Kuusamo
Accommodation and Travel Stats

March 2020

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Kuusamo: Tourism in a nutshell

Total
icon: new 139,000
1 %
Registered Accommodation
icon: star 57,600
29 %
icon: finland 50,000
26 %
icon: foreign 7,600
47 %
Non-registered Accommodation
icon: star 81,300
39 %
Top 3 (Reg.):
Germany
2,100
137 %
Netherlands
1,700
47 %
Russia
1,100
78 %
Total
icon: new 33,800
9 %
Registered Accommodation
icon: star 14,200
38 %
icon: finland 12,400
37 %
icon: foreign 1,800
47 %
Non-registered Accommodation
icon: star 19,600
39 %
Top 3 (Reg.):
Germany
490
44 %
Netherlands
410
36 %
Russia
270
69 %
Total
icon: new 5.3 mill.
1 %
Registered Accommodation
icon: star 2.8 mill. €
1 %
Average prices:
Night
48.80 €
3.40 €
Room
139.10 €
3.10 €
RevPAR
68.80 €
22.90 €
Non-registered Accommodation
icon: star 2.5 mill.
1 %
Average prices:
Adr
145.90 €
10.40 €
RevPAR
113.60 €
5.30 €
Registered Accommodation
icon: establishment 38
12 %
icon: room 1,500
13 %
icon: bed 5,200
1 %
Non-registered Accommodation
icon: establishment 880
52 %
icon: room 1,700
53 %
Registered Accommodation
icon: room 50 %
27 %
icon: bed 39 %
23 %
Non-registered Accommodation
icon: entire place 78 %
3 %
Registered Accommodation
icon: star 4.1
15 %
icon: finland 4.0
18 %
icon: foreign 4.2
1 %

Paid bed nights

57,600 registered bed nights

In March 2020, 57,600 registered bed nights were recorded in Kuusamo (-29.3 %), of which 50,000 nights were spent by domestic visitors and 7,600 nights by foreigners. Registered domestic bed nights decreased 26 percent and registered foreign bed nights decreased 47 percent. In total, registered bed nights decreased 29 percent from last year's March.

Most foreign registered bed nights were recorded for travelers from Germany (2,100 nights).

52,300 nights (-28.9 %) were spend by leisure visitors and 5,300 nights (-32.9 %) by business visitors.

Between January and March, 150,000 registered bed nights (+5.9 %) were recorded for domestic visitors and 68,000 (-1.1 %) for foreigners in Kuusamo, in total 218,000 (+3.6 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 5.8 percent

Total of 996,000 registered bed nights (-46.6 %) were recorded in the whole country, of which 730,000 nights (-43.7 %) were spent by domestic visitors and 265,000 nights (-53.2 %) by foreigners.

The market share of Kuusamo out of total registered bed nights was 5.8 % (+1.4 percentage points), out of domestic bed nights 6.8 % and foreign bed nights 2.9 %.

Comparison of registered bed nights between regions

Length of stay increased 15 percent in registered accommodation

Length of stay in registered accommodation increased 15 percent compared to earlier year. In Kuusamo, length of stay in March was on average 4.1 nights and in Finland 2.3 nights (+14.6 %).

During March, domestic visitors stayed in registered accommodation in Kuusamo on average 4.0 nights (+9.9 %) and foreigners 4.2 nights (-3.3 %).

14,200 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 38 percent compared to earlier year. Of all registered arrivals, 87.2 percent were domestic, and 12.8 percent were from foreign countries.

During March, domestic visitors stayed in registered accommodation in Kuusamo on average 4.0 nights (+0.61) and foreigners 4.2 nights (+0.03).

Visitors

Visitors by region

Visitors by city

Visitors by postal code

Visitor nights

Visitor nights by region

5,000 air travelers

The airport received a total of 5,000 passengers, which means air passenger arrivals decreased 44 percent.

Of local passengers, 21.5 % arrived from abroad, thus the share of domestic passengers was 78.5 %.

In addition, there were 6,300 passengers departing the airport (-32.5 %), therefore the total number of trips via the airport was 11,200 (-37.9 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Accommodation sales 5.3 million euro

Total accommodation sales in March were 5.3 million euro (-45,200). The share of Airbnb and Vrbo was 46.9 percent. Therefore, registered accommodation sales were 2.8 million euro (-884,000) and non-registered sales 2.5 million euro (+838,000).

Total January-March sales were 15.3 million euro and they increased 2.8 million euro from the previous year.

Average prices

= change at least 10 %
March 2020
Amount
Change jan-March 2020
Amount
Change
Adr (Non-Registered) 146 € 7.7 % 141 € -3.6 %
Adr (Registered) 139 € 2.3 % 127 € 3.3 %
Revpar (Non-Registered) 114 € 4.9 % 110 € 14.5 %
Revpar (Registered) 69 € -25.0 % 72 € -2.7 %
Bed Night (Registered) 49 € 7.6 % 43 € 4.1 %

Total accommodation sales

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

38 accommodation establishments (+4)
1,500 rooms (+177)
5,200 beds (+53)

Room utilization 49.5 % (-18)
Unsold rooms 760
Bed utilization 39.0 % (-12)

Airbnb and Vrbo

880 accommodation establishments (+300)
860 apartments (+300)
1,700 rooms (+600)

Apartment utilization 77.9 % (-2.1)
Unsold apartments 190

Registered room utilization for establishments

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Business Finland, Finavia, Statistics Finland, Visitory Research Team

Raportin tarjoavat Ruka-Kuusamo Matkailu ry ja Naturpolis Oy

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