Accommodation and Travel Stats
Kuusamo: Tourism in a nutshell
Registered bed nights increased five percent
In December 2019, 80,000 bed nights were recorded in Kuusamo (+4.8 %), of which 44,400 nights were spent by domestic visitors and 35,500 nights by foreigners. Domestic bed nights increased 15 percent and foreign bed nights decreased six percent. In total, bed nights increased five percent from last year's December.
68,500 nights (-0.5 %) were spend by leisure visitors and 11,500 nights (+54.0 %) by business visitors.
Between January and December, 447,000 bed nights (+1.0 %) were recorded for domestic visitors and 150,000 (-2.6 %) for foreigners in Kuusamo, in total 598,000 (+0.1 %) nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Bed nights by country of arrival
Bed nights comparison between regions
19,500 tourists arrived to accommodation
Arrivals to registered accommodation increased two percent compared to earlier year. Of all arrivals, 57.5 percent were domestic, and 42.5 percent were from foreign countries.
During December, domestic visitors stayed in registered accommodation in Kuusamo on average 4.0 nights (+0.25) and foreigners 4.3 nights (-0.02).
14,200 air travelers
The airport received a total of 14,200 passengers, which means air passenger arrivals increased two percent.
Of local passengers, 54.7 % arrived from abroad, thus the share of domestic passengers was 45.3 %.
In addition, there were 11,600 passengers departing the airport (+6.0 %), therefore the total number of trips via the airport was 25,800 (+4.0 %).
Arriving passengers (excl. transfers)
Arriving passengers from
Passengers on transfers from
Departing passengers to
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 5.7 million euro
Total accommodation sales in December were 5.7 million euro (+1.4 million). The share of Airbnb and Vrbo was 36.4 percent. Therefore, registered accommodation sales were 3.6 million euro (+721,000) and non-registered sales 2.1 million euro (+607,000).
Total January-December sales were 39.6 million euro and they increased 8.3 million euro from the previous year.
|Adr (Non-Registered)||156 €||-2.3 %||136 €||9.1 %|
|Adr (Registered)||143 €||21.0 %||107 €||23.4 %|
|Revpar (Non-Registered)||126 €||17.2 %||97 €||35.9 %|
|Revpar (Registered)||88 €||36.1 %||49 €||32.5 %|
|Bed Night (Registered)||45 €||19.3 %||38 €||19.1 %|
Tax free sales +5.9 %
Tax free sales increased six percent from the previous year.
(Russians +14.2 %)
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
36 accommodation establishments (+1)
1,400 rooms (-40)
4,900 beds (-380)
Room utilization 61.3 % (+6.8)
Unsold rooms 540
Bed utilization 54.1 % (+8.3)
Airbnb and Vrbo
640 accommodation establishments (+105)
620 apartments (+97)
1,300 rooms (+260)
Apartment utilization 80.6 % (+13)
Unsold apartments 120
Registered room utilization for establishments
Website's user sessions by language
Global Google searches for "kuusamo"
Global Google searches for "kuusamo + keyword"
Google searches for "kuusamo" by search region
The occurrence of hashtags on Instagram
The number of likes for posts with hashtags on Instagram
Hotel customer satisfaction
Average customer satisfaction score on Booking.com given by hotel customers in December was 8.88/10.
Hotel customer satisfaction by nationalities
Hotel customer satisfaction comparison between regions
Sources: Airdna, Booking.Com, Business Finland, Finavia, Finnish Meteorological Institute, Global Blue, Statistics Finland, Tak Research
Raportin tarjoavat Ruka-Kuusamo Matkailu ry ja Naturpolis Oy