Kymenlaakso
Accommodation and Travel Stats

March 2021

Kymenlaakso: Tourism in a nutshell

Bed Nights icon
Bed Nights (February)
icon: star 8,900
33 %
icon: finland 7,900
25 %
icon: foreign 970
64 %
Top 3:
United States
163
270 %
Estonia
118
49 %
Netherlands
109
85 %
Visitors icon
Visitors (February)
icon: star 5,000
44 %
icon: finland 4,700
39 %
icon: foreign 380
73 %
Top 3:
Estonia
65
43 %
Russia
14
98 %
Germany
12
81 %
Accommodation Sales icon
Accommodation Sales (February)
icon: star 634,000 €
31 %
Average prices:
Night
71.10 €
1.60 €
Room
96.60 €
2.90 €
RevPAR
24.00 €
11.10 €
Capacity icon
Capacity (February)
icon: establishment 23
8 %
icon: room 950
2 %
icon: bed 2,200
4 %
Foreign Visitor Spending icon
Foreign Visitor Spending (February)
icon: foreign 760,000 €
73 %
Daily Visitors
549,000 €
Overnight Visitors
212,000 €
Weather icon
Weather
icon: temperature -2.0 °C
3.2 °C
icon: rainfall 33 mm
14 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

8,900 registered bed nights (February)

In February 2021, 8,900 bed nights were recorded in Kymenlaakso (-33.0 %), of which 7,900 nights were spent by domestic visitors and 970 nights by foreigners. Domestic bed nights decreased 25 percent and foreign bed nights decreased 64 percent. In total, bed nights decreased 33 percent from last year's February.

Most foreign bed nights were recorded for travelers from United States (163 nights).

3,600 nights (-41.2 %) were spend by leisure visitors and 5,300 nights (-26.1 %) by business visitors.

Between January and February, 14,400 bed nights (-29.1 %) were recorded for domestic visitors and 2,000 (-72.5 %) for foreigners in Kymenlaakso, in total 16,500 (-40.6 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 1.0 percent (February)

Total of 902,000 bed nights (-51.3 %) were recorded in the whole country, of which 842,000 nights (-32.1 %) were spent by domestic visitors and 59,500 nights (-90.3 %) by foreigners.

The market share of Kymenlaakso out of total bed nights was 1.0 % (+0.3 percentage points), out of domestic bed nights 0.9 % and foreign bed nights 1.6 %.

Bed nights comparison between regions

5,000 tourists arrived to accommodation (February)

Arrivals to registered accommodation decreased 44 percent compared to earlier year. Of all arrivals, 92.5 percent were domestic, and 7.5 percent were from foreign countries.

During February, domestic visitors stayed in registered accommodation in Kymenlaakso on average 1.7 nights (+0.31) and foreigners 2.6 nights (+0.7).

Ferry arrivals from different harbors

22,700 Russian travelers via eastern border (February)

A total of 22,700 Russians arrived in Finland over the eastern border crossings.

  • Vaalimaa: 5,900 (-90.3 %)
  • Nuijamaa: 6,500 (-94.0 %)
  • Imatra: 3,100 (-93.7 %)
  • Niirala: 4,400 (-79.3 %)
  • Vartius: 1,600 (-79.8 %)
  • Kuusamo: 103 (-83.1 %)
  • Salla: 33 (-98.9 %)
  • Raja-Jooseppi: 17 (-99.3 %)

Russian visa applications decreased 97 percent

There was a total of 940 visa applications to Finland made by the Russians. 38.0 percent were done at St. Petersburg's consulate.

Foreign visitors and their consumption (February)

The number of foreign visitors in February was 5,500 (-73.4 %). Out of them 4,200 were on a daytrip and 1,300 stayed at least for one night.

The cumulative number of foreign visitors between January and February was 8,900 (-84.8 %).

Total consumption of these visitors in Kymenlaakso in February was 760,000 euro (138 per visitor). Overnight visitors spent 212,000 euro and day visitors 549,000 euro. Between January and February the consumption was 1.2 million euro.

Accommodation sales 634,000 euro (February)

Registered accommodation sales in February were 634,000 euro (-291,000).

Registered January-February sales were 1.2 million euro and they decreased 660,000 euro from the previous year.

Average prices

= change at least 10 %
February 2021
Amount
Change jan-February 2021
Amount
Change
Adr (Registered) 97 € -2.9 % 99 € -0.8 %
Bed Night (Registered) 71 € 2.3 % 75 € 9.7 %
Revpar (Registered) 24 € -31.6 % 22 € -36.7 %

Duty-free invoice vouchers stamped at the border stations

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization (February)

Registered Accommodation

23 accommodation establishments (-2)
950 rooms (+14)
2,200 beds (+91)

Room utilization 24.8 % (-10)
Unsold rooms 710
Bed utilization 14.1 % (-7.3)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "kymenlaakso + keyword"

Google searches for "kymenlaakso" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

Hotel customer satisfaction comparison between regions

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Sources: Business Finland, Finnish Border Guard, Finnish Meteorological Institute, Ministry For Foreign Affairs Of Finland, Statistics Finland, Tak Border Research

Kymenlaakson liitto
PL 2, 45101 KOUVOLA
Hovioikeudenkatu 6, 45100 Kouvola

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