Kuusamo
Accommodation and Travel Stats

March 2019

Kuusamo: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 81,500
9 %
icon: finland 67,200
9 %
icon: foreign 14,300
10 %
Visitors icon
Visitors
icon: star 23,000
10 %
icon: finland 19,500
10 %
icon: foreign 3,400
13 %
Accommodation Sales icon
Accommodation Sales
icon: star 3.7 mill.
5 %
Average prices:
Night
45.30 €
5.90 €
Room
136.00 €
21.00 €
RevPAR
91.80 €
11.30 €
Capacity icon
Capacity
icon: establishment 34
3 %
icon: room 1,300
7 %
icon: bed 5,100
0 %
Tax Free icon
Tax Free
icon: star 67 %
Russia
68 %
China
91 %
Japan
100 %
Weather icon
Weather
icon: temperature -6.4 °C
4.2 °C
icon: rainfall 53 mm
40 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel trends.

Temperature

Rainfall

81,500 registered bed nights

In March 2019, 81,500 bed nights were recorded in Kuusamo (-8.8 %), of which 67,200 nights were spent by domestic visitors and 14,300 nights by foreigners. Domestic bed nights decreased nine percent and foreign bed nights decreased 10 percent. In total, bed nights decreased nine percent from last year's March.

73,600 nights (-0.5 %) were spend by leisure visitors and 7,900 nights (-48.6 %) by business visitors.

Between January and March, 141,000 bed nights (-8.7 %) were recorded for domestic visitors and 68,700 (+2.8 %) for foreigners in Kuusamo, in total 210,000 (-5.2 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 4.4 percent

Total of 1.9 million bed nights (-2.0 %) were recorded in the whole country, of which 1.3 million nights (-2.3 %) were spent by domestic visitors and 567,000 nights (-1.2 %) by foreigners.

The market share of Kuusamo out of total bed nights was 4.4 % (-0.3 percentage points), out of domestic bed nights 5.2 % and foreign bed nights 2.5 %.

23,000 tourists arrived to accommodation

Arrivals to registered accommodation decreased 10 percent compared to earlier year. Of all arrivals, 85.0 percent were domestic, and 15.0 percent were from foreign countries.

During March, domestic visitors stayed in registered accommodation in Kuusamo on average 3.4 nights (+0.05) and foreigners 4.2 nights (+0.15).

8,800 air travelers

The airport received a total of 8,800 passengers, which means air passenger arrivals decreased 10 percent.

Of local passengers, 17.2 % arrived from abroad, thus the share of domestic passengers was 82.8 %.

In addition, there were 9,300 passengers departing the airport (+2.0 %), therefore the total number of trips via the airport was 18,100.

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Accommodation sales 3.7 million euro

Registered accommodation sales in March were 3.7 million euro (+170,000).

Registered January-March sales were 8.8 million euro and they increased 802,000 euro from the previous year.

Average prices

= change at least 10 %
March 2019
Amount
Change jan-March 2019
Amount
Change
Adr (Registered) 136 € 18.3 %  123 € 15.6 % 
Revpar (Registered) 92 € 14.1 %  74 € 17.6 % 
Bed Night (Registered) 45 € 14.9 %  42 € 16.1 % 

Tax free sales -67.5 %

Tax free sales decreased 67 percent from the previous year.

(Russians -67.7 %, Chinese -90.6 %, Japanese -100.0 %)

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

34 accommodation establishments (-1)
1,300 rooms (-98)
5,100 beds (-4)

Room utilization 67.5 % (-2.5)
Unsold rooms 430

Registered room utilization

Website's user sessions by language

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in March was 8.68/10.

Sources: Booking.Com, Business Finland, Finavia, Finnish Meteorological Institute, Global Blue, Statistics Finland


Raportin tarjoavat Ruka-Kuusamo Matkailu ry ja Naturpolis Oy
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