Kuusamo
Accommodation and Travel Stats

March 2019

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Kuusamo: Tourism in a nutshell

Total
icon: new 140,000
3 %
Registered Accommodation
icon: star 81,500
9 %
icon: finland 67,200
9 %
icon: foreign 14,300
10 %
Non-registered Accommodation
icon: star 58,400
5 %
Total
icon: new 37,000
5 %
Registered Accommodation
icon: star 23,000
10 %
icon: finland 19,500
10 %
icon: foreign 3,400
13 %
Non-registered Accommodation
icon: star 14,100
5 %
Total
icon: new 5.3 mill. €
12 %
Registered Accommodation
icon: star 3.7 mill. €
12 %
Average prices:
Night
45.30 €
5.90 €
Room
136.00 €
21.00 €
RevPAR
91.80 €
11.30 €
Non-registered Accommodation
icon: star 1.6 mill. €
12 %
Average prices:
Adr
135.50 €
29.00 €
RevPAR
108.30 €
25.60 €
Registered Accommodation
icon: establishment 34
3 %
icon: room 1,300
7 %
icon: bed 5,100
0 %
Non-registered Accommodation
icon: establishment 580
15 %
icon: room 1,100
14 %
Registered Accommodation
icon: room 68 %
4 %
icon: bed 51 %
9 %
Non-registered Accommodation
icon: entire place 80 %
3 %
Registered Accommodation
icon: star 3.5
2 %
icon: finland 3.4
2 %
icon: foreign 4.2
4 %

Paid bed nights

81,500 registered bed nights

In March 2019, 81,500 registered bed nights were recorded in Kuusamo (-8.8 %), of which 67,200 nights were spent by domestic visitors and 14,300 nights by foreigners. Registered domestic bed nights decreased nine percent and registered foreign bed nights decreased 10 percent. In total, registered bed nights decreased nine percent from last year's March.

73,600 nights (-0.5 %) were spend by leisure visitors and 7,900 nights (-48.6 %) by business visitors.

Between January and March, 141,000 registered bed nights (-8.7 %) were recorded for domestic visitors and 68,700 (+2.8 %) for foreigners in Kuusamo, in total 210,000 (-5.2 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 4.4 percent

Total of 1.9 million registered bed nights (-2.0 %) were recorded in the whole country, of which 1.3 million nights (-2.3 %) were spent by domestic visitors and 567,000 nights (-1.2 %) by foreigners.

The market share of Kuusamo out of total registered bed nights was 4.4 % (-0.3 percentage points), out of domestic bed nights 5.2 % and foreign bed nights 2.5 %.

Comparison of registered bed nights between regions

Length of stay increased two percent in registered accommodation

Length of stay in registered accommodation increased two percent compared to earlier year. In Kuusamo, length of stay in March was on average 3.5 nights and in Finland 2.0 nights (-2.4 %).

During March, domestic visitors stayed in registered accommodation in Kuusamo on average 3.4 nights (+1.7 %) and foreigners 4.2 nights (+5.7 %).

23,000 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 10 percent compared to earlier year. Of all registered arrivals, 85.0 percent were domestic, and 15.0 percent were from foreign countries.

During March, domestic visitors stayed in registered accommodation in Kuusamo on average 3.4 nights (+0.05) and foreigners 4.2 nights (+0.15).

Visitors

Visitors by region

Visitors by city

Visitors by postal code

Visitor nights

Visitor nights by region

8,800 air travelers

The airport received a total of 8,800 passengers, which means air passenger arrivals decreased 10 percent.

Of local passengers, 17.2 % arrived from abroad, thus the share of domestic passengers was 82.8 %.

In addition, there were 9,300 passengers departing the airport (+2.0 %), therefore the total number of trips via the airport was 18,100 (-4.0 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Accommodation sales 5.3 million euro

Total accommodation sales in March were 5.3 million euro (+573,000). The share of Airbnb and Vrbo was 30.8 percent. Therefore, registered accommodation sales were 3.7 million euro (+170,000) and non-registered sales 1.6 million euro (+403,000).

Total January-March sales were 12.5 million euro and they increased 847,000 euro from the previous year.

Average prices

= change at least 10 %
March 2019
Amount
Change jan-March 2019
Amount
Change
Adr (Registered) 136 € 18.3 % 123 € 15.6 %
Adr (Non-Registered) 136 € 27.3 % 146 € 28.5 %
Revpar (Non-Registered) 108 € 30.9 % 96 € 25.9 %
Revpar (Registered) 92 € 14.1 % 74 € 17.6 %
Bed Night (Registered) 45 € 14.9 % 42 € 16.1 %

Total accommodation sales

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

34 accommodation establishments (-1)
1,300 rooms (-98)
5,100 beds (-4)

Room utilization 67.5 % (-2.5)
Unsold rooms 430
Bed utilization 50.8 % (-5.3)

Airbnb and Vrbo

580 accommodation establishments (+74)
560 apartments (+65)
1,100 rooms (+141)

Apartment utilization 79.9 % (+2.2)
Unsold apartments 113

Registered room utilization for establishments

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Business Finland, Finavia, Statistics Finland, Visitory Research Team

Raportin tarjoavat Ruka-Kuusamo Matkailu ry ja Naturpolis Oy

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