Lapland
Accommodation and Travel Stats

May 2020

Lapland: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 19,000
79 %
icon: finland 18,200
65 %
icon: foreign 740
98 %
Top 3:
Latvia
191
63 %
Germany
119
97 %
France
66
96 %
Visitors icon
Visitors
icon: star 6,000
84 %
icon: finland 5,900
75 %
icon: foreign 157
99 %
Top 3:
Germany
23
99 %
Sweden
14
99 %
Latvia
9.0
78 %
Accommodation Sales icon
Accommodation Sales
icon: star 796,000
85 %
Average prices:
Night
42.00 €
16.60 €
Room
72.10 €
18.10 €
RevPAR
5.80 €
17.60 €
Capacity icon
Capacity
icon: establishment 105
31 %
icon: room 3,800
50 %
icon: bed 14,300
40 %
Weather icon
Weather
icon: temperature 5.2 °C
0.0 °C
icon: rainfall 22 mm
43 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel trends.

Temperature

Rainfall

19,000 registered bed nights

In May 2020, 19,000 bed nights were recorded in Lapland (-78.8 %), of which 18,200 nights were spent by domestic visitors and 740 nights by foreigners. Domestic bed nights decreased 65 percent and foreign bed nights decreased 98 percent. In total, bed nights decreased 79 percent from last year's May.

Most foreign bed nights were recorded for travelers from Latvia (191 nights).

10,300 nights (-75.3 %) were spend by leisure visitors and 8,600 nights (-81.8 %) by business visitors.

Between January and May, 378,000 bed nights (-39.2 %) were recorded for domestic visitors and 705,000 (-18.3 %) for foreigners in Lapland, in total 1.1 million (-27.0 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 6.5 percent

Total of 291,000 bed nights (-81.5 %) were recorded in the whole country, of which 271,000 nights (-75.6 %) were spent by domestic visitors and 19,700 nights (-95.8 %) by foreigners.

The market share of Lapland out of total bed nights was 6.5 % (+0.8 percentage points), out of domestic bed nights 6.7 % and foreign bed nights 3.7 %.

6,000 tourists arrived to accommodation

Arrivals to registered accommodation decreased 84 percent compared to earlier year. Of all arrivals, 97.4 percent were domestic, and 2.6 percent were from foreign countries.

During May, domestic visitors stayed in registered accommodation in Lapland on average 3.1 nights (+0.93) and foreigners 4.7 nights (+2.0).

1,300 air travelers (Rovaniemi)

The airport received a total of 1,300 passengers, which means air passenger arrivals decreased 92 percent.

Of local passengers, 0.0 % arrived from abroad, thus the share of domestic passengers was 100.0 %.

In addition, there were 1,500 passengers departing the airport (-90.8 %), therefore the total number of trips via the airport was 2,800 (-91.4 %).

Arriving passengers (excl. transfers) (Rovaniemi)

Arriving passengers from (Rovaniemi)

Passengers on transfers from (Rovaniemi)

Departing passengers to (Rovaniemi)

Ferry arrivals from different harbors

Accommodation sales 796,000 euro

Registered accommodation sales in May were 796,000 euro (-4.4 million).

Registered January-May sales were 79.4 million euro and they decreased 19.2 million euro from the previous year.

Average prices

= change at least 10 %
May 2020
Amount
Change jan-May 2020
Amount
Change
Adr (Registered) 72 € -20.1 %  153 € 10.7 % 
Bed Night (Registered) 42 € -28.3 %  73 € 10.3 % 
Revpar (Registered) 5.8 € -75.3 %  72 € -1.9 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

105 accommodation establishments (-48)
3,800 rooms (-3,800)
14,300 beds (-9,400)

Room utilization 8.0 % (-18)
(for establishments in use)
Unsold rooms 3,500
Bed utilization 3.6 % (-9.4)

Registered room utilization

Website's user sessions by language

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Sources: Business Finland, Finavia, Finnish Meteorological Institute, Statistics Finland

Lapin liitto

e-mail: info(at)lapinliitto.fi

PL 8056, 96101 Rovaniemi
Hallituskatu 20 B, 96100 Rovaniemi

Kuva: Lapin materiaalipankki

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