Lapland
Accommodation and Travel Stats

January 2020

Lapland: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 384,000
12 %
icon: finland 87,900
18 %
icon: foreign 296,000
10 %
Visitors icon
Visitors
icon: star 130,000
19 %
icon: finland 33,200
25 %
icon: foreign 96,400
17 %
Accommodation Sales icon
Accommodation Sales
icon: star 30.1 mill. €
25 %
Average prices:
Night
78.50 €
8.00 €
Room
162.70 €
17.10 €
RevPAR
98.60 €
15.40 €
Capacity icon
Capacity
icon: establishment 189
3 %
icon: room 9,700
4 %
icon: bed 28,200
3 %
utilization icon
Utilization
icon: room 0.61
6 %
icon: bed 0.44
9 %
Weather icon
Weather
icon: temperature -7.5 °C
7.3 °C
icon: rainfall 53 mm
26 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased 12 percent

In January 2020, 384,000 bed nights were recorded in Lapland (+12.0 %), of which 87,900 nights were spent by domestic visitors and 296,000 nights by foreigners. Domestic bed nights increased 18 percent and foreign bed nights increased 10 percent. In total, bed nights increased 12 percent from last year's January.

307,000 nights (+8.7 %) were spend by leisure visitors and 76,300 nights (+27.3 %) by business visitors.

Registered bed nights

Bed nights by country of arrival

Market share 23.0 percent

Total of 1.7 million bed nights (+8.0 %) were recorded in the whole country, of which 957,000 nights (+10.1 %) were spent by domestic visitors and 714,000 nights (+5.3 %) by foreigners.

The market share of Lapland out of total bed nights was 23.0 % (+0.8 percentage points), out of domestic bed nights 9.2 % and foreign bed nights 41.4 %.

130,000 tourists arrived to accommodation

Arrivals to registered accommodation increased 19 percent compared to earlier year. Of all arrivals, 25.6 percent were domestic, and 74.4 percent were from foreign countries.

During January, domestic visitors stayed in registered accommodation in Lapland on average 2.6 nights (-0.16) and foreigners 3.1 nights (-0.19).

1,000 air travelers (Enontekiö)

The airport received a total of 1,000 passengers, which means air passenger arrivals increased 18 percent.

Of local passengers, 100.0 % arrived from abroad, thus the share of domestic passengers was 0.0 %.

In addition, there were 1,100 passengers departing the airport (+20.4 %), therefore the total number of trips via the airport was 2,100 (+19.1 %).

Arriving passengers (excl. transfers) (Enontekiö)

Arriving passengers from (Enontekiö)

Passengers on transfers from (Enontekiö)

Departing passengers to (Enontekiö)

17,100 air travelers (Ivalo)

The airport received a total of 17,100 passengers, which means air passenger arrivals increased six percent.

Of local passengers, 19.2 % arrived from abroad, thus the share of domestic passengers was 80.8 %.

In addition, there were 18,100 passengers departing the airport (+1.5 %), therefore the total number of trips via the airport was 35,200 (+3.6 %).

Arriving passengers (excl. transfers) (Ivalo)

Arriving passengers from (Ivalo)

Passengers on transfers from (Ivalo)

Departing passengers to (Ivalo)

2,300 air travelers (Kemi)

The airport received a total of 2,300 passengers, which means air passenger arrivals decreased 11 percent.

Of local passengers, 0.0 % arrived from abroad, thus the share of domestic passengers was 100.0 %.

In addition, there were 3,000 passengers departing the airport (-8.4 %), therefore the total number of trips via the airport was 5,300 (-9.4 %).

Arriving passengers (excl. transfers) (Kemi)

Arriving passengers from (Kemi)

Passengers on transfers from (Kemi)

Departing passengers to (Kemi)

27,300 air travelers (Kittilä)

The airport received a total of 27,300 passengers, which means air passenger arrivals increased two percent.

Of local passengers, 49.8 % arrived from abroad, thus the share of domestic passengers was 50.2 %.

In addition, there were 31,700 passengers departing the airport (+0.2 %), therefore the total number of trips via the airport was 59,000 (+0.9 %).

Arriving passengers (excl. transfers) (Kittilä)

Arriving passengers from (Kittilä)

Passengers on transfers from (Kittilä)

Departing passengers to (Kittilä)

38,000 air travelers (Rovaniemi)

The airport received a total of 38,000 passengers, which means air passenger arrivals increased 10 percent.

Of local passengers, 23.4 % arrived from abroad, thus the share of domestic passengers was 76.6 %.

In addition, there were 45,200 passengers departing the airport (+7.9 %), therefore the total number of trips via the airport was 83,200 (+8.7 %).

Arriving passengers (excl. transfers) (Rovaniemi)

Arriving passengers from (Rovaniemi)

Passengers on transfers from (Rovaniemi)

Departing passengers to (Rovaniemi)

Ferry arrivals from different harbors

Accommodation sales 30.1 million euro

Registered accommodation sales in January were 30.1 million euro (+6.0 million).

Average prices

= change at least 10 %
January 2020
Amount
Change
Adr (Registered) 163 € 11.7 %
Revpar (Registered) 99 € 18.6 %
Bed Night (Registered) 79 € 11.4 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

189 accommodation establishments (+5)
9,700 rooms (+370)
28,200 beds (+700)

Room utilization 60.6 % (+3.5)
Unsold rooms 3,800
Bed utilization 43.6 % (+3.7)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "lapland + keyword"

Google searches for "lapland" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Business Finland, Finavia, Finnish Meteorological Institute, Statistics Finland

Lapin liitto

e-mail: info(at)lapinliitto.fi

PL 8056, 96101 Rovaniemi
Hallituskatu 20 B, 96100 Rovaniemi

Kuva: Lapin materiaalipankki

lapland logo

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