Lapland
Accommodation and Travel Stats

August 2020

Lapland: Tourism in a nutshell

Bed Nights icon
Bed Nights (July)
icon: star 231,000
10 %
icon: finland 211,000
15 %
icon: foreign 20,200
73 %
Top 3:
Norway
8,900
26 %
Germany
1,500
92 %
Spain
1,100
45 %
Visitors icon
Visitors (July)
icon: star 136,000
16 %
icon: finland 124,000
16 %
icon: foreign 12,200
78 %
Top 3:
Norway
6,100
31 %
Germany
890
94 %
Estonia
640
8 %
Accommodation Sales icon
Accommodation Sales (July)
icon: star 7.9 mill.
7 %
Average prices:
Night
34.10 €
1.20 €
Room
86.20 €
7.30 €
RevPAR
30.00 €
0.80 €
Capacity icon
Capacity (July)
icon: establishment 191
6 %
icon: room 8,000
11 %
icon: bed 25,100
7 %
Weather icon
Weather
icon: temperature 13.2 °C
1.0 °C
icon: rainfall 40 mm
17 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

231,000 registered bed nights (July)

In July 2020, 231,000 bed nights were recorded in Lapland (-10.5 %), of which 211,000 nights were spent by domestic visitors and 20,200 nights by foreigners. Domestic bed nights increased 15 percent and foreign bed nights decreased 73 percent. In total, bed nights decreased 10 percent from last year's July.

Most foreign bed nights were recorded for travelers from Norway (8,900 nights).

206,000 nights (-6.4 %) were spend by leisure visitors and 25,200 nights (-34.1 %) by business visitors.

Between January and July, 664,000 bed nights (-27.1 %) were recorded for domestic visitors and 729,000 (-26.9 %) for foreigners in Lapland, in total 1.4 million (-27.0 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 9.0 percent (July)

Total of 2.6 million bed nights (-21.7 %) were recorded in the whole country, of which 2.4 million nights (-2.2 %) were spent by domestic visitors and 141,000 nights (-82.3 %) by foreigners.

The market share of Lapland out of total bed nights was 9.0 % (+1.1 percentage points), out of domestic bed nights 8.7 % and foreign bed nights 14.4 %.

136,000 tourists arrived to accommodation (July)

Arrivals to registered accommodation decreased 16 percent compared to earlier year. Of all arrivals, 91.0 percent were domestic, and 9.0 percent were from foreign countries.

During July, domestic visitors stayed in registered accommodation in Lapland on average 1.7 nights (-0.02) and foreigners 1.7 nights (+0.28).

1,700 air travelers (Ivalo)

The airport received a total of 1,700 passengers, which means air passenger arrivals decreased 50 percent.

Of local passengers, 0.0 % arrived from abroad, thus the share of domestic passengers was 100.0 %.

In addition, there were 1,600 passengers departing the airport (-53.1 %), therefore the total number of trips via the airport was 3,300 (-51.5 %).

Arriving passengers (excl. transfers) (Ivalo)

Arriving passengers from (Ivalo)

Passengers on transfers from (Ivalo)

Departing passengers to (Ivalo)

890 air travelers (Kittilä)

The airport received a total of 890 passengers, which means air passenger arrivals decreased 52 percent.

Of local passengers, 0.0 % arrived from abroad, thus the share of domestic passengers was 100.0 %.

In addition, there were 810 passengers departing the airport (-60.9 %), therefore the total number of trips via the airport was 1,700 (-56.8 %).

Arriving passengers (excl. transfers) (Kittilä)

Arriving passengers from (Kittilä)

Passengers on transfers from (Kittilä)

Departing passengers to (Kittilä)

5,200 air travelers (Rovaniemi)

The airport received a total of 5,200 passengers, which means air passenger arrivals decreased 67 percent.

Of local passengers, 0.2 % arrived from abroad, thus the share of domestic passengers was 99.8 %.

In addition, there were 5,700 passengers departing the airport (-65.9 %), therefore the total number of trips via the airport was 10,900 (-66.6 %).

Arriving passengers (excl. transfers) (Rovaniemi)

Arriving passengers from (Rovaniemi)

Passengers on transfers from (Rovaniemi)

Departing passengers to (Rovaniemi)

Ferry arrivals from different harbors

Accommodation sales 7.9 million euro (July)

Registered accommodation sales in July were 7.9 million euro (-613,000).

Registered January-July sales were 90.9 million euro and they decreased 22.8 million euro from the previous year.

Average prices

= change at least 10 %
July 2020
Amount
Change jan-July 2020
Amount
Change
Adr (Registered) 86 € 9.3 % 141 € 11.9 % 
Bed Night (Registered) 34 € 3.7 % 65 € 9.6 %
Revpar (Registered) 30 € 2.8 % 59 € -2.3 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization (July)

Registered Accommodation

191 accommodation establishments (-12)
8,000 rooms (-980)
25,100 beds (-2,000)

Room utilization 34.8 % (-2.2)
Unsold rooms 5,200
Bed utilization 24.9 % (-0.6)

Registered room utilization for establishments

Website's user sessions by language

Hotel customer satisfaction by nationalities

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Sources: Business Finland, Finavia, Finnish Meteorological Institute, Statistics Finland

Lapin liitto

e-mail: info(at)lapinliitto.fi

PL 8056, 96101 Rovaniemi
Hallituskatu 20 B, 96100 Rovaniemi

Kuva: Lapin materiaalipankki

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