Kuusamo
Accommodation and Travel Stats

February 2020

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel trends.

Temperature

Rainfall

Registered bed nights increased 26 percent

In February 2020, 94,100 bed nights were recorded in Kuusamo (+25.8 %), of which 67,000 nights were spent by domestic visitors and 27,100 nights by foreigners. Domestic bed nights increased 27 percent and foreign bed nights increased 22 percent. In total, bed nights increased 26 percent from last year's February.

85,700 nights (+23.5 %) were spend by leisure visitors and 8,400 nights (+55.5 %) by business visitors.

Between January and February, 97,500 bed nights (+31.3 %) were recorded for domestic visitors and 59,600 (+9.5 %) for foreigners in Kuusamo, in total 157,000 (+22.1 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 5.1 percent

Total of 1.8 million bed nights (+6.7 %) were recorded in the whole country, of which 1.2 million nights (+9.5 %) were spent by domestic visitors and 612,000 nights (+1.4 %) by foreigners.

The market share of Kuusamo out of total bed nights was 5.1 % (+0.8 percentage points), out of domestic bed nights 5.4 % and foreign bed nights 4.4 %.

22,000 tourists arrived to accommodation

Arrivals to registered accommodation increased 24 percent compared to earlier year. Of all arrivals, 74.8 percent were domestic, and 25.2 percent were from foreign countries.

During February, domestic visitors stayed in registered accommodation in Kuusamo on average 4.1 nights (+0.15) and foreigners 4.9 nights (-0.29).

11,800 air travelers

The airport received a total of 11,800 passengers, which means air passenger arrivals increased 20 percent.

Of local passengers, 44.0 % arrived from abroad, thus the share of domestic passengers was 56.0 %.

In addition, there were 12,000 passengers departing the airport (+20.1 %), therefore the total number of trips via the airport was 23,800.

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Accommodation sales 4.0 million euro

Registered accommodation sales in February were 4.0 million euro (+860,000).

Registered January-February sales were 6.5 million euro and they increased 1.5 million euro from the previous year.

Average prices

= change at least 10 %
February 2020
Amount
Change jan-February 2020
Amount
Change
Adr (Registered) 127 € 0.8 % 122 € 5.6 %
Revpar (Registered) 90 € 4.5 % 74 € 12.4 % 
Bed Night (Registered) 43 € 1.2 % 42 € 5.6 %

Tax free sales +9.1 % (January)

Tax free sales increased nine percent from the previous year.

(Russians +11.0 %, Chinese +85.0 %, Japanese +516.4 %)

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

36 accommodation establishments (+2)
1,500 rooms (+156)
5,000 beds (+240)

Room utilization 70.8 % (+2.5)
Unsold rooms 430

Registered room utilization

Website's user sessions by language

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in February was 8.75/10 (+0.22).

Sources: Booking.Com, Business Finland, Finavia, Global Blue, Statistics Finland


Raportin tarjoavat Ruka-Kuusamo Matkailu ry ja Naturpolis Oy
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