Kuusamo
Accommodation and Travel Stats

December 2019

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Kuusamo: Tourism in a nutshell

Total
icon: new 144,000
20 %
Registered Accommodation
icon: star 80,000
5 %
icon: finland 44,400
15 %
icon: foreign 35,500
6 %
Non-registered Accommodation
icon: star 64,200
45 %
Total
icon: new 35,000
17 %
Registered Accommodation
icon: star 19,500
2 %
icon: finland 11,200
8 %
icon: foreign 8,300
5 %
Non-registered Accommodation
icon: star 15,500
45 %
Total
icon: new 5.7 mill.
31 %
Registered Accommodation
icon: star 3.6 mill. €
31 %
Average prices:
Night
45.00 €
7.30 €
Room
143.10 €
24.80 €
RevPAR
87.70 €
23.30 €
Non-registered Accommodation
icon: star 2.1 mill.
31 %
Average prices:
Adr
156.50 €
3.90 €
RevPAR
126.10 €
18.40 €
Registered Accommodation
icon: establishment 36
3 %
icon: room 1,400
3 %
icon: bed 4,900
7 %
Non-registered Accommodation
icon: establishment 640
20 %
icon: room 1,300
24 %
Registered Accommodation
icon: room 61 %
12 %
icon: bed 54 %
18 %
Non-registered Accommodation
icon: entire place 81 %
20 %
Registered Accommodation
icon: star 4.1
3 %
icon: finland 4.0
7 %
icon: foreign 4.3
0 %

Paid bed nights

Registered bed nights increased five percent

In December 2019, 80,000 registered bed nights were recorded in Kuusamo (+4.8 %), of which 44,400 nights were spent by domestic visitors and 35,500 nights by foreigners. Registered domestic bed nights increased 15 percent and registered foreign bed nights decreased six percent. In total, registered bed nights increased five percent from last year's December.

68,500 nights (-0.5 %) were spend by leisure visitors and 11,500 nights (+54.0 %) by business visitors.

Between January and December, 447,000 registered bed nights (+1.0 %) were recorded for domestic visitors and 150,000 (-2.6 %) for foreigners in Kuusamo, in total 598,000 (+0.1 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 4.5 percent

Total of 1.8 million registered bed nights (+1.2 %) were recorded in the whole country, of which 988,000 nights (+2.2 %) were spent by domestic visitors and 789,000 nights (-0.0 %) by foreigners.

The market share of Kuusamo out of total registered bed nights was 4.5 % (+0.2 percentage points), out of domestic bed nights 4.5 % and foreign bed nights 4.5 %.

Comparison of registered bed nights between regions

Length of stay increased three percent in registered accommodation

Length of stay in registered accommodation increased three percent compared to earlier year. In Kuusamo, length of stay in December was on average 4.1 nights and in Finland 2.0 nights (+1.9 %).

During December, domestic visitors stayed in registered accommodation in Kuusamo on average 4.0 nights (+0.9 %) and foreigners 4.3 nights (-0.4 %).

19,500 tourists arrived to registered accommodation

Arrivals to registered accommodation increased two percent compared to earlier year. Of all registered arrivals, 57.5 percent were domestic, and 42.5 percent were from foreign countries.

During December, domestic visitors stayed in registered accommodation in Kuusamo on average 4.0 nights (+0.25) and foreigners 4.3 nights (-0.02).

Visitors

Visitors by region

Visitors by city

Visitors by postal code

Visitor nights

Visitor nights by region

14,200 air travelers

The airport received a total of 14,200 passengers, which means air passenger arrivals increased two percent.

Of local passengers, 54.7 % arrived from abroad, thus the share of domestic passengers was 45.3 %.

In addition, there were 11,600 passengers departing the airport (+6.0 %), therefore the total number of trips via the airport was 25,800 (+4.0 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Accommodation sales 5.7 million euro

Total accommodation sales in December were 5.7 million euro (+1.3 million). The share of Airbnb and Vrbo was 36.7 percent. Therefore, registered accommodation sales were 3.6 million euro (+721,000) and non-registered sales 2.1 million euro (+607,000).

Total January-December sales were 39.5 million euro and they increased 8.2 million euro from the previous year.

Average prices

= change at least 10 %
December 2019
Amount
Change jan-December 2019
Amount
Change
Adr (Non-Registered) 156 € -2.4 % 136 € 9.0 %
Adr (Registered) 143 € 21.0 % 107 € 23.4 %
Revpar (Non-Registered) 126 € 17.0 % 96 € 35.6 %
Revpar (Registered) 88 € 36.1 % 49 € 32.5 %
Bed Night (Registered) 45 € 19.3 % 38 € 19.1 %

Total accommodation sales

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

36 accommodation establishments (+1)
1,400 rooms (-40)
4,900 beds (-380)

Room utilization 61.3 % (+6.8)
Unsold rooms 540
Bed utilization 54.1 % (+8.3)

Airbnb and Vrbo

640 accommodation establishments (+105)
620 apartments (+97)
1,300 rooms (+260)

Apartment utilization 80.6 % (+13)
Unsold apartments 120

Registered room utilization for establishments

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Finavia, Statistics Finland, Visitory Research Team

Raportin tarjoavat Ruka-Kuusamo Matkailu ry ja Naturpolis Oy

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