Kuusamo
Accommodation and Travel Stats

March 2018

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Kuusamo: Tourism in a nutshell

Total
icon: new 145,000
77 %
Registered Accommodation
icon: star 89,400
12 %
icon: finland 73,400
10 %
icon: foreign 15,900
26 %
Non-registered Accommodation
icon: star 55,600
2,224 %
Total
icon: new 39,000
69 %
Registered Accommodation
icon: star 25,600
14 %
icon: finland 21,700
12 %
icon: foreign 4,000
24 %
Non-registered Accommodation
icon: star 13,400
2,224 %
Total
icon: new 4.8 mill.
54 %
Registered Accommodation
icon: star 3.5 mill. €
54 %
Average prices:
Night
39.40 €
1.30 €
Room
114.90 €
3.50 €
RevPAR
80.40 €
9.10 €
Non-registered Accommodation
icon: star 1.2 mill.
54 %
Average prices:
Adr
106.50 €
25.30 €
RevPAR
82.80 €
8.00 €
Registered Accommodation
icon: establishment 35
3 %
icon: room 1,400
3 %
icon: bed 5,100
1 %
Non-registered Accommodation
icon: establishment 500
1,098 %
icon: room 1,000
991 %
Registered Accommodation
icon: room 70 %
9 %
icon: bed 56 %
13 %
Non-registered Accommodation
icon: entire place 78 %
37 %
Registered Accommodation
icon: star 3.5
1 %
icon: finland 3.4
2 %
icon: foreign 4.0
1 %

Paid bed nights

Registered bed nights increased 12 percent

In March 2018, 89,400 registered bed nights were recorded in Kuusamo (+12.4 %), of which 73,400 nights were spent by domestic visitors and 15,900 nights by foreigners. Registered domestic bed nights increased 10 percent and registered foreign bed nights increased 26 percent. In total, registered bed nights increased 12 percent from last year's March.

74,000 nights (+17.6 %) were spend by leisure visitors and 15,400 nights (-7.5 %) by business visitors.

Between January and March, 155,000 registered bed nights (+8.7 %) were recorded for domestic visitors and 66,800 (+6.5 %) for foreigners in Kuusamo, in total 222,000 (+8.0 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 4.7 percent

Total of 1.9 million registered bed nights (+5.2 %) were recorded in the whole country, of which 1.3 million nights (+4.2 %) were spent by domestic visitors and 574,000 nights (+7.7 %) by foreigners.

The market share of Kuusamo out of total registered bed nights was 4.7 % (+0.3 percentage points), out of domestic bed nights 5.5 % and foreign bed nights 2.8 %.

Comparison of registered bed nights between regions

Length of stay was 3.5 nights in registered accommodation

Length of stay in registered accommodation decreased one percent compared to earlier year. In Kuusamo, length of stay in March was on average 3.5 nights and in Finland 2.0 nights (-0.6 %).

During March, domestic visitors stayed in registered accommodation in Kuusamo on average 3.4 nights (+0.5 %) and foreigners 4.0 nights (+0.9 %).

25,600 tourists arrived to registered accommodation

Arrivals to registered accommodation increased 14 percent compared to earlier year. Of all registered arrivals, 84.6 percent were domestic, and 15.4 percent were from foreign countries.

During March, domestic visitors stayed in registered accommodation in Kuusamo on average 3.4 nights (-0.06) and foreigners 4.0 nights (+0.04).

Visitors

Visitors by region

Visitors by city

Visitors by postal code

Visitor nights

Visitor nights by region

9,700 air travelers

The airport received a total of 9,700 passengers, which means air passenger arrivals increased 45 percent.

Of local passengers, 18.8 % arrived from abroad, thus the share of domestic passengers was 81.2 %.

In addition, there were 9,100 passengers departing the airport (+38.5 %), therefore the total number of trips via the airport was 18,800 (+41.6 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Accommodation sales 4.8 million euro

Total accommodation sales in March were 4.8 million euro (+1.7 million). The share of Airbnb and Vrbo was 26.1 percent. Therefore, registered accommodation sales were 3.5 million euro (+495,000) and non-registered sales 1.2 million euro (+1.2 million).

Total January-March sales were 11.6 million euro and they increased 4.5 million euro from the previous year.

Average prices

= change at least 10 %
March 2018
Amount
Change jan-March 2018
Amount
Change
Adr (Registered) 115 € 3.1 % 106 € 4.6 %
Adr (Non-Registered) 106 € -19.2 % 113 € -10.8 %
Revpar (Non-Registered) 83 € 10.7 % 76 € 18.4 %
Revpar (Registered) 80 € 12.8 % 63 € 11.5 %
Bed Night (Registered) 39 € 3.5 % 36 € 5.5 %

Total accommodation sales

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

35 accommodation establishments (+1)
1,400 rooms (+37)
5,100 beds (-31)

Room utilization 70.0 % (+6.0)
Unsold rooms 430
Bed utilization 56.1 % (+6.5)

Airbnb and Vrbo

500 accommodation establishments (+460)
500 apartments (+460)
1,000 rooms (+900)

Apartment utilization 77.7 % (+21)
Unsold apartments 111

Registered room utilization for establishments

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Business Finland, Finavia, Statistics Finland, Visitory Research Team

Raportin tarjoavat Ruka-Kuusamo Matkailu ry ja Naturpolis Oy

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