domestic visitors and 71,600 nights (+266.2 %) by foreigners.

The market share of Kuusamo out of total registered bed nights was 1.8 % (+0.6 percentage points), out of domestic bed nights 2.0 % and foreign bed nights 0.1 %.

Registered bed nights comparison between regions

5,400 tourists arrived to registered accommodation (May)

Arrivals to registered accommodation increased 530 percent compared to earlier year. Of all registered arrivals, 99.6 percent were domestic, and 0.4 percent were from foreign countries.

During May, domestic visitors stayed in registered accommodation in Kuusamo on average 2.9 nights (-1.4) and foreigners 2.7 nights (-0.58).

1,200 air travelers

The airport received a total of 1,200 passengers.

Of local passengers, 0.0 % arrived from abroad, thus the share of domestic passengers was 100.0 %.

In addition, there were 1,000 passengers departing the airport, therefore the total number of trips via the airport was 2,200.

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Average prices

= change at least 10 %
June 2021
Amount
Change jan-June 2021
Amount
Change
Adr (Non-Registered) 160 € 1.9 % 158 € 8.5 %
Revpar (Non-Registered) 92 € -21.6 % 93 € -12.2 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Airbnb and Vrbo

840 accommodation establishments (-107)
820 apartments (-105)
1,700 rooms (-132)

Apartment utilization 57.6 % (-17)
Unsold apartments 350

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "kuusamo + keyword"

Google searches for "kuusamo" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction

Average customer satisfaction score on Booking.com given by accommodation customers in June was 8.16/10 (-0.26).

Accommodation customer satisfaction by nationalities

Accommodation customer satisfaction comparison between regions

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Booking.Com, Business Finland, Finavia, Finnish Meteorological Institute, Statistics Finland, Tak Research

Raportin tarjoavat Ruka-Kuusamo Matkailu ry ja Naturpolis Oy

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