Accommodation and Travel Stats
Lapland: Tourism in a nutshell
229,000 registered bed nights
In July 2020, 229,000 bed nights were recorded in Lapland (-11.3 %), of which 209,000 nights were spent by domestic visitors and 20,100 nights by foreigners. Domestic bed nights increased 14 percent and foreign bed nights decreased 73 percent. In total, bed nights decreased 11 percent from last year's July.
Most foreign bed nights were recorded for travelers from Norway (8,800 nights).
204,000 nights (-7.3 %) were spend by leisure visitors and 25,200 nights (-34.1 %) by business visitors.
Between January and July, 665,000 bed nights (-27.1 %) were recorded for domestic visitors and 730,000 (-26.9 %) for foreigners in Lapland, in total 1.4 million (-27.0 %) nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Bed nights by country of arrival
135,000 tourists arrived to accommodation
Arrivals to registered accommodation decreased 16 percent compared to earlier year. Of all arrivals, 91.0 percent were domestic, and 9.0 percent were from foreign countries.
During July, domestic visitors stayed in registered accommodation in Lapland on average 1.7 nights (-0.02) and foreigners 1.6 nights (+0.28).
7.0 air travelers (Kittilä)
The airport received a total of 7.0 passengers, which means air passenger arrivals decreased 100 percent.
Of local passengers, 0.0 % arrived from abroad, thus the share of domestic passengers was 100.0 %.
Arriving passengers (excl. transfers) (Kittilä)
Arriving passengers from (Kittilä)
Passengers on transfers from (Kittilä)
Departing passengers to (Kittilä)
5,500 air travelers (Rovaniemi)
The airport received a total of 5,500 passengers, which means air passenger arrivals decreased 65 percent.
Of local passengers, 0.9 % arrived from abroad, thus the share of domestic passengers was 99.1 %.
In addition, there were 5,200 passengers departing the airport (-65.5 %), therefore the total number of trips via the airport was 10,700 (-65.5 %).
Arriving passengers (excl. transfers) (Rovaniemi)
Arriving passengers from (Rovaniemi)
Passengers on transfers from (Rovaniemi)
Departing passengers to (Rovaniemi)
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 7.7 million euro
Registered accommodation sales in July were 7.7 million euro (-765,000).
Registered January-July sales were 90.7 million euro and they decreased 22.9 million euro from the previous year.
|Adr (Registered)||86 €||8.6 %||141 €||11.9 %|
|Bed Night (Registered)||34 €||2.6 %||65 €||9.3 %|
|Revpar (Registered)||30 €||2.5 %||59 €||-1.7 %|
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
190 accommodation establishments (-13)
8,000 rooms (-1,000)
24,600 beds (-2,400)
Room utilization 34.9 % (-2.1)
Unsold rooms 5,200
Bed utilization 25.3 % (-0.2)
Registered room utilization for establishments
Website's user sessions by language
Global Google searches for "lapland"
Global Google searches for "lapland + keyword"
Google searches for "lapland" by search region
The occurrence of hashtags on Instagram
Hotel customer satisfaction by nationalities
Sources: Business Finland, Finavia, Finnish Meteorological Institute, Statistics Finland
PL 8056, 96101 Rovaniemi
Hallituskatu 20 B, 96100 Rovaniemi
Kuva: Lapin materiaalipankki