Kuusamo
Accommodation and Travel Stats

August 2021

Kuusamo: Tourism in a nutshell

icon: star 43,400
15 %
icon: finland 40,900
13 %
icon: foreign 2,600
53 %
Top 3:
Germany
860
29 %
Netherlands
300
621 %
Spain
155
454 %
icon: star 17,700
7 %
icon: finland 16,500
6 %
icon: foreign 1,100
26 %
Top 3:
Germany
420
22 %
Netherlands
125
421 %
Italy
83
80 %
icon: star 1.6 mill. €
21 %
Average prices:
Night
36.90 €
2.00 €
Room
85.00 €
7.70 €
RevPAR
32.00 €
5.20 €
icon: establishment 40
2 %
icon: room 1,500
2 %
icon: bed 5,500
0 %
icon: room 38 %
8 %
icon: bed 24 %
15 %
icon: temperature 11.8 °C
1.2 °C
icon: rainfall 127 mm
71 mm

Registered bed nights increased 15 percent

In August 2021, 43,400 registered bed nights were recorded in Kuusamo (+14.5 %), of which 40,900 nights were spent by domestic visitors and 2,600 nights by foreigners. Registered domestic bed nights increased 13 percent and registered foreign bed nights increased 53 percent. In total, registered bed nights increased 15 percent from last year's August.

Most foreign registered bed nights were recorded for travelers from Germany (860 nights).

37,500 nights (+7.9 %) were spend by leisure visitors and 6,000 nights (+86.8 %) by business visitors.

Between January and August, 421,000 registered bed nights (+43.2 %) were recorded for domestic visitors and 6,600 (-90.7 %) for foreigners in Kuusamo, in total 428,000 (+17.2 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 2.1 percent

Total of 2.1 million registered bed nights (+22.9 %) were recorded in the whole country, of which 1.8 million nights (+17.7 %) were spent by domestic visitors and 262,000 nights (+75.6 %) by foreigners.

The market share of Kuusamo out of total registered bed nights was 2.1 % (-0.2 percentage points), out of domestic bed nights 2.3 % and foreign bed nights 1.0 %.

Comparison of registered bed nights between regions

17,700 tourists arrived to registered accommodation

Arrivals to registered accommodation increased seven percent compared to earlier year. Of all registered arrivals, 93.5 percent were domestic, and 6.5 percent were from foreign countries.

During August, domestic visitors stayed in registered accommodation in Kuusamo on average 2.5 nights (+0.15) and foreigners 2.2 nights (+0.39).

Visitor days

Visitor days by region

Visitor days by city

Visitor days by postal code

Visitor nights

Visitor nights by region

1,300 air travelers

The airport received a total of 1,300 passengers, which means air passenger arrivals increased 250 percent.

Of local passengers, 0.0 % arrived from abroad, thus the share of domestic passengers was 100.0 %.

In addition, there were 1,500 passengers departing the airport (+343.4 %), therefore the total number of trips via the airport was 2,800 (+293.0 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Accommodation sales 3.1 million euro

Total accommodation sales in August were 3.1 million euro (-646,000). The share of Airbnb and Vrbo was 48.9 percent. Therefore, registered accommodation sales were 1.6 million euro (+279,000) and non-registered sales 1.5 million euro (-925,000).

Total January-August sales were 32.6 million euro and they increased 1.2 million euro from the previous year.

Average prices

= change at least 10 %
August 2021
Amount
Change jan-August 2021
Amount
Change
Adr (Non-Registered) 160 € 3.6 % 158 € 7.1 %
Adr (Registered) 85 € 10.0 % 109 € 2.0 %
Revpar (Non-Registered) 83 € -25.3 % 93 € -12.0 %
Bed Night (Registered) 37 € 5.7 % 39 € 1.0 %
Revpar (Registered) 32 € 19.2 % 46 € 7.1 %

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

40 accommodation establishments (-1)
1,500 rooms (+31)
5,500 beds (+27)

Room utilization 37.7 % (+2.9)
Unsold rooms 960
Bed utilization 24.2 % (+3.1)

Airbnb and Vrbo

730 accommodation establishments (-187)
700 apartments (-193)
1,500 rooms (-360)

Apartment utilization 51.9 % (-20)
Unsold apartments 340

Registered room utilization for establishments

Accommodation customer satisfaction (June)

Average customer satisfaction score on Booking.com given by accommodation customers in June was 8.16/10 (-0.26).

Accommodation customer satisfaction by nationalities

Accommodation customer satisfaction comparison between regions

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Booking.Com, Business Finland, Finavia, Finnish Meteorological Institute, Statistics Finland, Tak Research

Raportin tarjoavat Ruka-Kuusamo Matkailu ry ja Naturpolis Oy

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