Kymenlaakso
Accommodation and Travel Stats

December 2020

Kymenlaakso: Tourism in a nutshell

Bed Nights icon
Bed Nights (November)
icon: star 11,600
36 %
icon: finland 9,700
32 %
icon: foreign 2,000
51 %
Top 3:
United Kingdom
500
53 %
Lithuania
390
762 %
Estonia
260
58 %
Visitors icon
Visitors (November)
icon: star 6,800
43 %
icon: finland 6,400
35 %
icon: foreign 420
80 %
Top 3:
United Kingdom
63
45 %
Estonia
62
77 %
Ireland
24
14 %
Accommodation Sales icon
Accommodation Sales (November)
icon: star 891,000 €
30 %
Average prices:
Night
76.60 €
6.40 €
Room
105.40 €
4.50 €
RevPAR
29.70 €
8.80 €
Capacity icon
Capacity (November)
icon: establishment 27
4 %
icon: room 990
9 %
icon: bed 2,400
7 %
Foreign Visitor Spending icon
Foreign Visitor Spending (November)
icon: foreign 1.0 mill. €
80 %
Daily Visitors
729,000 €
Overnight Visitors
286,000 €
Weather icon
Weather
icon: temperature -0.4 °C
2.0 °C
icon: rainfall 64 mm
26 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

11,600 registered bed nights (November)

In November 2020, 11,600 bed nights were recorded in Kymenlaakso (-35.8 %), of which 9,700 nights were spent by domestic visitors and 2,000 nights by foreigners. Domestic bed nights decreased 32 percent and foreign bed nights decreased 51 percent. In total, bed nights decreased 36 percent from last year's November.

Most foreign bed nights were recorded for travelers from United Kingdom (500 nights).

4,700 nights (-38.9 %) were spend by leisure visitors and 7,000 nights (-33.6 %) by business visitors.

Between January and November, 188,000 bed nights (-19.9 %) were recorded for domestic visitors and 22,200 (-60.3 %) for foreigners in Kymenlaakso, in total 210,000 (-27.7 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 1.4 percent (November)

Total of 815,000 bed nights (-47.9 %) were recorded in the whole country, of which 728,000 nights (-34.3 %) were spent by domestic visitors and 87,200 nights (-80.9 %) by foreigners.

The market share of Kymenlaakso out of total bed nights was 1.4 % (+0.3 percentage points), out of domestic bed nights 1.3 % and foreign bed nights 2.3 %.

Bed nights comparison between regions

6,800 tourists arrived to accommodation (November)

Arrivals to registered accommodation decreased 43 percent compared to earlier year. Of all arrivals, 93.9 percent were domestic, and 6.1 percent were from foreign countries.

During November, domestic visitors stayed in registered accommodation in Kymenlaakso on average 1.5 nights (+0.06) and foreigners 4.7 nights (+2.8).

Ferry arrivals from different harbors

25,000 Russian travelers via eastern border

A total of 25,000 Russians arrived in Finland over the eastern border crossings.

  • Vaalimaa: 6,400 (-92.3 %)
  • Nuijamaa: 6,800 (-94.5 %)
  • Imatra: 3,500 (-94.3 %)
  • Niirala: 5,300 (-79.2 %)
  • Vartius: 1,900 (-81.5 %)
  • Kuusamo: 111 (-85.0 %)
  • Salla: 54 (-98.4 %)
  • Raja-Jooseppi: 35 (-98.9 %)

Russian visa applications decreased 99 percent

There was a total of 670 visa applications to Finland made by the Russians. 48.7 percent were done at St. Petersburg's consulate.

Foreign visitors and their consumption (November)

The number of foreign visitors in November was 7,400 (-79.9 %). Out of them 5,600 were on a daytrip and 1,700 stayed at least for one night.

The cumulative number of foreign visitors between January and November was 123,000 (-65.9 %).

Total consumption of these visitors in Kymenlaakso in November was 1.0 million euro (138 per visitor). Overnight visitors spent 286,000 euro and day visitors 729,000 euro. Between January and November the consumption was 17.0 million euro.

Accommodation sales 891,000 euro (November)

Registered accommodation sales in November were 891,000 euro (-381,000).

Registered January-November sales were 11.7 million euro and they decreased 4.6 million euro from the previous year.

Average prices

= change at least 10 %
November 2020
Amount
Change jan-November 2020
Amount
Change
Adr (Registered) 105 € 4.4 % 101 € 1.7 %
Bed Night (Registered) 77 € 9.2 % 56 € -0.5 %
Revpar (Registered) 30 € -22.9 % 38 € -9.6 %

Duty-free invoice vouchers stamped at the border stations

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization (November)

Registered Accommodation

27 accommodation establishments (-1)
990 rooms (-102)
2,400 beds (-170)

Room utilization 28.2 % (-10.0)
Unsold rooms 710
Bed utilization 16.2 % (-7.3)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "kymenlaakso + keyword"

Google searches for "kymenlaakso" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction by nationalities

Hotel customer satisfaction comparison between regions

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Sources: Business Finland, Finnish Border Guard, Finnish Meteorological Institute, Ministry For Foreign Affairs Of Finland, Statistics Finland, Tak Border Research

Kymenlaakson liitto
PL 2, 45101 KOUVOLA
Hovioikeudenkatu 6, 45100 Kouvola

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