Kuusamo
Accommodation and Travel Stats

November 2020

Kuusamo: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 29,800
29 %
icon: finland 22,700
7 %
icon: foreign 7,100
60 %
Visitors icon
Visitors
icon: star 7,900
28 %
icon: finland 7,000
20 %
icon: foreign 920
61 %
Accommodation Sales icon
Accommodation Sales
icon: star 1.5 mill. €
10 %
Average prices:
Night
51.20 €
10.80 €
Room
115.00 €
1.20 €
RevPAR
35.10 €
10.60 €
Capacity icon
Capacity
icon: establishment 38
12 %
icon: room 1,500
13 %
icon: bed 5,300
15 %
utilization icon
Utilization
icon: room 0.3
22 %
icon: bed 0.19
38 %
Weather icon
Weather
icon: temperature -1.1 °C
4.8 °C
icon: rainfall 59 mm
1 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

29,800 registered bed nights

In November 2020, 29,800 bed nights were recorded in Kuusamo (-29.4 %), of which 22,700 nights were spent by domestic visitors and 7,100 nights by foreigners. Domestic bed nights decreased seven percent and foreign bed nights decreased 60 percent. In total, bed nights decreased 29 percent from last year's November.

25,600 nights (-28.9 %) were spend by leisure visitors and 4,200 nights (-32.2 %) by business visitors.

Between January and November, 413,000 bed nights (+2.6 %) were recorded for domestic visitors and 78,600 (-31.5 %) for foreigners in Kuusamo, in total 492,000 (-4.9 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 3.7 percent

Total of 816,000 bed nights (-47.9 %) were recorded in the whole country, of which 728,000 nights (-34.3 %) were spent by domestic visitors and 87,300 nights (-80.9 %) by foreigners.

The market share of Kuusamo out of total bed nights was 3.7 % (+1.0 percentage points), out of domestic bed nights 3.1 % and foreign bed nights 8.1 %.

Bed nights comparison between regions

7,900 tourists arrived to accommodation

Arrivals to registered accommodation decreased 28 percent compared to earlier year. Of all arrivals, 88.3 percent were domestic, and 11.7 percent were from foreign countries.

During November, domestic visitors stayed in registered accommodation in Kuusamo on average 3.3 nights (+0.44) and foreigners 7.7 nights (+0.14).

2,200 air travelers

The airport received a total of 2,200 passengers, which means air passenger arrivals decreased 29 percent.

Of local passengers, 10.7 % arrived from abroad, thus the share of domestic passengers was 89.3 %.

In addition, there were 1,900 passengers departing the airport (-13.5 %), therefore the total number of trips via the airport was 4,100 (-22.2 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Accommodation sales 3.4 million euro

Total accommodation sales in November were 3.4 million euro (+21,400). The share of Airbnb and Vrbo was 63.6 percent. Therefore, registered accommodation sales were 1.5 million euro (-176,000) and non-registered sales 2.2 million euro (+491,000).

Total January-November sales were 42.4 million euro and they increased 8.5 million euro from the previous year.

Average prices

= change at least 10 %
November 2020
Amount
Change jan-November 2020
Amount
Change
Adr (Non-Registered) 156 € 5.9 % 150 € 12.8 %
Adr (Registered) 115 € -1.0 % 104 € 1.0 %
Revpar (Non-Registered) 100 € -7.2 % 108 € 15.8 %
Bed Night (Registered) 51 € 26.9 % 38 € 2.9 %
Revpar (Registered) 35 € -23.2 % 41 € -10.5 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

38 accommodation establishments (+4)
1,500 rooms (+174)
5,300 beds (+700)

Room utilization 30.5 % (-8.8)
Unsold rooms 1,000
Bed utilization 18.6 % (-12)

Airbnb and Vrbo

920 accommodation establishments (+290)
900 apartments (+290)
1,800 rooms (+530)

Apartment utilization 64.2 % (-9.0)
Unsold apartments 320

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "kuusamo + keyword"

Google searches for "kuusamo" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in November was 8.53/10 (-0.1).

Hotel customer satisfaction by nationalities

Hotel customer satisfaction comparison between regions

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Sources: Airdna, Booking.Com, Business Finland, Finavia, Finnish Meteorological Institute, Statistics Finland, Tak Research

Raportin tarjoavat Ruka-Kuusamo Matkailu ry ja Naturpolis Oy

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