Lapland
Accommodation and Travel Stats

July 2020

Lapland: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 229,000
11 %
icon: finland 209,000
14 %
icon: foreign 20,100
73 %
Top 3:
Norway
8,800
26 %
Germany
1,400
92 %
Spain
1,000
46 %
Visitors icon
Visitors
icon: star 135,000
16 %
icon: finland 123,000
15 %
icon: foreign 12,200
78 %
Top 3:
Norway
6,100
31 %
Germany
880
94 %
Estonia
610
3 %
Accommodation Sales icon
Accommodation Sales
icon: star 7.7 mill. €
9 %
Average prices:
Night
33.80 €
0.80 €
Room
85.70 €
6.80 €
RevPAR
29.90 €
0.70 €
Capacity icon
Capacity
icon: establishment 190
6 %
icon: room 8,000
11 %
icon: bed 24,600
9 %
Weather icon
Weather
icon: temperature 14.5 °C
1.0 °C
icon: rainfall 106 mm
81 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

229,000 registered bed nights

In July 2020, 229,000 bed nights were recorded in Lapland (-11.3 %), of which 209,000 nights were spent by domestic visitors and 20,100 nights by foreigners. Domestic bed nights increased 14 percent and foreign bed nights decreased 73 percent. In total, bed nights decreased 11 percent from last year's July.

Most foreign bed nights were recorded for travelers from Norway (8,800 nights).

204,000 nights (-7.3 %) were spend by leisure visitors and 25,200 nights (-34.1 %) by business visitors.

Between January and July, 665,000 bed nights (-27.1 %) were recorded for domestic visitors and 730,000 (-26.9 %) for foreigners in Lapland, in total 1.4 million (-27.0 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 8.9 percent

Total of 2.6 million bed nights (-21.3 %) were recorded in the whole country, of which 2.4 million nights (-1.8 %) were spent by domestic visitors and 141,000 nights (-82.2 %) by foreigners.

The market share of Lapland out of total bed nights was 8.9 % (+1.0 percentage points), out of domestic bed nights 8.6 % and foreign bed nights 14.2 %.

135,000 tourists arrived to accommodation

Arrivals to registered accommodation decreased 16 percent compared to earlier year. Of all arrivals, 91.0 percent were domestic, and 9.0 percent were from foreign countries.

During July, domestic visitors stayed in registered accommodation in Lapland on average 1.7 nights (-0.02) and foreigners 1.6 nights (+0.28).

7.0 air travelers (Kittilä)

The airport received a total of 7.0 passengers, which means air passenger arrivals decreased 100 percent.

Of local passengers, 0.0 % arrived from abroad, thus the share of domestic passengers was 100.0 %.

Arriving passengers (excl. transfers) (Kittilä)

Arriving passengers from (Kittilä)

Passengers on transfers from (Kittilä)

Departing passengers to (Kittilä)

5,500 air travelers (Rovaniemi)

The airport received a total of 5,500 passengers, which means air passenger arrivals decreased 65 percent.

Of local passengers, 0.9 % arrived from abroad, thus the share of domestic passengers was 99.1 %.

In addition, there were 5,200 passengers departing the airport (-65.5 %), therefore the total number of trips via the airport was 10,700 (-65.5 %).

Arriving passengers (excl. transfers) (Rovaniemi)

Arriving passengers from (Rovaniemi)

Passengers on transfers from (Rovaniemi)

Departing passengers to (Rovaniemi)

Ferry arrivals from different harbors

Accommodation sales 7.7 million euro

Registered accommodation sales in July were 7.7 million euro (-765,000).

Registered January-July sales were 90.7 million euro and they decreased 22.9 million euro from the previous year.

Average prices

= change at least 10 %
July 2020
Amount
Change jan-July 2020
Amount
Change
Adr (Registered) 86 € 8.6 % 141 € 11.9 % 
Bed Night (Registered) 34 € 2.6 % 65 € 9.3 %
Revpar (Registered) 30 € 2.5 % 59 € -1.7 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

190 accommodation establishments (-13)
8,000 rooms (-1,000)
24,600 beds (-2,400)

Room utilization 34.9 % (-2.1)
Unsold rooms 5,200
Bed utilization 25.3 % (-0.2)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "lapland + keyword"

Google searches for "lapland" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Business Finland, Finavia, Finnish Meteorological Institute, Statistics Finland

Lapin liitto

e-mail: info(at)lapinliitto.fi

PL 8056, 96101 Rovaniemi
Hallituskatu 20 B, 96100 Rovaniemi

Kuva: Lapin materiaalipankki

lapland logo

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