Kuusamo
Accommodation and Travel Stats

December 2019

Kuusamo: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 80,000
5 %
icon: finland 44,400
15 %
icon: foreign 35,500
6 %
Visitors icon
Visitors
icon: star 19,500
2 %
icon: finland 11,200
8 %
icon: foreign 8,300
5 %
Accommodation Sales icon
Accommodation Sales
icon: star 3.6 mill. €
25 %
Average prices:
Night
45.00 €
7.30 €
Room
143.10 €
24.80 €
RevPAR
87.70 €
23.30 €
Capacity icon
Capacity
icon: establishment 36
3 %
icon: room 1,400
3 %
icon: bed 4,900
7 %
utilization icon
Utilization
icon: room 0.61
12 %
icon: bed 0.54
18 %
Weather icon
Weather
icon: temperature -5.1 °C
2.3 °C
icon: rainfall 61 mm
41 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased five percent

In December 2019, 80,000 bed nights were recorded in Kuusamo (+4.8 %), of which 44,400 nights were spent by domestic visitors and 35,500 nights by foreigners. Domestic bed nights increased 15 percent and foreign bed nights decreased six percent. In total, bed nights increased five percent from last year's December.

68,500 nights (-0.5 %) were spend by leisure visitors and 11,500 nights (+54.0 %) by business visitors.

Between January and December, 447,000 bed nights (+1.0 %) were recorded for domestic visitors and 150,000 (-2.6 %) for foreigners in Kuusamo, in total 598,000 (+0.1 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 4.5 percent

Total of 1.8 million bed nights (+1.2 %) were recorded in the whole country, of which 988,000 nights (+2.2 %) were spent by domestic visitors and 789,000 nights (-0.0 %) by foreigners.

The market share of Kuusamo out of total bed nights was 4.5 % (+0.2 percentage points), out of domestic bed nights 4.5 % and foreign bed nights 4.5 %.

Bed nights comparison between regions

19,500 tourists arrived to accommodation

Arrivals to registered accommodation increased two percent compared to earlier year. Of all arrivals, 57.5 percent were domestic, and 42.5 percent were from foreign countries.

During December, domestic visitors stayed in registered accommodation in Kuusamo on average 4.0 nights (+0.25) and foreigners 4.3 nights (-0.02).

14,200 air travelers

The airport received a total of 14,200 passengers, which means air passenger arrivals increased two percent.

Of local passengers, 54.7 % arrived from abroad, thus the share of domestic passengers was 45.3 %.

In addition, there were 11,600 passengers departing the airport (+6.0 %), therefore the total number of trips via the airport was 25,800 (+4.0 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Accommodation sales 5.7 million euro

Total accommodation sales in December were 5.7 million euro (+1.4 million). The share of Airbnb and Vrbo was 36.4 percent. Therefore, registered accommodation sales were 3.6 million euro (+721,000) and non-registered sales 2.1 million euro (+607,000).

Total January-December sales were 39.6 million euro and they increased 8.3 million euro from the previous year.

Average prices

= change at least 10 %
December 2019
Amount
Change jan-December 2019
Amount
Change
Adr (Non-Registered) 156 € -2.3 % 136 € 9.1 %
Adr (Registered) 143 € 21.0 % 107 € 23.4 %
Revpar (Non-Registered) 126 € 17.2 % 97 € 35.9 %
Revpar (Registered) 88 € 36.1 % 49 € 32.5 %
Bed Night (Registered) 45 € 19.3 % 38 € 19.1 %

Tax free sales +5.9 %

Tax free sales increased six percent from the previous year.

(Russians +14.2 %)

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

36 accommodation establishments (+1)
1,400 rooms (-40)
4,900 beds (-380)

Room utilization 61.3 % (+6.8)
Unsold rooms 540
Bed utilization 54.1 % (+8.3)

Airbnb and Vrbo

640 accommodation establishments (+105)
620 apartments (+97)
1,300 rooms (+260)

Apartment utilization 80.6 % (+13)
Unsold apartments 120

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "kuusamo + keyword"

Google searches for "kuusamo" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in December was 8.88/10.

Hotel customer satisfaction by nationalities

Hotel customer satisfaction comparison between regions

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Sources: Airdna, Booking.Com, Business Finland, Finavia, Finnish Meteorological Institute, Global Blue, Statistics Finland, Tak Research

Raportin tarjoavat Ruka-Kuusamo Matkailu ry ja Naturpolis Oy

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