Kuusamo
Accommodation and Travel Stats

December 2018

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Kuusamo: Tourism in a nutshell

Total
icon: new 121,000
9 %
Registered Accommodation
icon: star 76,300
9 %
icon: finland 38,500
4 %
icon: foreign 37,700
28 %
Non-registered Accommodation
icon: star 44,200
9 %
Total
icon: new 29,800
9 %
Registered Accommodation
icon: star 19,200
10 %
icon: finland 10,400
6 %
icon: foreign 8,800
35 %
Non-registered Accommodation
icon: star 10,700
9 %
Total
icon: new 4.4 mill. €
21 %
Registered Accommodation
icon: star 2.9 mill. €
21 %
Average prices:
Night
37.70 €
1.90 €
Room
118.30 €
7.80 €
RevPAR
64.50 €
5.80 €
Non-registered Accommodation
icon: star 1.5 mill. €
21 %
Average prices:
Adr
160.40 €
30.00 €
RevPAR
107.80 €
34.30 €
Registered Accommodation
icon: establishment 35
3 %
icon: room 1,400
5 %
icon: bed 5,300
9 %
Non-registered Accommodation
icon: establishment 530
7 %
icon: room 1,100
4 %
Registered Accommodation
icon: room 55 %
3 %
icon: bed 46 %
0 %
Non-registered Accommodation
icon: entire place 67 %
19 %
Registered Accommodation
icon: star 4.0
0 %
icon: finland 3.7
2 %
icon: foreign 4.3
6 %

Paid bed nights

Registered bed nights increased nine percent

In December 2018, 76,300 registered bed nights were recorded in Kuusamo (+9.5 %), of which 38,500 nights were spent by domestic visitors and 37,700 nights by foreigners. Registered domestic bed nights decreased four percent and registered foreign bed nights increased 28 percent. In total, registered bed nights increased nine percent from last year's December.

68,800 nights (+19.5 %) were spend by leisure visitors and 7,500 nights (-38.3 %) by business visitors.

Between January and December, 443,000 registered bed nights (-0.4 %) were recorded for domestic visitors and 154,000 (+7.9 %) for foreigners in Kuusamo, in total 597,000 (+1.6 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 4.3 percent

Total of 1.8 million registered bed nights (+3.0 %) were recorded in the whole country, of which 967,000 nights (-0.2 %) were spent by domestic visitors and 789,000 nights (+7.1 %) by foreigners.

The market share of Kuusamo out of total registered bed nights was 4.3 % (+0.3 percentage points), out of domestic bed nights 4.0 % and foreign bed nights 4.8 %.

Comparison of registered bed nights between regions

Length of stay was 4.0 nights in registered accommodation

Length of stay in registered accommodation decreased less than one percent compared to earlier year. In Kuusamo, length of stay in December was on average 4.0 nights and in Finland 2.0 nights (+1.4 %).

During December, domestic visitors stayed in registered accommodation in Kuusamo on average 3.7 nights (-1.4 %) and foreigners 4.3 nights (-1.0 %).

19,200 tourists arrived to registered accommodation

Arrivals to registered accommodation increased 10 percent compared to earlier year. Of all registered arrivals, 54.2 percent were domestic, and 45.8 percent were from foreign countries.

During December, domestic visitors stayed in registered accommodation in Kuusamo on average 3.7 nights (+0.06) and foreigners 4.3 nights (-0.25).

Visitors

Visitors by region

Visitors by city

Visitors by postal code

Visitor nights

Visitor nights by region

13,900 air travelers

The airport received a total of 13,900 passengers, which means air passenger arrivals increased 47 percent.

Of local passengers, 61.0 % arrived from abroad, thus the share of domestic passengers was 39.0 %.

In addition, there were 10,900 passengers departing the airport (+50.9 %), therefore the total number of trips via the airport was 24,800 (+48.6 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Accommodation sales 4.4 million euro

Total accommodation sales in December were 4.4 million euro (+743,000). The share of Airbnb and Vrbo was 34.0 percent. Therefore, registered accommodation sales were 2.9 million euro (+383,000) and non-registered sales 1.5 million euro (+360,000).

Total January-December sales were 31.3 million euro and they increased 7.6 million euro from the previous year.

Average prices

= change at least 10 %
December 2018
Amount
Change jan-December 2018
Amount
Change
Adr (Non-Registered) 160 € 23.1 % 124 € 8.6 %
Adr (Registered) 118 € 7.0 % 87 € 1.2 %
Revpar (Non-Registered) 108 € 46.7 % 71 € 30.3 %
Revpar (Registered) 64 € 9.8 % 37 € 2.9 %
Bed Night (Registered) 38 € 5.4 % 32 € 5.6 %

Total accommodation sales

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

35 accommodation establishments (+1)
1,400 rooms (+68)
5,300 beds (+430)

Room utilization 54.5 % (+1.4)
Unsold rooms 660
Bed utilization 45.8 % (-0.2)

Airbnb and Vrbo

530 accommodation establishments (+33)
520 apartments (+26)
1,100 rooms (+43)

Apartment utilization 67.2 % (+11)
Unsold apartments 172

Registered room utilization for establishments

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Business Finland, Finavia, Statistics Finland, Visitory Research Team

Raportin tarjoavat Ruka-Kuusamo Matkailu ry ja Naturpolis Oy

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