Kuusamo
Accommodation and Travel Stats

July 2020

Kuusamo: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 71,800
45 %
icon: finland 70,700
58 %
icon: foreign 1,100
77 %
Top 3:
Germany
320
73 %
Estonia
191
22 %
Netherlands
105
54 %
Visitors icon
Visitors
icon: star 30,000
35 %
icon: finland 29,400
49 %
icon: foreign 660
75 %
Top 3:
Germany
192
70 %
Estonia
159
45 %
Netherlands
55
61 %
Accommodation Sales icon
Accommodation Sales
icon: star 1.9 mill.
32 %
Average prices:
Night
25.80 €
2.60 €
Room
72.20 €
3.60 €
RevPAR
40.10 €
2.70 €
Capacity icon
Capacity
icon: establishment 39
8 %
icon: room 1,400
11 %
icon: bed 5,200
11 %
Tax Free icon
Tax Free (January)
icon: star 9 %
Russia
11 %
China
85 %
Japan
516 %
Weather icon
Weather
icon: temperature 14.5 °C
1.6 °C
icon: rainfall 115 mm
43 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased 45 percent

In July 2020, 71,800 bed nights were recorded in Kuusamo (+45.4 %), of which 70,700 nights were spent by domestic visitors and 1,100 nights by foreigners. Domestic bed nights increased 58 percent and foreign bed nights decreased 77 percent. In total, bed nights increased 45 percent from last year's July.

Most foreign bed nights were recorded for travelers from Germany (320 nights).

66,700 nights (+47.3 %) were spend by leisure visitors and 5,000 nights (+24.2 %) by business visitors.

Between January and July, 258,000 bed nights (-9.7 %) were recorded for domestic visitors and 69,300 (-21.2 %) for foreigners in Kuusamo, in total 327,000 (-12.4 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 2.8 percent

Total of 2.6 million bed nights (-21.7 %) were recorded in the whole country, of which 2.4 million nights (-2.2 %) were spent by domestic visitors and 141,000 nights (-82.3 %) by foreigners.

The market share of Kuusamo out of total bed nights was 2.8 % (+1.3 percentage points), out of domestic bed nights 2.9 % and foreign bed nights 0.8 %.

30,000 tourists arrived to accommodation

Arrivals to registered accommodation increased 35 percent compared to earlier year. Of all arrivals, 97.8 percent were domestic, and 2.2 percent were from foreign countries.

During July, domestic visitors stayed in registered accommodation in Kuusamo on average 2.4 nights (+0.13) and foreigners 1.7 nights (-0.13).

Ferry arrivals from different harbors

Accommodation sales 1.9 million euro

Registered accommodation sales in July were 1.9 million euro (+454,000).

Registered January-July sales were 11.7 million euro and they decreased 2.4 million euro from the previous year.

Average prices

= change at least 10 %
July 2020
Amount
Change jan-July 2020
Amount
Change
Adr (Registered) 72 € -4.7 % 102 € -4.7 %
Revpar (Registered) 40 € 7.2 % 41 € -21.2 % 
Bed Night (Registered) 26 € -9.0 % 36 € -5.2 %

Tax free sales +9.1 % (January)

Tax free sales increased nine percent from the previous year.

(Russians +11.0 %, Chinese +85.0 %, Japanese +516.4 %)

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

39 accommodation establishments (+3)
1,400 rooms (+140)
5,200 beds (+520)

Room utilization 55.5 % (+6.2)
Unsold rooms 630
Bed utilization 41.4 % (+9.1)

Registered room utilization for establishments

Website's user sessions by language

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in July was 8.52/10 (-0.03).

Hotel customer satisfaction by nationalities

Share this report

Sources: Booking.Com, Business Finland, Finavia, Finnish Meteorological Institute, Global Blue, Statistics Finland

Raportin tarjoavat Ruka-Kuusamo Matkailu ry ja Naturpolis Oy

kuusamo logo

Navigate

previous
next