Kuusamo
Accommodation and Travel Stats

February 2019

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Kuusamo: Tourism in a nutshell

Total
icon: new 102,000
22 %
Registered Accommodation
icon: star 74,800
4 %
icon: finland 52,600
7 %
icon: foreign 22,300
3 %
Non-registered Accommodation
icon: star 26,700
49 %
Total
icon: new 24,200
24 %
Registered Accommodation
icon: star 17,700
8 %
icon: finland 13,400
10 %
icon: foreign 4,300
3 %
Non-registered Accommodation
icon: star 6,400
49 %
Total
icon: new 4.0 mill. €
3 %
Registered Accommodation
icon: star 3.2 mill. €
3 %
Average prices:
Night
42.10 €
7.50 €
Room
126.50 €
18.00 €
RevPAR
86.40 €
19.20 €
Non-registered Accommodation
icon: star 885,000 €
3 %
Average prices:
Adr
158.20 €
46.30 €
RevPAR
73.40 €
5.90 €
Registered Accommodation
icon: establishment 34
3 %
icon: room 1,300
8 %
icon: bed 4,800
6 %
Non-registered Accommodation
icon: establishment 560
4 %
icon: room 1,100
6 %
Registered Accommodation
icon: room 68 %
10 %
icon: bed 55 %
1 %
Non-registered Accommodation
icon: entire place 46 %
35 %
Registered Accommodation
icon: star 4.2
5 %
icon: finland 3.9
4 %
icon: foreign 5.2
6 %

Paid bed nights

74,800 registered bed nights

In February 2019, 74,800 registered bed nights were recorded in Kuusamo (-3.9 %), of which 52,600 nights were spent by domestic visitors and 22,300 nights by foreigners. Registered domestic bed nights decreased seven percent and registered foreign bed nights increased three percent. In total, registered bed nights decreased four percent from last year's February.

69,400 nights (+4.2 %) were spend by leisure visitors and 5,400 nights (-52.0 %) by business visitors.

Between January and February, 74,200 registered bed nights (-8.8 %) were recorded for domestic visitors and 54,400 (+6.8 %) for foreigners in Kuusamo, in total 129,000 (-2.8 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 4.3 percent

Total of 1.7 million registered bed nights (+2.4 %) were recorded in the whole country, of which 1.1 million nights (+3.3 %) were spent by domestic visitors and 604,000 nights (+0.8 %) by foreigners.

The market share of Kuusamo out of total registered bed nights was 4.3 % (-0.3 percentage points), out of domestic bed nights 4.7 % and foreign bed nights 3.7 %.

Comparison of registered bed nights between regions

Length of stay increased five percent in registered accommodation

Length of stay in registered accommodation increased five percent compared to earlier year. In Kuusamo, length of stay in February was on average 4.2 nights and in Finland 2.0 nights (-1.3 %).

During February, domestic visitors stayed in registered accommodation in Kuusamo on average 3.9 nights (+1.8 %) and foreigners 5.2 nights (+5.4 %).

17,700 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased eight percent compared to earlier year. Of all registered arrivals, 75.8 percent were domestic, and 24.2 percent were from foreign countries.

During February, domestic visitors stayed in registered accommodation in Kuusamo on average 3.9 nights (+0.14) and foreigners 5.2 nights (+0.3).

Visitors

Visitors by region

Visitors by city

Visitors by postal code

Visitor nights

Visitor nights by region

9,900 air travelers

The airport received a total of 9,900 passengers, which means air passenger arrivals increased two percent.

Of local passengers, 43.7 % arrived from abroad, thus the share of domestic passengers was 56.3 %.

In addition, there were 10,000 passengers departing the airport (-0.7 %), therefore the total number of trips via the airport was 19,900 (+0.6 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Accommodation sales 4.0 million euro

Total accommodation sales in February were 4.0 million euro (+115,000). The share of Airbnb and Vrbo was 21.9 percent. Therefore, registered accommodation sales were 3.2 million euro (+457,000) and non-registered sales 885,000 euro (-341,000).

Total January-February sales were 7.1 million euro and they increased 274,000 euro from the previous year.

Average prices

= change at least 10 %
February 2019
Amount
Change jan-February 2019
Amount
Change
Adr (Non-Registered) 158 € 41.4 % 155 € 32.2 %
Adr (Registered) 127 € 16.5 % 115 € 14.7 %
Revpar (Registered) 86 € 28.6 % 66 € 21.1 %
Revpar (Non-Registered) 73 € -7.4 % 88 € 20.2 %
Bed Night (Registered) 42 € 21.7 % 39 € 17.5 %

Total accommodation sales

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

34 accommodation establishments (-1)
1,300 rooms (-111)
4,800 beds (-310)

Room utilization 68.3 % (+6.4)
Unsold rooms 410
Bed utilization 55.0 % (+0.7)

Airbnb and Vrbo

560 accommodation establishments (-25)
540 apartments (-30)
1,100 rooms (-69)

Apartment utilization 46.4 % (-24)
Unsold apartments 290

Registered room utilization for establishments

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Business Finland, Finavia, Statistics Finland, Visitory Research Team

Raportin tarjoavat Ruka-Kuusamo Matkailu ry ja Naturpolis Oy

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