Laholm
Accommodation and Travel Stats

May 2020

Laholm: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 9,100
16 %
icon: sweden 9,000
6 %
icon: foreign 131
89 %
Top 3:
Germany
60
71 %
Denmark
57
87 %
Switzerland
7.0
50 %
Visitors icon
Visitors
icon: star 3,500
42 %
icon: sweden 3,400
36 %
icon: foreign 68
90 %
Accommodation Sales icon
Accommodation Sales
icon: star 1.4 mill. SEK
59 %
Average prices:
Night
153.50 SEK
165.60 SEK
Room
1,857.00 SEK
535.20 SEK
RevPAR
269.00 SEK
227.30 SEK
Capacity icon
Capacity
icon: establishment 17
11 %
icon: room 180
25 %
icon: bed 500
15 %
utilization icon
Utilization
icon: room 14 %
61 %
icon: bed 63 %
3 %
Weather icon
Weather
icon: rainfall 38 mm
18 mm

9,100 registered bed nights

In May 2020, 9,100 registered bed nights were recorded in Laholm (-15.6 %), of which 9,000 nights were spent by domestic visitors and 131 nights by foreigners. Registered domestic bed nights decreased six percent and registered foreign bed nights decreased 89 percent. In total, registered bed nights decreased 16 percent from last year's May.

Most foreign registered bed nights were recorded for travelers from Germany (60 nights).

540 rooms (-65.8 %) were booked by leisure visitors and 220 rooms (-79.1 %) by business visitors.

Between January and May, 17,100 registered bed nights (-25.3 %) were recorded for domestic visitors and 580 (-84.7 %) for foreigners in Laholm, in total 17,700 (-33.8 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.4 percent

Total of 2.2 million registered bed nights (-58.1 %) were recorded in the whole country, of which 2.1 million nights (-49.3 %) were spent by domestic visitors and 178,000 nights (-86.1 %) by foreigners.

The market share of Laholm out of total registered bed nights was 0.4 % (+0.2 percentage points), out of domestic bed nights 0.4 % and foreign bed nights 0.1 %.

3,500 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 42 percent compared to earlier year. Of all registered arrivals, 98.0 percent were domestic, and 2.0 percent were from foreign countries.

During May, domestic visitors stayed in registered accommodation in Laholm on average 2.7 nights (+0.84) and foreigners 1.9 nights (+0.1).

Ferry arrivals from different harbors

Accommodation sales 1.4 million SEK

Registered accommodation sales in May were 1.4 million SEK (-2.1 million).

Registered January-May sales were 4.1 million SEK and they decreased 5.8 million euro from the previous year.

Average prices

= change at least 10 %
May 2020
Amount
Change jan-May 2020
Amount
Change
Adr (Registered) 1,900 SEK 40.5 % 1,300 SEK 9.9 %
Revpar (Registered) 270 SEK -45.8 % 181 SEK -45.8 %
Bed Night (Registered) 154 SEK -51.9 % 230 SEK -37.4 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

17 accommodation establishments (-2)
180 rooms (-60)
500 beds (-86)

Room utilization 14.5 % (-23)
Unsold rooms 154
Bed utilization 63.1 % (+1.7)

Registered room utilization for establishments

Global Google searches for "laholm + keyword"

Google searches for "laholm" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Statistics Sweden, Swedish Meteorological And Hydrological Institute

More information available at the dashboard

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