Lapland
Accommodation and Travel Stats

August 2019

Lapland: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 202,000
4 %
icon: finland 139,000
9 %
icon: foreign 63,200
6 %
Visitors icon
Visitors
icon: star 116,000
6 %
icon: finland 76,000
10 %
icon: foreign 40,100
2 %
Accommodation Sales icon
Accommodation Sales
icon: star 8.1 mill. €
14 %
Average prices:
Night
39.90 €
3.70 €
Room
81.60 €
6.50 €
RevPAR
28.40 €
3.40 €
Capacity icon
Capacity
icon: establishment 200
1 %
icon: room 9,100
3 %
icon: bed 27,000
1 %
Weather icon
Weather
icon: temperature 12.1 °C
1.1 °C
icon: rainfall 57 mm
39 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased four percent

In August 2019, 202,000 bed nights were recorded in Lapland (+3.9 %), of which 139,000 nights were spent by domestic visitors and 63,200 nights by foreigners. Domestic bed nights increased nine percent and foreign bed nights decreased six percent. In total, bed nights increased four percent from last year's August.

158,000 nights (+4.6 %) were spend by leisure visitors and 44,500 nights (+1.6 %) by business visitors.

Between January and August, 1.1 million bed nights (+3.3 %) were recorded for domestic visitors and 1.1 million (+5.6 %) for foreigners in Lapland, in total 2.1 million (+4.5 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 8.4 percent

Total of 2.4 million bed nights (+3.9 %) were recorded in the whole country, of which 1.6 million nights (+3.7 %) were spent by domestic visitors and 786,000 nights (+4.1 %) by foreigners.

The market share of Lapland out of total bed nights was 8.4 % (0.0 percentage points), out of domestic bed nights 8.6 % and foreign bed nights 8.0 %.

116,000 tourists arrived to accommodation

Arrivals to registered accommodation increased six percent compared to earlier year. Of all arrivals, 65.4 percent were domestic, and 34.6 percent were from foreign countries.

During August, domestic visitors stayed in registered accommodation in Lapland on average 1.8 nights (-0.01) and foreigners 1.6 nights (-0.08).

3,300 air travelers (Ivalo)

The airport received a total of 3,300 passengers, which means air passenger arrivals increased 27 percent.

Of local passengers, 0.0 % arrived from abroad, thus the share of domestic passengers was 100.0 %.

In addition, there were 3,500 passengers departing the airport (+20.0 %), therefore the total number of trips via the airport was 6,800 (+23.3 %).

Arriving passengers (excl. transfers) (Ivalo)

Arriving passengers from (Ivalo)

Passengers on transfers from (Ivalo)

Departing passengers to (Ivalo)

2,200 air travelers (Kemi)

The airport received a total of 2,200 passengers, which means air passenger arrivals decreased three percent.

Of local passengers, 0.0 % arrived from abroad, thus the share of domestic passengers was 100.0 %.

In addition, there were 2,400 passengers departing the airport (+1.1 %), therefore the total number of trips via the airport was 4,600 (-0.8 %).

Arriving passengers (excl. transfers) (Kemi)

Arriving passengers from (Kemi)

Passengers on transfers from (Kemi)

Departing passengers to (Kemi)

1,900 air travelers (Kittilä)

The airport received a total of 1,900 passengers, which means air passenger arrivals increased seven percent.

Of local passengers, 12.1 % arrived from abroad, thus the share of domestic passengers was 87.9 %.

In addition, there were 2,100 passengers departing the airport (+13.0 %), therefore the total number of trips via the airport was 3,900 (+10.0 %).

Arriving passengers (excl. transfers) (Kittilä)

Arriving passengers from (Kittilä)

Passengers on transfers from (Kittilä)

Departing passengers to (Kittilä)

15,900 air travelers (Rovaniemi)

The airport received a total of 15,900 passengers, which means air passenger arrivals increased four percent.

Of local passengers, 1.1 % arrived from abroad, thus the share of domestic passengers was 98.9 %.

In addition, there were 16,800 passengers departing the airport (+2.9 %), therefore the total number of trips via the airport was 32,700 (+3.4 %).

Arriving passengers (excl. transfers) (Rovaniemi)

Arriving passengers from (Rovaniemi)

Passengers on transfers from (Rovaniemi)

Departing passengers to (Rovaniemi)

Ferry arrivals from different harbors

Accommodation sales 8.1 million euro

Registered accommodation sales in August were 8.1 million euro (+1.0 million).

Registered January-August sales were 121.7 million euro and they increased 13.3 million euro from the previous year.

Average prices

= change at least 10 %
August 2019
Amount
Change jan-August 2019
Amount
Change
Adr (Registered) 82 € 8.7 % 122 € 6.4 %
Bed Night (Registered) 40 € 10.1 %  58 € 7.4 %
Revpar (Registered) 28 € 13.6 %  56 € 8.2 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

200 accommodation establishments (+2)
9,100 rooms (+230)
27,000 beds (+137)

Room utilization 34.8 % (+1.5)
Unsold rooms 5,900
Bed utilization 21.9 % (+0.6)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "lapland + keyword"

Google searches for "lapland" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Business Finland, Finavia, Finnish Meteorological Institute, Statistics Finland

Lapin liitto

e-mail: info(at)lapinliitto.fi

PL 8056, 96101 Rovaniemi
Hallituskatu 20 B, 96100 Rovaniemi

Kuva: Lapin materiaalipankki

lapland logo

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