Lapland
Accommodation and Travel Stats

March 2021

Lapland: Tourism in a nutshell

Bed Nights icon
Bed Nights (February)
icon: star 142,000
66 %
icon: finland 130,000
3 %
icon: foreign 11,600
96 %
Top 3:
Germany
4,600
88 %
Italy
840
87 %
France
830
98 %
Visitors icon
Visitors (February)
icon: star 42,000
69 %
icon: finland 39,100
10 %
icon: foreign 2,900
97 %
Top 3:
Germany
980
93 %
France
270
97 %
Italy
220
92 %
Accommodation Sales icon
Accommodation Sales (February)
icon: star 8.2 mill. €
74 %
Average prices:
Night
57.90 €
18.50 €
Room
122.70 €
41.20 €
RevPAR
33.80 €
76.90 €
Capacity icon
Capacity (February)
icon: establishment 175
8 %
icon: room 8,900
9 %
icon: bed 26,400
7 %
utilization icon
Utilization (February)
icon: room 0.28
59 %
icon: bed 0.19
63 %
Weather icon
Weather
icon: temperature -5.2 °C
0.0 °C
icon: rainfall 22 mm
10 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

142,000 registered bed nights (February)

In February 2021, 142,000 bed nights were recorded in Lapland (-65.8 %), of which 130,000 nights were spent by domestic visitors and 11,600 nights by foreigners. Domestic bed nights increased three percent and foreign bed nights decreased 96 percent. In total, bed nights decreased 66 percent from last year's February.

Most foreign bed nights were recorded for travelers from Germany (4,600 nights).

105,000 nights (-68.9 %) were spend by leisure visitors and 37,200 nights (-52.3 %) by business visitors.

Between January and February, 233,000 bed nights (+9.0 %) were recorded for domestic visitors and 18,200 (-96.9 %) for foreigners in Lapland, in total 252,000 (-68.5 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 15.7 percent (February)

Total of 902,000 bed nights (-51.3 %) were recorded in the whole country, of which 842,000 nights (-32.1 %) were spent by domestic visitors and 59,500 nights (-90.3 %) by foreigners.

The market share of Lapland out of total bed nights was 15.7 % (-6.7 percentage points), out of domestic bed nights 15.5 % and foreign bed nights 19.6 %.

42,000 tourists arrived to accommodation (February)

Arrivals to registered accommodation decreased 69 percent compared to earlier year. Of all arrivals, 93.1 percent were domestic, and 6.9 percent were from foreign countries.

During February, domestic visitors stayed in registered accommodation in Lapland on average 3.3 nights (+0.42) and foreigners 4.0 nights (+0.94).

167 air travelers (Kemi)

The airport received a total of 167 passengers, which means air passenger arrivals decreased 86 percent.

Of local passengers, 0.0 % arrived from abroad, thus the share of domestic passengers was 100.0 %.

In addition, there were 131 passengers departing the airport (-89.2 %), therefore the total number of trips via the airport was 300 (-87.8 %).

Arriving passengers (excl. transfers) (Kemi)

Arriving passengers from (Kemi)

Passengers on transfers from (Kemi)

Departing passengers to (Kemi)

2,800 air travelers (Ivalo)

The airport received a total of 2,800 passengers, which means air passenger arrivals decreased 68 percent.

Of local passengers, 0.0 % arrived from abroad, thus the share of domestic passengers was 100.0 %.

In addition, there were 2,600 passengers departing the airport (-77.0 %), therefore the total number of trips via the airport was 5,400 (-73.0 %).

Arriving passengers (excl. transfers) (Ivalo)

Arriving passengers from (Ivalo)

Passengers on transfers from (Ivalo)

Departing passengers to (Ivalo)

3,700 air travelers (Rovaniemi)

The airport received a total of 3,700 passengers, which means air passenger arrivals decreased 78 percent.

Of local passengers, 2.8 % arrived from abroad, thus the share of domestic passengers was 97.2 %.

In addition, there were 3,900 passengers departing the airport (-81.3 %), therefore the total number of trips via the airport was 7,600 (-79.7 %).

Arriving passengers (excl. transfers) (Rovaniemi)

Arriving passengers from (Rovaniemi)

Passengers on transfers from (Rovaniemi)

Departing passengers to (Rovaniemi)

8,000 air travelers (Kittilä)

The airport received a total of 8,000 passengers, which means air passenger arrivals decreased 54 percent.

Of local passengers, 2.9 % arrived from abroad, thus the share of domestic passengers was 97.1 %.

In addition, there were 7,500 passengers departing the airport (-67.7 %), therefore the total number of trips via the airport was 15,500 (-61.7 %).

Arriving passengers (excl. transfers) (Kittilä)

Arriving passengers from (Kittilä)

Passengers on transfers from (Kittilä)

Departing passengers to (Kittilä)

Ferry arrivals from different harbors

Accommodation sales 8.2 million euro (February)

Registered accommodation sales in February were 8.2 million euro (-23.5 million).

Registered January-February sales were 13.7 million euro and they decreased 48.2 million euro from the previous year.

Average prices

= change at least 10 %
February 2021
Amount
Change jan-February 2021
Amount
Change
Adr (Registered) 123 € -25.1 % 119 € -27.4 %
Bed Night (Registered) 58 € -24.2 % 54 € -29.9 %
Revpar (Registered) 34 € -69.5 % 28 € -73.0 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization (February)

Registered Accommodation

175 accommodation establishments (-16)
8,900 rooms (-870)
26,400 beds (-2,000)

Room utilization 27.5 % (-40)
Unsold rooms 6,400
Bed utilization 18.6 % (-31)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "lapland + keyword"

Google searches for "lapland" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Business Finland, Finavia, Finnish Meteorological Institute, Statistics Finland

Lapin liitto

e-mail: info(at)lapinliitto.fi

PL 8056, 96101 Rovaniemi
Hallituskatu 20 B, 96100 Rovaniemi

Kuva: Lapin materiaalipankki

lapland logo

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