Lapland
Accommodation and Travel Stats

April 2020

Lapland: Tourism in a nutshell

Bed Nights icon
Bed Nights (March)
icon: star 248,000
40 %
icon: finland 129,000
33 %
icon: foreign 119,000
46 %
Visitors icon
Visitors (March)
icon: star 73,200
46 %
icon: finland 35,400
44 %
icon: foreign 37,800
48 %
Accommodation Sales icon
Accommodation Sales (March)
icon: star 16.5 mill.
43 %
Average prices:
Night
66.80 €
3.60 €
Room
138.40 €
12.30 €
RevPAR
58.10 €
40.00 €
Capacity icon
Capacity (March)
icon: establishment 195
1 %
icon: room 9,900
3 %
icon: bed 28,900
2 %

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel trends.

Temperature

Rainfall

248,000 registered bed nights (March)

In March 2020, 248,000 bed nights were recorded in Lapland (-39.9 %), of which 129,000 nights were spent by domestic visitors and 119,000 nights by foreigners. Domestic bed nights decreased 33 percent and foreign bed nights decreased 46 percent. In total, bed nights decreased 40 percent from last year's March.

204,000 nights (-38.7 %) were spend by leisure visitors and 43,400 nights (-44.9 %) by business visitors.

Between January and March, 344,000 bed nights (-7.2 %) were recorded for domestic visitors and 702,000 (-9.1 %) for foreigners in Lapland, in total 1.0 million (-8.5 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 25.1 percent (March)

Total of 989,000 bed nights (-46.9 %) were recorded in the whole country, of which 722,000 nights (-44.3 %) were spent by domestic visitors and 267,000 nights (-53.0 %) by foreigners.

The market share of Lapland out of total bed nights was 25.1 % (+2.9 percentage points), out of domestic bed nights 17.8 % and foreign bed nights 44.7 %.

73,200 tourists arrived to accommodation (March)

Arrivals to registered accommodation decreased 46 percent compared to earlier year. Of all arrivals, 48.4 percent were domestic, and 51.6 percent were from foreign countries.

During March, domestic visitors stayed in registered accommodation in Lapland on average 3.6 nights (+0.61) and foreigners 3.2 nights (+0.13).

510 air travelers (Rovaniemi)

The airport received a total of 510 passengers, which means air passenger arrivals decreased 97 percent.

Of local passengers, 0.0 % arrived from abroad, thus the share of domestic passengers was 100.0 %.

In addition, there were 530 passengers departing the airport (-97.0 %), therefore the total number of trips via the airport was 1,000.

Arriving passengers (excl. transfers) (Rovaniemi)

Arriving passengers from (Rovaniemi)

Passengers on transfers from (Rovaniemi)

Departing passengers to (Rovaniemi)

Ferry arrivals from different harbors

Accommodation sales 16.5 million euro (March)

Registered accommodation sales in March were 16.5 million euro (-12.4 million).

Registered January-March sales were 76.8 million euro and they decreased 3.7 million euro from the previous year.

Average prices

= change at least 10 %
March 2020
Amount
Change jan-March 2020
Amount
Change
Adr (Registered) 138 € -8.2 % 155 € 4.3 %
Bed Night (Registered) 67 € -5.1 % 73 € 4.3 %
Revpar (Registered) 58 € -40.8 %  88 € -7.6 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization (March)

Registered Accommodation

195 accommodation establishments (+2)
9,900 rooms (+260)
28,900 beds (+700)

Room utilization 42.0 % (-23)
Unsold rooms 5,700

Registered room utilization

Website's user sessions by language

Sources: Finavia, Statistics Finland

Lapin liitto
e-mail: info(at)lapinliitto.fi

PL 8056, 96101 Rovaniemi

Hallituskatu 20 B, 96100 Rovaniemi
Kuva: Lapin materiaalipankki
lapland logo

Navigate

previous