Kymenlaakso
Accommodation and Travel Stats

September 2021

Kymenlaakso: Tourism in a nutshell

Bed Nights icon
Bed Nights (August)
icon: star 33,300
4 %
icon: finland 31,400
6 %
icon: foreign 1,900
27 %
Visitors icon
Visitors (August)
icon: star 20,200
8 %
icon: finland 19,200
8 %
icon: foreign 970
7 %
Accommodation Sales icon
Accommodation Sales (August)
icon: star 2.0 mill. €
4 %
Average prices:
Night
59.60 €
0.40 €
Room
106.50 €
3.30 €
RevPAR
54.00 €
8.00 €
Capacity icon
Capacity (August)
icon: establishment 28
8 %
icon: room 1,100
10 %
icon: bed 2,600
5 %
Foreign Visitor Spending icon
Foreign Visitor Spending (August)
icon: foreign 1.5 mill. €
7 %
Daily Visitors
983,000 €
Overnight Visitors
538,000 €
Weather icon
Weather
icon: temperature 9.0 °C
3.7 °C
icon: rainfall 26 mm
25 mm

Registered bed nights increased four percent (August)

In August 2021, 33,300 registered bed nights were recorded in Kymenlaakso (+3.5 %), of which 31,400 nights were spent by domestic visitors and 1,900 nights by foreigners. Registered domestic bed nights increased six percent and registered foreign bed nights decreased 27 percent. In total, registered bed nights increased four percent from last year's August.

23,200 nights (+14.5 %) were spend by leisure visitors and 10,100 nights (-15.2 %) by business visitors.

Between January and August, 171,000 registered bed nights (+24.7 %) were recorded for domestic visitors and 9,800 (-38.4 %) for foreigners in Kymenlaakso, in total 181,000 (+18.2 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 1.6 percent (August)

Total of 2.1 million registered bed nights (+23.1 %) were recorded in the whole country, of which 1.8 million nights (+17.9 %) were spent by domestic visitors and 264,000 nights (+77.0 %) by foreigners.

The market share of Kymenlaakso out of total registered bed nights was 1.6 % (-0.3 percentage points), out of domestic bed nights 1.8 % and foreign bed nights 0.7 %.

Registered bed nights comparison between regions

20,200 tourists arrived to registered accommodation (August)

Arrivals to registered accommodation increased eight percent compared to earlier year. Of all registered arrivals, 95.2 percent were domestic, and 4.8 percent were from foreign countries.

During August, domestic visitors stayed in registered accommodation in Kymenlaakso on average 1.6 nights (-0.03) and foreigners 1.9 nights (-0.9).

Ferry arrivals from different harbors

Trips by Russian travelers over the eastern border increased 40 percent

A total of 33,400 Russians arrived in Finland over the eastern border crossings.

  • Vaalimaa: 9,700 (+52.9 %)
  • Nuijamaa: 10,600 (+73.2 %)
  • Imatra: 2,900 (-11.9 %)
  • Niirala: 6,800 (+38.9 %)
  • Vartius: 2,200 (+14.8 %)
  • Kuusamo: 62 (+40.9 %)
  • Salla: 117 (+77.3 %)
  • Raja-Jooseppi: 73 (+114.7 %)

Russian visa applications increased 290 percent (August)

There was a total of 2,500 visa applications to Finland made by the Russians. 56.7 percent were done at St. Petersburg's consulate.

Foreign visitors and their consumption (August)

The number of foreign visitors in August was 10,800 (+6.8 %). Out of them 7,600 were on a daytrip and 3,200 stayed at least for one night.

The cumulative number of foreign visitors between January and August was 45,600 (-52.8 %).

Total consumption of these visitors in Kymenlaakso in August was 1.5 million euro (140 per visitor). Overnight visitors spent 538,000 euro and day visitors 983,000 euro. Between January and August the consumption was 6.4 million euro.

Accommodation sales 2.0 million euro (August)

Registered accommodation sales in August were 2.0 million euro (+80,800).

Registered January-August sales were 9.2 million euro and they increased 1.1 million euro from the previous year.

Average prices

= change at least 10 %
August 2021
Amount
Change jan-August 2021
Amount
Change
Adr (Registered) 107 € -3.0 % 98 € -3.6 %
Bed Night (Registered) 60 € 0.7 % 51 € -4.5 %
Revpar (Registered) 54 € -12.8 % 35 € -12.0 %

Duty-free invoice vouchers stamped at the border stations

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization (August)

Registered Accommodation

28 accommodation establishments (+2)
1,100 rooms (+103)
2,600 beds (+135)

Room utilization 50.7 % (-5.7)
Unsold rooms 560
Bed utilization 35.1 % (-0.3)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "kymenlaakso + keyword"

Google searches for "kymenlaakso" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction by nationalities

Accommodation customer satisfaction comparison between regions

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Business Finland, Finnish Border Guard, Finnish Meteorological Institute, Ministry For Foreign Affairs Of Finland, Statistics Finland, Tak Border Research

Kymenlaakson liitto
PL 2, 45101 KOUVOLA
Hovioikeudenkatu 6, 45100 Kouvola

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