Lapland
Accommodation and Travel Stats

December 2018

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Lapland: Tourism in a nutshell

Total
icon: new 596,000
6 %
Registered Accommodation
icon: star 489,000
5 %
icon: finland 90,200
5 %
icon: foreign 399,000
8 %
Non-registered Accommodation
icon: star 106,000
11 %
Total
icon: new 221,000
10 %
Registered Accommodation
icon: star 182,000
8 %
icon: finland 29,400
7 %
icon: foreign 153,000
11 %
Non-registered Accommodation
icon: star 38,600
19 %
Total
icon: new 37.4 mill. €
13 %
Registered Accommodation
icon: star 32.8 mill. €
13 %
Average prices:
Night
66.90 €
3.70 €
Room
163.60 €
6.90 €
RevPAR
110.30 €
5.80 €
Non-registered Accommodation
icon: star 4.6 mill. €
13 %
Average prices:
Adr
189.50 €
23.00 €
RevPAR
116.30 €
17.40 €
Registered Accommodation
icon: establishment 182
2 %
icon: room 9,400
4 %
icon: bed 28,300
4 %
Non-registered Accommodation
icon: establishment 1,900
19 %
icon: room 3,500
20 %
Registered Accommodation
icon: room 67 %
1 %
icon: bed 56 %
1 %
Non-registered Accommodation
icon: entire place 61 %
3 %
Registered Accommodation
icon: star 2.7
2 %
icon: finland 3.1
2 %
icon: foreign 2.6
3 %

Paid bed nights

Registered bed nights increased five percent

In December 2018, 489,000 registered bed nights were recorded in Lapland (+5.2 %), of which 90,200 nights were spent by domestic visitors and 399,000 nights by foreigners. Registered domestic bed nights decreased five percent and registered foreign bed nights increased eight percent. In total, registered bed nights increased five percent from last year's December.

407,000 nights (+0.7 %) were spend by leisure visitors and 82,200 nights (+34.9 %) by business visitors.

Between January and December, 1.4 million registered bed nights (+0.2 %) were recorded for domestic visitors and 1.6 million (+5.7 %) for foreigners in Lapland, in total 3.0 million (+3.0 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 27.9 percent

Total of 1.8 million registered bed nights (+3.0 %) were recorded in the whole country, of which 967,000 nights (-0.2 %) were spent by domestic visitors and 789,000 nights (+7.1 %) by foreigners.

The market share of Lapland out of total registered bed nights was 27.9 % (+0.6 percentage points), out of domestic bed nights 9.3 % and foreign bed nights 50.6 %.

Comparison of registered bed nights between regions

Length of stay was 2.7 nights in registered accommodation

Length of stay in registered accommodation decreased two percent compared to earlier year. In Lapland, length of stay in December was on average 2.7 nights and in Finland 2.0 nights (+1.4 %).

During December, domestic visitors stayed in registered accommodation in Lapland on average 3.1 nights (-0.9 %) and foreigners 2.6 nights (+1.3 %).

182,000 tourists arrived to registered accommodation

Arrivals to registered accommodation increased eight percent compared to earlier year. Of all registered arrivals, 16.1 percent were domestic, and 83.9 percent were from foreign countries.

During December, domestic visitors stayed in registered accommodation in Lapland on average 3.1 nights (+0.06) and foreigners 2.6 nights (-0.08).

Visitors

Visitors by region

Visitors by city

Visitors by postal code

Visitor nights

Visitor nights by region

3,800 air travelers (Kemi)

The airport received a total of 3,800 passengers, which means air passenger arrivals increased 23 percent.

Of local passengers, 3.4 % arrived from abroad, thus the share of domestic passengers was 96.6 %.

In addition, there were 3,200 passengers departing the airport (+19.2 %), therefore the total number of trips via the airport was 7,000 (+21.1 %).

