Kuusamo
Accommodation and Travel Stats

August 2019

Kuusamo: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 29,200
5 %
icon: finland 25,200
4 %
icon: foreign 4,000
13 %
Top 3:
Germany
830
22 %
Russia
450
45 %
Spain
350
60 %
Visitors icon
Visitors
icon: star 13,800
6 %
icon: finland 11,700
6 %
icon: foreign 2,100
8 %
Top 3:
Germany
400
37 %
Russia
230
16 %
Estonia
220
495 %
Accommodation Sales icon
Accommodation Sales
icon: star 994,000
15 %
Average prices:
Night
34.10 €
6.10 €
Room
75.20 €
17.20 €
RevPAR
25.20 €
6.60 €
Capacity icon
Capacity
icon: establishment 36
3 %
icon: room 1,300
9 %
icon: bed 4,700
7 %
Tax Free icon
Tax Free
icon: star 27 %
Russia
28 %
Weather icon
Weather
icon: temperature 12.1 °C
0.9 °C
icon: rainfall 73 mm
5 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

29,200 registered bed nights

In August 2019, 29,200 bed nights were recorded in Kuusamo (-5.4 %), of which 25,200 nights were spent by domestic visitors and 4,000 nights by foreigners. Domestic bed nights decreased four percent and foreign bed nights decreased 13 percent. In total, bed nights decreased five percent from last year's August.

Most foreign bed nights were recorded for travelers from Germany (830 nights).

25,100 nights (-9.5 %) were spend by leisure visitors and 4,100 nights (+31.1 %) by business visitors.

Between January and August, 311,000 bed nights (-0.5 %) were recorded for domestic visitors and 91,900 (+2.2 %) for foreigners in Kuusamo, in total 403,000 (+0.1 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 1.2 percent

Total of 2.4 million bed nights (+3.9 %) were recorded in the whole country, of which 1.6 million nights (+3.7 %) were spent by domestic visitors and 786,000 nights (+4.1 %) by foreigners.

The market share of Kuusamo out of total bed nights was 1.2 % (-0.1 percentage points), out of domestic bed nights 1.6 % and foreign bed nights 0.5 %.

13,800 tourists arrived to accommodation

Arrivals to registered accommodation decreased six percent compared to earlier year. Of all arrivals, 84.9 percent were domestic, and 15.1 percent were from foreign countries.

During August, domestic visitors stayed in registered accommodation in Kuusamo on average 2.2 nights (+0.04) and foreigners 1.9 nights (-0.11).

830 air travelers

The airport received a total of 830 passengers, which means air passenger arrivals decreased 51 percent.

Of local passengers, 0.6 % arrived from abroad, thus the share of domestic passengers was 99.4 %.

In addition, there were 880 passengers departing the airport (-51.8 %), therefore the total number of trips via the airport was 1,700 (-51.4 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Accommodation sales 994,000 euro

Registered accommodation sales in August were 994,000 euro (+130,000).

Registered January-August sales were 15.1 million euro and they increased 2.3 million euro from the previous year.

Average prices

= change at least 10 %
August 2019
Amount
Change jan-August 2019
Amount
Change
Adr (Registered) 75 € 29.6 %  104 € 20.1 % 
Bed Night (Registered) 34 € 21.7 %  38 € 17.8 % 
Revpar (Registered) 25 € 35.2 %  49 € 29.7 % 

Tax free sales -27.2 %

Tax free sales decreased 27 percent from the previous year.

(Russians -27.7 %, Chinese -100.0 %)

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

36 accommodation establishments (-1)
1,300 rooms (-132)
4,700 beds (-360)

Room utilization 33.5 % (+1.4)
Unsold rooms 860
Bed utilization 19.0 % (+0.8)

Registered room utilization for establishments

Website's user sessions by language

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in August was 8.7/10.

Hotel customer satisfaction by nationalities

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Sources: Booking.Com, Business Finland, Finavia, Finnish Meteorological Institute, Global Blue, Statistics Finland

Raportin tarjoavat Ruka-Kuusamo Matkailu ry ja Naturpolis Oy

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