Kuusamo
Accommodation and Travel Stats

July 2022

Kuusamo: Tourism in a nutshell

icon: star 50,200
39 %
icon: finland 46,900
42 %
icon: foreign 3,300
143 %
Top 3:
Germany
910
81 %
Switzerland
460
568 %
Netherlands
400
304 %
icon: star 18,500
43 %
icon: finland 16,900
47 %
icon: foreign 1,700
160 %
Top 3:
Germany
500
131 %
Switzerland
230
536 %
Estonia
138
263 %
icon: star 1.6 mill. €
38 %
Average prices:
Night
32.80 €
0.60 €
Room
84.90 €
4.60 €
RevPAR
33.30 €
20.50 €
icon: establishment 42
5 %
icon: room 1,600
2 %
icon: bed 5,500
0 %
icon: room 39 %
35 %
icon: bed 29 %
36 %
icon: temperature 14.9 °C
2.1 °C
icon: rainfall 69 mm
39 mm

50,200 registered bed nights

In July 2022, 50,200 registered bed nights were recorded in Kuusamo (-39.0 %), of which 46,900 nights were spent by domestic visitors and 3,300 nights by foreigners. Registered domestic bed nights decreased 42 percent and registered foreign bed nights increased 143 percent. In total, registered bed nights decreased 39 percent from last year's July.

Most foreign registered bed nights were recorded for travelers from Germany (910 nights).

45,500 nights (-39.0 %) were spend by leisure visitors and 4,700 nights (-38.3 %) by business visitors.

Between January and July, 358,000 registered bed nights (-5.8 %) were recorded for domestic visitors and 55,400 (+1,271.3 %) for foreigners in Kuusamo, in total 414,000 (+7.6 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 1.5 percent

Total of 3.3 million registered bed nights (-3.4 %) were recorded in the whole country, of which 2.7 million nights (-15.4 %) were spent by domestic visitors and 563,000 nights (+203.8 %) by foreigners.

The market share of Kuusamo out of total registered bed nights was 1.5 % (-0.9 percentage points), out of domestic bed nights 1.7 % and foreign bed nights 0.6 %.

Comparison of registered bed nights between regions

18,500 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 43 percent compared to earlier year. Of all registered arrivals, 91.0 percent were domestic, and 9.0 percent were from foreign countries.

During July, domestic visitors stayed in registered accommodation in Kuusamo on average 2.8 nights (+0.23) and foreigners 2.0 nights (-0.14).

Visitor days

Visitor days by region

Visitor days by city

Visitor days by postal code

Visitor nights

Visitor nights by region

1,800 air travelers

The airport received a total of 1,800 passengers, which means air passenger arrivals increased five percent.

Of local passengers, 0.0 % arrived from abroad, thus the share of domestic passengers was 100.0 %.

In addition, there were 1,600 passengers departing the airport (+0.6 %), therefore the total number of trips via the airport was 3,400 (+3.0 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Accommodation sales 3.4 million euro

Total accommodation sales in July were 3.4 million euro (-1.5 million). The share of Airbnb and Vrbo was 51.3 percent. Therefore, registered accommodation sales were 1.6 million euro (-1.0 million) and non-registered sales 1.7 million euro (-498,000).

Total January-July sales were 31.5 million euro and they increased 2.0 million euro from the previous year.

Average prices

= change at least 10 %
July 2022
Amount
Change jan-July 2022
Amount
Change
Adr (Non-Registered) 143 € -9.4 % 157 € -0.9 %
Revpar (Non-Registered) 108 € 5.7 % 111 € 18.1 %
Adr (Registered) 85 € -5.1 % 124 € 10.1 %
Revpar (Registered) 33 € -38.1 % 57 € 19.6 %
Bed Night (Registered) 33 € 1.8 % 44 € 13.4 %

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

42 accommodation establishments (+2)
1,600 rooms (+27)
5,500 beds (+12)

Room utilization 39.2 % (-21)
Unsold rooms 940
Bed utilization 29.3 % (-17)

Airbnb and Vrbo

650 accommodation establishments (-192)
630 apartments (-194)
1,300 rooms (-400)

Apartment utilization 75.4 % (+11)
Unsold apartments 155

Registered room utilization for establishments

Accommodation customer satisfaction (June)

Average customer satisfaction score on Booking.com given by accommodation customers in June was 7.97/10 (-0.19).

Accommodation customer satisfaction by nationalities

Accommodation customer satisfaction comparison between regions

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Booking.Com, Business Finland, Finavia, Finnish Meteorological Institute, Statistics Finland, Tak Research

Raportin tarjoavat Ruka-Kuusamo Matkailu ry ja Naturpolis Oy

kuusamo logo

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