Arriving passengers (excl. transfers) (Kemi)

Arriving passengers from (Kemi)

Passengers on transfers from (Kemi)

Departing passengers to (Kemi)

37,500 air travelers (Ivalo)

The airport received a total of 37,500 passengers, which means air passenger arrivals increased 16 percent.

Of local passengers, 51.2 % arrived from abroad, thus the share of domestic passengers was 48.8 %.

In addition, there were 32,200 passengers departing the airport (+10.5 %), therefore the total number of trips via the airport was 69,700 (+13.6 %).

Arriving passengers (excl. transfers) (Ivalo)

Arriving passengers from (Ivalo)

Passengers on transfers from (Ivalo)

Departing passengers to (Ivalo)

78,700 air travelers (Rovaniemi)

The airport received a total of 78,700 passengers, which means air passenger arrivals increased 17 percent.

Of local passengers, 49.5 % arrived from abroad, thus the share of domestic passengers was 50.5 %.

In addition, there were 76,100 passengers departing the airport (+18.2 %), therefore the total number of trips via the airport was 155,000 (+17.5 %).

Arriving passengers (excl. transfers) (Rovaniemi)

Arriving passengers from (Rovaniemi)

Passengers on transfers from (Rovaniemi)

Departing passengers to (Rovaniemi)

10,500 air travelers (Enontekiö)

The airport received a total of 10,500 passengers, which means air passenger arrivals decreased 12 percent.

Of local passengers, 100.0 % arrived from abroad, thus the share of domestic passengers was 0.0 %.

In addition, there were 10,400 passengers departing the airport (-11.6 %), therefore the total number of trips via the airport was 21,000 (-12.0 %).

Arriving passengers (excl. transfers) (Enontekiö)

Arriving passengers from (Enontekiö)

Passengers on transfers from (Enontekiö)

Departing passengers to (Enontekiö)

51,400 air travelers (Kittilä)

The airport received a total of 51,400 passengers, which means air passenger arrivals increased six percent.

Of local passengers, 65.8 % arrived from abroad, thus the share of domestic passengers was 34.2 %.

In addition, there were 43,700 passengers departing the airport (+3.1 %), therefore the total number of trips via the airport was 95,200 (+4.4 %).

Arriving passengers (excl. transfers) (Kittilä)

Arriving passengers from (Kittilä)

Passengers on transfers from (Kittilä)

Departing passengers to (Kittilä)

Ferry arrivals from different harbors

Accommodation sales 37.4 million euro

Total accommodation sales in December were 37.4 million euro (+4.3 million). The share of Airbnb and Vrbo was 12.4 percent. Therefore, registered accommodation sales were 32.8 million euro (+3.4 million) and non-registered sales 4.6 million euro (+994,000).

Total January-December sales were 190.7 million euro and they increased 31.1 million euro from the previous year.

Average prices

= change at least 10 %
December 2018
Amount
Change jan-December 2018
Amount
Change
Adr (Non-Registered) 189 € 13.8 % 128 € -3.9 %
Adr (Registered) 164 € 4.4 % 118 € 9.9 %
Revpar (Non-Registered) 116 € 17.6 % 67 € 1.4 %
Revpar (Registered) 110 € 5.5 % 53 € 6.8 %
Bed Night (Registered) 67 € 5.9 % 55 € 9.8 %

Total accommodation sales

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

182 accommodation establishments (+3)
9,400 rooms (+370)
28,300 beds (+1,100)

Room utilization 67.4 % (+0.7)
Unsold rooms 3,100
Bed utilization 55.8 % (+0.3)

Airbnb and Vrbo

1,900 accommodation establishments (+310)
1,700 apartments (+260)
3,500 rooms (+580)

Apartment utilization 61.3 % (+2.0)
Unsold apartments 650

Registered room utilization for establishments

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Finavia, Statistics Finland, Visitory Research Team


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PL 8056, 96101 Rovaniemi
Hallituskatu 20 B, 96100 Rovaniemi

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