Accommodation and Travel Stats
Kuusamo: Tourism in a nutshell
29,800 registered bed nights
In November 2020, 29,800 bed nights were recorded in Kuusamo (-29.4 %), of which 22,700 nights were spent by domestic visitors and 7,100 nights by foreigners. Domestic bed nights decreased seven percent and foreign bed nights decreased 60 percent. In total, bed nights decreased 29 percent from last year's November.
25,600 nights (-28.9 %) were spend by leisure visitors and 4,200 nights (-32.2 %) by business visitors.
Between January and November, 413,000 bed nights (+2.6 %) were recorded for domestic visitors and 78,600 (-31.5 %) for foreigners in Kuusamo, in total 492,000 (-4.9 %) nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Bed nights by country of arrival
Bed nights comparison between regions
7,900 tourists arrived to accommodation
Arrivals to registered accommodation decreased 28 percent compared to earlier year. Of all arrivals, 88.3 percent were domestic, and 11.7 percent were from foreign countries.
During November, domestic visitors stayed in registered accommodation in Kuusamo on average 3.3 nights (+0.44) and foreigners 7.7 nights (+0.14).
2,200 air travelers
The airport received a total of 2,200 passengers, which means air passenger arrivals decreased 29 percent.
Of local passengers, 10.7 % arrived from abroad, thus the share of domestic passengers was 89.3 %.
In addition, there were 1,900 passengers departing the airport (-13.5 %), therefore the total number of trips via the airport was 4,100 (-22.2 %).
Arriving passengers (excl. transfers)
Arriving passengers from
Passengers on transfers from
Departing passengers to
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 3.4 million euro
Total accommodation sales in November were 3.4 million euro (+21,400). The share of Airbnb and Vrbo was 63.6 percent. Therefore, registered accommodation sales were 1.5 million euro (-176,000) and non-registered sales 2.2 million euro (+491,000).
Total January-November sales were 42.4 million euro and they increased 8.5 million euro from the previous year.
|Adr (Non-Registered)||156 €||5.9 %||150 €||12.8 %|
|Adr (Registered)||115 €||-1.0 %||104 €||1.0 %|
|Revpar (Non-Registered)||100 €||-7.2 %||108 €||15.8 %|
|Bed Night (Registered)||51 €||26.9 %||38 €||2.9 %|
|Revpar (Registered)||35 €||-23.2 %||41 €||-10.5 %|
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
38 accommodation establishments (+4)
1,500 rooms (+174)
5,300 beds (+700)
Room utilization 30.5 % (-8.8)
Unsold rooms 1,000
Bed utilization 18.6 % (-12)
Airbnb and Vrbo
920 accommodation establishments (+290)
900 apartments (+290)
1,800 rooms (+530)
Apartment utilization 64.2 % (-9.0)
Unsold apartments 320
Registered room utilization for establishments
Website's user sessions by language
Global Google searches for "kuusamo"
Global Google searches for "kuusamo + keyword"
Google searches for "kuusamo" by search region
The occurrence of hashtags on Instagram
The number of likes for posts with hashtags on Instagram
Hotel customer satisfaction
Average customer satisfaction score on Booking.com given by hotel customers in November was 8.53/10 (-0.1).
Hotel customer satisfaction by nationalities
Hotel customer satisfaction comparison between regions
Sources: Airdna, Booking.Com, Business Finland, Finavia, Finnish Meteorological Institute, Statistics Finland, Tak Research
Raportin tarjoavat Ruka-Kuusamo Matkailu ry ja Naturpolis Oy