Lapland
Accommodation and Travel Stats

July 2019

Lapland: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 258,000
0 %
icon: finland 183,000
4 %
icon: foreign 75,400
9 %
Visitors icon
Visitors
icon: star 161,000
1 %
icon: finland 106,000
3 %
icon: foreign 55,000
9 %
Accommodation Sales icon
Accommodation Sales
icon: star 8.5 mill. €
2 %
Average prices:
Night
32.90 €
0.50 €
Room
78.90 €
1.10 €
RevPAR
29.20 €
0.50 €
Capacity icon
Capacity
icon: establishment 200
0 %
icon: room 9,000
3 %
icon: bed 27,000
1 %
Weather icon
Weather
icon: temperature 13.5 °C
5.6 °C
icon: rainfall 25 mm
17 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

258,000 registered bed nights

In July 2019, 258,000 bed nights were recorded in Lapland (+0.1 %), of which 183,000 nights were spent by domestic visitors and 75,400 nights by foreigners. Domestic bed nights increased four percent and foreign bed nights decreased nine percent. In total, bed nights increased less than one percent from last year's July.

220,000 nights (-3.7 %) were spend by leisure visitors and 38,200 nights (+28.8 %) by business visitors.

Between January and July, 912,000 bed nights (+2.4 %) were recorded for domestic visitors and 998,000 (+6.5 %) for foreigners in Lapland, in total 1.9 million (+4.5 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 7.9 percent

Total of 3.3 million bed nights (+5.6 %) were recorded in the whole country, of which 2.5 million nights (+7.9 %) were spent by domestic visitors and 794,000 nights (-0.7 %) by foreigners.

The market share of Lapland out of total bed nights was 7.9 % (-0.4 percentage points), out of domestic bed nights 7.4 % and foreign bed nights 9.5 %.

161,000 tourists arrived to accommodation

Arrivals to registered accommodation decreased one percent compared to earlier year. Of all arrivals, 65.9 percent were domestic, and 34.1 percent were from foreign countries.

During July, domestic visitors stayed in registered accommodation in Lapland on average 1.7 nights (+0.02) and foreigners 1.4 nights (0.0).

8.0 air travelers (Enontekiö)

The airport received a total of 8.0 passengers.

Of local passengers, 0.0 % arrived from abroad, thus the share of domestic passengers was 100.0 %.

Arriving passengers (excl. transfers) (Enontekiö)

Arriving passengers from (Enontekiö)

Passengers on transfers from (Enontekiö)

Departing passengers to (Enontekiö)

3,000 air travelers (Ivalo)

The airport received a total of 3,000 passengers, which means air passenger arrivals increased 12 percent.

Of local passengers, 0.0 % arrived from abroad, thus the share of domestic passengers was 100.0 %.

In addition, there were 2,900 passengers departing the airport (+10.0 %), therefore the total number of trips via the airport was 5,900 (+11.1 %).

Arriving passengers (excl. transfers) (Ivalo)

Arriving passengers from (Ivalo)

Passengers on transfers from (Ivalo)

Departing passengers to (Ivalo)

2,200 air travelers (Kemi)

The airport received a total of 2,200 passengers, which means air passenger arrivals increased 21 percent.

Of local passengers, 0.0 % arrived from abroad, thus the share of domestic passengers was 100.0 %.

In addition, there were 2,000 passengers departing the airport (+28.0 %), therefore the total number of trips via the airport was 4,300 (+24.4 %).

Arriving passengers (excl. transfers) (Kemi)

Arriving passengers from (Kemi)

Passengers on transfers from (Kemi)

Departing passengers to (Kemi)

1,800 air travelers (Kittilä)

The airport received a total of 1,800 passengers, which means air passenger arrivals decreased six percent.

Of local passengers, 31.1 % arrived from abroad, thus the share of domestic passengers was 68.9 %.

In addition, there were 1,600 passengers departing the airport (-3.7 %), therefore the total number of trips via the airport was 3,400 (-5.0 %).

Arriving passengers (excl. transfers) (Kittilä)

Arriving passengers from (Kittilä)

Passengers on transfers from (Kittilä)

Departing passengers to (Kittilä)

15,900 air travelers (Rovaniemi)

The airport received a total of 15,900 passengers, which means air passenger arrivals increased 12 percent.

Of local passengers, 3.9 % arrived from abroad, thus the share of domestic passengers was 96.1 %.

In addition, there were 15,100 passengers departing the airport (+12.6 %), therefore the total number of trips via the airport was 31,000 (+12.2 %).

Arriving passengers (excl. transfers) (Rovaniemi)

Arriving passengers from (Rovaniemi)

Passengers on transfers from (Rovaniemi)

Departing passengers to (Rovaniemi)

Ferry arrivals from different harbors

Accommodation sales 8.5 million euro

Registered accommodation sales in July were 8.5 million euro (+134,000).

Registered January-July sales were 113.6 million euro and they increased 12.3 million euro from the previous year.

Average prices

= change at least 10 %
July 2019
Amount
Change jan-July 2019
Amount
Change
Adr (Registered) 79 € 1.4 % 126 € 6.3 %
Bed Night (Registered) 33 € 1.5 % 59 € 7.2 %
Revpar (Registered) 29 € 1.6 % 60 € 7.7 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

200 accommodation establishments (+0)
9,000 rooms (+290)
27,000 beds (+370)

Room utilization 37.0 % (+0.1)
Unsold rooms 5,700
Bed utilization 25.5 % (+0.5)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "lapland + keyword"

Google searches for "lapland" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Business Finland, Finavia, Finnish Meteorological Institute, Statistics Finland

Lapin liitto

e-mail: info(at)lapinliitto.fi

PL 8056, 96101 Rovaniemi
Hallituskatu 20 B, 96100 Rovaniemi

Kuva: Lapin materiaalipankki

lapland logo

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