Kymenlaakso
Accommodation and Travel Stats

June 2021

Kymenlaakso: Tourism in a nutshell

Registered accommodation. All changes are relative to the same period a year ago.

Bed Nights (May)

15,200

80 %

14,200

77 %

1,000

154 %

Visitors (May)

8,700

116 %

8,400

117 %

310

99 %

Accommodation Sales (May)

929,000 €

113 %

Average prices:

Night

61.00 €

9.30 €

Room

92.70 €

2.40 €

RevPAR

26.10 €

5.10 €

Capacity (May)

14 %

1,100

57 %

2,500

43 %

Foreign Visitor Spending (May)

422,000 €

99 %

Daily Visitors

275,000 €

Overnight Visitors

146,000 €

Weather

19.2 °C

1.3 °C

32 mm

51 mm

Registered bed nights increased 80 percent (May)

In May 2021, 15,200 registered bed nights were recorded in Kymenlaakso (+80.3 %), of which 14,200 nights were spent by domestic visitors and 1,000 nights by foreigners. Registered domestic bed nights increased 77 percent and registered foreign bed nights increased 154 percent. In total, registered bed nights increased 80 percent from last year's May.

9,500 nights (+122.3 %) were spend by leisure visitors and 5,700 nights (+37.2 %) by business visitors.

Between January and May, 44,700 registered bed nights (+14.1 %) were recorded for domestic visitors and 4,400 (-53.3 %) for foreigners in Kymenlaakso, in total 49,100 (+1.1 %) registered nights.

Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.

Registered bed nights

Registered bed nights by country of arrival

Market share 1.8 percent (May)

Total of 850,000 registered bed nights (+183.7 %) were recorded in the whole country, of which 779,000 nights (+177.9 %) were spent by domestic visitors and 71,600 nights (+266.2 %) by foreigners.

The market share of Kymenlaakso out of total registered bed nights was 1.8 % (-1.0 percentage points), out of domestic bed nights 1.8 % and foreign bed nights 1.4 %.

Registered bed nights comparison between regions

8,700 tourists arrived to registered accommodation (May)

Arrivals to registered accommodation increased 116 percent compared to earlier year. Of all registered arrivals, 96.5 percent were domestic, and 3.5 percent were from foreign countries.

During May, domestic visitors stayed in registered accommodation in Kymenlaakso on average 1.7 nights (-0.39) and foreigners 3.2 nights (+0.7).

Ferry arrivals from different harbors

International = International cruise ships

Trips by Russian travelers over the eastern border increased 43 percent

A total of 29,000 Russians arrived in Finland over the eastern border crossings.

The share of southeastern border stations was 69.4 percent.

Vaalimaa: 8,200 (+70.0 %)
Nuijamaa: 8,700 (+43.9 %)
Imatra: 3,200 (+40.6 %)
Vainikkala (train): 5.0

Niirala: 6,000 (+29.3 %)
Vartius: 1,800 (+18.3 %)
Kuusamo: 21 (-65.0 %)
Salla: 79 (+88.1 %)
Raja-Jooseppi: 52 (+85.7 %)

Russian visa applications increased 370 percent

There was a total of 2,800 visa applications to Finland made by the Russians. 55.1 percent were done at St. Petersburg's consulate.

Foreign visitors and their consumption (May)

The number of foreign visitors in May was 3,000 (+99.4 %). Out of them 2,100 were on a daytrip and 880 stayed at least for one night.

The cumulative number of foreign visitors between January and May was 16,100 (-77.5 %).

Total consumption of these visitors in Kymenlaakso in May was 422,000 euro (140 per visitor). Overnight visitors spent 146,000 euro and day visitors 275,000 euro. Between January and May the consumption was 2.2 million euro.

The figures are estimates and based on TAK Border Research results.

Accommodation sales 929,000 euro (May)

Registered accommodation sales in May were 929,000 euro (+492,000).

Registered January-May sales were 3.4 million euro and they increased 141,000 euro from the previous year.

Average prices

= change at least 10 %
	May 2021 Amount	Change	jan-May 2021 Amount	Change
Adr (Registered)	93 €	2.7 %	96 €	-2.7 %
Bed Night (Registered)	61 €	17.9 %	69 €	3.2 %
Revpar (Registered)	26 €	24.3 %	22 €	-20.1 %

adr=average daily rate, revpar=revenue per available room (adr * utilization), bed night=accommodation sales per bed nights

Duty-free invoice vouchers stamped at the border stations

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization (May)

Registered Accommodation

25 accommodation establishments (+3)
1,100 rooms (+390)
2,500 beds (+750)

Room utilization 28.2 % (+4.9)
Unsold rooms 760
Bed utilization 17.2 % (+4.7)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "kymenlaakso"

Global Google searches for "kymenlaakso + keyword"

Google searches for "kymenlaakso" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction by nationalities

Accommodation customer satisfaction comparison between regions

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Sources: Business Finland, Finnish Border Guard, Finnish Meteorological Institute, Ministry For Foreign Affairs Of Finland, Statistics Finland, Tak Border Research

Kymenlaakson liitto
PL 2, 45101 KOUVOLA
Hovioikeudenkatu 6, 45100 Kouvola

More information available at the dashboard

Kymenlaakso Accommodation and Travel Stats