Kymenlaakso
Accommodation and Travel Stats

November 2020

Kymenlaakso: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 10,400
40 %
icon: finland 9,200
32 %
icon: foreign 1,300
66 %
Visitors icon
Visitors
icon: star 6,500
44 %
icon: finland 6,100
36 %
icon: foreign 380
82 %
Accommodation Sales icon
Accommodation Sales
icon: star 846,000 €
31 %
Average prices:
Night
81.20 €
9.80 €
Room
104.80 €
4.10 €
RevPAR
29.70 €
9.20 €
Capacity icon
Capacity
icon: establishment 24
4 %
icon: room 960
10 %
icon: bed 2,300
7 %
Foreign Visitor Spending icon
Foreign Visitor Spending
icon: foreign 919,000 €
82 %
Daily Visitors
660,000 €
Overnight Visitors
259,000 €
Weather icon
Weather
icon: temperature 3.4 °C
1.3 °C
icon: rainfall 64 mm
6 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

10,400 registered bed nights

In November 2020, 10,400 bed nights were recorded in Kymenlaakso (-39.5 %), of which 9,200 nights were spent by domestic visitors and 1,300 nights by foreigners. Domestic bed nights decreased 32 percent and foreign bed nights decreased 66 percent. In total, bed nights decreased 40 percent from last year's November.

4,000 nights (-46.6 %) were spend by leisure visitors and 6,500 nights (-34.2 %) by business visitors.

Between January and November, 181,000 bed nights (-19.9 %) were recorded for domestic visitors and 19,900 (-60.9 %) for foreigners in Kymenlaakso, in total 201,000 (-27.4 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 1.3 percent

Total of 816,000 bed nights (-47.9 %) were recorded in the whole country, of which 728,000 nights (-34.3 %) were spent by domestic visitors and 87,300 nights (-80.9 %) by foreigners.

The market share of Kymenlaakso out of total bed nights was 1.3 % (+0.2 percentage points), out of domestic bed nights 1.3 % and foreign bed nights 1.5 %.

Bed nights comparison between regions

6,500 tourists arrived to accommodation

Arrivals to registered accommodation decreased 44 percent compared to earlier year. Of all arrivals, 94.2 percent were domestic, and 5.8 percent were from foreign countries.

During November, domestic visitors stayed in registered accommodation in Kymenlaakso on average 1.5 nights (+0.09) and foreigners 3.3 nights (+1.5).

Ferry arrivals from different harbors

23,800 Russian travelers via eastern border

A total of 23,800 Russians arrived in Finland over the eastern border crossings.

  • Vaalimaa: 6,400 (-91.4 %)
  • Nuijamaa: 6,300 (-94.7 %)
  • Imatra: 3,500 (-93.6 %)
  • Vainikkala (train): 0.0 (-100.0 %)
  • Niirala: 4,900 (-79.3 %)
  • Vartius: 1,700 (-80.5 %)
  • Kuusamo: 26 (-95.1 %)
  • Salla: 33 (-99.1 %)
  • Raja-Jooseppi: 23 (-99.3 %)

Russian visa applications decreased 99 percent

There was a total of 670 visa applications to Finland made by the Russians. 45.1 percent were done at St. Petersburg's consulate.

Foreign visitors and their consumption

The number of foreign visitors in November was 6,700 (-81.6 %). Out of them 5,100 were on a daytrip and 1,600 stayed at least for one night.

The cumulative number of foreign visitors between January and November was 118,000 (-66.2 %).

Total consumption of these visitors in Kymenlaakso in November was 919,000 euro (138 per visitor). Overnight visitors spent 259,000 euro and day visitors 660,000 euro. Between January and November the consumption was 16.3 million euro.

Accommodation sales 846,000 euro

Registered accommodation sales in November were 846,000 euro (-384,000).

Registered January-November sales were 11.3 million euro and they decreased 4.3 million euro from the previous year.

Average prices

= change at least 10 %
November 2020
Amount
Change jan-November 2020
Amount
Change
Adr (Registered) 105 € 4.1 % 101 € 2.1 %
Bed Night (Registered) 81 € 13.7 % 57 € 0.1 %
Revpar (Registered) 30 € -23.7 % 38 € -9.0 %

Duty-free invoice vouchers stamped at the border stations

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

24 accommodation establishments (-1)
960 rooms (-101)
2,300 beds (-170)

Room utilization 28.3 % (-10)
Unsold rooms 690
Bed utilization 15.4 % (-8.1)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "kymenlaakso + keyword"

Google searches for "kymenlaakso" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

Hotel customer satisfaction comparison between regions

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Sources: Business Finland, Finnish Border Guard, Finnish Meteorological Institute, Ministry For Foreign Affairs Of Finland, Statistics Finland, Tak Border Research

Kymenlaakson liitto
PL 2, 45101 KOUVOLA
Hovioikeudenkatu 6, 45100 Kouvola

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