Lapland
Accommodation and Travel Stats
January 2020
Lapland: Tourism in a nutshell
Key indicators
Bed nights
Arrivals
Sales
Travel key indicators: the darker the square the larger the value.
Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.
It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.
Temperature
Rainfall
Registered bed nights increased 12 percent
In January 2020, 384,000 bed nights were recorded in Lapland (+12.0 %), of which 87,900 nights were spent by domestic visitors and 296,000 nights by foreigners. Domestic bed nights increased 18 percent and foreign bed nights increased 10 percent. In total, bed nights increased 12 percent from last year's January.
307,000 nights (+8.7 %) were spend by leisure visitors and 76,300 nights (+27.3 %) by business visitors.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Bed nights by country of arrival
130,000 tourists arrived to accommodation
Arrivals to registered accommodation increased 19 percent compared to earlier year. Of all arrivals, 25.6 percent were domestic, and 74.4 percent were from foreign countries.
During January, domestic visitors stayed in registered accommodation in Lapland on average 2.6 nights (-0.16) and foreigners 3.1 nights (-0.19).
1,000 air travelers (Enontekiö)
The airport received a total of 1,000 passengers, which means air passenger arrivals increased 18 percent.
Of local passengers, 100.0 % arrived from abroad, thus the share of domestic passengers was 0.0 %.
In addition, there were 1,100 passengers departing the airport (+20.4 %), therefore the total number of trips via the airport was 2,100 (+19.1 %).
Arriving passengers (excl. transfers) (Enontekiö)
Arriving passengers from (Enontekiö)
Passengers on transfers from (Enontekiö)
Departing passengers to (Enontekiö)
17,100 air travelers (Ivalo)
The airport received a total of 17,100 passengers, which means air passenger arrivals increased six percent.
Of local passengers, 19.2 % arrived from abroad, thus the share of domestic passengers was 80.8 %.
In addition, there were 18,100 passengers departing the airport (+1.5 %), therefore the total number of trips via the airport was 35,200 (+3.6 %).
Arriving passengers (excl. transfers) (Ivalo)
Arriving passengers from (Ivalo)
Passengers on transfers from (Ivalo)
Departing passengers to (Ivalo)
2,300 air travelers (Kemi)
The airport received a total of 2,300 passengers, which means air passenger arrivals decreased 11 percent.
Of local passengers, 0.0 % arrived from abroad, thus the share of domestic passengers was 100.0 %.
In addition, there were 3,000 passengers departing the airport (-8.4 %), therefore the total number of trips via the airport was 5,300 (-9.4 %).
Arriving passengers (excl. transfers) (Kemi)
Arriving passengers from (Kemi)
Passengers on transfers from (Kemi)
Departing passengers to (Kemi)
27,300 air travelers (Kittilä)
The airport received a total of 27,300 passengers, which means air passenger arrivals increased two percent.
Of local passengers, 49.8 % arrived from abroad, thus the share of domestic passengers was 50.2 %.
In addition, there were 31,700 passengers departing the airport (+0.2 %), therefore the total number of trips via the airport was 59,000 (+0.9 %).
Arriving passengers (excl. transfers) (Kittilä)
Arriving passengers from (Kittilä)
Passengers on transfers from (Kittilä)
Departing passengers to (Kittilä)
38,000 air travelers (Rovaniemi)
The airport received a total of 38,000 passengers, which means air passenger arrivals increased 10 percent.
Of local passengers, 23.4 % arrived from abroad, thus the share of domestic passengers was 76.6 %.
In addition, there were 45,200 passengers departing the airport (+7.9 %), therefore the total number of trips via the airport was 83,200 (+8.7 %).
Arriving passengers (excl. transfers) (Rovaniemi)
Arriving passengers from (Rovaniemi)
Passengers on transfers from (Rovaniemi)
Departing passengers to (Rovaniemi)
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 30.1 million euro
Registered accommodation sales in January were 30.1 million euro (+6.0 million).
Average prices
January 2020
Amount |
Change | |
---|---|---|
Adr (Registered) | 163 € | 11.7 % |
Revpar (Registered) | 99 € | 18.6 % |
Bed Night (Registered) | 79 € | 11.4 % |
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
Registered Accommodation
189 accommodation establishments (+5)
9,700 rooms (+370)
28,200 beds (+700)
Room utilization 60.6 % (+3.5)
Unsold rooms 3,800
Bed utilization 43.6 % (+3.7)
Registered room utilization for establishments
Website's user sessions by language
Global Google searches for "lapland"
Global Google searches for "lapland + keyword"
Google searches for "lapland" by search region
The occurrence of hashtags on Instagram
The number of likes for posts with hashtags on Instagram
Hotel customer satisfaction by nationalities
Sources: Business Finland, Finavia, Finnish Meteorological Institute, Statistics Finland
Lapin liitto
e-mail: info(at)lapinliitto.fi
PL 8056, 96101 Rovaniemi
Hallituskatu 20 B, 96100 Rovaniemi
Kuva: Lapin materiaalipankki

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