Kuusamo
Accommodation and Travel Stats

January 2020

text/custom_text_green.html

Kuusamo: Tourism in a nutshell

Total
icon: new 121,000
33 %
Registered Accommodation
icon: star 64,200
19 %
icon: finland 31,500
45 %
icon: foreign 32,800
2 %
Non-registered Accommodation
icon: star 56,300
52 %
Total
icon: new 29,300
34 %
Registered Accommodation
icon: star 15,800
22 %
icon: finland 9,300
31 %
icon: foreign 6,500
10 %
Non-registered Accommodation
icon: star 13,600
52 %
Total
icon: new 4.3 mill. €
38 %
Registered Accommodation
icon: star 2.6 mill. €
43 %
Average prices:
Night
40.10 €
4.50 €
Room
113.60 €
13.30 €
RevPAR
57.40 €
10.10 €
Non-registered Accommodation
icon: star 1.7 mill. €
43 %
Average prices:
Adr
144.60 €
8.60 €
RevPAR
105.20 €
1.30 €
Registered Accommodation
icon: establishment 38
9 %
icon: room 1,400
0 %
icon: bed 5,100
0 %
Non-registered Accommodation
icon: establishment 630
19 %
icon: room 1,300
23 %
Registered Accommodation
icon: room 50 %
7 %
icon: bed 41 %
14 %
Non-registered Accommodation
icon: entire place 73 %
7 %
Registered Accommodation
icon: star 4.1
2 %
icon: finland 3.4
10 %
icon: foreign 5.1
7 %

Paid bed nights

Registered bed nights increased 19 percent

In January 2020, 64,200 registered bed nights were recorded in Kuusamo (+19.4 %), of which 31,500 nights were spent by domestic visitors and 32,800 nights by foreigners. Registered domestic bed nights increased 45 percent and registered foreign bed nights increased two percent. In total, registered bed nights increased 19 percent from last year's January.

58,300 nights (+18.1 %) were spend by leisure visitors and 6,000 nights (+33.8 %) by business visitors.

Registered bed nights

Registered bed nights by country of arrival

Market share 3.8 percent

Total of 1.7 million registered bed nights (+8.0 %) were recorded in the whole country, of which 957,000 nights (+10.1 %) were spent by domestic visitors and 714,000 nights (+5.3 %) by foreigners.

The market share of Kuusamo out of total registered bed nights was 3.8 % (+0.4 percentage points), out of domestic bed nights 3.3 % and foreign bed nights 4.6 %.

Comparison of registered bed nights between regions

Length of stay was 4.1 nights in registered accommodation

Length of stay in registered accommodation decreased two percent compared to earlier year. In Kuusamo, length of stay in January was on average 4.1 nights and in Finland 2.0 nights (-1.9 %).

During January, domestic visitors stayed in registered accommodation in Kuusamo on average 3.4 nights and foreigners 5.1 nights .

15,800 tourists arrived to registered accommodation

Arrivals to registered accommodation increased 22 percent compared to earlier year. Of all registered arrivals, 58.9 percent were domestic, and 41.1 percent were from foreign countries.

During January, domestic visitors stayed in registered accommodation in Kuusamo on average 3.4 nights (+0.32) and foreigners 5.1 nights (-0.4).

Visitors

Visitors by region

Visitors by city

Visitors by postal code

Visitor nights

Visitor nights by region

8,600 air travelers

The airport received a total of 8,600 passengers, which means air passenger arrivals increased 20 percent.

Of local passengers, 49.7 % arrived from abroad, thus the share of domestic passengers was 50.3 %.

In addition, there were 10,400 passengers departing the airport (+11.9 %), therefore the total number of trips via the airport was 19,000 (+15.5 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Accommodation sales 4.3 million euro

Total accommodation sales in January were 4.3 million euro (+1.2 million). The share of Airbnb and Vrbo was 39.7 percent. Therefore, registered accommodation sales were 2.6 million euro (+661,000) and non-registered sales 1.7 million euro (+511,000).

Average prices

= change at least 10 %
January 2020
Amount
Change
Adr (Non-Registered) 145 € -5.6 %
Adr (Registered) 114 € 13.2 %
Revpar (Non-Registered) 105 € 1.2 %
Revpar (Registered) 57 € 21.4 %
Bed Night (Registered) 40 € 12.7 %

Total accommodation sales

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

38 accommodation establishments (+3)
1,400 rooms (+3)
5,100 beds (-1)

Room utilization 50.5 % (+3.4)
Unsold rooms 720
Bed utilization 40.8 % (+4.9)

Airbnb and Vrbo

630 accommodation establishments (+101)
610 apartments (+94)
1,300 rooms (+250)

Apartment utilization 72.8 % (+4.9)
Unsold apartments 166

Registered room utilization for establishments

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Share this report

Sources: Airdna, Business Finland, Finavia, Statistics Finland, Visitory Research Team

Raportin tarjoavat Ruka-Kuusamo Matkailu ry ja Naturpolis Oy

kuusamo logo

More information available at the dashboard

Navigate

previous
next